ReBid
ReBid is a Mumbai-based CDP and Agentic AI-led full-funnel digital agency that unifies ad-to-acquisition customer data and runs performance marketing for enterprise brands across BFSI, retail, automotive, FMCG, D2C, EdTech, travel, telecom, and B2B in India, UAE, and Southeast Asia.
- Company typePrivate
- Founded2018
- HeadquartersMumbai, India
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
ReBid firmographics
Firmographics- Name
- ReBid
- Legal name
- RDANDX NETWORK LLP
- Website
- https://rebid.co
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- ReBid is a Mumbai-based CDP and Agentic AI-led full-funnel digital agency that unifies ad-to-acquisition customer data and runs performance marketing for enterprise brands across BFSI, retail, automotive, FMCG, D2C, EdTech, travel, telecom, and B2B in India, UAE, and Southeast Asia.
- Ownership category
- akta.pro rank
ReBid industry classification
Industry- Product category
- Marketing Technology / Customer Data Platform
- NAICS
- Advertising Agencies (541810), Media Buying Agencies (54183)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Customer Data Platforms (CDP) & Identity Resolution (BPAFAFAD)
- akta.pro secondary industries
- Data Management Platforms (DMP) & Customer Data Platforms (CDP) (BPAMALAD), CRM Data Quality, Enrichment & CDP-Adjacent CRM (HDAEAFAJ)
Keywords
Where ReBid is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
ReBid business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Performance Marketing Retainer Services: ReBid charges a fixed retainer fee for its full-funnel performance marketing services, avoiding percent-of-spend fees typical of media agencies. Services include media planning and buying, AI-led optimization, and expert team support bundled with platform access.
- Platform Access & Licensing: Access to ReBid's CDP, ADP, Agentic AI, Creative Studio, and reporting tools is bundled with agency services. The platform operates on a no-code, no-dev-required model with 100+ integrations, with pricing tied to retainer arrangements rather than per-seat licensing.
- Martech Implementation Services: ReBid provides managed Martech services including technology stack architecture, implementation, integration, and ongoing optimization as part of its full-service offering.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Fixed Retainer Model |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels9 records
ReBid product offering
Product offeringCore offering
ReBid operates a CDP and Agentic AI-led full-funnel digital agency platform that unifies advertising data with customer acquisition outcomes. It bundles a Customer Data Platform (CDP) and Advertising Data Platform (ADP) with AI Creative Studio, Agentic AI automation, and expert-led performance marketing services delivered under fixed retainer engagements for brands across BFSI, retail, travel, FMCG, D2C, EdTech, telecom, and B2B verticals.
Product overview
ReBid is a CDP and Agentic AI-led Full-Funnel Digital Agency offering a platform-plus-services model. The core offering consists of two interconnected platforms: the Customer Data Platform (CDP) for unifying customer data from ad exposure to acquisition, and the Advertising Data Platform (ADP) that extends the CDP with advertising-specific intelligence. Built on these foundations are AI-powered modules including AI Creative Studio (for ad creative design and competitor benchmarking), Agentic AI (for autonomous campaign optimization), Unified Creative Intelligence, Unified Real-Time Reporting, AI-led Optimization, 360° Customer View, Cookieless Solutions, Multi-Touch Attribution, Audience Segmentation & Activation, Data Harmonization, and Customer Intelligence with Funnels. These are complemented by Measurement services (Incrementality Testing, Media Mix Modeling), Activation services (Retention Marketing, Performance Marketing, Media Planning & Buying), and Martech Implementation. ReBid positions itself as India's first Agentic AI Agency with over 100+ integrations across social, search, programmatic, and commerce channels.
Differentiator
Problem solved
Functional benefit
Brands
- ReBid's CDP: Customer Data Platform that connects and harmonizes customer journey from Ad to Acquisition, enabling Full Funnel Intelligence
- ReBid's ADP
- AI Creative Studio
- Agentic AI
- Unified Creative Intelligence
- India's First Agentic AI Agency
Products and services
- Customer Data Platform (CDP)
Quantifiable outcome
- ReBid's fixed retainer model charges pocket-friendly fixed fees avoiding percent-of-spend charges, unlike traditional media agencies
- +14 more outcomes
Companies that use ReBid
Customer profileNamed customers7 records
Segments8 records
Ideal customer profiles2 records
ReBid technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
AI capability13 records
Feature19 records
ReBid partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- RampIDcoreReBid integrates RampID for cookieless identity resolution, enabling deterministic linking and enrichment of customer profiles, devices, PII data, and other identifiers for omnichannel identity resolution strategy.
- UID 2.0 (Unified ID 2.0)coreReBid integrates UID 2.0 for cookieless identity resolution, enabling deterministic linking and enrichment of profiles to devices, PII, and other IDs for a cookieless identity graph fully integrated into the technology stack.
- Google Privacy SandboxcoreReBid supports Google Privacy Sandbox cohort targeting as part of its cookieless solutions, enabling grouping of users with similar browsing habits for targeting without individual user data.
