R&A Marketing
- Company typePrivate
- Founded1984
- HeadquartersColumbus, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
R&A Marketing firmographics
Firmographics- Name
- R&A Marketing
- Legal name
- R&A Marketing LLC
- Website
- https://ramarketing.com
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
R&A Marketing industry classification
Industry- Product category
- Furniture Retail Marketing Platform
- NAICS
- Advertising Agencies (541810), Advertising Agencies (54181), Other Services Related to Advertising (541890), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311), Services-Management Services (8741)
- akta.pro primary industry
- Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB)
- akta.pro secondary industries
- Product & Brand PR (Consumer & B2B) (BPAFADAH), Pricing, Revenue Growth Management (RGM) & Promo Analytics Services (CRAOAOAE)
Keywords
Where R&A Marketing is headquartered
LocationHeadquarters
- HQ city
- Columbus
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
R&A Marketing business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Website Services Subscription: Monthly subscription-based website services including custom websites, hosting, security, and ongoing maintenance. Clients pay recurring fees for website platform access and management.
- Marketing + Media Services: Integrated marketing programs including campaign coordination, creative services, social media, and email marketing. Dedicated marketing team provides ongoing strategic planning and execution.
- AiSEO Boost Add-on: Premium AI-powered SEO service priced at $600/month as an add-on to existing website services. Includes comprehensive SEO strategy, AI-powered keyword research, content creation, and monthly performance reports.
- Design Services: Professional design services for logos, marketing materials, and advertisements handled by designers specialized in the furniture industry.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | AiSEO Boost - AI-powered SEO add-on service |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels8 records
R&A Marketing product offering
Product offeringCore offering
R&A Marketing is a B2B marketing, web, and design services provider built specifically for furniture, mattress, and appliance retailers. It bundles a managed website platform, AI-powered search and content tools, ERP and POS integrations, and ongoing marketing/media services under recurring subscriptions, with custom design work sold as project-based engagements.
Product overview
R&A Marketing is a furniture advertising agency offering a comprehensive platform-plus-modules architecture for home furnishings retailers since 1984. The core offering is R&A Web, an advanced web solutions platform encompassing custom websites, AI agents, product data management, and ecommerce capabilities. This platform is complemented by Marketing + Media services and Design services. The product portfolio includes AI-powered modules (AiSEO Boost, AI Search, AI Shopping Assistant, AI Product Content, AI POS), product data services with API access to 250+ brands, and various add-on integrations including Mulberry protection plans, PyxMagic photo platform, Chekkit communication tools, Custom Forms (powered by Gravity Forms), Price Tracker, and ERP integrations with Profit Systems, Storis, Myriad, FROG, Furniture Wizard, and Tools 2Win. The AiSEO Boost add-on is priced at $600/month and AI Search is included with existing R&A Website subscriptions.
Differentiator
Problem solved
Functional benefit
Brands
- R&A Web: Web platform and website solutions for furniture retailers including websites, AI agents, product data management, online selling, integrations, hosting and security.
- R&A Marketing
Products and services
- R&A Web Managed website platform built on WordPress/WooCommerce with integrated AI agents, product data library, ERP/POS integrations, hosting, and security, sold as a recurring monthly subscription to furniture, mattress, and appliance retailers.
- Marketing + Media
Quantifiable outcome
- Over 1 million AI agent interactions since January 2026
- +2 more outcomes
Companies that use R&A Marketing
Customer profileNamed customers16 records
Segments3 records
Ideal customer profiles1 record
R&A Marketing technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability8 records
Feature9 records
R&A Marketing partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and standard.
- Fast SimoncoreStrategic partnership where Fast Simon provides the AI search technology powering R&A's AI Search Agent. This enables natural language processing, typo forgiveness, and revenue-driven product ranking for furniture retailer websites. The partnership brings state-of-the-art AI search capabilities exclusively to R&A website clients.
- MulberrycoreMulberry provides protection plan technology integrated into R&A websites, enabling furniture retailers to offer extended warranty coverage as a post-purchase upsell. The integration creates a risk-free revenue stream for retailers with comprehensive coverage across product categories.
- PyxMagiccorePyxMagic photo platform integration allows retailers to capture product photos and automatically sync them to R&A website media libraries. Miller Waldrop case study shows this integration reduces product building steps by 4-5 stages, significantly speeding up the website building process.
- Profit SystemscoreProfit Systems is one of the industry's leading ERP/POS solutions for furniture retailers. R&A provides pre-built integration that syncs pricing, inventory, and display location data every 30 minutes, with weekly updates for new and discontinued items.
- StoriscoreSTORIS is a leading provider of modern retail software for home furnishings. R&A provides cloud API integration enabling streamlined operations, enhanced customer experiences, and business growth through unified commerce.
