Udder
Udder is an independent London-based HR technology consultancy (The Udder Group Limited) that advises, implements and optimises HRIS platforms — certified across SmartRecruiters, HiBob, Avature, Pinpoint and HumanForce — for enterprise and mid-market HR teams primarily in the UK and Northern Europe.
- Company typePrivate
- Founded2019
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Udder does
Udder (legally The Udder Group Limited, England & Wales Company No. 12361508) is an independent HR technology consultancy founded in 2019 and headquartered at 85 Great Portland Street, London. The firm operates with 11-50 employees and provides advisory, implementation and optimisation services across the HR technology lifecycle — from Discovery, Vendor Selection, Technical and Integration Consulting through hands-on Implementation, an 'Assist' HR-Ops-as-a-Service support model, Optimization Audit, CISO Consulting and an 'AI Augment' advisory line. Its proprietary 'Index by Udder' is a structured HR digital maturity assessment spanning seven core areas. Rather than building or selling HR software, Udder sells human expertise certified across five competing HRIS platforms: SmartRecruiters, HiBob, Avature, Pinpoint and HumanForce.
The company's core technology is its consultant bench and methodology rather than any proprietary software product. It holds no patents and ships no app; integrations and APIs are not part of its offering. The IP that does exist — Index by Udder, a 500+ implementation track record, and multi-platform certifications — is leveraged as differentiation against both vendor-aligned SIs and generalist consultancies. Udder maintains no disclosed AI/ML models and its AI positioning is advisory, advising clients on AI deployment inside third-party HRIS suites rather than building AI itself.
Udder generates revenue through professional services engagements that are project-based or retainer-based depending on scope. It does not publish pricing. The go-to-market motion is sales-led: direct consulting engagement with HR leaders, supplemented by referral pipelines from its five HR technology vendor partners and content marketing via its blog, LinkedIn, X, Facebook and Instagram channels. Named customers include CityFibre, Gousto, Biocair, Indeed, SmartRecruiters, Cera, MindGym, Bregal, Cambridge Weight Plan, The 1801 Consulting Group and Amberjack, spanning enterprise and mid-market organisations across retail, health, logistics, telecoms, food, fitness and HR technology. Recent commercial moves include a 2025-12-08 partnership with HRIZONS for joint SmartRecruiters / SAP SuccessFactors work and a 2026-02-26 partnership with The Recruitment Events Co. for talent acquisition ecosystem GTM.
Udder firmographics
Firmographics- Name
- Udder
- Legal name
- The Udder Group Limited
- Website
- https://udder.rocks/
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Udder is an independent London-based HR technology consultancy (The Udder Group Limited) that advises, implements and optimises HRIS platforms — certified across SmartRecruiters, HiBob, Avature, Pinpoint and HumanForce — for enterprise and mid-market HR teams primarily in the UK and Northern Europe.
- Ownership category
- akta.pro rank
Udder industry classification
Industry- Product category
- HR Consulting Services
- NAICS
- Human Resources Consulting Services (541612)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Core HR & HRIS (BPACAPAA)
- akta.pro secondary industries
- HRIS/HCM Implementation & EOR Platform Services (BPACAHAJ), Recruiting Administration Outsourcing (Recruitment Support, Scheduling, Onboarding Ops) (BPACAKAG)
Keywords
Where Udder is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Udder business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- HR Technology Consulting Services: Udder generates revenue through professional consulting services for HR technology selection, implementation, and optimisation. Services include Discovery/Vision/Strategy, Vendor Selection, Technical Consulting, Integration Consulting, Implementation, Assist (ongoing support), Optimization Audit, Tech Health Check, CISO Consulting, and AI Augment. Revenue is project-based and retainer-based depending on engagement scope.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Udder product offering
Product offeringCore offering
Udder is an HR technology consultancy that provides advisory, implementation, and optimization services for HR technology platforms. The firm helps organizations select, deploy, and improve HR systems such as HRIS, talent acquisition, and workforce management solutions, acting as a specialist partner for HR digital transformation projects.
Product overview
Udder is an independent HR technology consultancy (The Udder Group Limited) offering advisory, implementation, and optimization services rather than a unified software product. The company operates across consulting service lines organized under Strategy (Discovery/Vision/Strategy, Vendor Selection, Index by Udder, Technical Consulting, Integration Consulting, Tech Health Check, CISO Consulting) and Delivery (Implementation, Assist, Optimization Audit, AI Augment). Udder also maintains certified partnership expertise in five HR technology platforms: SmartRecruiters, HiBob, Avature, Pinpoint, and HumanForce. The Index by Udder serves as a proprietary assessment framework for evaluating HR digital maturity. Assist provides ongoing operational support services. The overall portfolio is structured as a service-led consultancy with no standalone software product or API.
Differentiator
Problem solved
Functional benefit
Products and services
- HR Technology Advisory Services Strategic advisory services guiding organizations through HR technology platform selection, including HRIS, talent acquisition, and workforce management systems. Targeted at HR and People Operations leaders evaluating or planning HR digital transformation initiatives.
- HR Technology Implementation Services End-to-end implementation services for HR technology platforms, supporting organizations through deployment, configuration, and go-live of HRIS and related systems. Targeted at HR and IT stakeholders responsible for delivering HR technology projects.
- HR Technology Optimization Services Post-implementation optimization services designed to improve performance, adoption, and ROI of existing HR technology platforms. Targeted at organizations seeking to extract greater value from deployed HRIS or talent acquisition systems.
