NETPEAK

What NETPEAK does

NETPEAK is a Ukrainian-founded digital marketing agency established in 2006, now operating as the flagship brand within the FRACTAL holding group (formerly Netpeak Group, rebranded August 2025, 1,600+ employees). The agency delivers full-stack digital marketing services across SEO, PPC (Google Ads, Meta Ads, TikTok Ads, Telegram Ads), App Store Optimization, email marketing and retention, SMM, UX/UI and CRO, marketplace promotion (Amazon, Etsy), and end-to-end digital analytics built on GA4, GTM, BigQuery, Looker Studio, and Power BI. It serves enterprise and mid-market clients across ecommerce/retail (PUMA, Lacoste, OLX, COMFY, ATB, MOYO, AUTO.RIA, Brocard, Pandora.kz), SaaS/technology (ME-QR operating in 40+ countries), financial services (ARX, ICU), security manufacturing (Ajax Systems), healthcare (ON Clinic, Synevo), and SMB/long-tail segments in the US and EU (H2H Movers, Hallo Beauty, Doctorpro).

Its core technology stack combines service delivery with proprietary tools: the Netpeak Software development arm (netpeaksoftware.com), the RadASO app-store optimization suite (with documented CRO Loop graphic ASO delivering +131% to +3,018% impression lifts), the GoAd single-window reseller for international ad-platform access, and a 50+ AI solutions ecosystem launched June 2026 that bundles generative AI, predictive analytics, NLP-driven semantic cleanup, agentic analytics (MCP), and optimization tooling. Recognized credentials include Google Ads Impact Awards 2025 finalist (Data Innovation), Meta Media Certified Agency (September 2025), and sole Google Cloud Service Partner status among Ukrainian marketing agencies.

NETPEAK's business model is primarily a professional services agency monetized through custom quote-based retainers and project fees (clients submit applications via netpeak.ua), supplemented by software/licensing revenue from Netpeak Software and RadASO, transaction-fee reseller commissions from the GoAd platform and Netpeak Partnership Program, and managed services tied to the AI ecosystem and the GIZ/NAZOVNI co-developed Prosto Export program. Go-to-market is sales-led with direct B2B enterprise sales, inside-sales/ABM on LinkedIn, a formal partnership/reseller channel, and content-driven inbound demand generation through the 1,000+ article Netpeak Journal publication distributed in Ukrainian, English, Russian, and Bulgarian.

Name

NETPEAK

Legal name

Netpeak

Website

https://netpeak.net

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

51–100 employees

Short description

NETPEAK is a Ukrainian-founded (2006) digital marketing agency delivering full-stack SEO, PPC, ASO, email, SMM, analytics, and CRO services to enterprise and mid-market clients across ecommerce, SaaS, finance, healthcare, and SMB segments in Ukraine, the EU, and the US, supported by proprietary tools (RadASO, Netpeak Software, GoAd) and a 50+ AI solutions ecosystem under the FRACTAL group.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Software Publishers (5132)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)

akta.pro primary industry

Developer Tools & DevOps Platform Services (CI/CD, Artifacts, IaC) (HDABAAAI)

Keywords

• Digital marketing agency
• Search engine optimization
• Pay-per-click advertising
• App store optimization
• Web analytics services

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Digital marketing services (agency retainers & projects): Netpeak Ukraine operates as a digital marketing agency delivering SEO, PPC/contextual advertising, ASO, email marketing, SMM, analytics, lead generation, UX/UI & CRO, SERM, Telegram Ads, and app marketing services under netpeak.ua. Revenue is generated through client retainers and project fees.
2. Proprietary software products (Netpeak Software): Netpeak develops and licenses proprietary software products via Netpeak Software (https://netpeaksoftware.com/uk), including the RadASO tool for app store optimization, contributing a software/licensing revenue stream.
3. Partner/Reseller commissions (GoAd, partnership program): GoAd (launched September 2025) resells access to international advertising platforms (Meta, TikTok, Google Ads, DV360) and the Netpeak Partnership Program generates referral/reseller revenue from agencies and in-house teams.
4. Managed services (AI ecosystem, analytics, export program): Managed AI-driven analytics and consulting services for clients, plus the Prosto Export program (with GIZ/NAZOVNI) supporting Ukrainian SME exporters.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels12 records

Core offering

Netpeak is a digital marketing agency that delivers full-stack internet marketing services — SEO, PPC/contextual advertising, ASO, email marketing, SMM, analytics, lead generation, UX/UI and CRO, SERM, Telegram Ads, and app marketing — to enterprise and mid-market clients across Ukraine, the EU, and the US. The agency supplements these services with proprietary in-house tools (Netpeak Software, RadASO for app store optimization, GoAd reseller platform) and a unified AI ecosystem of 50+ AI solutions for business.

