HealthCues

What HealthCues does

HealthCues is a US-based workplace health solutions platform that packages preventive health services with limited benefit hospitalization insurance and ACA-compliant Minimum Essential Coverage (MEC) plans, delivered primarily to small and mid-sized employers with 50 or more employees. Target verticals include quick-service restaurants, franchise operators, hospitality providers, and staffing companies, with target buyers being HR leaders, CFOs, and business owners. The platform combines a digital personal health dashboard available in 60+ languages, biometric and DNA screenings, 24/7 telemedicine and teletherapy, health and behavioral coaching, health education modules, and an Rx discount program. A redesigned mobile app launched in December 2025 added Virtual Primary Care, an AI-enabled Virtual Vitals face-scan feature with Apple HealthKit integration, and an upgraded at-home biometric screening kit reviewed by licensed physicians.

The underlying funding mechanism is IRS Section 125 pre-tax payroll contributions, which the company positions as cost-neutral for employers while reducing their FICA payroll tax burden (reported by employer customers at approximately $600 per enrolled employee per year). HealthCues operates the program through a network of four top-rated insurance carriers, three third-party administrators, enrollment firms, and legal and lobbying partners, allowing it to deliver a fully insured and fully funded offering without building its own insurance carrier infrastructure. Distribution combines direct B2B field sales to mid-market employers with channel partnerships through Professional Employer Organizations and staffing firms, plus a self-serve 5-minute online qualification tool.

Revenue is generated through subscription-style per-employee fees funded by Section 125 payroll deductions, plus managed services revenue from administering supplemental health benefits and limited hospitalization plans. The company is privately held, founded by Doug Frederick, who transitioned from a 15-year finance career into healthcare before establishing HealthCues in 2017 and officially launching operations in 2020. It reports serving 150+ corporate clients and 30,000+ employee members nationwide as of late 2025, with the company describing year-over-year growth as having doubled, though absolute headcount remains in the 1-10 range, indicating a lean, capital-efficient operating model.

Name

HealthCues

Legal name

HealthCues Management Corp

Website

https://healthcues.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

HealthCues is a US workplace health platform delivering Section 125-funded preventive care, telemedicine, limited hospitalization insurance, and MEC plans to small and mid-sized employers with 50+ employees across QSR, franchise, hospitality, and staffing verticals.

Ownership category

akta.pro rank

Product category

Employee Health Benefits

NAICS

Health and Welfare Funds (525120), Offices of Other Health Practitioners (6213)

SIC

Hospital & Medical Service Plans (6324), Insurance Agents, Brokers & Service (6411), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Employer Wellness & Population Health Programs (HLAEAAAH)

akta.pro secondary industries

Voluntary/Worksite Critical Illness & Hospital Indemnity (Employee-Paid) (FSAIAKAF), Virtual Preventive Care & Wellness Coaching (incl. lifestyle medicine) (HLALADAK), Primary Care & General Medicine Virtual Care (Employer-Sponsored) (HLALADAA)

Keywords

• Workplace health benefits
• Preventive health programs
• Employee wellness platforms
• Section 125 benefits
• Employer health solutions

Headquarters

HQ city

Newport Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Section 125 Pre-Tax Payroll Contributions: HealthCues programs are funded through IRS Section 125 (Cafeteria Plan) pre-tax payroll deductions. Employees fund preventive health services through pre-tax contributions, reducing taxable wages and increasing take-home pay while lowering employers' FICA payroll tax obligations. This creates a no-out-of-pocket cost model for employers while generating revenue through payroll processing and program management fees.
2. Supplemental Health Benefit Administration: Revenue generated from administering limited hospitalization plans, hospital indemnity coverage, and supplemental health benefits that are paid directly to members for covered events such as ambulance transport, ER visits, hospital stays, and outpatient services.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

HealthCues provides a workplace health program that bundles preventive health services — health assessments, biometric and DNA screenings, health and behavioral coaching, 24/7 telemedicine and teletherapy, health education, and a limited hospitalization indemnity plan — funded through IRS Section 125 pre-tax payroll deductions so employers incur no out-of-pocket cost. The program is delivered through a cloud-based Digital Portal and mobile app with multilingual support and AI-driven personalization, and is sold to small and mid-sized employers (50+ employees) via direct B2B sales and PEO/staffing channel partners.

Product overview

HealthCues is a workplace health solutions platform that provides a fully integrated preventive healthcare program funded through IRS Section 125 pre-tax payroll contributions. The platform combines multiple products and services including Health Assessment, Health & Behavioral Coaching, Biometric & DNA Screenings, a Digital Portal, 24/7 Telemedicine & Teletherapy, Health Education, Limited Hospitalization Plan Coverage, and Optional MEC Plan. Additional features include Virtual Primary Care, Virtual Vitals (face-scan technology), Virtual Vet services, an Rx Discount Program (200+ drugs), and an at-home biometric screening kit. The Employee Personal Health Dashboard provides a unified interface with multi-language support (60+ languages), fitness tracking, incentive tracking, and wearable device connectivity. All services are designed to work together to deliver preventive care with no out-of-pocket cost to employers or employees.

