What AutoBrief does

AutoBrief is a Slovenia-based cloud SaaS company, founded in 2021 and operating under the Preskok group, that provides an all-in-one platform for vehicle dealers across European markets. Its core product consolidates four workflow stages into a single system: vehicle sourcing via access to 7,500+ daily verified auctions across 27 European countries and 36+ brands, AI-assisted advertising creation and one-click publishing to major regional classifieds (Njuškalo, Bolha, DoberAvto, Index.hr, Shopaj24), administration including digital invoicing and e-invoice compliance, and integrated financing through NLB Lease&Go, Addiko, and Leanpay. The platform also extends into the CarPeak mobile companion app for guided vehicle photography with AI-based background removal and license plate editing.

The underlying technology is a multi-tenant SaaS platform with deep third-party API integrations rather than proprietary ML infrastructure; AI capabilities (generative ad copy, computer-vision image editing, short-form video generation) are embedded features in the ad-creation workflow. Distribution combines a product-led self-serve motion (14-day free trial, freemium Mini tier at app.briefd.io) with sales-led outreach by a small team including Head of Sales, Key Account Manager, and Head of Business Development, supplemented by partner channels through financing providers and classifieds portals. Pricing is published: Mini is free for auction access, Starter is €49.95/month (or €539.52/year) for two users, with higher PRO tiers referenced but not publicly priced; payment is by card with automatic monthly or annual debit.

AutoBrief serves primarily SMB vehicle dealers and independent traders in Slovenia and Croatia, expanding into German, French, and broader EU markets, with a secondary B2B segment using the Preskok Trading Hub for cross-border vehicle sourcing. The company is private, headquartered in Ljubljana, has 11-50 employees, has not disclosed institutional funding, and counts 400+ active dealer accounts on the platform. Leadership is led by CEO & Partner Jan Mrhar, with an advisor and investor Željko Radilovic.

Name

AutoBrief

Legal name

AutoBrief

Website

https://autobrief.io

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

AutoBrief is a Slovenia-based cloud SaaS platform serving SMB vehicle dealers across 27 European countries, consolidating vehicle auctions, AI-assisted advertising, e-invoicing, and integrated financing into a single workflow.

Ownership category

akta.pro rank

Headquarters

HQ city

Ljubljana

HQ country

Slovenia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription (Mini Plan): Free tier providing auction access with 1 user. Revenue from upsell to paid tiers and transaction facilitation.
2. SaaS Subscription (Starter Plan): Paid subscription at €49.95/month (or €539.52/year for 2 users) including inventory management, document creation, invoicing, e-invoices, and CRM. All prices plus VAT.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

AutoBrief is a cloud-based SaaS platform that lets vehicle dealers across Europe source vehicles from 7,500+ daily auctions in 27 countries, run AI-generated ads with one-click publishing to major classifieds portals, and manage inventory, e-invoicing, document administration, and integrated customer financing within a single system. It is offered under a freemium Mini plan and a paid Starter subscription (€49.95/month), with the CarPeak companion app and Preskok Trading Hub as supporting modules.

Product overview

AutoBrief is an all-in-one cloud platform for car dealers (B2C) offering vehicle auctions, AI-powered advertising, and sales management. The core AutoBrief platform integrates vehicle sourcing via 7,500+ daily auctions across 27 European countries, AI-generated ad creation with image/video production, one-click publishing to major classifieds (Njuškalo, Bolha, DoberAvto, Index.hr, Shopaj24), e-invoicing with fiscal compliance, and integrated financing via NLB Lease&Go, Addiko, and Leanpay. The ecosystem includes CarPeak companion app for guided vehicle photography, Adria Report quarterly market research, and Digital Inspection from Preskok. The platform operates in Slovenian, German, French, Croatian, and English with over 400 car dealers using the system.

Differentiator

Problem solved

Functional benefit

Brands

• CarPeak: Mobile photography app for vehicle dealers - guided photography, background removal, license plate editing, and ad preparation.

Products and services

• AutoBrief Platform All-in-one cloud-based SaaS platform for vehicle dealers to source from auctions, advertise, invoice, and finance, available via app.briefd.io with a free Mini tier and a paid Starter subscription.
• Vehicle Auctions Access to more than 7,500 verified vehicle auctions per day across 27 European countries with transparent pricing, damage reports, and payment on delivery.
• Auction Data (Auction Insights) Real-time market intelligence providing vehicle prices, auction types, damage reports, and transport-logistics data across European auctions.
• AI Ad Creation AI-powered ad creation tool that produces vehicle ad copy, edited images, and promotional videos for social-media listings.
• Ad Publishing One-click centralized publishing of vehicle listings to Njuškalo, Bolha, DoberAvto, Index.hr, Shopaj24, Facebook, and other marketplaces.
• Invoicing / E-Invoicing Digital and electronic invoice issuance and editing with compliance for mandatory e-invoicing mandates across European markets.
• Administration Suite Comprehensive dealer back-office module covering invoice handling, document templates with branding, fiscal cash register (Fiskalizacija 2.0), proforma invoices, and full accounting export for tax advisors.
• Financing Module Integrated financing workflows via NLB Lease&Go (leasing), Addiko (credit), and Leanpay (installments), enabling direct application submission and real-time status tracking from within the AutoBrief account.
• CarPeak Companion App Mobile app (iOS and Android) for guided vehicle photography with automatic background removal, photo editing, and license-plate handling that links to AutoBrief for ad publishing.
• Preskok Trading Hub B2B vehicle-sourcing platform offered through the Preskok ecosystem with 1,500+ in-stock vehicles and 20,000+ partner vehicles for cross-border dealer trading.
• Adria Report Quarterly market-research publication created jointly with ThinkTank team, providing comparable insights on the automotive markets of Slovenia and Croatia.
• AutoBrief Companion Mobile App Mobile app companion to the AutoBrief platform, available on iOS and Android, extending dealer workflows to mobile devices.