Product overview

NETPEAK operates as a digital marketing agency (now part of the FRACTAL IT group) offering a portfolio of agency services, proprietary media, and technology products rather than a single unified SaaS. Its core agency services span SEO, PPC (Google Ads, Meta Ads, TikTok Ads, Telegram Ads), ASO/App Marketing, Email marketing & retention, SMM, UX/UI & CRO, marketplace promotion (Amazon, Etsy), and end-to-end digital analytics (GA4, GTM, BigQuery, Looker Studio, Power BI). Around these services, NETPEAK publishes the Netpeak Journal media brand, runs the Netpeak Talent recruitment arm and Netpeak Partnership Program, operates the GoAd reselling platform for international ad-platform access (under FRACTAL), and has launched a 50+ solution AI ecosystem and an AI ecosystem for client-communications analytics. Adjacent media projects include Choice31 and My City. There is also a referenced 'NetpeakSoftware' development arm (uk-domain).

Differentiator

Problem solved

Functional benefit

Brands

• Netpeak Journal: Media publication covering internet marketing and online business, operated under the Netpeak umbrella (netpeak.net).
• Netpeak Software
• RadASO
• Prosto Export by Netpeak

Products and services

• Netpeak Digital Marketing Agency Services Full-service digital marketing agency offering spanning SEO, PPC (Google Ads, Meta Ads, TikTok Ads, Telegram Ads), App Store Optimization, email marketing & retention, SMM, analytics, lead generation, UX/UI & CRO, SERM, and marketplace promotion for enterprise and mid-market clients across Ukraine, the EU, the US, and other markets.
• Netpeak Digital Analytics Services Analytics service line covering Google Analytics 4 setup, UX/UI design, and end-to-end (cross-channel) marketing analytics with reporting dashboards (BigQuery, Looker Studio, Power BI) for clients needing unified attribution and BI visualization.
• Netpeak AI Ecosystem (50+ AI solutions for business) Unified AI ecosystem bundling 50+ AI solutions for business, consolidating Netpeak's generative AI, NLP, predictive analytics, optimization, anomaly detection, and recommendation capabilities into a single productized offering for clients.
• Netpeak AI Ecosystem for Client Communications Analytics First AI ecosystem for client-communications analytics, analyzing and operationalizing customer communication data (text + structured signals) for Netpeak's business clients.
• GoAd (FRACTAL) Reseller Platform Reselling platform launched by FRACTAL giving agencies and in-house teams a single window to international digital advertising platforms (Meta, TikTok, Google Ads, DV360) for ad account procurement and management.
• Netpeak Software (in-house development arm) Netpeak's internal software development arm producing proprietary tools for marketing operations and analytics, including RadASO for app store optimization, generating a software/licensing revenue stream.
• Netpeak Partnership Program

Quantifiable outcome

• +367% conversions for EnergyUP via simultaneous ecommerce + B2B campaign strategy
• +15 more outcomes

Named customers16 records

Segments8 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

AI capability13 records

Feature6 records

Partnerships

Twelve partnerships are on record, tiered flagship, core and minor.

