LoyJoy
LoyJoy is a German enterprise software company that provides a no-code agentic AI platform for autonomous customer service and sales across chat, voice, and WhatsApp, serving 100+ regulated-vertical enterprises in the DACH region via tiered SaaS subscriptions.
- Company typePrivate
- Founded2018
- HeadquartersMünster, Germany
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What LoyJoy does
LoyJoy GmbH is a German enterprise software company headquartered in Münster, founded in 2018 and led by co-founders Ulf Loetschert (CEO) and Dr. Ulrich Wolffgang (CTO). The company provides an agentic AI platform for customer service and sales that enables non-technical users to build autonomous AI agents through a no-code visual editor; these agents resolve customer inquiries end-to-end across web chat, WhatsApp, and a Speech-to-Speech voice telephony channel (Phone Agent). The platform's technical core is a unified BPMN 2.0 process engine with over 100 specialized modules that controls both chat and voice from a single process definition, RAG-based knowledge retrieval, an Expression Engine, Decision Tables (DMN), and over 30 native plug-and-play integrations with enterprise systems including SAP, Salesforce (Service/Marketing/Interaction Cloud), HubSpot, Twilio, and Google BigQuery.
LoyJoy monetizes through tiered annual SaaS subscriptions (Starter, Professional, Enterprise, Unlimited) with usage-based components (conversations, phone minutes, knowledge sources, agents, users, tenants), minimum 12-month contracts with 3-month termination notice, and Time-and-Materials professional services for implementation and customization. The platform supports a multi-LLM BYOK model across OpenAI, Azure OpenAI, Anthropic, Mistral, and European providers via Scaleway, and exposes bidirectional MCP (Model Context Protocol) connectors that allow external AI assistants (Claude, ChatGPT, Gemini, Cursor) to invoke LoyJoy agents and vice versa. Enterprise-grade compliance is a core procurement message: ISO 27001 certification, EU-only hosting, GDPR, DORA-aware contracts, EU AI Act transparency posture, and WCAG 2.1 AA / BFSG conformity.
LoyJoy serves over 100 enterprise customers in the DACH region across insurance (R+V, Zurich, CosmosDirekt), banking (Volksbank), manufacturing/industrial (TRUMPF, SCHOTT, Vaillant), telecommunications (Deutsche Telekom, Congstar), consumer brands (Beiersdorf, Melitta, BRITA, Kneipp, Tchibo), healthcare/medtech (Ottobock, Paul Hartmann, Bionorica), media (RTL+), retail (ALDI Nord), utilities (Westfalen AG), and sports (1. FC Köln). Documented outcomes include 98% automated processing at RTL+, 200% conversion uplift at Deutsche Telekom, and 70% email volume reduction at 1. FC Köln. GTM combines direct enterprise sales (Book a Demo primary CTA) with product-led growth elements (self-serve cloud trial and an ROI calculator). The company is privately held and founder-owned; no external funding rounds, parent company, or acquisition activity are disclosed.
LoyJoy firmographics
Firmographics- Name
- LoyJoy
- Legal name
- LoyJoy GmbH
- Website
- https://loyjoy.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- LoyJoy is a German enterprise software company that provides a no-code agentic AI platform for autonomous customer service and sales across chat, voice, and WhatsApp, serving 100+ regulated-vertical enterprises in the DACH region via tiered SaaS subscriptions.
- Ownership category
- akta.pro rank
LoyJoy industry classification
Industry- Product category
- Conversational AI Platform
- NAICS
- Software Publishers (51321)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)
- akta.pro secondary industries
- LLMOps & Generative AI Platforms (Prompt/Agent Orchestration, RAG) (HDAEANAD), AI/ML Solution Integration & MLOps Enablement (BPAEAAAJ)
Keywords
Where LoyJoy is headquartered
LocationHeadquarters
- HQ city
- Münster
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
LoyJoy business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription (Platform Access): Monthly subscription-based access to the LoyJoy platform with tiered pricing plans (Starter, Professional, Enterprise, Unlimited). Customers pay for a contracted time period in advance. The platform provides AI agent creation and management, process modules, integrations, and analytics capabilities. Minimum contract term of 12 months with 3-month termination notice.
