People Insight

What People Insight does

People Insight Limited is a UK-based, privately held employee experience platform founded in 2004 by Tom Debenham and headquartered in London. The company designs, distributes, and supports cloud-based employee engagement surveys, 360 feedback programmes, and supporting expert services for HR teams and people leaders in mid-to-large organisations. Its core products are the Employee Surveys Platform, the 360 Feedback Platform, the Prism AI engine (with Suggest, Context, and Improve capabilities) for comment analysis and action recommendations, and the Pearl Model engagement framework covering Purpose, Enablement, Autonomy, Reward, and Leadership. Supporting offerings include Implementation, Consultancy, and Communications professional services, an Action Centre for tracking post-survey improvement, and two recognition programmes: the Outstanding Workplace Award and the Inspire HE Rankings for higher education.

Name

People Insight

Legal name

People Insight Limited

Website

https://peopleinsight.co.uk

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Employee Engagement Software

NAICS

Human Resources Consulting Services (541612), Marketing Research and Public Opinion Polling (541910)

SIC

Services-Prepackaged Software (7372), Services-Management Consulting Services (8742)

akta.pro primary industry

People Analytics, Assessment & Psychometrics Consulting (BPAHAGAH)

akta.pro secondary industry

Enterprise Work Management & Collaborative Workflow Platforms (HDAEAHAI)

Keywords

• Employee engagement surveys
• Employee experience platform
• 360 feedback software
• AI survey analysis
• Employee listening programmes

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Employee Survey Platform Subscription: Annual or multi-year subscription access to the employee experience platform, including survey design, delivery, analysis, dashboards, and action planning tools. Organisations can choose between self-managed platform access or fully managed programmes.
2. Expert Services: Implementation support, consultancy, communications campaigns, workshops, and post-survey follow-through provided by experienced practitioners. Sold as add-on or standalone professional services.
3. Benchmark Reporting: Benchmarking services comparing results across sectors, roles, demographics, and organisation sizes to provide context for survey results.
4. 360 Feedback Platform: Multi-perspective feedback platform combining AI-powered technology with expert coaching for leadership development, delivered as part of the integrated platform or standalone.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels10 records

Core offering

People Insight provides a cloud-based employee experience platform that combines employee surveys, 360 feedback, and AI-powered analysis (via its Prism engine) with expert human consultancy. The company helps organisations design, run and act on engagement, pulse, lifecycle, culture and wellbeing surveys, then translate results into prioritised actions and tracked improvement plans. Offerings are sold as either self-managed platform subscriptions or fully managed programmes supported by in-house consultants, organisational psychologists and communications specialists.

Product overview

People Insight is an Employee Experience Platform that combines survey technology, AI-powered analysis, expert consultancy and recognition programmes. The core platform consists of Employee Surveys (including engagement surveys, pulse surveys, lifecycle surveys and culture surveys), the 360 Feedback tool, and Prism AI which powers comment analysis, prioritised insights and action recommendations. Supporting these are the Pearl™ engagement model (covering Purpose, Enablement, Autonomy, Reward and Leadership), the Action Centre for tracking improvement plans, and expert services including Implementation, Consultancy and Communications. The company also offers recognition programmes: the Outstanding Workplace Award for all sectors and the Inspire™ HE Rankings for higher education institutions. The platform scales from SMEs to large international organisations with multi-region, multi-brand and multi-language support.

Differentiator

Problem solved

Functional benefit

Brands

• Prism: AI engine powering employee listening, supporting survey analysis, comment interpretation, prioritised insights, and tailored action recommendations.
• Pearl Model
• Prism Suggest
• Prism Context
• Prism Improve
• Action Centre
• Outstanding Workplace Award
• Inspire HE Rankings

Products and services

• Employee Surveys Platform
• Employee Engagement Surveys
• Prism AI
• 360 Feedback
• Survey Implementation
• Consultancy Services
• Communications Campaigns

Quantifiable outcome

• 6% rise in engagement and 12% increase in intention to stay for Park Plaza Hotel Group in first year
• +4 more outcomes

Named customers24 records

Segments12 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature9 records

Partnerships

One partnership is on record.

• Eden Reforestation ProjectsminorStrategic or Co-development PartnerPeople Insight partners with Eden Reforestation Projects to support global environmental efforts. For every client referral received, case study published, and webinar ran, People Insight plants up to 200 trees. Clients also contribute through using trees as survey incentives (one survey completed equalling one tree donated by the client). To date, 112,507 trees have been planted, equivalent to 35,000 tonnes of CO2 sequestered.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Leapsome: Berlin-based people platform combining engagement surveys, performance reviews, goals, and learning in one modular SaaS product. Direct competitor targeting European mid-market and enterprise with AI-driven survey analysis similar in concept to Prism.
• 15Five: Continuous performance and engagement platform featuring pulse surveys, manager check-ins, and OKRs. Overlaps directly with People Insight on pulse survey, engagement measurement, and manager action workflows.
• Workday Peakon Employee Voice: Cloud employee engagement platform acquired by Workday in 2022, providing always-on listening and manager action tools. Closest direct peer to People Insight's Prism-driven, action-oriented survey model, now bundled into Workday's broader HCM stack.
• Officevibe (SurveyMonkey): Employee engagement survey tool owned by SurveyMonkey, targeting SMBs and mid-market with anonymous surveys and pulse metrics. Competes with People Insight's self-serve/platform-access tier in the SME segment.
• Culture Amp: Australia-headquartered employee engagement and performance platform offering surveys, 360 feedback, and analytics to mid-market and enterprise globally. Direct competitor to People Insight across the full employee listening stack with greater scale and funding.

Broad incumbents

• Gallup: Long-established employee engagement research and consulting firm behind the Q12 framework, with Q12 engagement surveys, manager development, and analytics. Compares to People Insight as a research-led methodology (Q12 vs. Pearl Model) plus consultancy-driven delivery.
• Qualtrics Employee Experience: EmployeeXM suite from Qualtrics (now part of US PE-backed Silver Lake / CPP Investments ownership) covering engagement, onboarding, and 360 programs. Broad incumbent offering similar survey, action planning, and AI comment-analysis capabilities as People Insight, at significantly larger scale.
• Microsoft Viva Glint: Enterprise employee engagement and survey platform (originally Glint, acquired 2018) inside the Microsoft Viva employee experience suite. Broad incumbent competitor bundling surveys and analytics into Microsoft 365 enterprise deals.

Others

• Great Place to Work UK: UK arm of the global workplace certification and benchmarking body running 'Best Workplaces' lists. Comparable to People Insight's Outstanding Workplace Award and Inspire HE Rankings programmes from the recognition/benchmarking angle, though without a software platform.

Emerging players

• Lattice: People management platform combining performance, engagement surveys, goal tracking, and career development. Adjacent competitor with growing overlap on the engagement and people-analytics side of People Insight's platform.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@peopleinsight353
• LinkedInlinkedin.com/company/people-insight-ltd
• Xx.com/PeopleInsightUK

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about People Insight