Groupmatics

What Groupmatics does

Groupmatics (legal entity FEVO, LLC; product brand FEVOGM) is a B2B SaaS platform that operates a white-label group ticketing distribution and sales management solution for professional sports teams, arts and entertainment organizations, schools, corporate groups, and non-profits. Founded in 2012 and headquartered in Westlake with operating presence in New York and Cleveland, the company serves more than 200 organizations globally, including marquee deployments for the Boston Red Sox, Orlando Magic, Columbus Blue Jackets, MLB Commissioner's Office, Miami Marlins, Baltimore Orioles, New Orleans Pelicans, and Houston Astros.

The FEVOGM platform is a cloud-based distribution tool that overlays an organization's existing ticketing system rather than replacing it. Core technical components include a real-time analytics dashboard comparing groups, reps and seasons; reservation-to-open inventory switching; unique discount-code voucher programs; fundraising splits with automated e-check payout to group leaders; social sharing tools tied to email and major social channels; widget-embeddable "Get Tickets" buttons that keep buyers on partner sites; and checkout-time offer questions, add-ons (parking passes, loaded value, donations) and cross-sell opt-ins. Distribution is enabled by deep, named integrations with the dominant U.S. sports ticketing stacks — Ticketmaster, Archtics, Paciolan, ProVenue, SeatGeek and TicketReturn — plus CRM and Google Analytics connectors that deliver digital tickets instantly upon purchase.

The business model is B2B SaaS sold via enterprise field sales with account-management support (quote-based, not publicly disclosed, subscription cadence). Revenue is generated through platform/transaction fees tied to group ticket volume processed. Go-to-market is a high-touch model executed by a small team that combines direct enterprise selling, partner-led channel motions (e.g. Nurse.org healthcare events), and customer-success-driven expansion evidenced by named large-ticket case studies such as a Baltimore Orioles program generating 7,900 tickets and over $62k in a 7-day window and a Houston Astros initiative reaching nearly $100k in ticket revenue.

Name

Groupmatics

Legal name

FEVO, LLC

Website

https://groupmatics.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Groupmatics (FEVOGM) operates a B2B SaaS platform that helps professional sports teams, arts organizations, and other event operators sell and distribute digital group tickets online.

Ownership category

akta.pro rank

Product category

Sports and Entertainment Ticketing Software

akta.pro primary industry

Group Sales & Corporate Ticketing (HSACALAM)

akta.pro secondary industry

White-Label Booking Engine Platforms (SaaS/Widget) (THALADAN)

Keywords

• Group ticketing software
• Sports ticketing platform
• Digital ticket distribution
• Event ticketing SaaS
• Venue management software

Headquarters

HQ city

Westlake

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Ticket Distribution Services: Platform fees for processing group ticket transactions for sports and entertainment organizations. Organizations pay to use the platform for managing group sales, distribution, and related services.
2. SaaS Platform Subscription: SaaS platform used by professional sports teams and arts/entertainment organizations to manage and sell group tickets. Likely subscription-based model with account management.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Groupmatics (operating as FEVOGM) is a B2B SaaS platform that enables professional sports teams and entertainment organizations to sell, distribute, and manage digital group tickets online. The platform provides tools for inventory management, social sharing, fundraising, discount codes, real-time analytics, and instant digital ticket delivery via integrations with major ticketing providers. It is used by 200+ sports and entertainment organizations globally to run traditional group sales, comp tickets with additionals, special offers, theme nights, and pay-in-full arrangements.

Product overview

Groupmatics (operating as FEVOGM) is a B2B SaaS platform that provides a unified group distribution tool enabling sports and entertainment organizations to sell and distribute digital group tickets online. The core FEVOGM platform includes features for managing traditional group sales, comp tickets with additional purchases, special offers and theme nights, pay-in-full arrangements, and digital ticket distribution with real-time inventory management. The platform integrates with ticketing providers and CRM systems to deliver instant digital ticket delivery, automate sales tracking, facilitate group payouts, and enable data analytics for partner organizations.

