PROCare

What PROCare does

PROCare Ltd is a UK-based manufacturer and supplier of accessible bathroom, wet room, and adapted kitchen solutions, operating from a 75,000 sq ft facility in Pemberton, Wigan. Founded in 1998 (per legal records) or 2000 (per firmographic data), the company is a privately held, family-run business employing 51-100 staff. Its core in-house product engineering centres on wet room formers (PROForma, Hex-Dec, Hex-Dec Duo), a family of shower trays (Middleton, Highfield, Super Highfield, Lowton), made-to-measure half-height shower doors, sanitaryware sub-brands (PROTea, PROLine), grab and support rails, shower seats, the TRU Wash Cubicle, and the Invisible Creations dual-purpose accessories line. Distributed or resale brands include Mira Showers, Triton, Bristan, Whale pumps, Geberit AquaClean, Closomat, Polyflor, Envirovent, and Fibo.

The company generates revenue primarily through B2B hardware sales of accessible bathroom and kitchen products, complemented by a national OT-led surveying and specification service and a trade account portal for ordering and invoicing. PROCare serves four primary customer segments — social housing providers, local authorities, occupational therapists, and installation contractors — with quote-based pricing and a one-order, one-invoice procurement model supporting next-day UK-wide delivery.

PROCare holds ISO 9001 and ISO 14001 certifications, is a Living Wage employer, and operates under VAT Relief Notice 701/7 for disabled persons' products. In 2025 it was named Supply Chain Partner of the Year at the Northern Housing Awards. The company markets through its own website, trade portal, and social channels, with no disclosed venture capital, private equity, or corporate parent and one disclosed Design Age Institute grant in February 2024.

Name

PROCare

Legal name

PROCare Ltd

Website

https://procare-ltd.co.uk

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Pemberton

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Sale of accessible bathroom and kitchen products including wet room formers, shower trays, sanitaryware, grab rails, shower seats, and related accessories to housing providers, local authorities, contractors, and occupational therapists.
2. Surveying Services: National OT-led survey service for accessible bathrooms, wetrooms and adapted kitchen projects.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels8 records

Core offering

PROCare manufactures and supplies accessible bathroom and wet room solutions, including wet room formers, shower trays, half-height shower doors, sanitaryware, grab rails, support rails, shower curtains, shower seats, WC seats, baths, taps, shower waste pumps, adapted kitchens, and the TRU wash cubicle system. It complements this product range with a National OT-Led Survey Service and a Trade Account Platform serving trade buyers.

Product overview

PROCare is a UK-wide manufacturer and supplier of accessible bathroom and wet room solutions, operating from a 75,000 sq ft facility in Wigan. Its portfolio is structured as a multi-product ecosystem centred on in-house manufactured wet room formers (PROForma, Hex-Dec, Hex-Dec Duo), shower trays (Middleton, Highfield, Super Highfield, Lowton), and half-height shower doors, complemented by an extensive range of sanitaryware (PROTea, PROLine sub-brands), shower seats, grab/support rails, bathroom furniture, wall boards, flooring, and tiling. PROCare also distributes or resells third-party brands including Mira Showers, Triton Showers, Bristan, Whale pumps, Geberit AquaClean, Closomat, and Schwan products. The portfolio is rounded out by specialist offerings including the TRU Wash Cubicle (temporary re-usable shower cubicle), Invisible Creations dual-purpose adaptations, Doc M compliance packs, adapted kitchens, and an OT-led national survey service. The company serves housing providers, local authorities, occupational therapists, and contractors, managing the full cycle from assessment to next-day delivery.

Differentiator

Problem solved

Functional benefit

Brands

• Invisible Creations: PROCare's in-house brand focused on innovative grab rails that double as practical bathroom or garden accessories, designed with contemporary aesthetics for inclusive living. Includes products like toilet roll holders, shelves, towel rails, and mirror caddies that function as grab rails.

Quantifiable outcome

• Next-day delivery available for orders meeting cut-off times
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Five partnerships are on record, tiered core.

• Mira ShowerscoreTechnology or IntegrationMira Showers is a key brand partner supplying electric and mixer showers. PROCare stocks Mira products including Mira Advance ATL, Mira Sport, Mira Jump Multi-Fit, Mira React EV, and related accessories.
• Triton ShowerscoreTechnology or IntegrationTriton Showers is a brand partner providing shower units included in PROCare's accessible bathroom product range.
• WhalecoreTechnology or IntegrationWhale is a supplier of shower waste pumps and drainage solutions. PROCare supplies Whale products including Switch Connect Tray Kit, Instant Match Kit, and Instant Match Premium Pump for shower drainage applications.
• GeberitcoreTechnology or IntegrationGeberit is a brand partner supplying Aquaclean Mera Care intelligent toilets with washing and drying functions for independent living applications.
• ClosomatcoreTechnology or IntegrationClosomat supplies the Palma Vita automatic WC with douching and drying functions. PROCare offers this product as part of their accessible bathroom solutions for independent living.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• AKW: AKW is a UK manufacturer of accessible bathrooms, wet room formers, shower trays, and adaptive kitchen products. It competes head-to-head with PROCare across social housing and adaptation channels in the UK.
• Roman: Roman is a UK manufacturer of shower enclosures, screens, and trays, including accessible and low-threshold ranges, placing it in direct competition with PROCare's shower tray and screen portfolio.
• Impey: Impey is a UK specialist in wet room formers and level-access shower solutions, now part of Geberit. It directly competes with PROCare's PROForma and Hex-Dec product lines for accessible bathroom specifications.
• Contour Showers: Contour Showers is a UK manufacturer of accessible and level-access shower enclosures, trays, and doors for social housing and adaptation markets — a direct overlap with PROCare's half-height doors and shower tray portfolio.
• Closomat: Closomat manufactures accessible/cleaning WC solutions in the UK, distributed by PROCare but also selling directly into social housing and healthcare — overlapping on Palma Vita and similar assistive toiletry product categories.
• Gainsborough Specialist Bathing: Gainsborough is a UK specialist provider of accessible baths, wet rooms, and assisted bathing solutions for housing, care, and healthcare. It overlaps with PROCare's accessible bathing and adaptation offering.

Broad incumbents

• Geberit: Geberit is a global plumbing and bathroom systems manufacturer, partner for AquaClean Mera Care and owner of Impey. It competes with PROCare on sanitaryware, wet room systems, and intelligent toilets in the UK.
• Triton Showers: Triton is a major UK shower brand also distributed by PROCare. Its broader retail and trade channel reach means it competes on accessible shower SKUs while also supplying PROCare's bundle.
• Mira Showers: Mira is one of the UK's leading shower brands and a key PROCare partner (Mira Advance ATL etc.). It competes with PROCare's own shower offerings and could bypass distribution by selling direct into social housing.
• Ideal Standard: Ideal Standard is a large UK and international bathroom and sanitaryware manufacturer. It overlaps with PROCare's PROTea/PROLine sanitaryware and Doc M pack ranges but at much broader scale across mainstream and accessible segments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/procareltd
• YouTubeyoutube.com/watch?v=K2sAYVfd4EE
• Facebookfacebook.com/ProCareltd
• LinkedInlinkedin.com/company/procare-shower-&-bathroom-centre-ltd
• Instagraminstagram.com/procareltd

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PROCare