Undagrid
Undagrid B.V. is a Netherlands-based IoT software company that provides AI-powered Bluetooth Low Energy asset tracking and GPS-free 3D positioning for enterprise customers in aviation, logistics, healthcare, and facility services, operating as a wholly owned subsidiary of EnOcean GmbH.
- Company typePrivate
- Founded2014
- HeadquartersSchiphol, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Undagrid does
Undagrid B.V. is a Netherlands-headquartered IoT software company that provides an AI-powered asset tracking and positioning platform built primarily around Bluetooth Low Energy devices. The platform, branded as Undagrid UNO, combines IoT hardware (BLE tags, sensors, autonomous devices), a Seamless Positioning Engine that delivers GPS-free 3D geolocalization, mobile applications (Trailblazer for asset finding, SOPHY for airline catering), a BLE SDK for iOS and Android, and a recently launched private-LLM conversational interface called AskUndagrid. The technology stack is hardware and communication agnostic, designed for low-power IoT/edge use, and GDPR-compliant with no data harvesting.
The company sells exclusively to enterprise customers via direct sales and solution-based partnerships, targeting aviation (Lufthansa, Safran, Amsterdam Airport Schiphol), logistics (DHL), healthcare (medical device providers), and facility services (Vebego, Facilicom). Revenue is generated through quote-based annual subscriptions covering software, APIs, and integrated device deployments, with major integrations into SAP, AWS, Salesforce, INFORM, IoT.nxt, HPE Aruba Networking, and Cisco Spaces.
Undagrid operates as a wholly owned subsidiary of EnOcean GmbH, a Munich-based energy-harvesting wireless sensor company, since the acquisition. Headcount is small (11–50 employees) and the company has not disclosed revenue or independent financial metrics. The firm has raised multiple early-stage funding rounds from Mainport Innovation Fund, Innovation Industries, EIT Digital Accelerator, and Startupbootcamp, the most recent being a 2017 round. Undagrid's strategic focus centers on converting IoT sensor data into logistics and operational decision support for blue-chip multinational customers.
Undagrid firmographics
Firmographics- Name
- Undagrid
- Legal name
- Undagrid B.V.
- Website
- https://undagrid.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Undagrid B.V. is a Netherlands-based IoT software company that provides AI-powered Bluetooth Low Energy asset tracking and GPS-free 3D positioning for enterprise customers in aviation, logistics, healthcare, and facility services, operating as a wholly owned subsidiary of EnOcean GmbH.
- Ownership category
- akta.pro rank
Undagrid industry classification
Industry- Product category
- IoT Asset Tracking Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Computer Integrated Systems Design (7373), Industrial Instruments For Measurement, Display, And Control (3823), Computer Communications Equipment (3576)
- akta.pro primary industry
- Network Monitoring, Assurance & Managed NOC Services (SLA Ops) (HDAIAGAJ)
- akta.pro secondary industries
- Condition Monitoring Sensors & IoT (online/offline monitoring, edge devices) (EUADAJAD), ERP Implementation & Systems Integration Services (BPAEAGAA)
Keywords
Where Undagrid is headquartered
LocationHeadquarters
- HQ city
- Schiphol
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
Undagrid business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- IoT Asset Tracking Solutions: Undagrid provides AI software that transforms IoT devices into logistics decision-makers, offering real-time asset tracking and monitoring. The platform integrates hardware (IoT devices, sensors, Bluetooth tags) with intelligent software services for indoor, outdoor, and everywhere asset visibility. Revenue likely derives from a combination of hardware device sales, software subscription fees, and API usage-based components.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise IoT Asset Tracking Solution |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Undagrid product offering
Product offeringCore offering
Undagrid provides AI-powered IoT asset tracking and positioning solutions that combine Bluetooth Low Energy devices, sensors, and intelligent software to deliver real-time indoor and outdoor asset visibility. The platform integrates with enterprise systems such as SAP, AWS, and Salesforce, and is deployed across aviation, logistics, healthcare, and facility management operations for customers including Lufthansa, DHL, Safran, Amsterdam Airport Schiphol, Facilicom, and Vebego.
