Torqata Data
Torqata Data and Analytics is a B2B SaaS company, spun off from ATD in 2020, that builds a tire-aftermarket analytics platform aggregating data from 15,000+ retailers and 500 million transactions to deliver pricing, inventory, and profit optimization tools for tire retailers, distributors, and manufacturers.
- Company typePrivate
- Founded2020
- HeadquartersHuntersville, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Torqata Data does
Torqata Data and Analytics is a B2B software company founded in 2020 as a spin-off of American Tire Distributors (ATD), which remains its parent. It builds a unified analytics platform — the Torqata Analytics Portal — purpose-built for the tire and automotive aftermarket, serving tire retailers, tire distributors, tire manufacturers, and adjacent data consumers. The platform's foundation is a proprietary dataset aggregating pricing, inventory, and historical sales information from more than 15,000 tire retailers across roughly 500 million transactions and 221,000 catalog SKUs, hosted on Google Cloud Platform with BigQuery.
The product surface spans four core modules — Pricing Insights (Market Price Explorer), Inventory Optimization (Category Compass), Profit Optimization (Profit Expert), and Smart Order (Auto Replenishment) — supplemented by Demand Navigator for marketing campaign execution, Store Performance Dashboard, and KPI Dashboard. Underlying these are patented, custom-built algorithms for forecasting, customer analytics, and program optimization, validated through SOC2 Type II certification and integrations with ten Shop Management Systems (Tire Guru, KCS Vast, RO Writer, Andreoli, ASA, Protractor, TCS TireWorks/TirePower, FreedomSoft TireShop, and SimplyGenius PCA). Flagship enterprise customers include Yokohama Tire Corporation and Bridgestone, which use Torqata-built market intelligence portals to benchmark sales and pricing in real time.
Torqata generates revenue primarily through subscription-based access to the analytics portal for SMB retailers, supplemented by higher-value enterprise contracts with manufacturers and data analytics/professional services engagements. Go-to-market is hybrid: a self-serve online signup path with SMS integration coexists alongside a sales-led motion featuring bi-weekly personalized demos. Distribution is amplified by SMS-vendor referral partnerships, content marketing via the "Trends + Treads" blog, industry events (SEMA, Tire Pros), and partnerships such as the Auto Care Association 2024 Factbook and the Reinvent the Wheel Hackathon with Google and Continental. Operations are fully remote with approximately 100 employees, currently concentrated in North America.
Torqata Data firmographics
Firmographics- Name
- Torqata Data
- Legal name
- Torqata Data and Analytics
- Website
- https://torqata.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Torqata Data and Analytics is a B2B SaaS company, spun off from ATD in 2020, that builds a tire-aftermarket analytics platform aggregating data from 15,000+ retailers and 500 million transactions to deliver pricing, inventory, and profit optimization tools for tire retailers, distributors, and manufacturers.
- Ownership category
- akta.pro rank
Where Torqata Data is headquartered
LocationHeadquarters
- HQ city
- Huntersville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Torqata Data business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription Software Tools: Torqata offers a full suite of data-driven software tools for pricing, inventory management, and sales insights. Products include Pricing Insights, Inventory Optimization, Profit Optimization, and Smart Order. Customers access tools via the Torqata Analytics Portal on subscription basis.
- Data Analytics Services: Market intelligence services provided to manufacturers, distributors, and retailers. Includes consulting on inventory, pricing, and profit optimization strategies.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom enterprise pricing based on business needs |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Torqata Data product offering
Product offeringCore offering
Torqata provides a B2B SaaS analytics platform (Torqata Analytics Portal) for tire manufacturers, distributors, retailers, and car dealerships. The platform delivers Pricing Insights, Inventory Optimization, Profit Optimization, and Smart Order tools powered by patented algorithms and a proprietary dataset covering 15,000+ tire retailers, 50 million tires sold, and 221,000 tire catalog entries. Customers access the tools via subscription through the Torqata Analytics Portal, with integrations to 10 Shop Management Systems.
