30 Ninjas
30 Ninjas is a New York-based immersive content studio founded in 2008 by Doug Liman and Julina Tatlock, creating custom branded VR, AR, and AI-powered interactive experiences for enterprise clients including Google, Meta, Samsung, and Condé Nast, with consumer XR distribution through Google Play XR and Meta Quest Store.
- Company typePrivate
- Founded2008
- HeadquartersBrooklyn, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What 30 Ninjas does
30 Ninjas is a privately held, founder-controlled immersive content studio founded in 2008 and headquartered in New York. Co-founded by director Doug Liman (The Bourne Identity, Edge of Tomorrow), Julina Tatlock, and CEO Jed Weintrob, the studio creates custom branded VR, AR, MR, spatial, and AI-driven interactive experiences for enterprise clients. Its product portfolio spans narrative XR films (ASTEROID, Invisible), AR games (Asset 15), VR experiences (Virtually Dating, Dino Hab), VR exhibitions (A Journey Back), interactive audio (Purgatory Chasm), 360° web series (Supermodel Closets), and live-streamed VR broadcasts (Super Bowl LII, Conan in 360, GMA Underwater). Notable technical achievements include the Guinness World Record for First Scripted TV Series in Virtual Reality, a Lumiere Award, and three Emmy nominations. The studio maintains a small team with senior leadership bringing prior experience at Condé Nast Entertainment, Industrial Color, Unity Technologies, Hypnotic, and Electronic Arts.
The studio's core technology stack combines AI capabilities—including generative AI workflows (Kling, Luma, Veo, Runway, ComfyUI), conversational AI/LLM systems, and integration with Google Gemini API in Vertex AI—with XR production technologies such as volumetric video, motion capture, LiDAR scanning, Unreal Engine, and 5G live-streaming infrastructure. Distribution operates through direct enterprise sales and consumer app stores (Google Play XR, Meta Quest Store, iOS, Android). The business model is primarily professional services: project-based custom branded content production commissioned by enterprise clients including Google, Meta, Verizon, Samsung, Condé Nast Entertainment, Warner Bros, Lexus, Amazon, AT&T, and Xfinity. A secondary consumer XR distribution stream is emerging through apps like ASTEROID (Samsung Galaxy XR), Dino Hab (Meta Quest), and Asset 15 (iOS/Android). Customer segments are horizontally split between enterprise brands/entertainment companies (primary) and consumer XR users (secondary), with pricing undisclosed and operating primarily as a B2B custom content studio.
30 Ninjas firmographics
Firmographics- Name
- 30 Ninjas
- Legal name
- 30 Ninjas
- Website
- https://30ninjas.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- 30 Ninjas is a New York-based immersive content studio founded in 2008 by Doug Liman and Julina Tatlock, creating custom branded VR, AR, and AI-powered interactive experiences for enterprise clients including Google, Meta, Samsung, and Condé Nast, with consumer XR distribution through Google Play XR and Meta Quest Store.
- Ownership category
- akta.pro rank
30 Ninjas industry classification
Industry- NAICS
- Motion Picture and Video Production (512110)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- VR/AR/XR Game Studios (MPAFAAAE)
- akta.pro secondary industry
- Serious Games & Simulation Studios (Training, Defense, Enterprise) (MPAFAAAH)
Keywords
Where 30 Ninjas is headquartered
LocationHeadquarters
- HQ city
- Brooklyn
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
30 Ninjas business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Branded content production services: Professional services producing custom branded narrative VR/AR/XR experiences for enterprise clients including Samsung, Lexus, Verizon, Meta, Google, and Condé Nast Entertainment. Projects are commissioned and funded directly by brand partners seeking immersive storytelling experiences.
- Experiential activations: Creation of interactive experiential activations for major events (Comic-Con, Super Bowl) and brand partners (Xfinity, Old Spice, AT&T), including live-streamed VR experiences and interactive game shows.
