Mouth Foods

What Mouth Foods does

Mouth Foods (legal entity: M Specialty Foods, Inc.) is a Brooklyn-based direct-to-consumer e-commerce platform founded in 2012 that curates and sells small-batch, artisanal American food products exclusively through its owned website, mouth.com. The platform functions as a curated marketplace aggregating independent food artisans from all five major U.S. regions across 35+ states, offering curated gift boxes (birthday, thank you, business, feel better, and host gifts), a monthly subscription box program (MOUTH Every Month, currently closed to new subscribers), and individual products spanning 30+ categories including chocolate, candy, snacks, cheese and charcuterie, pickles and olives, baked goods, jams and nut butters, popcorn, savory spreads, hot sauce, honey, coffee and tea, cocktail kits, pasta, oils and vinegars, and grilling items. The company also operates a private label brand (Mouth-Made), a housewares sub-brand (MouthWares), a Cheese Counter collection, and a FINE & RAW x Mouth collaborative chocolate line.

The business operates on two core revenue streams: one-time gift box and individual product purchases, and recurring subscription boxes (prepaid or pay-as-you-go, shipping the third week of each month). Customer segments include individual food enthusiasts and gift-givers as the primary audience, and corporate/business gift buyers for client appreciation, employee gifts, and event catering as a secondary segment. Marketing is driven by an active Instagram community (@MOUTHFOODS), earned media placements in BuzzFeed, Tastemaker, and Travel + Leisure, and content marketing through maker stories and regional guides. Distribution is entirely direct-to-consumer with no third-party retail or marketplace presence. Headcount is 11-50 employees, and the company has raised approximately $8.2M across four funding rounds from 2012-2015, with no subsequent raises on record. Notable leadership includes co-founder Nancy Cohen as President and Chief Creative Officer.

Name

Mouth Foods

Legal name

M Specialty Foods, Inc.

Website

https://mouth.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Mouth Foods is a Brooklyn-based direct-to-consumer e-commerce platform curating and selling small-batch artisanal American food products as gift boxes, subscriptions, and individual items to consumers and corporate gift buyers across the U.S.

Ownership category

akta.pro rank

Product category

Online Specialty Food Retail

NAICS

Other Specialty Food Retailers (44529), All Other Specialty Food Retailers (445298)

akta.pro primary industry

Specialty Food Gift Shops & Hampers (CRAHAGAN)

Keywords

• Artisanal food gifts
• Small-batch gourmet
• Food subscription boxes
• Indie food marketplace
• Corporate edible gifts

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. E-commerce Gift Box Sales: One-time purchase of curated gift boxes containing small-batch artisanal foods from American makers. Products range from snacks, candy, chocolate, cheese, charcuterie, and other gourmet food items.
2. Monthly Subscription Boxes: Recurring monthly subscription service delivering curated small-batch food boxes to subscribers. Available as prepaid (with savings) or pay-as-you-go options. Subscriptions ship monthly to customers' doorsteps.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

Mouth Foods is an online retailer that curates and sells small-batch, American-made artisanal food products through its own e-commerce site (mouth.com). Its core offerings are curated gift boxes for occasions (birthday, thank you, business, host, feel better), a monthly subscription box program (MOUTH Every Month), and individual product categories spanning snacks, chocolate, candy, cheese, charcuterie, beverages, and pantry items. The company sells products from independent American makers and supplements its catalog with a private label brand (Mouth-Made), a housewares sub-brand (MouthWares), and a co-branded chocolate collaboration (FINE & RAW x Mouth).

