What Connect Fibre does

Connect Fibre, trading as Fibre Assets Ltd, is a UK-based Internet Service Provider that builds and operates its own XGS-PON FTTP (Fibre to the Premises) full fibre broadband network, delivering symmetrical speeds of 250Mbps to 2000Mbps. The company is headquartered in London with offices in Cambridge and employs 51–100 staff (Company number 11156085), founded in 2019 and privately held. Its core proposition targets underserved UK towns, villages, and rural communities where national providers have not built fibre infrastructure, differentiating on owned (not leased) infrastructure, guaranteed symmetrical speeds, no mid-contract price increases, and standard inclusion of Wi-Fi 7 routers.

The product portfolio spans four residential tiers (Fibre250 to Fibre2000 at £25–£55/month on 24-month contracts), a £20/month Essentials social tariff for benefit recipients and pensioners, and four business tiers priced ex-VAT. Recurring revenue is augmented by add-on services: Connect Mesh whole-home Wi-Fi (£10/month), Connect Phone VoIP (£10–£15/month), Connect TV streaming/aggregation (£10/month plus multi-room), and Connect Mobile SIM-only plans (£12.50–£25/month) operated over the EE network. The company also operates a wholesale FTTP programme for partner ISPs from October 2025.

Revenue mechanics are subscription-based on 24-month minimum contracts with equipment charges and call-out fees as ancillary income. Go-to-market combines direct-to-consumer e-commerce (postcode checker, online ordering), UK-based inside sales (phone 01223 080 790, 8am–7pm 7 days a week), and field sales executives conducting door-to-door engagement in expansion territories. Customer acquisition is supplemented by a Refer & Earn programme (Aklamio-powered, up to £120 per referral) and seasonal promotional campaigns. The company received an investment from Foresight Group in February 2022 to support network build-out, is regulated by Ofcom as a provider of Electronic Communications Services, and holds a 5-star Trustpilot rating which it prominently contrasts with competitors (EE 1.6/5, Virgin Media 1.4/5).

Name

Connect Fibre

Legal name

Fibre Assets Ltd

Website

https://connectfibre.co.uk

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

51–100 employees

Short description

Connect Fibre is a UK-based full fibre broadband ISP that builds and operates its own XGS-PON FTTP network, serving residential and business customers in underserved towns, villages, and rural communities with symmetrical speeds up to 2000Mbps.

Ownership category

akta.pro rank

Product category

Telecommunications / Full Fibre Broadband Services

NAICS

Wired Telecommunications Carriers (517111)

SIC

Telephone Communications (No Radiotelephone) (4813)

akta.pro primary industry

Fiber-to-the-Premises (FTTP/FTTH) Broadband Providers (HDAIABAC)

akta.pro secondary industries

Fiber-to-the-Home (FTTH) Operators (HDAIACAB), Residential Broadband CPE (DSL/Cable/Fiber Gateways) (HDAFAIAA)

Keywords

• Full fibre broadband
• FTTP internet services
• Residential broadband packages
• Business broadband services
• VoIP telephony services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Residential Broadband Subscription: Monthly recurring subscription revenue from residential full fibre broadband packages (Fibre250, Fibre500, Fibre1000, Fibre2000, and Essentials social tariff). Sold on 24-month minimum contracts. Add-ons (Connect Mesh, Connect Phone, Connect TV, Connect Mobile) generate additional recurring revenue per month.
2. Business Broadband Subscription: Monthly recurring subscription revenue from business full fibre broadband packages (Business Fibre250, Fibre500, Fibre1000, Fibre2000). Sold on 24-month minimum contracts, priced ex-VAT. Connect Mesh and Connect Phone available as add-ons.
3. Add-on Services (Connect Mesh, Phone, TV, Mobile): Additional monthly recurring revenue from optional add-on services: Connect Mesh (£10/month), Connect Phone (£10-£15/month), Connect TV (£10/month), Connect Mobile SIM (£12.50-£25/month).
4. Equipment Charges and Repair Fees: Non-recurring revenue from equipment replacement fees (up to £100-£150 per device for unreturned equipment), call-out charges (£125-£300), and labour charges for non-standard installations or fault repairs outside warranty.
5. Wholesale FTTP Access: Revenue from wholesale partners who access Connect Fibre's FTTP network to serve their own customers. Pricing available to registered wholesale partners.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Connect Fibre is a UK internet service provider that builds and operates its own full-fibre (FTTP) broadband network using XGS-PON technology. It sells symmetrical speed broadband packages (250 Mbps to 2,000 Mbps) to residential and business customers, alongside value-added services including VoIP phone, IPTV, mobile SIMs, and mesh Wi-Fi hardware.

