Quipt

What Quipt does

Quipt, operating as ChanX.com, Inc., is a B2B2C marketplace middleware platform founded in 2012 and headquartered in Fair Oaks, California. The company automates the operational chain between refurbishers, distributors, and brands on one side and 15+ consumer and B2B marketplaces on the other, including Amazon, Walmart, eBay, Best Buy, Back Market, Newegg, TikTok Shop, Temu, SHEIN, and AliExpress. The platform consolidates catalog syndication, real-time inventory synchronization, dynamic pricing, intelligent order routing, returns management, settlement and accounting, and business intelligence into eight integrated modules, accessed via API, FTP, or a web application. Quipt differentiates on pre-mapped integration templates that eliminate per-marketplace data mapping work, supported by a partner ecosystem of more than 100 suppliers, distributors, refurbishers, shipping carriers (FedEx, UPS, USPS, Amazon Shipping), and software platforms (Shopify, NetSuite, QuickBooks Online, ShipStation).

The business operates on a sales-led, quote-based model with no public pricing. Revenue is generated through subscription or platform access fees for the core middleware and likely transaction- or volume-based fees processed through order automation and settlement, supported by an add-on MarketplaceIQ intelligence product. Go-to-market combines direct enterprise sales, channel co-marketing with preferred partners (Back Market, TD SYNNEX/PCW, Reebelo), and a content-marketing program anchored by quarterly MarketplaceIQ reports and customer case studies. The company is privately held with 11–50 employees and operates across North America, Europe (UK), and Asia-Pacific (Australia, Singapore), serving refurbishers, distributors, brands, and enterprise buyers in the refurbished electronics and adjacent consumer goods categories.

Name

Quipt

Legal name

ChanX.com, Inc.

Website

https://getquipt.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Quipt is a B2B2C marketplace middleware platform that connects refurbishers, distributors, and brands to 15+ marketplaces and 100+ partners, automating catalog syndication, inventory, order routing, returns, and settlement.

Ownership category

akta.pro rank

Headquarters

HQ city

Folsom

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Platform/Subscription Fees: Quipt provides end-to-end B2B2C marketplace management services to brands, refurbishers, and distributors. The platform automates catalog syndication, inventory management, order processing, and settlements. Revenue is generated through subscription or platform fees for access to their middleware services.
2. Transaction/Order Processing Fees: The platform handles order automation and settlement across marketplace partners. Revenue likely includes transaction-based fees tied to order volume processed through the platform.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Quipt is a B2B2C marketplace middleware platform that automates the end-to-end flow between warehouses and 15+ online marketplaces. The platform handles catalog syndication, inventory and pricing synchronization, order automation, returns management, and settlement/accounting for brands, refurbishers, and distributors. Quipt also offers MarketplaceIQ, a quarterly marketplace intelligence product providing seller density and profitability analytics.

Product overview

Quipt is a B2B2C middleware platform that provides end-to-end management of product information, bridging the gap between warehouses and marketplaces. The core platform consists of eight integrated modules: Catalog Syndication (for listing creation and distribution), Inventory Management (for real-time stock and pricing sync), Promotion Facilitation (for dynamic pricing and promotional campaigns), Order Automation (for intelligent routing and fulfillment), Returns Management (for post-sales support workflows), Settlement & Accounting (for financial reconciliation and reporting), Business Intelligence (for analytics and demand planning), and Instant Connections (for rapid partner activation). The platform connects to 15+ marketplaces including Amazon, Walmart, eBay, Best Buy, Back Market, and others, plus shipping carriers and business software. Quipt also offers MarketplaceIQ, a premium intelligence product providing quarterly marketplace performance analytics.

Differentiator

Problem solved

Functional benefit

Products and services

• Quipt B2B2C Marketplace Management Platform End-to-end SaaS middleware platform that unifies first-party and third-party drop shipping across multiple channels for brands, refurbishers, and distributors. The platform integrates catalog syndication, inventory management, order automation, returns management, settlement and accounting, business intelligence, and instant partner connections into a single workflow, pre-mapped to the intricate structures of major marketplaces.
• MarketplaceIQ Real-time marketplace intelligence product providing quarterly seller density and profitability data across major marketplaces. Partners with largest and emerging marketplaces to track performance metrics including traffic snapshots, profitability scores, and seller saturation rankings. Designed for sellers in the refurbished electronics space.

Quantifiable outcome

• 427% listing growth in 2 weeks for case study client Refreshed Tech
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration26 records

Feature9 records

Partnerships

21 partnerships are on record, tiered core, flagship and minor.

