Zuda Yoga

What Zuda Yoga does

Zuda Yoga is a privately held, owner-operated yoga studio business serving the Placer County, California market through two physical locations in Rocklin (6015 Fairway Drive, #200) and Auburn (530 Grass Valley Highway). Founded and currently led by Heidi Hemler, a kinesiologist with 200 E-RYT and YACEP credentials and 30+ years of movement-teaching experience, the studio positions itself as "Premier Power Vinyasa in Placer County" with a portfolio that includes heated Power Vinyasa classes, non-heated Yin Yoga, a Yoga Foundations beginner track, and a calendar of 30+ weekly classes across both sites. The product set extends beyond drop-in classes into tiered memberships (autopay at $149/month, no-contract at $179/month, annual pre-pay at $1,499, family at $219/month, and a 5-class plan at $99/month), an introductory 4-weeks-unlimited offer at $40, workshops (Puppy Yoga, Family Yoga, breathwork, sound baths, women's circles), a $60/month contrast therapy add-on (infrared sauna and cold plunge) at Rocklin, a 200-hour Yoga Alliance-certified Teacher Training program ($3,500-$3,900), private sessions, and an annual destination retreat at Bodhi Tree Yoga Resort in Costa Rica.

The business runs on a standard small-business technology stack with no proprietary software: MindBody for class scheduling, membership management, and point-of-sale; Squarespace for the public website; native iOS and Android apps for member booking; WeTravel for retreat deposits; and Google Calendar export for events. All transactions, scheduling, and member management flow through MindBody, which is the operational backbone of the unit economics. There are no APIs, no AI/ML components, and no integrations beyond booking and calendar export.

Zuda Yoga is a direct-to-consumer, community-led local service with no institutional or enterprise customers and no external funding. The company is structured as an individually owned business under owner Heidi Hemler, with approximately a dozen instructors and support staff (consistent with the 11-50 firmographic headcount band) and an operating model that relies on recurring memberships, drop-in revenue, and high-margin ancillary events. Reported scale markers include 1,500+ five-star reviews and a community "best yoga studio" designation in the Rocklin/Roseville area.

Name

Zuda Yoga

Legal name

Zuda Yoga

Website

https://zudayoga.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Yoga Studio Services

NAICS

Fitness and Recreational Sports Centers (713940), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Power Yoga & Athletic Yoga Conditioning (HSADACAG)

akta.pro secondary industries

Restorative Yoga, Yin Yoga & Yoga Nidra (HSADACAF), Yoga & Meditation Experiences (Studio Classes, Guided Meditation, Mindfulness) (THAJAHAA), Yoga, Pilates & Mind-Body Movement Education (EDAAAHAC), Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI)

Keywords

• Yoga studio services
• Group fitness classes
• Yoga teacher training
• Wellness memberships
• Heated vinyasa yoga

Headquarters

HQ city

Rocklin

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Membership Subscriptions: Recurring monthly membership revenue from unlimited yoga passes with autopay discounts. Key tiers include $149/month autopay, $179/month no-contract, and $1499 annual pre-pay options. Family unlimited at $219/month covers two family members. Cancellation requires 30 days notice.
2. Class Drop-ins and Packs: One-time class revenue from drop-in classes at $25 each or 10-class packs at $220. Provides flexibility for casual visitors without commitment.
3. Teacher Training Programs: Yoga Alliance-certified 200-Hour Yoga Teacher Training program at $3,500-$3,900 per participant. Payment plans available. Early bird discount of $500 available before October 1, 2026. Includes 10 weeks of unlimited yoga membership for non-members.
4. Boutique and Retail Sales: 15% discount on boutique purchases (yoga apparel, mats, props, wellness essentials) included with membership. Excludes Lululemon products.
5. Workshops and Events: Specialty workshops including Puppy Yoga ($45-50), Family Yoga ($35-50), breathwork sessions ($40), sound baths ($30-40), handstand workshops, and women's circles generate additional per-attendee revenue.
6. Contrast Therapy Add-on: Infrared sauna and cold plunge access available as $60/month add-on to any membership, exclusively at Rocklin studio.
7. Retreat Programs: Costa Rica retreat (October 17-24, 2026) at Bodhi Tree Yoga Resort, priced at $2,500-$4,000 per person depending on room selection. Early bird pricing ends July 1, with $500 deposit to hold spot.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Zuda Yoga operates two physical yoga studios in Placer County, California (Rocklin and Auburn), delivering in-person yoga classes including heated Power Vinyasa and non-heated Yin Yoga for individuals and families. The business sells tiered monthly and annual memberships, drop-in class passes, private sessions, specialty workshops, a contrast therapy add-on (infrared sauna and cold plunge), an annual destination retreat, and a Yoga Alliance-certified 200-hour teacher training program.