Differentiator

Problem solved

Functional benefit

Products and services

• Workplace Health Program Fully integrated workplace health program combining Section 125 tax-advantaged benefit structure with preventive services (health assessments, coaching, screenings, telemedicine, hospitalization plans, and mental health support) sold to small and mid-sized employers.
• Health Assessment Online health assessment questionnaire for new and existing employees that produces actionable data to inform disease prevention and health programs.
• Health & Behavioral Coaching Dedicated coaching team that mentors, monitors, and motivates participating employees to take actions to optimize their health.
• Biometric & DNA Screenings Objective biometric screening exams plus DNA kits designed to help identify potential health concerns for each employee.
• 24/7 Telemedicine & Teletherapy On-demand telemedicine and teletherapy consultations that provide diagnosis and treatment plans for employees and their families.
• Limited Hospitalization Plan Coverage Limited benefit indemnity insurance plan that helps cover unexpected hospitalization, emergency room, and ambulatory service costs, with benefits paid directly to the member.
• Minimum Essential Coverage (MEC) Plan ACA-compliant health coverage plan that satisfies the individual mandate and meets employer shared responsibility requirements, covering preventive services at no cost sharing.
• HealthCues Mobile App Redesigned mobile application providing Virtual Primary Care, AI-powered Virtual Vitals face-scan monitoring, Virtual Vet services, fitness and vitals tracking, and Apple HealthKit integration for member self-service.

Quantifiable outcome

• Employers save approximately $600 per enrolled employee annually in FICA contributions
• +4 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability3 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered core, important, minor and optional.

• Four Top-Rated Insurance CarrierscoreOthersHealthCues works with four top-rated carriers operating a fully insured and fully funded program. These carriers provide the insurance infrastructure for the limited benefit hospitalization and supplemental health plans.
• Three Third-Party Administrators (TPAs)coreImplementation/ SI/ Consulting PartnerCollaborates with three TPAs for claims processing, plan administration, and compliance management. TPAs handle the operational aspects of plan management.
• Leading Enrollment FirmsimportantChannel Partner/ Reseller/ DistributorWorks with leading enrollment firms to assist in employee onboarding and enrollment processes for employer groups.
• Legal PartnersimportantImplementation/ SI/ Consulting PartnerCollaboration with legal partners for compliance, regulatory guidance, and plan documentation.
• Dedicated Lobbying FirmminorOthersDedicated lobbying firm for regulatory advocacy and policy engagement at federal and state levels.
• Work ShieldoptionalStrategic or Co-development PartnerWork Shield provides the only full-service solution that partners with organizations to efficiently manage reporting, investigation, and resolution of workplace harassment, discrimination, and misconduct incidents. Offered as optional program to employer customers.
• Nonprofit Credit Counseling OrganizationminorStrategic or Co-development PartnerPartnership with nonprofit credit-counseling organization to strengthen financial wellness component of member benefits.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Paychex: Paychex is a leading payroll, HR, and benefits administration provider, including PEO services (Paychex PEO) that bundle health benefits, Section 125 administration, and compliance for SMBs. Comparable as a competing channel for the same employer buyer, with far greater scale and brand.
• Limeade: Limeade is an employee experience and wellbeing platform offering well-being programs, communications, and engagement tools to mid-market and enterprise employers. Comparable to HealthCues' digital portal, education, and engagement modules but serving a larger, more enterprise customer base.
• Virgin Pulse / Personify Health: Personify Health (formerly Virgin Pulse) is a large employer wellness and health navigation platform serving enterprise and mid-market customers with a broad suite including coaching, biometric screening, and benefits navigation. Comparable to HealthCues' preventive wellness stack but at much larger scale and broader market reach.

Direct peers

• Wellness Corporate Solutions: Wellness Corporate Solutions delivers biometric screenings, health risk assessments, and wellness programming to employers. Directly comparable to HealthCues' biometric screening and population health offering to mid-sized employer clients.
• Decent: Decent is a direct-primary-care and affordable health insurance platform built for small businesses and self-employed individuals. Directly comparable to HealthCues' mission of bringing affordable, non-traditional health benefits to underserved SMBs and hourly workforces.
• Wellable: Wellable is a workplace wellness platform offering biometric screenings, health coaching, challenges, and a digital portal for employers. Closely comparable to HealthCues' preventive wellness, screenings, and engagement tooling for SMB and mid-market employers.
• WellSteps: WellSteps provides a workplace wellness program with health assessments, biometric screenings, and coaching for employer groups. Comparable to HealthCues' preventive wellness stack and SMB employer go-to-market.
• Take Command Health: Take Command operates an ICHRA and Section 125 administration platform for small and mid-sized employers and employees. Comparable to HealthCues in using pre-tax benefit structures to deliver health coverage outside traditional group major medical.
• PeopleKeep: PeopleKeep is a small-business benefits administration platform that enables employers to offer Section 125 plans, HRAs, and ICHRA coverage. Directly comparable to HealthCues in targeting SMB employers with pre-tax, voluntary benefit structures and turnkey onboarding.

Emerging players

• Vitable Health: Vitable Health delivers primary and preventive care, including at-home screenings and telehealth, directly to hourly and frontline workers via employer partnerships. Highly comparable to HealthCues' Virtual Primary Care, biometric kits, and frontline-vertical focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks3 records

Key highlights7 records

Customer concentration

• Xx.com/gethealthcues
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/healthcues
• Instagraminstagram.com/gethealthcues

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HealthCues