ClickFlare
ClickFlare is a server-side ad tracking and attribution platform that consolidates paid campaign data across 200+ ad networks, affiliate platforms, and search feed providers into a unified dashboard for performance marketers, affiliates, agencies, and media buyers.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What ClickFlare does
ClickFlare is a server-side ad tracking and attribution platform that consolidates paid campaign data across 200+ integrated ad networks, affiliate platforms, and search feed providers into a single dashboard. Its core technology combines Conversion API server-to-server postbacks with cookie-based pixel fallback to maintain attribution accuracy under GDPR and iOS 14 browser restrictions. The platform includes a no-code Tag Manager, a Keyword Builder with AI auto-optimization for search arbitrage, cross-channel reporting dashboards, multi-user collaboration with role-based permissions, integration health monitoring, and an AI Copilot for campaign analysis and strategy recommendations.
ClickFlare generates revenue through tiered monthly subscriptions ranging from a $89 Starter plan to a $2,199 Corporate plan, billed in advance with annual discounts available. Pricing scales by event volume, cost-update frequency (hourly down to 5-minute), and feature access (organization-level plans for agencies and enterprises). The go-to-market combines a self-serve product-led motion — 14-day free trial with no credit card required — with enterprise sales via personalized demo calls and 1-on-1 onboarding with tracking specialists. Customer-acquisition channels include content marketing (blog, help center, tracking templates), a 15% recurring referral program, community, and partner integrations with TheOptimizer and LanderLab.
The platform serves five primary segments: affiliates, search arbitrage media buyers, lead generation marketers, e-commerce advertisers, and digital marketing agencies. Named enterprise customers include Coinis, Mobupps, Inspiritum LTD, Searchvision, and Evadav. ClickFlare appears to be a privately held, bootstrapped SaaS company with no disclosed institutional investors, no parent company, and no subsidiary structure.
ClickFlare firmographics
Firmographics- Name
- ClickFlare
- Legal name
- ClickFlare
- Website
- https://clickflare.io
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- ClickFlare is a server-side ad tracking and attribution platform that consolidates paid campaign data across 200+ ad networks, affiliate platforms, and search feed providers into a unified dashboard for performance marketers, affiliates, agencies, and media buyers.
- Ownership category
- akta.pro rank
ClickFlare industry classification
Industry- Product category
- Ad Tracking & Attribution Software
- NAICS
- Software Publishers (5132), Marketing Research and Public Opinion Polling (541910)
- SIC
- Services-Prepackaged Software (7372), Services-Advertising (7310)
- akta.pro primary industry
- Performance Marketing Automation & Bid Management Services (MPAAACAM)
- akta.pro secondary industry
- Affiliate/Acquisition Tech, Tracking & Marketing Automation (MPAEAKAK)
Keywords
ClickFlare business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription Plans: ClickFlare generates revenue through monthly subscription plans priced based on event volume and feature access. Plans range from Starter to Corporate tiers, with pricing from $89 to $2,199 per month. The service is billed in advance on a monthly basis with annual discount options available.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Starter Plan - Entry-level tracking for small-scale advertisers |
| Subscription | Monthly | Pro Plan - Mid-tier plan for growing marketers |
| Subscription | Monthly | Master Plan - Advanced plan with faster cost updates |
| Subscription | Monthly | Agency Plan - For agencies managing multiple clients |
| Subscription | Monthly | Enterprise Plan - Large-scale operations |
| Subscription | Monthly | Corporate Plan - Maximum scale and customization |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
ClickFlare product offering
Product offeringCore offering
ClickFlare is a server-side ad tracking and attribution platform that consolidates click, conversion, cost, and revenue data from paid ad campaigns, affiliate networks, and search feed providers into a single dashboard. It sells tiered subscription plans (Starter to Corporate, $89–$2,199/month) to performance marketers, affiliates, search arbitrage media buyers, lead generators, e-commerce brands, and agencies, offering Conversion API integrations, a no-code Tag Manager, a Keyword Builder with AI auto-optimization, an AI Copilot, and cross-channel reporting.
