What Tripolis does

Tripolis, founded in 1999 and headquartered in Amsterdam, operates today under the Spotler brand as a European marketing-technology vendor. The company sells an all-in-one Marketing Cloud that combines CRM and lead management, a customer data platform, email marketing automation, transactional email, SMS, WhatsApp, chat, event management, website personalisation, social publishing, webcare, and search and merchandising, with an overlay AI suite covering conversational, generative, predictive, and AI analytics. The platform is packaged into three vertical offerings — Marketing Cloud for B2B, Marketing Cloud for Commerce, and Service Cloud for Public Sector — each bundling the relevant modules for marketing and communication professionals in those segments.

Tripolis/Spotler monetises the platform through annual SaaS subscriptions at quote-based enterprise pricing, with no public price list. Go-to-market is sales-led, combining direct enterprise field sales from offices in The Hague, Utrecht, Zwolle, Guildford, and Berlin with an external partner network of resellers and integration partners. Distribution is supported by content marketing, case studies, events/webinars, a free growth-assessment tool, and demo funnels. The company claims 38,000+ marketing-professional users and an enterprise logo base that includes Deutsche Bahn, DHL, Santander, Aon, Doctolib, Rituals, ANWB, and the British Red Cross.

The business is positioned around consolidation of fragmented marketing stacks, GDPR/ISO 27001/WCAG/AI Act compliance as a procurement gatekeeper, and integration depth via Spotler Connect and APIs. The 2021 acquisition of Add to Favorites and the rebrand under Spotler indicate an active consolidation strategy. Revenue, funding, ownership, and management composition are not publicly disclosed in the source material.

Name

Tripolis

Legal name

Spotler

Website

https://tripolis.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

101–250 employees

Short description

Tripolis (operating as Spotler) is a Dutch martech vendor offering an integrated Marketing Cloud — email, messaging, CDP, events, webcare, and AI features — to B2B, Commerce, and Public Sector marketing professionals across Europe.

Ownership category

akta.pro rank

Product category

Marketing Automation Software

NAICS

Custom Computer Programming Services (541511)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Marketing Automation & Campaign Management CRM (HDAEAFAB)

akta.pro secondary industries

CRM Data Quality, Enrichment & CDP-Adjacent CRM (HDAEAFAJ), Customer Service/Support CRM & Contact Center Platforms (BPAFAFAK)

Keywords

• Email marketing automation
• Marketing cloud platform
• Customer data platform
• Marketing automation software
• Conversational AI marketing

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Marketing Cloud Software Subscription: SaaS subscription model providing access to marketing automation platform including email, SMS, chat, events, CDP, and AI capabilities. Delivered as cloud-based software with tiered pricing based on features and usage.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Tripolis (now operating as Spotler) is a marketing cloud software company that provides an integrated SaaS platform combining email marketing automation, SMS, chat, WhatsApp, social media, event management, customer data platform (CDP), CRM and lead management, website personalisation, and AI-powered capabilities for B2B, Commerce, and Public Sector marketing professionals. The platform enables organisations to centralise customer data, run personalised multi-channel campaigns, and integrate with CRM and ecommerce systems via a proprietary connector platform (Spotler Connect) and APIs.

Product overview

Spotler Marketing Cloud (formerly Tripolis) is a unified platform with multiple modules designed for B2B, Commerce, and Public Sector marketers. The core offering includes Marketing Cloud for B2B and Commerce, plus Service Cloud for Public Sector. Key modules include CRM & Lead Management, Email Marketing Automation, Event Management, Website Personalisation, Conversational Marketing, Social Media Publishing, Customer Data Platform, Transactional Emails, Search & Merchandising, and Webcare. The platform also includes AI capabilities (Conversational AI, Generative AI, Predictive AI, AI Analytics) and integration tools (Spotler Connect, Spotler APIs) to connect with CRM and ecommerce systems.

Differentiator

Problem solved

Functional benefit

Products and services

• Marketing Cloud for B2B Connected B2B marketing tools that bring together CRM and lead management, email marketing automation, event management, website personalisation, conversational marketing, and social media publishing to help B2B marketing and communication professionals create smart, targeted campaigns that turn leads into pipeline.
• Marketing Cloud for Commerce Connected Commerce marketing tools that consolidate customer data for insights to grow revenue, boost retention and create seamless customer experiences. Includes customer data platform, email campaigns, WhatsApp marketing, search and merchandising, transactional emails, and retention marketing for ecommerce and retail businesses.
• Service Cloud for Public Sector Connected customer service tools for government agencies and public sector organisations, bringing all customer communications together for consistent, personalised service across webcare, social publishing and monitoring, email communication, and event management. WCAG-compliant for accessibility.
• Spotler AI Suite of AI capabilities for the marketing cloud including Conversational AI (automates common customer queries and answers for fast support), Generative AI (prompts, optimises and translates content), Predictive AI (predicts customer value and conversions), and AI Analytics (natural-language querying of marketing data across all channels).

Named customers23 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability6 records

Feature16 records

Partnerships

One partnership is on record.

• NetSuitecoreTechnology or IntegrationNetSuite integration partnership enabling customers to connect their NetSuite CRM with Spotler email, messaging, and event channels for unified customer data management.

Scale indicators1 record

Recent moves6 records

Expansion highlights7 records

Direct peers

• Brevo: European-headquartered marketing platform offering email, SMS, chat, CRM, and marketing automation for SMB and mid-market. Closely comparable to Spotler on geography, audience, and product breadth across email/CRM/CDP.
• Mailchimp: Global email-first marketing automation platform with CRM, landing pages, and increasingly AI-assisted content. Direct competitor on email marketing automation, customer segments, and SMB-to-mid-market positioning.
• HubSpot: All-in-one CRM and marketing hub spanning email, social, CMS, automation, and AI (Breeze). Competes head-to-head with Spotler's Marketing Cloud for B2B across the same mid-market and enterprise segments.
• ActiveCampaign: Email marketing, marketing automation, and CRM platform with strong SMB and mid-market presence. Comparable offering to Spotler's email automation, CRM, and conversational modules.
• Klaviyo: Commerce-focused marketing automation and CDP platform with email, SMS, and AI personalisation. Direct competitor to Spotler's Marketing Cloud for Commerce on ecommerce and retail customers.
• GetResponse: European-origin email marketing and marketing automation platform with webinar and conversion-funnel features. Comparable to Spotler on email automation, audience segmentation, and European SMB/mid-market footprint.
• Selligent (Marigold Engage): European omnichannel marketing platform serving retail, travel, and B2B brands with email, SMS, social, and CDP. Direct comparable on European mid-market positioning and verticalised commerce offering.

Broad incumbents

• Salesforce Marketing Cloud Account Engagement (Pardot): Enterprise B2B marketing automation suite inside the Salesforce CRM ecosystem. Overlaps with Spotler's CRM & Lead Management and B2B Marketing Cloud at the enterprise end of the market.
• Adobe Marketo Engage: Enterprise B2B marketing automation and engagement platform within the Adobe Experience Cloud. Competes with Spotler in larger enterprise deals requiring deep automation and analytics.

Emerging players

• Ortto: Modern customer data platform and marketing automation suite with email, SMS, and journeys. Targets similar mid-market SaaS and ecommerce customers with a more product-led motion than Spotler.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tripolis