What Keyword.com does

Keyword.com, operated by SaaS.Group LLC and headquartered in Las Vegas, is a search visibility intelligence platform focused exclusively on keyword rank tracking and AI search visibility monitoring for SEO agencies, in-house SEO teams, and enterprise organizations. Its core product is the Rank Tracker, which monitors keyword positions across Google, devices, and local SERPs down to city and ZIP code level, validated by the proprietary Spyglass third-party verification system. The platform has been extended with an AI Search Visibility module that tracks brand mentions, citations, sentiment, and competitor presence across ChatGPT, Perplexity, Gemini, Claude, Grok, Copilot, DeepSeek, Mistral, and Google AI Overviews, plus a Local Rank Tracker, Share of Voice monitor, and white-label Reporting layer.

Underlying technology centers on a real-time rank data pipeline with on-demand refresh, an OAuth 2.0-based Rank Tracker API, and a Model Context Protocol (MCP) Server that exposes 60+ tools to AI assistants such as ChatGPT, Claude Code, OpenAI Codex, and Cursor. The company is privately held and bootstrapped with 1-10 employees, serves 2,000+ agencies and SEO teams worldwide, and operates from a 2024 organic ranking of #1 for the term "keyword rank tracker."

The business model combines subscription-based keyword rank tracking priced from approximately $3/month, a usage-based credit model for the AI Search Visibility add-on at roughly $24.50/month for 50 credits, and a 30% lifetime recurring affiliate program managed via Rewardful. Go-to-market is product-led growth with a 14-day free trial (100 keywords and 20 credits) and self-serve signup, complemented by a demo-driven enterprise sales motion and an API-first developer channel. Customer segments are horizontal but skewed to mid-market and SMB SEO agencies, with selected logos including SeoNotebook, Hozio, Primal Digital Agency, Agency Fifty, Next Stop Marketing, DiamondLinks, and Editorial.Link.

Name

Keyword.com

Legal name

SaaS.Group LLC

Website

https://keyword.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Keyword.com is a search visibility intelligence platform that provides keyword rank tracking and AI search visibility monitoring for SEO agencies, in-house SEO teams, and enterprises across Google and AI engines including ChatGPT, Perplexity, Gemini, and Claude.

Ownership category

akta.pro rank

Product category

SEO Rank Tracking and AI Search Visibility Software

NAICS

Web Search Portals, Libraries, Archives, and Other Information Services (5192)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Search, Discovery & Ranking Personalization (HDAAAGAE)

akta.pro secondary industry

Search, Retrieval & Semantic Ranking (BM25/vector, hybrid) (HDAAADAB)

Keywords

• Keyword rank tracking
• AI search visibility
• SEO rank tracker
• Local SEO tracking
• SERP monitoring software

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Keyword Rank Tracking Subscription: Subscription-based pricing based on number of keywords tracked. Plans scale from small campaigns to 100,000+ keywords. Users can track unlimited websites and clients in one account.
2. AI Visibility Tracking Add-on: Credit-based model for AI visibility tracking, available as a separate add-on. Starts at approximately $24.50/month for 50 credits.
3. Affiliate Program Commission: 30% lifetime recurring commission for referring paying customers through the affiliate program.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Keyword.com is a search visibility intelligence SaaS platform that provides accurate keyword rank tracking for Google (including local SERPs down to city and ZIP code) and AI search visibility monitoring across ChatGPT, Perplexity, Gemini, Claude, Copilot, DeepSeek, Mistral, and Google AI Overviews. The platform combines a Rank Tracker, Share of Voice competitive scoring, white-label client reporting, a programmatic Rank Tracker API, and an MCP Server that lets AI assistants query ranking data via natural language, and is sold on subscription plans tied to the number of keywords tracked plus usage-based credits for AI visibility.

Product overview

Keyword.com is a search visibility intelligence platform combining traditional keyword rank tracking with AI search visibility monitoring in a unified workflow. The core platform centers on the Rank Tracker for Google keyword position monitoring, supplemented by the AI Search Visibility module for tracking brand presence across ChatGPT, Perplexity, Gemini, Claude, and other AI search engines. Supporting modules include Local Rank Tracker (geographic precision), Rank Tracker API (programmatic access), MCP Server (AI assistant integration), Share of Voice (competitive scoring), Reporting (white-label client reports), and Spyglass Verification (third-party accuracy validation). The platform is sold primarily to SEO agencies, in-house SEO teams, and enterprise organizations. Pricing is based on keywords tracked (not clients/users), with AI visibility tracking available as a credit-based add-on. The platform also offers several free SEO tools including a SERP Checker, Readability Analyzer, AI Crawler Simulator, and JavaScript SEO Analyzer.

Differentiator

Problem solved

Functional benefit

Brands

• MCP Server: Model Context Protocol server that enables AI assistants like ChatGPT, Claude Code, Codex, and Cursor to access Keyword.com rank data directly.