- Usage-based Components: Some plans include volume-based contingent elements such as conversations per month, phone minutes, knowledge sources, number of agents, users, and tenants. Different tiers provide different volume allowances with overage considerations.
- Professional Services: Additional services including project management for LoyJoy projects, creation and customization of chat processes. Provided on a time-and-materials basis, primarily remote delivery with occasional on-site engagement by agreement.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Starter (S) - Entry tier with core AI agent capabilities for small deployments |
| Subscription | Annual | Professional (P) - Mid-tier with expanded capabilities and integrations |
| Subscription | Annual | Enterprise (E) - Full-featured enterprise tier with compliance depth |
| Subscription | Multi-year contract | Unlimited (U) - Maximum flexibility with custom SLA |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels10 records
LoyJoy product offering
Product offeringCore offering
LoyJoy is an enterprise SaaS platform for agentic AI in customer service and sales, combining generative AI agents with a BPMN 2.0 process engine on a no-code visual editor. Customers use the platform to build AI agents that autonomously resolve customer inquiries across web chat, voice/phone, and WhatsApp channels, integrating with CRM, ERP, marketing, and data warehouse systems. The platform is delivered as a cloud subscription with tiered plans (Starter, Professional, Enterprise, Unlimited) and is targeted at regulated enterprises in the DACH region including insurance, banking, healthcare, manufacturing, and consumer brands.
Product overview
LoyJoy is a German enterprise platform for Agentic Customer Service and Sales, operating as a platform-plus-modules architecture. The core platform consists of the AI Agent (the central agentic AI module for autonomous task execution across chat, voice, and WhatsApp) and the Phone Agent (Speech-to-Speech voice AI for natural telephone conversations). Supporting the core agents are a BPMN 2.0 process engine for no-code workflow automation, the MCP (Model Context Protocol) integration layer for connecting with external AI assistants (Claude, ChatGPT, Gemini), and an Analytics suite for real-time insights. The Agentic Product Finder adds guided sales capabilities. The platform offers over 100 specialized BPMN process modules (available at Professional tier and above) covering CRM integrations (Salesforce, HubSpot, SAP), marketing automation (Mailchimp, Brevo, Zapier), customer engagement (loyalty, surveys, coupons, gamification), data collection (forms, questionnaires, barcode scanning), content delivery (articles, galleries, PDFs), communication (email, notifications, voice messages), and system integration (API client, SFTP, Webhooks, Google Maps). Chat Widget provides the UI layer for web embedding. Tiers: Starter (S), Professional (P), Enterprise (E), Unlimited (U).
Differentiator
Problem solved
Functional benefit
Products and services
- AI Agent Central agentic AI module that understands user requests, plans steps, and uses integrated tools iteratively to resolve customer inquiries end-to-end across chat, voice, and WhatsApp; configured per channel with LLM selection, role and personality instructions, custom instructions, and integrated tools including Knowledge Search, Product Search, API calls, and MCP connections. Replaces legacy modules AI-Wissen, AI-Prompt, AI-Smalltalk, AI-Folgefrage, and AI-Recommender and is available in all subscription tiers.
- Phone Agent (Voicebot) AI-powered voice telephony agent that resolves customer service requests through natural speech conversations; supports Speech-to-Speech AI with sub-500ms latency as well as the classic STT + LLM + TTS pipeline, with SIP, own phone numbers, or Twilio connectivity. Designed for GDPR, enterprise-ready, and productive in 2–4 weeks; available across subscription tiers.
- BPMN 2.0 Process Automation Visual no-code process editor that lets business users model and execute business processes in the BPMN 2.0 standard with conditions, loops, webhooks, human-in-the-loop, and Decision Tables (DMN). A single central process controls both chat and voice channels, with 100+ specialized modules available for combining into service and sales workflows; available at the Professional tier and above.