• AmazoncoreTechnology or IntegrationAmazon is the #1 US e-commerce site. Quipt provides automated inventory sync, order management, real-time pricing updates, and FBA integration. Amazon has a profitability score of 90/100 and seller density of 94/100 in Quipt's MarketplaceIQ analysis.
• WalmartcoreTechnology or IntegrationWalmart is the #2 US ecommerce site with 120M+ monthly visitors. Quipt enables catalog management, pricing automation, and integration with Walmart Fulfillment Services.
• eBaycoreTechnology or IntegrationeBay has 132M+ active buyers globally. Quipt provides automated listing optimization, repricing, multi-category selling support, and integrated shipping and returns management.
• Best BuycoreTechnology or IntegrationBest Buy is a trusted premium brand. Quipt enables integration with Best Buy's fulfillment network and provides access to quality-focused customer base.
• Back MarketflagshipChannel Partner/ Reseller/ DistributorBack Market is the #1 Global Refurbished Marketplace. Quipt was selected as Preferred Partner based on comprehensive productivity tools, automatic listing creation, and return management capabilities.
• PCW/TD SYNNEXflagshipTechnology or IntegrationPCW (now TD SYNNEX) is the Largest Distributor. Quipt is selected as EDI aggregator of choice. Partnership enables access to TD SYNNEX's extensive distribution network with over 20,000 customers and 2,000+ sales reps. Connection options include API, FTP, and web application.
• TikTok ShopcoreTechnology or IntegrationTikTok Shop has 1B+ monthly users. Quipt provides real-time pricing updates, product listings, and seamless integration with TikTok's social commerce platform.
• AliExpresscoreTechnology or IntegrationAliExpress has 150M+ global buyers across 200+ countries. Integration with Quipt enables multi-currency and multi-language automation, cross-border logistics optimization, and global pricing management.
• ReebelominorChannel Partner/ Reseller/ DistributorReebelo is the Top APAC Refurbished Marketplace. Quipt was selected as Preferred Partner for Asia-Pacific expansion into Singapore, Australia, and beyond.
• Daily StealsminorChannel Partner/ Reseller/ DistributorDaily Steals is High Volume Flash Deals platform. Quipt was selected as Preferred Partner for rapid inventory turnover and time-sensitive promotion automation.
• Until GoneminorChannel Partner/ Reseller/ DistributorUntil Gone is Fast Clearance Sales platform. Quipt was selected as Preferred Partner for quick inventory liquidation with aggressive deal-seeking shoppers.
• HUBXminorChannel Partner/ Reseller/ DistributorHUBX is a Private B2B Network for verified enterprise buyers. Quipt was selected as Preferred Partner for high-volume wholesale opportunities and secure enterprise-level transactions.
• FedExcoreTechnology or IntegrationFedEx is an integrated logistics partner enabling shipping and label generation within the Quipt platform for order fulfillment.
• UPScoreTechnology or IntegrationUPS is an integrated logistics partner for shipping services within the Quipt platform.
• USPScoreTechnology or IntegrationUSPS is an integrated logistics partner for shipping services within the Quipt platform.
• Amazon ShippingcoreTechnology or IntegrationAmazon Shipping is an integrated logistics partner for fulfillment services within the Quipt platform.
• ShipStationcoreTechnology or IntegrationShipStation is an integrated shipping management partner within the Quipt platform.
• ShopifycoreTechnology or IntegrationShopify is an integrated ecommerce platform partner enabling storefront connections within the Quipt ecosystem.
• NetSuitecoreTechnology or IntegrationNetSuite is an integrated ERP partner providing accounting and business management integration within the Quipt platform.
• QuickBooks OnlinecoreTechnology or IntegrationQuickBooks Online is an integrated accounting partner providing financial management connectivity within the Quipt platform.
• CXteccoreTechnology or IntegrationCXtec is an integrated IT hardware sourcing partner within the Quipt ecosystem.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ChannelEngine: ChannelEngine is a marketplace integration and product information management platform that connects brands and distributors to 100+ marketplaces, offering catalog, order, inventory, and pricing automation directly comparable to Quipt's end-to-end B2B2C middleware stack.
• Lengow: Lengow is a feed management and product data optimization platform that syndicates catalogs to hundreds of marketplaces and channels, overlapping with Quipt's catalog syndication, pricing automation, and order management capabilities for brands and retailers.
• Channable: Channable provides multi-channel e-commerce tooling for feed management, order sync, and marketplace integrations (including Amazon, eBay, bol.com), directly overlapping with Quipt's pricing, inventory, and catalog syndication modules.
• Productsup: Productsup is a product information management and feed management platform with marketplace syndication, comparable to Quipt's catalog syndication and inventory modules for brands and distributors operating across multiple channels.
• DataFeedWatch: DataFeedWatch offers feed management, marketplace integration, and analytics tools for multi-channel sellers, with significant overlap to Quipt's catalog syndication and inventory pricing automation workflows.
• Sellbrite (GoDaddy): Sellbrite provides multi-channel listing, inventory, and order management for sellers on Amazon, eBay, Walmart and other marketplaces, directly comparable to Quipt's core B2B2C marketplace middleware platform.
• Feedonomics (CommerceHub): Feedonomics offers enterprise-grade data feed management, marketplace syndication, and order orchestration for large brands and retailers, addressing the same middleware problems Quipt solves for refurbishers, distributors, and brands.
• Shoppingfeed: Shoppingfeed is a marketplace and shopping cart integration platform that connects merchants to Amazon, eBay, Walmart, and other channels, overlapping with Quipt's instant-connections and catalog syndication capabilities.
• Linnworks: Linnworks provides multi-channel order, inventory, and listing management for sellers and 3PLs across marketplaces including Amazon, eBay, and Walmart, with comparable order automation, inventory sync, and returns workflows to Quipt's core modules.

Broad incumbents

• Shopify (Marketplace Connect / B2B features): Shopify already powers many of Quipt's integrated storefronts and is increasingly building native multi-channel listing, inventory, and B2B capabilities that could compete with or absorb Quipt's middleware layer, particularly for SMB and mid-market merchants.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/getquipt
• LinkedInlinkedin.com/company/quipt

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Quipt