ClickTech

What ClickTech does

ClickTech is a UK-headquartered digital marketing ecosystem company founded in 2015, operating an integrated portfolio of self-serve SaaS platforms aimed at small and medium-sized businesses, marketing freelancers, in-house marketing teams, and digital marketing agencies. The company serves 50,000+ businesses across 100+ countries and reports having analyzed $17B+ in ad spend, generated 48M+ free performance reports, and suggested 23M+ account improvements. Its product surface comprises four core platforms: Adzooma (paid search and social optimization across Google, Meta, and Microsoft Ads), ClickTech HUB (an AI and marketing education platform with 100+ courses, challenges, and templates), Omni AI (a multi-model AI workspace integrating 52+ leading AI models including ChatGPT, Claude, Gemini, DeepSeek, Veo3, and Sora2), and ClickAds.ai (a self-serve programmatic display and Connected TV advertising platform launched in July 2024). Two acquired brands, GreyMetrics (reporting and dashboards, Feb 2023) and EDEE.ai (budget management, Aug 2023), are integrated into the stack, and the company established its first USA office in Seattle in October 2023 via acqui-hire.

Name

ClickTech

Legal name

ClickTech Solutions LTD

Website

https://clicktech.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

ClickTech is a UK-based digital marketing ecosystem serving 50,000+ businesses across 100+ countries. Its platforms—Adzooma, ClickTech HUB, Omni AI, and ClickAds.ai—combine AI-powered ad optimization, multi-model AI content creation, and marketing education, distributed via self-serve subscriptions and a partner program.

Ownership category

akta.pro rank

Product category

Digital Marketing Software

NAICS

Software Publishers (5132), Media Buying Agencies (541830)

SIC

Services-Prepackaged Software (7372), Services-Advertising (7310)

akta.pro primary industry

Marketing Automation Platforms & Services (BPAFAFAC)

akta.pro secondary industries

Skills & Microlearning Marketplaces (Bite-Sized Lessons) (EDAFAIAK), Marketplace & On-Demand Platform Recommendations (rideshare, delivery, services) (HDAAAGAK)

Keywords

• Digital marketing software
• Paid advertising optimization
• AI content creation
• Programmatic advertising platform
• Marketing education platform

Headquarters

HQ city

Nottingham

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. ClickTech HUB+ Subscription: Subscription-based revenue from the HUB+ membership platform offering access to AI tools, courses, challenges, templates, and the Omni AI workspace. Priced starting at $39/month with all-inclusive access to 52+ AI models, 100+ courses, and the Adzooma platform.
2. Adzooma Platform Access: SaaS platform providing paid ad optimization with free performance reports and premium features for campaign management, insights, and recommendations.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

ClickTech operates a digital marketing ecosystem that helps businesses succeed online through four core platforms: Adzooma (paid ad optimization for Google, Meta, and Microsoft Ads with actionable recommendations), ClickTech HUB (AI and marketing education platform with 100+ courses and challenges), Omni AI (multi-model AI workspace integrating 52+ AI models for content, research, and ads), and ClickAds.ai (self-serve programmatic display and CTV advertising). The platforms are sold primarily through self-serve subscriptions and a partner program for agencies and freelancers.

Product overview

ClickTech operates as a digital marketing ecosystem combining platforms, integrated partners, and education to help businesses succeed online. The portfolio includes Adzooma (paid ads optimization for Google, Meta, and Microsoft), ClickTech HUB (AI-powered growth and learning platform with 100+ courses and challenges), Omni AI (multi-model AI workspace with 52+ AI models), and ClickAds.ai (programmatic display and CTV advertising). ClickTech Partner Program enables freelancers, agencies, and in-house teams to access specialist support, resources, and incentives. The ecosystem is augmented by acquisitions GreyMetrics (reporting/dashboards) and EDEE.ai (budget management). The company serves 50,000+ businesses globally across 100+ countries.