Product overview
ClickFlare is a unified ad tracking platform designed for performance marketers, affiliate marketers, media buyers, and agencies. The core product is the ClickFlare Core Platform — a click-based tracking software that consolidates data from paid ad campaigns, affiliate networks, and search feed monetization into a single dashboard. The platform operates as a single unified product with multiple built-in modules including: Tag Manager (no-code event tracking), Keyword Builder (search arbitrage keyword rotation with AI auto-optimization), AI Copilot (campaign analysis and reporting), Cross-Channel Reports, Multi-User collaboration, Custom Conversions, and 1-on-1 Onboarding. Additional premium modules include flexible Conversion API support for Facebook, TikTok, Google, Snapchat and Bing, configurable cost update frequency control, and Integration Health Alerts for monitoring data pipeline integrity. The platform provides 200+ ready-made tracking templates for affiliate networks and direct API integrations with over a dozen ad platforms for automatic cost and revenue syncing. It integrates natively with TheOptimizer for campaign automation and with LanderLab for landing page creation.
Differentiator
Problem solved
Functional benefit
Products and services
- ClickFlare Ad Tracking Platform Server-side click tracking and attribution platform for performance marketers, affiliates, search arbitrage media buyers, lead generators, e-commerce brands, and agencies. Consolidates click, conversion, cost, and revenue data from 200+ ad networks, affiliate platforms, and search feed providers into a unified dashboard with Conversion API delivery, cross-channel reporting, and multi-user collaboration.
- AI Copilot Built-in AI assistant for campaign pattern detection, visual report generation, and strategic recommendations based on top-performing ads and creatives, integrated into the ClickFlare platform.
Quantifiable outcome
- Real-time cost tracking with 5-minute update frequency available on higher plans
- +1 more outcomes
Companies that use ClickFlare
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles5 records
ClickFlare technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration46 records
AI capability3 records
Feature7 records
ClickFlare partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core and strategic.
- Meta (Facebook)coreClickFlare offers full Conversion API integration with Meta/Facebook, allowing server-side tracking that bypasses browser restrictions. The integration enables sending conversion events directly to Facebook for improved ad optimization and pixel performance.
- Google AdscoreClickFlare provides Conversion API and cost tracking integration with Google Ads, enabling accurate conversion attribution and ad spend tracking across Google advertising campaigns.
- TikTokcoreClickFlare integrates with TikTok Events API for server-side conversion tracking and offers TikTok cost tracking for comprehensive campaign attribution.
- SnapchatcoreSnapchat Conversion API integration available for server-side tracking and direct cost data integration for campaign performance reporting.
- Microsoft BingcoreBing Ads integration with Conversion API support and cost tracking capabilities for cross-channel campaign attribution.
- TaboolacoreTaboola native advertising integration with ClickFlare for tracking campaigns and measuring performance of content recommendations.
- OutbraincoreOutbrain native advertising platform integration for tracking native ad campaigns to content pages.
- MGIDcoreMGID native advertising integration with ClickFlare for native campaign tracking and performance analytics.
- RevContentcoreRevContent native advertising network integration for campaign tracking and conversion attribution.
- RingbacoreClickFlare is the only click tracker with direct API integration with Ringba for pay-per-call tracking. This integration automatically pulls conversions and revenue data from Ringba without requiring manual postback configuration.
- ToniccoreTonic search feed provider integration for AFD and RSOC search arbitrage campaigns with automatic revenue importing and keyword tracking.
- System1coreSystem1 RSOC feed integration with direct API connection for automatic revenue attribution on a click level, one of the first trackers to establish this integration.
- ExplorAdscoreExplorAds RSOC feed provider integration for automatic revenue importing and keyword-level performance tracking.
- SedocoreSedo search feed provider integration for search arbitrage campaign tracking and revenue attribution.
- ClickBankcoreClickBank affiliate network integration with ready-made tracking templates for affiliate marketing campaigns.
- TheOptimizerstrategicTheOptimizer is a campaign management and automation platform that integrates with ClickFlare. ClickFlare provides tracking data while TheOptimizer uses this data for automated campaign management, optimization rules, and bulk campaign launching.