- MCP (Model Context Protocol) Connectivity Enables external AI assistants such as Claude, ChatGPT, Gemini, and Cursor to access analytics, processes, knowledge bases, and agents in a LoyJoy tenant via natural language (inbound MCP) and, at the Professional tier and above, lets LoyJoy AI agents connect to external MCP servers for CRM, ERP, and backend services (outbound MCP). Available across all tiers for inbound connectivity.
- Agentic Product Finder Converts static product search filters into interactive guided-selling conversations in which the AI Agent asks discovery questions, suggests variants, checks availability, and can trigger Add-to-Cart. Used for product discovery, guided selling, and conversion optimization across web chat and supported channels; backed by Product Database and Product Feed modules.
- WhatsApp Integration Connects LoyJoy AI Agents and processes to the WhatsApp Business channel, with over 40 LoyJoy modules (questionnaires, live chat, Salesforce/HubSpot integrations, API client, and more) usable inside WhatsApp. Available at the Professional tier and above with WhatsApp conversation fees charged on top of platform fees.
- LoyJoy Professional Services Optional add-on services covering project management for LoyJoy deployments and the creation or customization of chat processes, delivered on a time-and-materials basis (primarily remote, on-site by agreement) to complement SaaS subscriptions.
Quantifiable outcome
- 98% of customer requests processed automatically at RTL+
- +5 more outcomes
Companies that use LoyJoy
Customer profileNamed customers21 records
Segments10 records
Ideal customer profiles2 records
LoyJoy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration42 records
AI capability10 records
Feature10 records
LoyJoy partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core.
- MicrosoftcoreLoyJoy integrates with Microsoft Azure OpenAI Services for AI model capabilities. Also utilizes Microsoft Entra ID for SSO authentication into the LoyJoy platform. The partnership provides enterprise-grade AI infrastructure and identity management.
- AnthropiccoreLoyJoy supports Claude AI models (Haiku, Sonnet) as available LLM options within the platform, providing customers with access to Anthropic's conversational AI technology.
- Mistral AIcoreLoyJoy supports Mistral AI models including Mistral Medium as available LLM options within the platform.
- ScalewaycoreLoyJoy utilizes Scaleway as an AI model provider option within its platform, providing European AI infrastructure alternatives.
- SAPcoreNative integration module connects LoyJoy with SAP systems. Specifically noted for SAP IS/U integration in utilities sector deployments. Enables bidirectional data exchange for customer data and process execution.
- SalesforcecoreNative integration modules connect LoyJoy with Salesforce Service Cloud, Salesforce Marketing Cloud, and Salesforce Interaction Studio. Enables customer data synchronization, service routing, and marketing automation.
- HubSpotcoreNative integration module exchanges data with HubSpot CRM platform, enabling customer data management and marketing/sales coordination.
- WhatsAppcoreLoyJoy provides WhatsApp Business integration with 40+ modules available for deployment within WhatsApp channel. Enables conversational customer service directly in WhatsApp with automated processes and AI agents.
- OpenAIcoreLoyJoy supports OpenAI models (GPT-4.1, GPT-4.1 Mini, GPT-5 Mini, gpt-oss-120b) as AI model options. Also supports Bring Your Own Key model allowing customers to use their own OpenAI API keys.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
LoyJoy competitors and assessment
Company assessmentDirect peers
- Aisera: US-based AI agent platform for enterprise service desk, customer service, and operations. Competes on agentic AI for end-to-end resolution, RAG, and workflow orchestration across IT, HR, and customer service use cases.
- Cognigy: Germany-based (Düsseldorf) conversational and agentic AI platform for enterprise customer service. Most direct head-to-head competitor to LoyJoy in the DACH enterprise segment, with comparable focus on contact center automation, LLM orchestration, and integration with Genesys/Cisco/SAP ecosystems. (Note: acquired by NICE in 2025.)
- Parloa: Berlin-based AI agent platform purpose-built for enterprise customer service across chat and voice. Competes head-to-head with LoyJoy on agentic customer service for large European enterprises, with similar DACH/German 'Made in Germany' positioning and enterprise focus.
- Yellow.ai: Global agentic AI platform for customer service and sales automation across chat, voice, and messaging channels. Direct comparable in offering multi-channel agentic AI, RAG-based knowledge, and enterprise integrations.