Differentiator

Problem solved

Functional benefit

Brands

• Adzooma: Paid ads optimization platform that helps reduce wasted spend and save time on campaign management with actionable recommendations.
• ClickTech HUB
• Omni AI
• ClickAds.ai
• GreyMetrics
• EDEE.ai

Products and services

• Adzooma Paid ads optimization platform that analyzes Google, Meta, and Microsoft advertising campaigns with instant performance reports, actionable recommendations, and continuous monitoring to reduce wasted spend and improve ROI. Targets small businesses, marketing freelancers, in-house teams, and digital marketing agencies.
• ClickTech HUB AI-powered growth and education platform offering 100+ courses, step-by-step challenges, templates, playbooks, and bundled AI tools (Omni AI, Adzooma) for freelancers, agencies, in-house teams, and entrepreneurs learning and applying AI, marketing, and business skills.
• Omni AI Multi-model AI workspace integrating 52+ leading AI models (ChatGPT, Claude, Gemini, DeepSeek, Veo3, Sora2, and more) for content creation, research, design, video generation, and analysis, with native connectors to Google Ads and Microsoft Ads to surface campaign insights and optimization opportunities.
• ClickAds.ai Self-serve programmatic advertising platform providing small and medium-sized businesses and agencies with access to premium programmatic display and Connected TV (CTV) advertising inventory.
• ClickTech Partner Program Channel program for freelancers, agencies, and in-house marketing teams offering specialist consultative support from Microsoft Advertising specialists, on-demand partner-portal resources, dedicated query resolution, access to a partner network, and incentives including cash back, spend vouchers, referral bonuses, and exclusive discounts.

Quantifiable outcome

• Reduce ad spend waste
• +5 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability10 records

Feature4 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Cambridge UniversityminorStrategic or Co-development Partner · 1 January 2021Academic collaboration in 2021 to enhance offerings with SEO and Website Metric Reports, bringing research-backed insights to the platform.
• Microsoft AdvertisingcoreTechnology or Integration · 1 January 2019Strategic partnership integrated in 2019 to add Microsoft Advertising alongside Google and Facebook Ads. Deepened in 2020 during the pandemic. Awarded Microsoft Advertising Channel Partner of the Year for EMEA (2024) and Global Rising Star of the Year (2021).
• Meta (Facebook)coreTechnology or Integration · 1 January 2019Partnership established in 2019 to integrate Facebook Ads into the digital marketing ecosystem alongside Google and Microsoft Advertising, creating a comprehensive multi-platform offering.
• GooglecoreTechnology or Integration · 1 January 2017Full Google Channel Partner relationship established in 2017. Google Ads Channel Partner Team collaborated with ClickTech during Adzooma's beta phase, helping refine the platform. Partnership provides exclusive access to support, insights, and advanced strategies for serving SMEs and startups.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Optmyzr: Direct competitor in PPC and paid-search management and optimization software for Google, Microsoft, and Meta Ads. Closely comparable to Adzooma in core functionality (bid management, recommendations, reporting) and target customer (SMBs to mid-market agencies).
• Adalysis: PPC management and optimization platform focused on Google and Microsoft Ads audit, automation, and recommendations. Comparable to Adzooma's optimization/insight engine, particularly for agencies and in-house teams managing multiple accounts.
• Revealbot: Automated ad management and reporting tool for Facebook, Instagram, Google, and TikTok Ads. Comparable to ClickTech's multi-platform paid-ads automation capabilities, with overlapping focus on agencies and performance marketers.
• Madgicx: AI-powered ad optimization platform targeting SMBs and e-commerce advertisers on Meta and Google Ads. Closely comparable to Adzooma's AI-driven optimization and SMB-first positioning.
• WordStream (Perion Network): SMB-focused Google Ads and Microsoft Ads management, optimization, and advisory platform. Comparable to Adzooma's SMB-first paid-ads optimization positioning and pricing model.
• Acquisio: AI-driven PPC management and bid optimization platform for agencies and SMB advertisers. Comparable to Adzooma's automation and recommendations capabilities across Google and Microsoft Ads.

Broad incumbents

• Marin Software: Established cross-channel paid search and social advertising management platform serving larger advertisers. Comparable to ClickTech's Adzooma/ClickAds.ai in core function (paid media management), but operates at a more enterprise scale and broader portfolio.
• Skai: Enterprise omnichannel marketing platform spanning paid search, social, and retail media. Comparable to ClickAds.ai's programmatic/CTV ambitions and Adzooma's paid-ads management, though serving larger customers.
• Smartly.io: Social advertising automation and creative platform with strong Meta Ads focus. Comparable to ClickTech's Meta integration and AI-powered creative tooling, though at enterprise scale.
• HubSpot: Broad CRM and marketing automation platform with overlapping SMB focus and education-adjacent content (HubSpot Academy). Comparable as a broader incumbent competing for the same SMB digital marketing wallet that ClickTech addresses.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ClickTechHQ
• Facebookfacebook.com/ClickTechHQ
• LinkedInlinkedin.com/company/clicktech-solutions-ltd.

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ClickTech