Quantifiable outcome

• 400+ car dealers already using the platform
• +2 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability6 records

Feature7 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• CarPeakcoreTechnology or IntegrationCompanion app for guided vehicle photography. Available on iOS and Android with automatic background removal, photo editing, and license plate editing features.
• NjuškalocoreGTM or Marketing PartnerCroatian advertising portal with large user base seeking verified sellers. One-click ad publishing available. Key market for cross-border sales.
• BolhacoreGTM or Marketing PartnerSlovenian advertising portal. One-click publishing enables dealers to reach large domestic audience. Often combined with Njuškalo for broader coverage.
• DoberAvtominorGTM or Marketing PartnerSlovenian automotive advertising portal. Free listings available. Additional channel for domestic market visibility.
• Index.hrminorGTM or Marketing PartnerMajor Croatian advertising portal. Free vehicle listings available. Key for reaching Croatian buyers.
• Shopaj24minorGTM or Marketing PartnerCroatian advertising portal reaching over half of Croatia. Central platform for small and medium businesses.
• Motive ServiceminorGTM or Marketing PartnerDigital warranty provider. Dealers can issue warranties directly from AutoBrief to increase sale value and customer satisfaction.
• IT MelonaminorGTM or Marketing PartnerMarketing assistance provider offering Facebook, Instagram, and other channel support at special AutoBrief pricing.
• ThinkTank TeamcoreStrategic or Co-development PartnerTechnology support team for Preskok. Jointly creates the Adria Report - quarterly market research publication providing reliable data on automotive market trends in the Adria region.
• PreskokcoreStrategic or Co-development PartnerParent company. Largest specialized B2B vehicle sales platform in Central and Eastern Europe with 21 years of experience and 10,000+ vehicles sold annually. Provides AutoBrief with financial guarantee, technology support, and procurement reach through Trading Hub.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• VinSolutions: Cox Automotive's flagship dealer CRM and management platform, covering inventory, desking, CRM, and marketing automation. Closest functional analog to AutoBrief's dealer workflow layer for franchised dealer groups in North America.
• DealerSocket: Dealer management SaaS covering CRM, desking, ILM, and equity-mining tools for franchised dealers. Comparable to AutoBrief in product surface area and SMB-to-mid-market dealer focus, though primarily US-centric.
• DealerCenter: Cloud-based dealer management SaaS for independent used-car dealers, combining CRM, inventory, desking, and accounting. Closest US SMB-focused peer to AutoBrief's Starter-tier customer profile and feature set.

Regional players

• mobile.de: Germany's leading online vehicle marketplace, owned by Adevinta. Comparable as a key advertising channel for European dealers and a potential competitive platform if it expands into native dealer SaaS tools.
• AutoScout24: Europe's largest online vehicle marketplace, operating across multiple EU countries and offering dealer listing, lead-management, and SaaS tooling. Comparable to AutoBrief on the dealer advertising/publishing side and a likely competitor in overlapping European markets.

Broad incumbents

• Cars.com: US-focused online auto marketplace offering dealer advertising, leads, and OEM-facing digital solutions. Comparable to AutoBrief on the dealer digital advertising and merchandising side, though primarily operating in North America.
• Cox Automotive: Global automotive services group owning VinSolutions, Dealertrack, DealerSocket, and vAuto — a broad portfolio of dealer CRM, desking, inventory, and F&I tools. Directly comparable to AutoBrief as a vertical SaaS suite for vehicle dealers, but at vastly greater scale and geographic reach.
• CarGurus: Online car marketplace with a dealer SaaS layer (CarGurus DealerLayer / DealerSocket-adjacent tooling). Comparable to AutoBrief in serving dealer lead-generation and merchandising workflows, but at global scale.

Emerging players

• Phyron: Sweden-based AI platform that auto-generates vehicle video ads from still images for dealer inventory. Directly comparable to AutoBrief's AI-powered ad creation feature and signals the AI-native dealer tooling wave AutoBrief competes in.
• Impel: AI platform purpose-built for automotive retail, offering conversational AI, image enhancement, and merchandising automation for dealers. Closely comparable to AutoBrief's AI-first product strategy and SMB dealer focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/briefdio

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AutoBrief