Product overview
Undagrid offers a unified IoT and AI platform centered on the Undagrid UNO system, which combines worldwide autonomous IoT devices, Bluetooth tags, sensors, and intelligent software with advanced algorithms, APIs, and AI models. The core product includes the Seamless Positioning Engine for GPS-free 3D positioning and the IoT Tools suite for device management at scale. The product portfolio extends through mobile applications: Trailblazer App for mass inventory digitization and asset finding, and SOPHY Apps for airline catering operations management. AskUndagrid provides a natural language AI interface for conversational access to operational data. A BLE SDK (Beta) enables developers to build custom mobile apps. All components are designed for seamless integration with existing enterprise systems including SAP, Salesforce, and IoT platforms.
Differentiator
Problem solved
Functional benefit
Brands
- Trailblazer: Asset tracking app for finding individual equipment, available for iOS and specific IoT devices. Shares location of multiple assets to multiple devices within an organization.
- SOPHY
- AskUndagrid
- Seamless Positioning
- Undagrid UNO
Products and services
- Undagrid UNO Core IoT platform providing real-time asset tracking, device management, and enterprise system integration for large organizations in aviation, logistics, healthcare, and facility services.
- Seamless Positioning Engine AI-powered geolocation API that provides indoor and outdoor positioning based on Bluetooth Low Energy signals and AI algorithms, exposed as a standalone product for developers and integrators.
- BLE SDK (Beta) Developer SDK for integrating Bluetooth Low Energy device support and Undagrid positioning capabilities into third-party applications.
- Trailblazer App Mobile application for asset tracking and field operations.
- SOPHY Apps Suite of mobile applications tailored for aviation in-flight catering operations, including catering trolley tracking at airports.
- AskUndagrid Conversational AI assistant that lets users query asset and operational data using natural language, integrated with HPE Aruba Networking and Cisco Spaces infrastructures.
- IoT Tools Collection of IoT development tools enabling automatic management of device registration, deployment, and operation at scale via APIs.
Quantifiable outcome
- 40% reduction in idle time
- +3 more outcomes
Companies that use Undagrid
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles4 records
Undagrid technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability8 records
Feature6 records
Undagrid partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core, major, notable and supporting.
- EnOcean GmbHcoreUndagrid B.V. is a wholly owned subsidiary of EnOcean GmbH based in Munich, Germany. Undagrid combines its expertise in IoT asset tracking with EnOcean's energy-harvesting and wireless sensor technologies. Together they expand into new industries and use cases bringing intelligent, sustainable, and connected solutions.
- VodafonemajorVodafone partnered with Undagrid for PRM (Passengers with Reduced Mobility) solution development. An indoor and outdoor positioning system was developed for medical aid, leading to first-class experience for PRM passengers at airports.
- ConclusionmajorVebego solution developed in cooperation with partner Conclusion. The partnership resulted in overall cost reductions of at least 30% for facility services and waste collection operations.
- SAPmajorUndagrid services are integrated with SAP for enterprise resource planning and asset management integration.
- AWSmajorUndagrid services are integrated with AWS for cloud infrastructure and IoT platform services.
- SalesforcemajorUndagrid uses Salesforce Sales Cloud for customer relationship management. Services are also integrated with Salesforce for CRM capabilities.
- IoT.nxtnotableUndagrid services are integrated with IoT.nxt for IoT platform capabilities.
- INFORMnotableUndagrid services are integrated with INFORM for optimization and planning solutions.
- HPE Aruba NetworkingnotableAskUndagrid conversational AI interface aligns with strategy for plug-and-play intelligence on top of existing HPE Aruba Networking infrastructure.
- Cisco SpacesnotableAskUndagrid solution designed for seamless integration with Cisco Spaces location infrastructure.
- Auth0supportingUndagrid relies on Auth0 for single sign-on authentication services.
- DigitalOceansupportingDigitalOcean provides external hosting for Undagrid's website content. Personal data collected on the website is stored on DigitalOcean servers.
- TrengosupportingUndagrid uses Trengo Chat for processing user requests via chat functionality.
Scale indicators6 records
Recent moves7 records
Expansion highlights5 records
Undagrid competitors and assessment
Company assessmentBroad incumbents
- HPE Aruba Networking: Aruba's Wi-Fi-based location services and IoT infrastructure underpin large enterprise networks; undagrid's AskUndagrid plugs into Aruba infrastructure for plug-and-play positioning intelligence.
- Zebra Technologies: Zebra is a global incumbent in enterprise asset intelligence (RFID, BLE, location, and analytics) serving logistics, retail, and healthcare with much broader portfolio scale than undagrid.