Quantifiable outcome
- 500+ successful HR tech implementations completed
- +1 more outcomes
Companies that use Udder
Customer profileNamed customers11 records
Segments3 records
Ideal customer profiles1 record
Udder technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Udder partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor and core.
- The Recruitment Events Co.minorUdder announced a strategic partnership with The Recruitment Events Co. to accelerate growth across the talent acquisition ecosystem. This partnership focuses on joint marketing and community-building activities.
- HRIZONSminorHRIZONS and Udder Group are providing joint implementation and consulting services for SmartRecruiters, capitalising on SAP SuccessFactors' expansion through its acquisition of SmartRecruiters. They aim to serve customers by integrating these ecosystems smoothly.
- SmartRecruiterscoreUdder is a certified implementation partner for SmartRecruiters, providing implementation and consulting services for customers deploying the SmartRecruiters talent acquisition platform. They are referenced as implementation and adoption project managers for SmartRecruiters' end-user clients in Northern Europe.
- HiBobcoreUdder is a certified partner for HiBob, providing implementation and consulting services for organisations deploying the HiBob HR platform.
- AvaturecoreUdder is a certified partner for Avature, providing implementation and consulting services for the Avature HR/CRM platform.
- PinpointcoreUdder is a certified partner for Pinpoint, providing implementation and consulting services for the Pinpoint talent acquisition platform.
- HumanForcecoreUdder is a certified partner for HumanForce, providing implementation and consulting services for the HumanForce workforce management platform.
- The 1801 Consulting GroupminorThe 1801 Consulting Group collaborates with Udder on client system implementation projects. They maximise company valuations by improving end-to-end operational processes and partner with Udder for system expertise and functional best practices.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Udder competitors and assessment
Company assessmentDirect peers
- HR Path: Global HR and payroll transformation consultancy that implements and optimizes HRIS platforms (Workday, SAP SuccessFactors, Oracle) for enterprise clients. Closely comparable as an independent, multi-platform HR tech implementation specialist.
- OneSource Virtual: Specialist HR and payroll services provider focused on Workday HCM implementation and managed services for enterprise clients. Comparable as a focused, platform-aligned consultancy delivering end-to-end HR tech deployment and ongoing support.
- The 1801 Consulting Group: Management consulting firm that collaborates with Udder on system implementation projects for clients focused on operational improvement and valuation uplift. Comparable as a small, specialized consultancy delivering end-to-end operational process improvements.
- HRIZONS: HR transformation consultancy that recently partnered with Udder on joint SmartRecruiters/SAP SuccessFactors services. Operates as a similarly sized, vendor-agnostic HR tech advisory with overlapping platform expertise and target customers.
Broad incumbents
- Alight Solutions: Large HR and financial cloud-based services provider offering HRIS deployment, payroll administration, and benefits administration. Comparable as a broader HR tech services incumbent competing in adjacent implementation and managed services segments.
- ISG (Information Services Group): Global technology research and advisory firm with a dedicated HR transformation practice advising on vendor selection and HR tech sourcing. Comparable as an established advisor in HR technology evaluation and sourcing decisions.
- Strada: Large global HR, payroll, and talent services firm offering advisory, implementation, and managed services across major HRIS platforms. Comparable as a broader-scope HR transformation services provider competing for similar enterprise implementation mandates.
- PwC People & Organization: Big 4 people and organization practice delivering HR transformation, HRIS implementation, and change management for global enterprises. Comparable as a broad incumbent competing for the same enterprise HR transformation wallet.
- Deloitte Human Capital: Big 4 human capital practice providing HR strategy, technology selection, and large-scale HRIS implementation services. Comparable as a broad incumbent whose HR transformation offering overlaps with Udder's enterprise engagements.
- Mercer: Global consulting leader in health, wealth, and career, with a sizable HR transformation practice advising on HR tech strategy and implementation. Comparable as a broad incumbent serving enterprise HR leaders on technology decisions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Udder social profiles
Digital presenceUdder financial estimates
Financial estimateRevenue estimate
Valuation estimate
Udder leadership team
Management profileNumber of profiles
Udder funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Udder M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Udder
What does Udder do?
Udder is an HR technology consultancy that provides advisory, implementation, and optimization services for HR technology platforms. The firm helps organizations select, deploy, and improve HR systems such as HRIS, talent acquisition, and workforce management solutions, acting as a specialist partner for HR digital transformation projects.
Is Udder a public or private company?
Udder is a private company. It is classified as unknown and is currently operating.
When was Udder founded?
Udder was founded in 2019. It employs 11 to 50 people.
Where is Udder based?
Udder is headquartered in London, United Kingdom, in the Europe region.
How does Udder make money?
One revenue line is on record: HR Technology Consulting Services.
Who are Udder's main competitors?
Direct peers on record are HR Path, OneSource Virtual, The 1801 Consulting Group and HRIZONS. Broad incumbents are Alight Solutions, ISG (Information Services Group), Strada, PwC People & Organization, Deloitte Human Capital and Mercer.
Does Udder have an API?
No public API is recorded for Udder.
What industry is Udder in?
Udder's product category is HR Consulting Services. Its primary akta.pro industry code is BPACAPAA, Core HR & HRIS, with a secondary code of BPACAHAJ, HRIS/HCM Implementation & EOR Platform Services. Its NAICS code is 541612 and its SIC code is 8742.