Product overview

Mouth Foods operates a curated e-commerce marketplace connecting consumers with independent American food artisans. The platform offers a diverse portfolio organized around three core offerings: (1) Curated Gift Boxes for occasions including birthdays, thank you, business, feel better, and host gifts; (2) MOUTH Every Month subscription boxes delivering small-batch American food products monthly (currently closed to new subscribers); and (3) individual food products across categories including chocolate, candy, snacks, cheese and charcuterie, pickles and olives, baked goods, jams and nut butters, popcorn, savory spreads, spices, hot sauce, condiments, honey, coffee and tea, cocktail kits, pasta, oils and vinegars, and grilling items. The platform also features Shop by Region (West Coast, Southwest, Midwest, Southeast, Northeast) and Shop by Diet (Vegan, Non-GMO, Organic, Sugar Free, Gluten Free, Dairy Free). Additionally, Mouth Foods operates a private label brand called Mouth-Made offering pickles, cookies, chocolate bars, candy, chocolate-covered items, and cheese products, as well as a FINE & RAW x Mouth collaboration. The MouthWares sub-brand provides design-focused housewares. The company also highlights its maker community through the Our Makers directory and Mouth Community social feature.

Differentiator

Problem solved

Functional benefit

Brands

• Mouth-Made: Mouth brand specialty foods including pickles, cookies, chocolate bars, candy, chocolate-covered items, and cheese counter products
• FINE & RAW x Mouth
• MouthWares
• The Cheese Counter
• The Cheese Counter
• Shop: Drink
• New To Mouth
• Shop By Region

Products and services

• Curated Gift Boxes
• MOUTH Every Month Subscriptions
• MouthWares
• Mouth-Made Private Label
• FINE & RAW x Mouth
• Cocktail Kits
• Business Gifts Collection
• The Cheese Counter

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• FINE & RAWminorStrategic or Co-development PartnerCollaborative collection between Mouth and FINE & RAW featuring chocolate products. FINE & RAW x Mouth collection offers unique chocolate products created through this partnership.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Goldbelly: Goldbelly is the most direct peer to Mouth Foods: a curated online marketplace for iconic American artisanal foods, gift boxes, and shipping regional specialties nationwide. Same core model (curation + shipping + gifting), same indie-maker positioning, same DTC channel.
• Amazing Clubs: Amazing Clubs operates specialty food subscription boxes across multiple categories (cheese, chocolate, jerky, etc.). Direct comparable to Mouth's MOUTH Every Month subscription product prior to its closure, and to its gift-box merchandising.
• igourmet: igourmet is a long-standing online specialty food retailer selling artisanal cheeses, chocolates, and gift boxes. Comparable to Mouth's gifting focus and curated specialty assortment, though less emphasis on indie-American storytelling.
• Farmstead: Farmstead is an online specialty grocer and curated marketplace featuring small-batch and local American food makers. Direct comparable because it pursues the same curated-indie-artisan strategy with delivery and gifting.
• Food52: Food52 operates a curated marketplace for small-batch American kitchen and food products, with content-driven storytelling and a strong community. Comparable curation-led marketplace model with overlapping artisan/vintage aesthetic and customer base.

Emerging players

• SnackMagic: SnackMagic is a B2B-focused build-your-own snack and gift box platform. Comparable to Mouth's corporate gifting motion and CPG discovery, with strong overlap in the foodie-gift-to-office use case.
• Winc (formerly Club W): Winc is a DTC subscription curation brand (wine) with similar marketplace-style curation, storytelling, and giftability. Comparable mechanism though different category; illustrates the subscription-curation playbook Mouth has executed with food.

Broad incumbents

• Harry & David: Harry & David is a large, established gift-food retailer specializing in fruit, cheese, and gourmet gift towers. Broader incumbent in the same edible-gifting category; competes with Mouth for corporate-gifting and holiday-gift occasions.
• Williams Sonoma: Williams Sonoma is an established premium kitchen and food retailer with curated gourmet pantry and gift assortments. Comparable on premium-culinary customer overlap and gift assortment merchandising, though broader portfolio.
• 1-800-Flowers / Gift Baskets Etc. 1-800-Flowers / Gift Baskets Etc. is a large incumbent in the gourmet gift basket category. Comparable on the gifting mechanics and corporate-gifting channel, though much broader assortment and lower artisanal positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/mouthfoods
• Xx.com/mouthfoods
• Facebookfacebook.com/mouthfoods
• LinkedInlinkedin.com/company/new-york-mouth

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds4 records

Investors9 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mouth Foods