- Stanley Healthcare (Securitas Healthcare): Stanley Healthcare/AeroScout historically defined BLE/Wi-Fi RTLS for hospitals and is a comparable offering for the healthcare asset tracking use case undagrid targets.
- Cisco (including Cisco Spaces): Cisco Spaces layers indoor location and IoT services on top of enterprise networking; undagrid explicitly integrates with Cisco Spaces as a complementary location engine.
Direct peers
- Quuppa: Quuppa provides BLE-based real-time location systems (RTLS) and indoor positioning engines used in healthcare, sports, manufacturing, and logistics - directly comparable to undagrid's Seamless Positioning Engine and BLE ecosystem.
- Ubisense (now Aiden): Ubisense provides industrial RTLS and asset tracking solutions for manufacturing, aerospace, and logistics, with comparable enterprise deployments and AI-driven analytics layered on positioning data.
- Litum Technologies: Litum delivers RTLS hardware and software for asset, personnel, and tool tracking in manufacturing, logistics, and aviation - a near-direct functional comparison to undagrid's industrial asset tracking solution.
- Kontakt.io: Kontakt.io offers BLE beacons, gateways, and a cloud location platform for indoor asset and people tracking, competing head-to-head with undagrid's UNO ecosystem across hospitals, warehouses, and aviation support.
- Estimote: Estimote builds BLE beacons and a location/monitoring platform for retail, healthcare, and workplace use cases, mirroring undagrid's BLE-tag-plus-software approach for real-time asset visibility.
Emerging players
- Asset Panda: Asset Panda is an asset/inventory tracking platform with mobile apps and BLE integrations - a partial-overlap emerging competitor in the digital asset tracking space undagrid serves.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key highlights7 records
Customer concentration
Undagrid social profiles
Digital presenceUndagrid financial estimates
Financial estimateRevenue estimate
Valuation estimate
Undagrid leadership team
Management profileNumber of profiles
Profiles4 records
Undagrid funding detail
Funding detailFunding overview
Funding rounds4 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Undagrid M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Undagrid
What does Undagrid do?
Undagrid provides AI-powered IoT asset tracking and positioning solutions that combine Bluetooth Low Energy devices, sensors, and intelligent software to deliver real-time indoor and outdoor asset visibility. The platform integrates with enterprise systems such as SAP, AWS, and Salesforce, and is deployed across aviation, logistics, healthcare, and facility management operations for customers including Lufthansa, DHL, Safran, Amsterdam Airport Schiphol, Facilicom, and Vebego.
Is Undagrid a public or private company?
Undagrid is a private company. It is classified as corporate owned and is currently operating.
When was Undagrid founded?
Undagrid was founded in 2014. It employs 11 to 50 people.
Where is Undagrid based?
Undagrid is headquartered in Schiphol, Netherlands, in the Europe region.
How does Undagrid make money?
One revenue line is on record: ioT Asset Tracking Solutions.
Who are Undagrid's main competitors?
Broad incumbents on record are HPE Aruba Networking, Zebra Technologies, Stanley Healthcare (Securitas Healthcare) and Cisco (including Cisco Spaces). Direct peers are Quuppa, Ubisense (now Aiden), Litum Technologies, Kontakt.io and Estimote. Asset Panda is listed as an emerging player.
Does Undagrid have an API?
Yes. Undagrid offers MQTT and REST APIs for protocol integration, plus additional protocols optionally. The Seamless Positioning API provides 3D seamless positioning (x,y,z output), adaptive positioning, low power IoT/Edge use, no GPS required, and GDPR-compliant engine with no data harvesting. The geolocalization engine processes requests based on cellular IoT technologies (NB-IoT, LTE-M), LoRa, WiFi, BLE, and sensor measurement data (IMU, air pressure). Output is in x,y,z format optionally combined with named geographical areas. A BLE SDK (Beta) is available for developers to build mobile apps for iOS and Android implementing Undagrid IoT tools, supporting Android 5.1+ and iOS 11+, with Proguard obfuscation for Android. Developer documentation is at cumulus.undagrid.com/docs.
What industry is Undagrid in?
Undagrid's product category is IoT Asset Tracking Software. Its primary akta.pro industry code is HDAIAGAJ, Network Monitoring, Assurance & Managed NOC Services (SLA Ops), with a secondary code of EUADAJAD, Condition Monitoring Sensors & IoT (online/offline monitoring, edge devices). Its NAICS code is 5182 and its SIC code is 7373.