- Myriad SoftwarecoreMyriad Software brings over 34 years of experience providing technology solutions for home furnishings retailers. R&A integration connects through Myriad API Cloud for seamless data synchronization.
- FROG (Furniture Retail Operations Group)coreFROG provides specialized point-of-sale and retail management software built specifically for furniture retailers. R&A announced official integration launch in April 2026, empowering retailers to synchronize in-store operations with e-commerce websites.
- Furniture WizardstandardFurniture Wizard provides inventory management and customized POS systems personalized for each store with custom branding. R&A provides daily pricing synchronization through web upload integration.
- Tools 2WinstandardTools 2Win integration allows R&A websites to sync pricing, inventory, and product display information daily, helping retailers showcase accurate information across platforms.
- ChekkitstandardChekkit communication tool integrates with R&A websites, enhancing team communication, managing reviews, converting website visitors into walk-in customers, enabling remote payment collection, and facilitating customer conversations.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
R&A Marketing competitors and assessment
Company assessmentDirect peers
- MicroD: Long-standing furniture retail technology provider offering e-commerce platforms, websites, and digital merchandising for home furnishings retailers. Direct competitor in the same furniture retail digital services category as R&A.
- The Retail Connection: Digital marketing agency specializing in furniture and home furnishings retailers, offering web design, SEO, and lead generation services. Competes with R&A for the same vertical customer base.
- FurnitureDealer.net: Provider of websites and digital marketing services tailored for independent furniture dealers. Directly comparable as a furniture-specific web and marketing services provider.
- Blueport Commerce: E-commerce platform purpose-built for furniture retailers, offering storefront, OMS, and omnichannel capabilities. Comparable as a vertical-specific digital commerce platform for home furnishings.
- Adpearance: Vertical-specific digital marketing agency that built deep expertise in home services and adjacent retail categories. Comparable as a niche-specialist marketing agency competing for vertical expertise.
Broad incumbents
- WebFX: Large full-service digital marketing agency serving multiple industries with SEO, web design, and AI-driven services. Broader incumbent that could enter the furniture vertical more aggressively.
- Power Digital Marketing: Performance-focused digital marketing agency with proprietary technology and AI capabilities. Comparable as a larger, well-capitalized marketing services competitor.
- Tinuiti: Large independent performance marketing agency with media buying and commerce media capabilities across multiple verticals. Comparable in offering full-service digital marketing at scale.
- Disruptive Advertising: Digital marketing agency focused on paid media, SEO, and lifecycle marketing. Comparable as a mid-market digital marketing competitor for clients evaluating alternatives.
- SmartSites: Full-service digital agency offering web design, SEO, and PPC for small and mid-market businesses across many industries. Adjacent competitor for website and search marketing services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
R&A Marketing social profiles
Digital presenceR&A Marketing compliance and trust
Trust signalCompliance1 record
R&A Marketing financial estimates
Financial estimateRevenue estimate
Valuation estimate
R&A Marketing leadership team
Management profileNumber of profiles
Profiles1 record
R&A Marketing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
R&A Marketing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about R&A Marketing
What does R&A Marketing do?
R&A Marketing is a B2B marketing, web, and design services provider built specifically for furniture, mattress, and appliance retailers. It bundles a managed website platform, AI-powered search and content tools, ERP and POS integrations, and ongoing marketing/media services under recurring subscriptions, with custom design work sold as project-based engagements.
Is R&A Marketing a public or private company?
R&A Marketing is a private company. It is classified as family owned and is currently operating.
When was R&A Marketing founded?
R&A Marketing was founded in 1984. It employs 11 to 50 people.
Where is R&A Marketing based?
R&A Marketing is headquartered in Columbus, United States, in the North America region.
How does R&A Marketing make money?
Four revenue lines are on record. Website Services Subscription is the primary driver. The others are marketing + Media Services, aiSEO Boost Add-on and design Services.
Who are R&A Marketing's main competitors?
Direct peers on record are MicroD, The Retail Connection, FurnitureDealer.net, Blueport Commerce and Adpearance. Broad incumbents are WebFX, Power Digital Marketing, Tinuiti, Disruptive Advertising and SmartSites.
Does R&A Marketing have an API?
No public API is recorded for R&A Marketing.
What industry is R&A Marketing in?
R&A Marketing's product category is Furniture Retail Marketing Platform. Its primary akta.pro industry code is BPAFABAB, Digital & Programmatic Media Buying (Display, Video, CTV, Audio), with a secondary code of BPAFADAH, Product & Brand PR (Consumer & B2B). Its NAICS code is 541810 and its SIC code is 7310.