Product overview

Connect Fibre is a UK-based Internet Service Provider offering full fibre (FTTP) broadband services. The core offering consists of four residential broadband tiers: Fibre250 (250Mbps), Fibre500 (500Mbps), Fibre1000 (1Gbps), and Fibre2000 (2Gbps), all providing symmetrical speeds with Wi-Fi 7 routers. A social tariff called Essentials is available at £20/month for eligible customers. Add-on services include Connect Mesh (whole-home Wi-Fi coverage), Connect Phone (VoIP landline with Anytime and Global tiers), Connect TV (streaming platform with 55+ channels and apps like Netflix/Amazon Prime/Disney+), and Connect Mobile (SIM-only plans using EE network). The company also offers wholesale FTTP network access to partners and a Refer & Earn programme. All services are backed by UK-based customer support and guaranteed speed promises.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Full Fibre Broadband Symmetrical full-fibre broadband packages for UK households at four speed tiers (250, 500, 1,000 and 2,000 Mbps), each including a Wi-Fi 7 router and supplied on a 24-month contract with a 30-day money-back guarantee and no mid-contract price rises.
• Business Full Fibre Broadband Symmetrical full-fibre broadband packages priced ex-VAT for UK small and medium-sized businesses at the same four speed tiers as residential (250, 500, 1,000 and 2,000 Mbps), designed to support cloud, VoIP and multi-user office workloads.
• Essentials Social Tariff A £12.50 per month full-fibre broadband tariff available to UK households receiving qualifying government benefits (e.g. Pension Credit, Universal Credit, Income Support, Jobseeker's Allowance, Employment and Support Allowance, Personal Independence Payment, Attendance Allowance, Carer's Allowance, Child Benefit within the income threshold, Housing Benefit), aimed at addressing digital inclusion.
• Connect Mesh Mesh Wi-Fi system sold as an add-on to Connect Fibre broadband customers to extend reliable wireless coverage throughout larger homes.
• Connect Phone (VoIP) Voice-over-IP home phone service delivered over the Connect Fibre broadband connection, with two plans: Anytime (unlimited UK landline and mobile calls) and Global (unlimited international calls to selected destinations). Designed for residential customers who want to bundle telephony with their broadband.
• Connect TV Internet-protocol television service offering free-to-air and premium channels via a set-top box (or Apple TV 4K), packaged as Essentials (TV only), TV with phone, and VIP bundles with subscription content (e.g. Netflix, Sky Sports, Sky Cinema, Prime Video). Targeted at residential broadband customers wanting bundled TV.
• Connect Mobile SIM-only mobile plans in four data tiers (Plus, Extra, Full Works, Full Works Extra) sold bundled with Connect Fibre broadband, providing mobile data, calls and texts to residential customers seeking a single provider for home and mobile services.
• Wholesale FTTP Network Access Wholesale full-fibre access product that allows partner ISPs and resellers to deliver broadband services over Connect Fibre's network, enabling them to extend geographic coverage without building their own infrastructure.

Quantifiable outcome

• 5-star Trustpilot rating (competitors: EE 1.6/5, TalkTalk 3/5, Virgin Media 1.4/5)
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Feature6 records

Partnerships

Four partnerships are on record, tiered minor and core.