Products and services

• Rank Tracker Primary keyword rank tracking tool providing accurate keyword position tracking across Google, devices, and local SERPs with daily, weekly, or on-demand updates. Designed for SEO agencies, in-house teams, and enterprises needing verifiable ranking data.
• AI Search Visibility Tracks brand visibility, citations, sentiment, and competitor presence across AI search engines and LLM platforms including ChatGPT, Perplexity, Gemini, Claude, Copilot, DeepSeek, Mistral, and Google AI Overviews. Designed for SEO teams needing to monitor representation in AI-generated responses.
• Local Rank Tracker Keyword rank tracking with city and ZIP code precision for location-based and local SEO campaigns, enabling granular local search visibility monitoring.
• Rank Tracker API Programmatic access to Keyword.com ranking data via REST API with OAuth 2.0 authentication. Enables bulk keyword operations (up to 100 per call), project refresh, CSV export, and integration into custom tools, dashboards, and reporting workflows.
• MCP Server Model Context Protocol server enabling AI assistants (Claude Code, ChatGPT, Codex, Cursor) to query and act on Keyword.com rank data using natural language. Exposes 60+ tools for project listing, keyword metrics, share of voice, AI visibility metrics, anomaly detection, and write operations including adding keywords and refreshing projects.
• Share of Voice Competitive visibility scoring product that monitors a brand's SERP real estate versus competitors, providing daily Share of Voice metrics across top-10 competitor domains in traditional SERPs and AI-powered search experiences.
• Reporting White-label, client-branded SEO reports and live keyword dashboards with automated delivery. Connects ranking changes to estimated traffic impact and key wins, designed for SEO agencies producing client-ready deliverables.
• Spyglass Verification Third-party verified accuracy system that validates keyword tracking data down to the city and ZIP code level, providing industry-verified ranking accuracy for client trust and defensible reporting.
• Keyword Research Keyword research module that discovers high-potential keywords from Google Search Console data, provides semantic keyword suggestions, and enables competitor keyword mining for SEO teams.
• SERP Checker (Spyglass) Free keyword position checker that provides quick SERP analysis for any keyword without requiring an account, serving as a top-of-funnel acquisition tool.
• Readability Analyzer Free tool that analyzes content readability to help SEO professionals optimize content quality for search performance.
• AI Crawler Simulator Free tool that simulates AI crawler bots to test which AI bots can crawl a website, helping SEO teams understand AI search engine accessibility.
• JavaScript SEO Analyzer Free tool that analyzes what percentage of page content is JavaScript-injected, helping SEO teams understand how JavaScript rendering affects crawlability and indexing.

Quantifiable outcome

• Agency revenue growth from $1M to $3M over 12 months using Keyword.com
• +1 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability6 records

Feature7 records

Partnerships

Seven partnerships are on record, tiered core.

• GooglecoreTechnology or IntegrationKeyword.com integrates with Google services including Google Analytics and Google Search Console for data import. Also tracks Google rankings, Google AI Overviews, and Google AI Mode.
• OpenAI (ChatGPT)coreTechnology or IntegrationKeyword.com MCP server integrates with ChatGPT for AI assistant access to rank data. Available in ChatGPT apps directory.
• Anthropic (Claude)coreTechnology or IntegrationClaude integration via MCP Server allowing Claude Code, Claude.ai, and other Claude clients to query rank data.
• CursorcoreTechnology or IntegrationMCP Server integration with Cursor AI code editor for developers to access rank data within their workflow.
• OpenAI (Codex)coreTechnology or IntegrationMCP Server integration with Codex for accessing rank data through OpenAI's code model.
• Google AnalyticscoreTechnology or IntegrationIntegration for importing keyword and traffic data from Google Analytics accounts.
• Google Search ConsolecoreTechnology or IntegrationIntegration for importing search performance data and keyword opportunities from GSC.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Mangools (KWFinder / SERPWatcher): Suite of focused SEO tools including SERPWatcher for rank tracking. Competes in the same SMB/individual SEO segment with simplified UX and comparable pricing tiers.
• AccuRanker: Dedicated, fast rank tracker built for agencies and enterprises — the closest direct competitor. Specializes in keyword position tracking with daily updates and API access, mirroring Keyword.com's focused positioning.
• SE Ranking: All-in-one SEO platform with rank tracking as a core module. Competes for the same SMB/agency buyer with bundled pricing and similar features including white-label reporting.
• Nightwatch: Keyword rank tracker with local SEO precision and reporting, competing for agency and in-house SEO teams. Overlaps with Keyword.com on accuracy, local tracking, and reporting.
• ProRankTracker: Long-standing dedicated rank tracking tool serving SEO professionals and agencies. Closely comparable product scope, pricing tiering, and target buyer.

Broad incumbents

• Ahrefs: Largest standalone SEO suite with rank tracking, backlink analysis, and content tools. Competes head-on with Keyword.com on Google rank tracking and is extending into AI search visibility, but sells a much broader platform at a higher price point.
• Semrush: Enterprise-grade SEO/SEM platform including Position Tracking module. Direct overlap on rank tracking functionality; competing suite includes AI visibility features, broad keyword research, and agency-oriented reporting.
• STAT (Moz): Enterprise-focused rank tracking solution owned by Moz, designed for large-scale SERP monitoring. Competes for the same enterprise segment with deeper historical data and broader SEO platform integration.

Emerging players

• Otterly AI: Emerging AI search visibility platform tracking brand mentions in ChatGPT, Perplexity, and Google AI Overviews. Direct competitor in the newer AI visibility category, though without Keyword.com's traditional rank tracking depth.
• Profound: Early-stage AI search analytics platform for enterprise brands tracking presence across generative engines. Competes specifically in the AI visibility segment that Keyword.com's add-on targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/keyworddotcom
• Facebookfacebook.com/keyworddotcom
• LinkedInlinkedin.com/company/keyworddotcom

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Keyword.com