Product overview

Zuda Yoga operates as a multi-location yoga studio offering a unified service portfolio centered around Power Vinyasa and Yin Yoga classes. The core offering consists of over 30 weekly classes at two studios (Rocklin and Auburn), supported by tiered membership plans (month-to-month at $179, autopay at $149, and annual at $1,499), an introductory 4-week unlimited offer ($40 for first-time clients), family and class-pack options, and a contrast therapy add-on (sauna and cold plunge). The studio differentiates through workshops and specialty events (including Puppy Yoga, breathwork, sound baths, and family yoga), a 200-hour Yoga Alliance-certified teacher training program (Step Into Your Power), a annual Costa Rica retreat (Sacred Reset at Bodhi Tree Yoga Resort), and private yoga sessions. All memberships include perks such as mat rentals, boutique discounts, and workshop pricing.

Differentiator

Problem solved

Functional benefit

Products and services

• Yoga Classes (Power Vinyasa, Yin Yoga, Foundations)
• Auto-Pay Monthly Membership
• No-Contract Monthly Membership
• Annual Unlimited Membership
• Family Unlimited Membership
• 5 Classes Monthly Plan
• Drop-In Class
• 10-Class Pack
• New Student Intro Offer (4 Weeks Unlimited for $40)
• Contrast Therapy Add-On
• Workshops and Specialty Events
• Sacred Reset Costa Rica Retreat
• 200-Hour Yoga Teacher Training (Step Into Your Power)
• Private Yoga Sessions
• Zuda Boutique (Yoga Apparel and Props)

Quantifiable outcome

• 1500+ 5-star reviews and voted best yoga studio in Rocklin/Roseville area
• +2 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Two partnerships are on record, tiered minor and core.

• SPCA (Local Animal Shelter)minorOthers · 28 June 2026Puppy Yoga workshop partners with local SPCA rescue organization. Rescue puppies from SPCA attend the yoga session, creating community engagement and awareness for animal rescue efforts. Dogs are available for adoption during events.
• Bodhi Tree Yoga ResortcoreStrategic or Co-development Partner · 1 January 2026Host venue for Zuda Yoga's annual Sacred Reset Costa Rica retreat (October 17-24, 2026). Bodhi Tree Yoga Resort is a luxury resort in Nosara, Costa Rica offering open-air yoga shalas, jungle gardens, three pools, and on-site spa. Partnership enables destination retreat offerings for Zuda members.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• Alo Moves: Premium digital yoga and wellness platform from Alo Yoga, offering class libraries and instructor-led content. Targets the same aspirational wellness consumer as Zuda via on-demand.
• Glo (Yoga, Pilates & Meditation): Subscription digital yoga platform with thousands of on-demand classes. Competes for time-share and price-sensitive members who might otherwise pay for in-person memberships.

Direct peers

• Y7 Studio: Heated, music-driven Vinyasa studio chain with strong lifestyle branding and community events. Direct competitor in the heated Power Vinyasa and event-led niche.
• Modo Yoga: International hot yoga studio franchise known for heated, community-driven classes. Closely comparable in heated-class product, teacher training offerings, and community ethos.
• CorePower Yoga: National heated Power Vinyasa studio chain offering membership-based yoga across hundreds of locations. Direct overlap with Zuda's core Power Vinyasa product and heated-room positioning.
• YogaWorks: Multi-location yoga studio brand offering diverse class styles, memberships, and teacher training. Comparable product mix (Vinyasa, Yin), pricing tiers, and teacher training pipeline.
• Pure Yoga: Premium urban yoga studio chain offering varied class styles, memberships, and teacher training. Comparable in pricing tier ($150+ monthly), class diversity, and teacher training programs.

Regional players

• SoulCycle: Premium boutique fitness brand with community-driven, instructor-led classes and memberships. Comparable in premium pricing and community/brand-led acquisition approach.

Broad incumbents

• Life Time Fitness: Large fitness operator with in-house yoga classes, teacher training, and wellness programming. Competes for premium wellness spend with broader facility footprint.
• Equinox Fitness Clubs: Premium fitness club operator with extensive yoga class offerings as part of broader wellness portfolio. Competes for premium wellness members but covers a much wider product range.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ZudaYogaeast
• Instagraminstagram.com/heidizudayoga
• LinkedInlinkedin.com/company/zuda-yoga

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zuda Yoga