- Consumer XR applications: Distribution of immersive XR experiences through consumer app stores (Google Play, Meta Quest Store), including both free experiences (Asset 15) and premium content (ASTEROID, Dino Hab).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free AR experience |
| One time/ perpetual license | Others | Premium XR experience |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels5 records
30 Ninjas product offering
Product offeringCore offering
30 Ninjas is an immersive content studio that produces custom branded VR, AR, XR, and 360° experiences along with experiential activations for enterprise clients. The studio commissions narrative-driven projects combining live-action filmmaking with AI, motion capture, volumetric video, and game-engine technology for brands such as Google, Meta, Verizon, Samsung, Condé Nast, Amazon, and Lexus. It also distributes a smaller portfolio of consumer XR applications (e.g., Asset 15, ASTEROID, Dino Hab) through mobile and headset app stores.
Product overview
30 Ninjas is an award-winning Immersive Content Studio that creates must-watch stories and ground-breaking interactive experiences using the latest AI and XR (VR, AR, MR & Spatial) technologies. The company produces experiential content across multiple formats: VR/AR/XR experiences (ASTEROID, Asset 15, Invisible, Virtually Dating, Dino Hab), immersive films and exhibitions (A Journey Back), interactive audio content (Purgatory Chasm), 360° video series (Supermodel Closets), branded narrative content, and live-streaming events. Founded by director Doug Liman with Julina Tatlock and Jed Weintrob, the studio integrates AI capabilities (Gemini API, generative AI workflows) with advanced XR technologies including motion capture, volumetric video, and LiDAR scanning. Their projects span entertainment, advertising, education, and cultural institutions, typically produced in partnership with major studios and brands including Google, Meta, Samsung, Condé Nast, and Verizon.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Guinness World Record: First Scripted TV Series in Virtual Reality (Invisible)
- +3 more outcomes
Companies that use 30 Ninjas
Customer profileNamed customers18 records
Segments2 records
30 Ninjas technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature6 records
30 Ninjas partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered flagship, core and minor.
- GoogleflagshipStrategic partnership for Android XR platform. ASTEROID premiered at Venice Film Festival 2025 launching in tandem with Google's new Android XR platform. The project features AI-powered characters using Google Gemini API in Vertex AI. Also collaborated on Supermodel Closets 360° video series.
- MetacoreOngoing partnership for VR and AR experiences including Virtually Dating (Facebook Watch) and Dino Hab on Meta Quest Store. Meta serves as both technology platform partner and co-producer for various immersive content projects.
- VerizoncoreMajor partner on multiple projects including Asset 15 AR thriller and Super Bowl LII 5G livestream (world-first 4Kx4K stereo 180 over 5G). Verizon has utilized 30 Ninjas to showcase 5G network capabilities through innovative immersive content.
- Samsung Electronics AmericacoreCo-producer of Invisible VR series; ASTEROID is one of flagship apps on Samsung Galaxy XR headset. Long-standing relationship for Samsung's VR and immersive content initiatives.
- Condé Nast EntertainmentcoreInitial venture partner launching Condé Nast's foray into Virtual Reality with Invisible series. Structured joint venture between CNÉ, Samsung and Jaunt VR. Multiple co-productions including Virtually Dating and branded content.
- Warner BrosminorPartner listed on About page for various immersive content projects.
- LexuscoreSponsor of Invisible VR series; commissioned immersive branded promotional content for the series featuring Ghost actor in stereographic 360 video. Long-term brand partnership for branded narrative content.
- Media.MonksminorCollaborated on multiple projects including Project Dead Zone (Xfinity), Jack Ryan at Comic-Con (Amazon), and Foam Zone (Old Spice). Media.Monks acts as agency partner bringing branded experiential projects.
- XfinityminorProject Dead Zone - Experiential marketing activation at Winchester Mystery House showcasing Comcast's mesh Wi-Fi network capabilities.
- Old SpiceminorFoam Zone - Interactive game show experience created with Wieden+Kennedy and Media.Monks for Old Spice brand promotion.
- AmazonminorJack Ryan at Comic-Con large-scale VR activation promoting Amazon Prime show; also partner on Chinook crime thriller podcast.
- AT&TminorConan in 360 - First live-streamed VR broadcast on cable TV at Comic-Con San Diego, featuring Conan O'Brien show.
- VogueminorSupermodel Closets 360° video series featuring Kendall Jenner and Cindy Crawford, in collaboration with Google.
- RokuminorDon't Look Deeper - 30 Ninjas Original movie about AI discovery, directed by Catherine Hardwicke, produced for Roku platform.