Product overview
Torqata Data and Analytics is a B2B software company offering a unified analytics platform called the Torqata Analytics Portal for the tire and auto aftermarket. The platform aggregates inventory, pricing, and historical sales data from over 15,000 tire retailers to provide actionable insights across the supply chain. The core platform comprises four main product modules: Pricing Insights/Market Price Explorer for competitive pricing intelligence, Inventory Optimization/Category Compass for stocking recommendations, Profit Optimization/Profit Expert for sales mix optimization, and Smart Order/Auto Replenishment for automated ordering. Additional add-on modules include Demand Navigator for lead generation, the Store Performance Dashboard for multi-store analytics, and KPI Dashboard for performance tracking. All products are delivered through the Torqata Analytics Portal, with integrations to 10 major Shop Management Systems (SMS) including Tire Guru, KCS Vast, RO Writer, Andreoli, ASA, Protractor, TCS, FreedomSoft, and SimplyGenius.
Differentiator
Problem solved
Functional benefit
Products and services
- Pricing Insights Data-driven pricing intelligence tool enabling tire retailers and car dealerships to compare their prices against local competitors and national averages at the SKU level, helping determine optimal pricing strategy without making phone calls.
- Inventory Optimization AI-powered inventory management tool providing recommendations to tire retailers and distributors to minimize upfront product investment, reduce stale inventory, and identify the most profitable inventory based on customized area demand, including manufacturer incentive programs and rebates.
- Profit Optimization Analytics tool helping tire retailers understand how current product and program mix impacts profitability, with recommendations for changes to achieve sales strategy and profit goals.
- Smart Order Automated ordering solution that evaluates inventory levels and open orders to automatically place reorders for fastest-selling tires, reducing manual ordering and preventing stockouts for tire retailers.
- Torqata Analytics Portal Unified web-based platform aggregating inventory, pricing, and historical sales data to provide actionable market and demand insights for tire retailers, distributors, and manufacturers across the U.S. tire supply chain.
- Demand Navigator Lead generation and marketing campaign tool driving incremental traffic to tire dealer stores. Pilot partners reported $4-$9 gross profit gains per dollar spent with 75% net new customer response. Available for Michelin and Hercules dealers with co-op dollar reimbursement.
- Auto Replenishment Automated reordering solution that evaluates daily inventory and open orders to automatically place orders for fast-moving tires from ATD, eliminating manual reordering and stockouts. Currently in pilot with select dealers.
Quantifiable outcome
- 5%-10% margin improvement opportunity through better pricing
- +3 more outcomes
Companies that use Torqata Data
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles3 records
Torqata Data technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability5 records
Feature4 records
Torqata Data partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered major, minor and flagship.
- Auto Care AssociationmajorTorqata partnered with Auto Care Association to provide market intelligence for the 2024 Auto Care Association Factbook. Torqata's data expanded the tire-related insights section, providing retail tire trends previously unavailable to the industry.
- dottminorTorqata partnered with aftermarket diversity specialist dott to elevate people, process and profits through diversity of thought. dott specializes in DEI initiatives for the automotive aftermarket.
- GooglemajorGoogle partnered with Torqata, ATD, and Continental to host the 'Reinvent the Wheel Hackathon 2.0' promoting sustainable solutions for the tire industry. Google donated Google Nest hubs for awards and provided technical support.
- ContinentalmajorContinental partnered with Torqata, ATD, and Google to host the 'Reinvent the Wheel Hackathon 2.0'. Continental helped generate the sustainability challenge and donated tires as prizes.
- V12minorV12's President conducted a fireside chat with Torqata CEO Tim Eisenmann exploring how Torqata has been at the forefront of using data and advanced analytics to transform their distribution model.
- Yokohama Tire CorporationflagshipTorqata created a market intelligence portal for Yokohama employees to compare their sales and pricing against competitors in real time. This was highlighted as a flagship success story on Torqata's website.
- BridgestoneflagshipTorqata and Bridgestone united sustainability ambitions. Torqata created a market intelligence portal for Bridgestone to track market trends and competitor pricing.