- LanderLabstrategicLanderLab is a drag-and-drop landing page builder with direct integration to ClickFlare. Pages built with LanderLab automatically connect to ClickFlare for unified tracking, and LanderLab also integrates with Ringba for call tracking.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
ClickFlare competitors and assessment
Company assessmentDirect peers
- Binom: Self-hosted click tracker popular among affiliate marketers and media buyers for fast redirect processing and detailed reporting. Binom competes directly with ClickFlare in the affiliate and search arbitrage tracking niche.
- BeMob: Ad tracker offering campaign management, conversion tracking, and traffic distribution for affiliates and media buyers. BeMob targets the same SMB and affiliate marketer segments as ClickFlare with overlapping feature sets.
- Voluum: Leading ad tracking platform serving affiliate marketers, media buyers, and agencies with click tracking, conversion attribution, and campaign automation. Voluum is ClickFlare's most direct competitor in performance marketing tracking and distribution.
- Hyros: Ad attribution platform focused on helping e-commerce, info-product, and lead generation businesses track conversions back to traffic sources. Hyros competes with ClickFlare in cross-channel attribution, particularly for higher-spend advertisers.
- Keitaro: Self-hosted tracker widely used by affiliate marketers and search arbitrage operators for traffic filtering, A/B testing, and detailed reporting. Keitaro overlaps heavily with ClickFlare's search arbitrage and affiliate use cases.
- RedTrack: Cross-channel ad tracking and attribution platform with Conversion API integrations to Meta, Google, TikTok, and others. RedTrack is a direct competitor in performance marketing attribution and agency campaign management.
Broad incumbents
- AppsFlyer: Established mobile attribution and marketing analytics platform serving advertisers and agencies globally. AppsFlyer operates as a broader incumbent with overlapping conversion attribution functionality for ClickFlare's mobile advertising customers like Mobupps.
- Singular: Marketing attribution and analytics platform unifying cost, engagement, and revenue data across channels. Singular is a broader incumbent serving overlapping performance marketing and mobile attribution use cases.
- Adjust: Global mobile measurement and attribution platform with analytics, fraud prevention, and automation tools. Adjust competes with ClickFlare in mobile ad tracking, particularly for app install and in-app event attribution.
Emerging players
- Triple Whale: E-commerce-focused attribution and analytics platform built for DTC brands running paid social and search campaigns. Triple Whale addresses the same e-commerce use case as one of ClickFlare's primary customer segments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
ClickFlare social profiles
Digital presenceClickFlare financial estimates
Financial estimateRevenue estimate
Valuation estimate
ClickFlare leadership team
Management profileNumber of profiles
ClickFlare funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ClickFlare M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ClickFlare
What does ClickFlare do?
ClickFlare is a server-side ad tracking and attribution platform that consolidates click, conversion, cost, and revenue data from paid ad campaigns, affiliate networks, and search feed providers into a single dashboard. It sells tiered subscription plans (Starter to Corporate, $89–$2,199/month) to performance marketers, affiliates, search arbitrage media buyers, lead generators, e-commerce brands, and agencies, offering Conversion API integrations, a no-code Tag Manager, a Keyword Builder with AI auto-optimization, an AI Copilot, and cross-channel reporting.
Is ClickFlare a public or private company?
ClickFlare is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ClickFlare founded?
ClickFlare was founded in -1. It employs 1 to 10 people.
How does ClickFlare make money?
One revenue line is on record: subscription Plans.
Who are ClickFlare's main competitors?
Direct peers on record are Binom, BeMob, Voluum, Hyros, Keitaro and RedTrack. Broad incumbents are AppsFlyer, Singular and Adjust. Triple Whale is listed as an emerging player.
Does ClickFlare have an API?
No public API is recorded for ClickFlare.
What industry is ClickFlare in?
ClickFlare's product category is Ad Tracking & Attribution Software. Its primary akta.pro industry code is MPAAACAM, Performance Marketing Automation & Bid Management Services, with a secondary code of MPAEAKAK, Affiliate/Acquisition Tech, Tracking & Marketing Automation. Its NAICS code is 5132 and its SIC code is 7372.