Edgar's Bakery

Name

Edgar's Bakery

Legal name

Edgar's Bakery

Website

https://edgarsbakery.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Retail Bakery

NAICS

Retail Bakeries (311811), Baked Goods Retailers (445291)

SIC

Retail-Eating & Drinking Places (5810), Bakery Products (2050)

akta.pro primary industry

Cafe-Bakeries (Bakery + Coffee/Foodservice) (THAFAFAG)

akta.pro secondary industries

Cake Shops & Custom Celebration Cakes (THAFAFAC), Retail Bakeries (Bread & Daily Bakery) (THAFAFAA), Dessert & Bakery Catering (Cakes, Pastries, Candy) (HSACAGAI), Bread & Pastry Specialty Stores (CRAHAGAC)

Keywords

• Retail bakery
• Custom celebration cakes
• Wedding cake design
• Breakfast and lunch cafe
• Catering services

Headquarters

HQ city

Pelham

HQ country

United States

HQ region

North America

Offices12 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Bakery Products: One-time sales of fresh baked goods including signature cakes (Strawberry, Caramel, Chocolate Decadence), cupcakes, cookies, pastries, breads, and seasonal items. Products sold at 11 Alabama retail locations with online ordering for pickup.
2. Custom Decorated Cakes: Custom decorated cakes for birthdays, celebrations, and events. Sizes range from 6-inch to full sheet cakes serving up to 90 people. Wedding cakes and specialty designs available.
3. Catering Services: Breakfast and lunch catering packages for corporate events and gatherings. Packages include breakfast items, sandwiches, wraps, and snacks. Delivered within Birmingham, Tuscaloosa, and Huntsville areas.
4. Wedding Cakes & Services: Wedding cakes with custom designs and flavors. Wedding Cake Sampler available for $45. Full wedding cake orders placed through consultation.
5. Nationwide Shipping: Signature Strawberry Cake and All American Birthday Cake shipped nationwide through Goldbelly partnership.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Edgar's Bakery operates retail bakery cafes that bake and sell scratch-made custom celebration cakes (Strawberry, Caramel, Chocolate Decadence), wedding cakes with sampler tastings, cupcakes, cookies, cheesecakes, and breakfast/lunch fare including sandwiches, soups, and coffee. The company serves walk-in retail customers, fulfills custom orders via online and phone channels, and provides catering packages for corporate events, weddings, and personal celebrations across 11 Alabama locations and nationwide via Goldbelly.

Product overview

Edgar's Bakery is a retail bakery operating 11 locations across Alabama (Birmingham, Tuscaloosa, Huntsville, Pelham, Hoover, Trussville, Homewood, and Madison areas). The company offers a unified product portfolio centered on scratch-made baked goods including custom celebration cakes, wedding cakes, cupcakes, cookies, cheesecakes, and seasonal specials. The bakery operates an integrated multi-channel model combining in-store dining, online ordering via Toasttab, nationwide shipping through Goldbelly, and catering services. The core offering consists of signature flavored cakes (Strawberry, Caramel, Chocolate Decadence, Red Velvet) and decorated celebration cakes, supplemented by breakfast items, deli sandwiches, beverages, and catering packages for events serving 10-30+ people.

Differentiator

Problem solved

Functional benefit

Products and services

• Signature Flavored Cakes Specialty layered and round cakes in signature flavors including Signature Strawberry, Caramel, Chocolate Decadence, Chocolate Peanut Butter, Coconut, German Chocolate, Italian Crème, Lemon, and Sundae, priced $37-$220 depending on size.
• Custom Decorated Celebration Cakes Custom-decorated cakes for birthdays, graduations, baby showers, and themed events including designs such as All My Heart, Princess, Unicorn, Dinosaur, Mermaid, and various sheet cake options, ranging from 6-inch to full sheet serving up to 90 people, priced $37-$200.
• Wedding Cakes with Sampler Tasting Custom-designed wedding cakes featuring flavors like White Cake with Almond Butter Cream, Strawberry Cake with Strawberry Cream Cheese, Chocolate Cake with Chocolate Butter Cream, Red Velvet with Cream Cheese, and Yellow Cake with Butter Cream, with a $45 Wedding Cake Sampler tasting of five most popular flavors.
• Cupcakes Individual cupcakes and decorated varieties including Animal designs, Birthday themed, Sprinkle, Chocolate Decadence, Garden Party, and Hydrangea, sold individually at $3.50-$5.50 and by the dozen (animal dozen at $48).
• Cookies and Cookie Cakes Assorted cookies including Chocolate Chip, Chocolate Chip M&M, Chocolate Chip Pecan, Cheese Straws, Wedding Cookies, Thumbprint Cookies, and Cookie Sandwiches, plus large decorated cookie cakes in Primary Balloons, Pastel Balloons, and Fun Floral designs priced $27-$40.
• Cheesecakes Full cheesecakes and slices including Chocolate Cheesecake ($43 full / $6.25 slice), New York Cheesecake, Strawberry Cheesecake, and Turtle Cheesecake.
• Bundt and Pound Cakes Freshly baked bundt cakes in Chocolate, Old Fashioned, Strawberry, and Chocolate Marble at $25 each, and traditional pound cakes in Banana Nut, Caramel Apple, Chocolate Chip, Chocolate Marble, Old Fashioned, and Strawberry at $9.95 each.
• Breakfast Menu Breakfast items including pancakes, French toast, omelettes, Eggs Benedict, Monte Cristo, breakfast handhelds, breakfast bowls, and catering packages priced $5.50-$12.50.
• Deli and Grilled Sandwiches Signature chicken salad sandwiches, deli sandwiches, grilled sandwiches, wraps and melts including Chicken Quesadilla, Chicken Club, Grown-up Grilled Cheese, Edgar's Reuben, and Cuban sandwiches.
• Catering Services Catering packages for breakfast and lunch including Signature Breakfast Packages, Cinnamon Roll trays, Deli Wrap Trays, Chicken Salad Croissant Trays, and pasta/breakfast boxes for events serving 10-30 people, with delivery within Birmingham, Tuscaloosa, and Huntsville areas.
• Specialty Beverages Coffee, cappuccino, lattes, chai tea latte, mocha, hot tea, hot cocoa, and smoothies in various flavors including Strawberry, Peach, Strawberry Banana, Peaches and Cream, and Strawberries and Cream ($5.50 large).
• Nationwide Shipping via Goldbelly Shipping service through Goldbelly for Signature Strawberry Cake and All American Birthday Cake delivery anywhere in the United States.
• Kids Menu Child-friendly menu for ages 12 and under including Jr. Pancakes, Jr. All American Breakfast, Grilled Cheese, Turkey or Ham Sandwich, Cheese Quesadilla, and Mac n' Cheese.