Scale indicators10 records
Recent moves7 records
Expansion highlights6 records
Torqata Data competitors and assessment
Company assessmentDirect peers
- Shopmonkey: Cloud shop-management and business-operations platform for independent auto repair and tire retailers. Comparable because it serves the same SMB tire-and-auto aftermarket customer base with software integrated to SMS workflows.
- Tekion: Automotive retail SaaS platform (DMS, CRM, analytics) for dealerships. Comparable because it sells data-driven pricing, inventory, and performance-management functionality into the same automotive dealer and tire-retail ecosystem that Torqata targets.
- Wiser Solutions: Retail price intelligence and competitive pricing platform used by brands and retailers. Comparable because Torqata's Pricing Insights / Market Price Explorer delivers the same SKU-level competitor pricing analytics that Wiser pioneered across general retail.
- Competera: AI-driven pricing optimization platform for retailers. Comparable because it provides the same pricing-and-margin optimization workflow (category, competitor-aware pricing, demand signals) that Torqata delivers to tire retailers and distributors.
- TireConnect: Tire e-commerce and dealer-referral platform serving the same independent U.S. tire retailers as Torqata. Comparable because it competes for the same customer's wallet with adjacent (lead-generation) functionality that overlaps with Torqata's Demand Navigator.
Broad incumbents
- Mitchell1 (Snap-on): Long-established shop-management and repair-information suite for automotive service, tire, and body shops. Comparable because it competes for the same SMS slot at independent tire and repair shops and offers adjacent estimating and inventory modules.
- S&P Global Mobility (Polk): Large-scale automotive data and analytics provider for OEMs and aftermarket. Comparable because it sells market-intelligence and demand-data services to the same tire manufacturers and distributors Torqata serves.
- Tableau (Salesforce): General-purpose BI and analytics platform. Comparable because distributors and manufacturers evaluating Torqata's analytics portal often evaluate Tableau for the same pricing, inventory, and demand-insight use cases.
- Sisense: Embedded analytics and BI platform with strong retail/supply-chain positioning. Comparable because it underpins many distributor and retailer analytics dashboards in the auto aftermarket that compete with Torqata's Torqata Analytics Portal.
Emerging players
- RepairPal: Auto-repair shop network and estimator with shop-management and pricing integrations. Comparable because it targets the same independent tire/repair shops with data-driven shop tools and was previously led by Torqata's VP of Business Development, signaling competitive overlap.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Torqata Data social profiles
Digital presenceTorqata Data compliance and trust
Trust signalCompliance2 records
Torqata Data financial estimates
Financial estimateRevenue estimate
Valuation estimate
Torqata Data leadership team
Management profileNumber of profiles
Profiles10 records
Torqata Data funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Torqata Data M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Torqata Data
What does Torqata Data do?
Torqata provides a B2B SaaS analytics platform (Torqata Analytics Portal) for tire manufacturers, distributors, retailers, and car dealerships. The platform delivers Pricing Insights, Inventory Optimization, Profit Optimization, and Smart Order tools powered by patented algorithms and a proprietary dataset covering 15,000+ tire retailers, 50 million tires sold, and 221,000 tire catalog entries. Customers access the tools via subscription through the Torqata Analytics Portal, with integrations to 10 Shop Management Systems.
Is Torqata Data a public or private company?
Torqata Data is a private company. It is classified as corporate owned and is currently operating.
When was Torqata Data founded?
Torqata Data was founded in 2020. It employs 1 to 10 people.
Where is Torqata Data based?
Torqata Data is headquartered in Huntersville, United States, in the North America region.
How does Torqata Data make money?
Two revenue lines are on record. Subscription Software Tools are the primary driver. The others are data Analytics Services.
Who are Torqata Data's main competitors?
Direct peers on record are Shopmonkey, Tekion, Wiser Solutions, Competera and TireConnect. Broad incumbents are Mitchell1 (Snap-on), S&P Global Mobility (Polk), Tableau (Salesforce) and Sisense. RepairPal is listed as an emerging player.
Does Torqata Data have an API?
No public API is recorded for Torqata Data.