Differentiator

Problem solved

Functional benefit

Products and services

• FEVOGM (Fevo Group Distribution Tool) FEVOGM is a B2B SaaS platform that enables professional sports teams and entertainment organizations to sell, distribute, and manage digital group tickets online. It supports traditional group sales, comp tickets with additionals, special offers, theme nights, and pay-in-full arrangements, and delivers digital tickets instantly via integrations with major ticketing providers. The platform is targeted at sports franchises, performing arts venues, schools, corporate groups, and non-profit organizations.

Quantifiable outcome

• Contact to ticket ratio improved from 1:75 to 1:3
• +4 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature9 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• TicketmastercoreTechnology or IntegrationPrimary ticketing integration partner enabling digital ticket delivery. The FEVOGM-Ticketmaster integration delivers digital tickets immediately upon purchase.
• ArchticscoreTechnology or IntegrationTicketing provider integration used by many sports organizations for inventory management and ticket sales.
• PaciolancoreTechnology or IntegrationTicketing provider integration for event and ticket management.
• ProVenuecoreTechnology or IntegrationTicketing platform integration used by Minor League Baseball and other organizations.
• SeatGeekcoreTechnology or IntegrationTicketing integration partner for distribution and ticket delivery.
• TicketReturncoreTechnology or IntegrationTicketing provider integration for ticket sales and management.
• Nurse.orgminorChannel Partner/ Reseller/ DistributorHealthcare professional network partner that promotes nurse appreciation events at sports venues. Multiple teams use Nurse.org for special nights recognizing nurses.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• AudienceView: AudienceView is a ticketing and CRM platform purpose-built for sports teams, performing arts venues, and live entertainment organizations. Like Groupmatics, it serves the same enterprise buyer (sports/entertainment operators) and focuses on audience management and group/season ticket workflows, making it the closest like-for-like competitor.
• Vivenu: Vivenu is a white-label, API-first ticketing platform that enables venues, sports teams, and event organizers to run their own branded ticketing experience. Its embeddable, white-label widget model and integrations with sports and entertainment operators overlap directly with Groupmatics' FEVOGM product positioning.
• Tickets.com (Paciolan/ProVenue): Tickets.com operates the Paciolan and ProVenue platforms that are core Groupmatics integration partners. As a sports-focused ticketing provider serving MLB, NBA, NFL, and collegiate teams, it competes in the same enterprise sales cycle and could either partner more deeply or build competing group-ticket features.
• Tixr: Tixr is a modern event ticketing platform that powers festivals, sports, and live entertainment, with white-label capabilities and tools for managing group sales, passes, and add-ons. Its focus on differentiated ticket experiences for sports and entertainment venues overlaps with Groupmatics' core buyer base.
• Centerlogic: Centerlogic provides group sales and event management software for sports teams and entertainment venues, including tools for managing group leaders, inventory, and theme nights. It directly competes with Groupmatics' group ticketing and CRM workflows for sports sales teams.

Broad incumbents

• Eventbrite: Eventbrite is a large-scale self-serve event ticketing platform that has expanded into group ticketing, passes, and reserved seating for entertainment events. While broader and more SMB-focused than Groupmatics, it overlaps in the group ticket sales workflow and competes for the same entertainment venue budgets.
• AXS (AEG): AXS is the ticketing arm of AEG and a major sports and concert ticketing platform used by arenas, teams, and venues. It competes in the same enterprise sports ticketing market as Groupmatics and offers native group ticket features as part of a broader portfolio.
• Ticketmaster (Live Nation): Ticketmaster is the dominant ticketing platform and a core integration partner for Groupmatics. While much larger and broader, Ticketmaster's enterprise sports group-sales tools compete with Groupmatics' specialized offering for the same team budgets.
• SeatGeek: SeatGeek is a primary ticketing partner and consumer marketplace for sports and live entertainment. Its enterprise ticketing business competes for the same sports team relationships and could expand into group distribution as a native capability.

Emerging players

• Evention: Evention (formerly Zentila) provides group booking and event sourcing platforms for meetings, conventions, and corporate events. It overlaps with Groupmatics' corporate group ticketing use case from a different angle—hotel/meeting sourcing rather than sports ticketing—making it an emerging adjacent peer.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/groupmatics
• Facebookfacebook.com/Groupmatics
• LinkedInlinkedin.com/company/groupmatics

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Groupmatics