Quantifiable outcome

• 11 retail locations serving Alabama since 1998
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

One partnership is on record.

• GoldbellycoreGTM or Marketing PartnerGoldbelly is a nationwide food shipping platform. Edgar's Bakery ships their legendary Signature Strawberry Cake and All American Birthday Cake nationwide through Goldbelly, fresh from their scratch kitchen straight to customers' doors.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Publix Bakery: Publix is a large Southeastern grocery chain with a prominent in-store bakery program offering decorated cakes, cupcakes, and custom celebration orders across Florida, Georgia, Alabama, and the Carolinas. Directly competes for retail custom cake and celebration dessert occasions in Edgar's Alabama operating region.
• Corner Bakery Cafe: Corner Bakery Cafe is a larger national cafe-bakery chain offering breakfast, lunch, baked goods, and catering. Overlaps significantly in cafe-bakery format, breakfast/lunch menu, and corporate catering offering, but operates more broadly without Edgar's custom-cake specialization or regional Southern brand identity.
• La Madeleine: La Madeleine is a multi-location French-inspired bakery-cafe chain serving pastries, custom cakes, breakfast, and lunch. Comparable in bakery-cafe dining experience, custom cake program, and event catering capabilities, though operating at broader national scale without Edgar's regional brand depth.

Direct peers

• Nothing Bundt Cakes: Nothing Bundt Cakes is the largest specialty cake franchise in the U.S., focused on celebration cakes, tiered cakes, and party/occasion catering. Closest direct competitor in product category (premium custom occasion cakes) and multi-unit retail expansion model, with comparable price points and customer-occasion marketing approach.
• Carlo's Bake Shop: Carlo's Bake Shop is a multi-location custom cake and pastry retailer built on celebrity/personal-baker brand identity. Comparable in custom cake focus (especially wedding and celebration cakes), bakery-cafe retail format, and signature-item brand equity.
• GiGi's Cupcakes: GiGi's Cupcakes is a franchise cupcake and dessert bakery chain with multi-location retail storefronts. Comparable in custom celebration desserts, themed product lines, and bakery-cafe retail format serving similar occasion-based consumer occasions.
• Baked by Melissa: Baked by Melissa is a multi-location bite-size cupcake and dessert retailer with nationwide shipping. Comparable in celebration dessert category, social-media-driven marketing, multi-channel distribution (retail and e-commerce shipping), and event/party positioning.
• SusieCakes: SusieCakes is a multi-location retail bakery-cafe chain specializing in custom celebration cakes, cupcakes, and wedding cakes with full breakfast/lunch menus and catering. Direct competitor in core offerings, customer demographics, and bakery-cafe retail format, with comparable per-ticket custom cake pricing and an established national footprint (West Coast, Texas, Southeast).
• Magnolia Bakery: Magnolia Bakery is a multi-location cupcake and specialty cake bakery chain with retail storefronts, nationwide shipping (including via Goldbelly), and a flagship signature item (banana pudding) analogous to Edgar's Strawberry Cake. Directly comparable in premium celebration bakery positioning, shipping partnerships, and multi-channel D2C distribution.
• Smallcakes Cupcakery and Creamery: Smallcakes is a franchise cupcakery and dessert cafe chain offering cupcakes, custom cakes, and ice cream. Comparable in multi-location specialty bakery-cafe format, dessert-forward menus, and celebration-cake franchise expansion model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/EdgarsBakery
• Facebookfacebook.com/edgarsbakery
• Instagraminstagram.com/edgarsbakery
• TikToktiktok.com/@edgarsbakery?lang=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Edgar's Bakery