• AklamiominorGTM or Marketing PartnerAklamio is a cashback and referral marketing platform used by Connect Fibre to manage its Refer & Earn programme and promotional cashback payouts (Black Friday £50 cashback, Share the Love up to £120 per referral). Aklamio issues and tracks cashback credits to customers.
• EE (part of BT Group)coreTechnology or IntegrationConnect Mobile uses the EE mobile network for coverage. Connect Mobile SIM-only plans (10GB to Unlimited) operate on EE's infrastructure, as Connect Fibre does not own a mobile network. The service is available within EE's coverage areas only.
• TP-LinkcoreTechnology or IntegrationTP-Link manufactures the Wi-Fi 7 routers supplied to Connect Fibre customers. Fibre250, Fibre500, and Fibre1000 include the standard TP-Link Wi-Fi 7 router; Fibre2000 includes the TP-Link Wi-Fi 7 Pro router.
• Wholesale Partners (unspecified ISPs)minorChannel Partner/ Reseller/ DistributorConnect Fibre operates a wholesale FTTP programme allowing other ISPs to deliver broadband services over its XGS-PON network. Interested parties register on the Connect Fibre wholesale page to receive pricing and availability information.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Hyperoptic: UK altnet offering full fibre broadband to residential and business customers, primarily in urban MDU and suburban areas. Closely comparable to Connect Fibre on product structure (symmetrical FTTP, router-inclusive packages, multi-product stack) though with a different geographic focus.
• Community Fibre: London-focused FTTP altnet providing gigabit broadband to residential and business customers. Direct comparable on technology (XGS-PON FTTP), product tiers, and add-on monetisation, though geographically concentrated in London versus Connect Fibre's rural focus.
• Gigaclear: UK rural FTTP altnet delivering full fibre broadband to underserved villages and small towns, with backing from Macquarie. Highly comparable to Connect Fibre on the rural/community thesis, target customer profile, and use of alternative network infrastructure.
• Trooli: South East England-focused FTTP altnet building full fibre into rural and semi-rural communities. Comparable to Connect Fibre on build strategy (rural/semi-rural focus), XGS-PON technology, and broadband-led product offering.
• Truespeed: South West UK FTTP altnet focused on underserved communities in Somerset and surrounding areas. Direct comparable on rural build-out, community engagement GTM, and full fibre symmetric broadband product.
• Zzoomm: UK FTTP altnet building full fibre networks in smaller towns across England. Comparable to Connect Fibre on altnet positioning, target market (smaller underserved towns), and FTTH product offering.
• Full Fibre: UK wholesale-only FTTP altnet building full fibre networks in smaller towns across England and Wales. Comparable as an altnet targeting similar underserved geographies, though operating a wholesale-only model rather than Connect Fibre's hybrid retail-plus-wholesale approach.

Broad incumbents

• CityFibre: UK's largest alternative wholesale fibre network operator, providing FTTH infrastructure that other ISPs (Vodafone, TalkTalk, others) resell. Comparable as an FTTH network operator competing for the same UK altnet opportunity, though CityFibre operates at materially greater scale and a wholesale-led model.
• Openreach (BT Group): Incumbent UK fixed-line network operator (part of BT Group) rolling out FTTP nationally. Directly comparable as the dominant UK FTTH infrastructure provider that Connect Fibre competes against — and previously resold from — with substantially greater scale and Project Gigabit funding.
• Virgin Media O2: Major UK broadband (cable/HFC and FTTP) and mobile provider. Comparable as a large-scale national competitor whose existing footprint Connect Fibre explicitly price-matches against, and whose Project Gigabit expansion increasingly overlaps with Connect Fibre's target geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/connect_fibre
• Facebookfacebook.com/ConnectFibreBroadband
• LinkedInlinkedin.com/company/connect-fibre-broadband

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Connect Fibre