• Google CloudflagshipTechnology or IntegrationNetpeak Ukraine is the only marketing agency official service partner of Google Cloud in Ukraine. The Google Ads Impact Awards 2025 recognized Netpeak as a finalist in Data Innovation for an AI-driven cross-campaign data integration system, indicating a deep technology partnership across Google Ads, Google Cloud, and GA4.
• MetaflagshipTechnology or IntegrationNetpeak received Meta Media Certified Agency status in September 2025. Meta Ads (Facebook, Instagram, Messenger, WhatsApp click-to-message) is a core service line with ongoing certification and tool integration.
• GIZ (Deutsche Gesellschaft für Internationale Zusammenarbeit)flagshipStrategic or Co-development PartnerNetpeak and GIZ co-developed a two-year export support program for Ukrainian SMEs called «Простіше в Експорт» (Easier to Export), including a Kyiv offline launch event and a large-scale readiness-for-export research.
• NAZOVNIcoreStrategic or Co-development PartnerProsto Export by Netpeak signed a memorandum with international platform NAZOVNI to support Ukrainian export; joint mass-scale research with Dive & Discovery Research on Ukrainian entrepreneurs' export readiness.
• Dive & Discovery ResearchminorStrategic or Co-development PartnerCo-execution partner with Netpeak and NAZOVNI on a large-scale readiness-for-export research for Ukrainian entrepreneurs.
• FRACTALflagshipStrategic or Co-development PartnerNetpeak Group (1600+ employees) rebranded to FRACTAL in August 2025, with FRACTAL launching the GoAd reseller platform in September 2025; Netpeak operates as a core agency brand within the FRACTAL ecosystem.
• AppsFlyercoreTechnology or IntegrationNetpeak publishes detailed guides on AppsFlyer integration with Meta Ads for mobile attribution (a dedicated blog post on Meta Ads + AppsFlyer data quality) and runs clients' app-marketing campaigns using AppsFlyer as the MMP.
• Google Tag Manager / Google Analytics 4flagshipTechnology or IntegrationNetpeak runs extensive GA4 and GTM implementation services, publishes dozens of GA4 how-to articles, and operates the dedicated Netpeak Analytics practice referenced across the case library.
• HubSpotcoreTechnology or IntegrationNetpeak publishes a HubSpot review for SMB/medium business CRM and delivered a custom HubSpot integration case study for Simply Contact, including source-of-traffic CRM optimization.
• AdmitadminorGTM or Marketing PartnerAdmitad is referenced as an affiliate/cashback ecosystem partner, including a WOG x Admitad case study and a joint ecommerce 2022 research collaboration.
• Choice31minorStrategic or Co-development PartnerChoice31 (choice31.com) is listed as a Netpeak Group project on netpeak.net alongside "Моє Місто" (My City) and the Ukrainian SaaS services directory.
• Моє Місто (My City)minorStrategic or Co-development PartnerMycity.one is listed as a Netpeak Group project on netpeak.net, indicating an affiliated digital media product within the broader Netpeak/FRACTAL ecosystem.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• WebFX: Full-service digital marketing agency offering SEO, PPC, social media, email, CRO, and analytics for mid-market and enterprise clients. Closely comparable to Netpeak in service breadth, project-based pricing, and cross-channel delivery model.
• Wpromote: Mid-to-large digital marketing agency delivering SEO, paid media, social, programmatic, creative and analytics for enterprise clients. Comparable to Netpeak in service breadth, enterprise client roster, and emphasis on data-driven multi-channel campaigns.
• Ignite Visibility: Performance digital marketing agency focused on SEO, paid media, social, email and CRO with a proprietary methodology (IGNITE). Comparable to Netpeak in cross-channel execution, enterprise client work, and integrated analytics offerings.
• Neil Patel Digital: Globally recognized digital marketing consultancy offering SEO, paid media, content, and conversion optimization, with strong thought-leadership content assets. Comparable to Netpeak in combining agency services with high-volume educational content marketing (analogous to Netpeak Journal).
• Thrive Internet Marketing Agency: Digital marketing agency delivering SEO, PPC, social media, web design and content marketing services across ecommerce and B2B. Comparable to Netpeak in its full-service agency model, multi-vertical client base, and emphasis on measurable ROI outcomes.
• Tinuiti: Large US digital performance marketing agency spanning paid search, paid social, Amazon, programmatic, SEO, email and CRM. Comparable to Netpeak in enterprise-grade paid media execution, marketplace (Amazon/Etsy) capabilities, and analytics-led attribution.

Emerging players

• Ahrefs: SaaS suite for SEO, content, and competitive analysis widely used by digital agencies. Comparable to Netpeak's Netpeak Software analytics and SEO practice; a partial peer on the tool side that competes for share-of-wallet against Netpeak's SEO service line.
• SEMrush: SaaS platform for SEO, PPC, content, and competitive research with an agency-facing toolkit. Comparable to Netpeak's Netpeak Software / RadASO arm and the SEO/PPC analytics practice; both compete for the same digital-marketing-services stack though via different business models (SaaS vs. agency).

Regional players

• Promodo: Ukrainian digital marketing agency offering SEO, PPC, ASO, web development and analytics services to international clients. The closest regional peer to Netpeak Ukraine, competing in the same home market with comparable service breadth and similar enterprise case-study positioning.

Broad incumbents

• Jellyfish: Global digital marketing group with agency, media, and technology services including SEO, paid media, content, data and creative. Comparable to Netpeak as a broader, well-established digital agency with multi-market execution and analytics depth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/NetpeakInt
• LinkedInlinkedin.com/company/netpeak
• Instagraminstagram.com/netpeak
• Xx.com/netpeak_en

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NETPEAK