- Unreal EnginecoreGame engine platform used for Virtually Dating and other interactive VR experiences.
- 100 ZerosminorCo-producer of ASTEROID XR experience.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
30 Ninjas competitors and assessment
Company assessmentDirect peers
- Wevr: VR content platform and studio producing immersive entertainment and brand experiences. Comparable to 30 Ninjas in monetizing VR through both direct consumer distribution and brand commissions.
- Within: Within (formerly VRSE) is a VR storytelling studio producing immersive narrative content for headsets and brand partners. Directly comparable to 30 Ninjas in narrative VR focus, Hollywood-grade talent involvement, and B2B branded VR work.
- Felix & Paul Studios: Immersive VR content studio producing narrative and documentary experiences for Meta Quest and brand partners. Closely comparable to 30 Ninjas in premium narrative VR production, festival premieres (Sundance, Venice), and major platform partnerships.
- Baobab Studios: VR animation studio behind Emmy-winning animated VR shorts. Comparable to 30 Ninjas in producing story-driven interactive XR content with Hollywood talent and a focus on headset-native experiences.
- Magnopus: Immersive content studio producing XR, AR, and virtual production experiences for major brands including Disney, Marvel, and Microsoft. Closely comparable to 30 Ninjas in blending Hollywood talent, XR production, and enterprise brand commissions.
- Here Be Dragons: Immersive storytelling studio producing VR and AR content for brands and cultural institutions. Comparable to 30 Ninjas in premium XR narrative production for enterprise clients across entertainment, tech, and cultural verticals.
- Atlas V: VR/immersive content studio producing narrative XR experiences with festival distribution (Venice, Tribeca). Comparable to 30 Ninjas in award-winning narrative VR content and platform partnerships.
- Penrose Studios: VR content studio focused on cinematic narrative experiences. Comparable to 30 Ninjas in producing Hollywood-quality VR storytelling for headset platforms.
- Emblematic Group: Immersive media studio producing VR journalism and documentary experiences, including award-winning social impact VR. Comparable to 30 Ninjas in VR work for cultural institutions (e.g., Illinois Holocaust Museum).
Emerging players
- Tender Claws: Independent studio producing innovative VR and AR interactive experiences (The Under Presents, Virtual Virtual Reality). Comparable to 30 Ninjas in shipping consumer VR titles with strong narrative interactivity on Meta platforms.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
30 Ninjas social profiles
Digital presence30 Ninjas financial estimates
Financial estimateRevenue estimate
Valuation estimate
30 Ninjas leadership team
Management profileNumber of profiles
30 Ninjas funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
30 Ninjas M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 30 Ninjas
What does 30 Ninjas do?
30 Ninjas is an immersive content studio that produces custom branded VR, AR, XR, and 360° experiences along with experiential activations for enterprise clients. The studio commissions narrative-driven projects combining live-action filmmaking with AI, motion capture, volumetric video, and game-engine technology for brands such as Google, Meta, Verizon, Samsung, Condé Nast, Amazon, and Lexus. It also distributes a smaller portfolio of consumer XR applications (e.g., Asset 15, ASTEROID, Dino Hab) through mobile and headset app stores.
Is 30 Ninjas a public or private company?
30 Ninjas is a private company. It is currently operating.
When was 30 Ninjas founded?
30 Ninjas was founded in 2008. It employs 11 to 50 people.
Where is 30 Ninjas based?
30 Ninjas is headquartered in Brooklyn, United States, in the North America region.
How does 30 Ninjas make money?
Three revenue lines are on record. Branded content production services are the primary driver. The others are experiential activations and consumer XR applications.
Who are 30 Ninjas's main competitors?
Direct peers on record are Wevr, Within, Felix & Paul Studios, Baobab Studios, Magnopus, Here Be Dragons, Atlas V, Penrose Studios and Emblematic Group. Tender Claws is listed as an emerging player.
Does 30 Ninjas have an API?
No public API is recorded for 30 Ninjas.
What industry is 30 Ninjas in?
Its primary akta.pro industry code is MPAFAAAE, VR/AR/XR Game Studios, with a secondary code of MPAFAAAH, Serious Games & Simulation Studios (Training, Defense, Enterprise). Its NAICS code is 512110 and its SIC code is 7812.