- Meta (Facebook)coreReBid provides 100+ integrations including Meta/Facebook advertising platform for cross-channel activation, ad campaign management, and PII-based retargeting across walled gardens.
- Google AdscoreReBid integrates with Google Ads across search, display, YouTube, and app install advertising, enabling unified reporting, AI optimization, and first-party data activation on Google's advertising platforms.
- LinkedIncoreReBid integrates with LinkedIn for B2B advertising, enabling PII-based targeting of decision-makers and account-based marketing activation on LinkedIn's platform.
- Amazon AdscoreReBid integrates with Amazon Ads for marketplace advertising management across retail and ecommerce brands, enabling unified measurement, management, and optimization of Amazon advertising programs.
- IAB (Interactive Advertising Bureau)minorReBid is an IAB SEA member, demonstrating industry alignment and adherence to digital advertising standards and best practices.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
ReBid competitors and assessment
Company assessmentBroad incumbents
- Adobe Experience Platform: Adobe's enterprise CDP and customer experience platform, bundled with the broader Adobe Experience Cloud. Competes with ReBid for enterprise CDP RFPs with a much larger portfolio and a global sales motion.
- Salesforce Marketing Cloud: Salesforce's enterprise marketing, CDP, and customer engagement platform with deep CRM integration. Competes for the same enterprise BFSI and retail CDP RFPs with a substantially larger install base and partner ecosystem.
- Performics: Publicis-owned global performance marketing agency with a large martech stack and AI-driven media planning capabilities. Competes with ReBid on the agency services and media planning/buying side, particularly for global enterprise brands in retail and BFSI.
Direct peers
- Tealium: Enterprise CDP and tag management vendor with strong presence in BFSI, healthcare, and large retail. ReBid explicitly publishes Tealium vs ReBid comparison content, confirming direct competition for enterprise CDP deals.
- WebEngage: India-origin cross-channel marketing automation and engagement platform serving consumer brands in BFSI, retail, and ecommerce. ReBid positions itself as a direct alternative to WebEngage for CDP and customer engagement workloads.
- Segment (Twilio): Globally leading customer data platform owned by Twilio, widely used by mid-market and enterprise brands for first-party data unification. ReBid publishes competitive comparisons against Segment, pitching itself as an alternative for advertiser-led CDP use cases.
- CleverTap: Mumbai-headquartered customer engagement and retention platform with a strong CDP component. Competes with ReBid for the same Indian BFSI, retail, and D2C customers with similar use cases around retention marketing, segmentation, and multi-channel activation.
- Treasure Data: Enterprise customer data platform with strong marketing and advertising use cases. ReBid publishes competitive comparisons against Treasure Data, positioning itself for advertiser-led CDP and identity resolution workloads.
- MoEngage: Bengaluru-based customer engagement platform with CDP-adjacent capabilities, AI-driven personalization, and omni-channel orchestration. Targets the same Indian and SEA enterprise BFSI, retail, and D2C segments as ReBid.
- Lemnisk: Bengaluru-based CDP specializing in real-time customer data unification for BFSI and large enterprises. ReBid explicitly publishes competitive comparison content against Lemnisk, confirming direct head-to-head competition in the Indian CDP market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
ReBid social profiles
Digital presenceReBid compliance and trust
Trust signalCompliance4 records
ReBid financial estimates
Financial estimateRevenue estimate
Valuation estimate
ReBid leadership team
Management profileNumber of profiles
Profiles3 records
ReBid funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ReBid M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ReBid
What does ReBid do?
ReBid operates a CDP and Agentic AI-led full-funnel digital agency platform that unifies advertising data with customer acquisition outcomes. It bundles a Customer Data Platform (CDP) and Advertising Data Platform (ADP) with AI Creative Studio, Agentic AI automation, and expert-led performance marketing services delivered under fixed retainer engagements for brands across BFSI, retail, travel, FMCG, D2C, EdTech, telecom, and B2B verticals.
Is ReBid a public or private company?
ReBid is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ReBid founded?
ReBid was founded in 2018. It employs 51 to 100 people.
Where is ReBid based?
ReBid is headquartered in Mumbai, India, in the Asia region.
How does ReBid make money?
Three revenue lines are on record. Performance Marketing Retainer Services are the primary driver. The others are platform Access & Licensing and martech Implementation Services.
Who are ReBid's main competitors?
Broad incumbents on record are Adobe Experience Platform, Salesforce Marketing Cloud and Performics. Direct peers are Tealium, WebEngage, Segment (Twilio), CleverTap, Treasure Data, MoEngage and Lemnisk.
Does ReBid have an API?
No public API is recorded for ReBid.
What industry is ReBid in?
ReBid's product category is Marketing Technology / Customer Data Platform. Its primary akta.pro industry code is BPAFAFAD, Customer Data Platforms (CDP) & Identity Resolution, with a secondary code of BPAMALAD, Data Management Platforms (DMP) & Customer Data Platforms (CDP). Its NAICS code is 541810 and its SIC code is 7311.