- Kore.ai: US/Hyderabad-based conversational AI and agent platform serving enterprise customer service and contact center automation. Comparable in offering agentic AI experiences across chat and voice channels with RAG, process automation, and broad LLM support.
- boost.ai: Scandinavian conversational AI platform specializing in enterprise virtual agents for banking, insurance, and other regulated Nordic/European industries. Closely comparable on regulated-vertical focus, European data-residency positioning, and enterprise scalability.
Broad incumbents
- Salesforce: Global CRM/cloud incumbent with Agentforce and Einstein for agentic customer service. Competes broadly via bundled AI agents inside Service Cloud and Slack, leveraging existing enterprise install base and deep data context.
- Genesys: Global contact-center-as-a-service incumbent expanding into AI agent orchestration with Genesys Cloud AI. Adjacent competitor that could integrate or partner with LoyJoy-style agents as the conversational front-end to its routing/contact-center stack.
- Microsoft: Hyperscaler incumbent with Microsoft Copilot Studio and Dynamics 365 Customer Service for agentic customer service. Competes via native integration with Microsoft 365, Teams, Azure, and existing enterprise footprint.
Emerging players
- Decagon: US-based AI agent platform focused specifically on customer experience use cases with enterprise customers. Emerging competitor in the agentic customer service space with a similar 'autonomous resolution' thesis.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
LoyJoy social profiles
Digital presenceLoyJoy compliance and trust
Trust signalCompliance7 records
LoyJoy financial estimates
Financial estimateRevenue estimate
Valuation estimate
LoyJoy leadership team
Management profileNumber of profiles
Profiles2 records
LoyJoy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LoyJoy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LoyJoy
What does LoyJoy do?
LoyJoy is an enterprise SaaS platform for agentic AI in customer service and sales, combining generative AI agents with a BPMN 2.0 process engine on a no-code visual editor. Customers use the platform to build AI agents that autonomously resolve customer inquiries across web chat, voice/phone, and WhatsApp channels, integrating with CRM, ERP, marketing, and data warehouse systems. The platform is delivered as a cloud subscription with tiered plans (Starter, Professional, Enterprise, Unlimited) and is targeted at regulated enterprises in the DACH region including insurance, banking, healthcare, manufacturing, and consumer brands.
Is LoyJoy a public or private company?
LoyJoy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was LoyJoy founded?
LoyJoy was founded in 2018. It employs 11 to 50 people.
Where is LoyJoy based?
LoyJoy is headquartered in Münster, Germany, in the Europe region.
How does LoyJoy make money?
Three revenue lines are on record. SaaS Subscription (Platform Access) is the primary driver. The others are usage-based Components and professional Services.
Who are LoyJoy's main competitors?
Direct peers on record are Aisera, Cognigy, Parloa, Yellow.ai, Kore.ai and boost.ai. Broad incumbents are Salesforce, Genesys and Microsoft. Decagon is listed as an emerging player.
Does LoyJoy have an API?
Yes. LoyJoy provides a public API client module (available at Professional tier and above) that allows sending requests to external REST or WebService APIs. Data from LoyJoy can be sent as URL parameters or POST payload, and data from API responses can be saved as variables. Documentation is available at https://docs.loyjoy.com with comprehensive guides and API reference. The platform also supports inbound and outbound MCP (Model Context Protocol) connections: external AI assistants (Claude, ChatGPT, Gemini, Cursor) can access the LoyJoy tenant via inbound MCP, and LoyJoy AI agents can connect to external MCP servers via outbound MCP (Professional tier and above). Additionally, a JavaScript module allows executing arbitrary JavaScript in the browser of the user. Developer documentation is at docs.loyjoy.com.
What industry is LoyJoy in?
LoyJoy's product category is Conversational AI Platform. Its primary akta.pro industry code is HDAEANAJ, AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs), with a secondary code of HDAEANAD, LLMOps & Generative AI Platforms (Prompt/Agent Orchestration, RAG). Its NAICS code is 51321 and its SIC code is 7372.