Full Fibre
Full Fibre Limited is a UK wholesale-only altnet that builds and operates FTTP (full fibre-to-the-premises) broadband infrastructure across 17 counties and 130+ towns, selling exclusively through ISP partners and generating leads via its Fibre Heroes B2C brand.
- Company typePrivate
- Founded2019
- HeadquartersExeter, United Kingdom
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Full Fibre does
Full Fibre Limited is a UK-based wholesale-only alternative network (altnet) provider founded in 2019 and headquartered in Exeter, with regional build bases in Ledbury, Telford, and Derby. The company designs, builds, and operates full fibre-to-the-premises (FTTP) broadband infrastructure across 17 UK counties and 130+ towns, with a stated build target of 1 million premises. Post-merger (combining with Digital Infrastructure in 2023 and Zzoomm in 2025), the enlarged group has approximately 600,000 properties ready for service and over 65,000 customers, supported by a combined build rate of up to 40,000 new RFS premises per month.
FullFibre's product portfolio consists of wholesale connectivity products — Business FTTP (1 Gbps/10 Gbps), Residential FTTP, Direct Internet Access / leased lines, point-to-point Ethernet, Dark Fibre, and Physical Infrastructure Access (duct, subduct, cabinets) — sold exclusively through ISP and channel partners rather than directly to end users. The proprietary Fibre Heroes sub-brand generates B2C awareness and free warm leads that are passed to ISP partners, complemented by dedicated Community Engagement Officers in each build area. Underlying technology includes Open Access Network APIs for partner procurement (postcode lookup, RFS download, online purchasing) and 24/7 network monitoring with end-to-end link visibility.
FullFibre is controlled by Basalt Infrastructure Partners and is funded by a combination of private equity (Basalt Infrastructure Partners Fund III) and government grants (Project Gigabit, over £30 million awarded for rural West Herefordshire and Northern Derbyshire). The merged entity is led by James Warner as Group CEO and Matthew Hare as Executive Chairman. Revenue is generated through recurring wholesale network access fees from ISP partners, augmented by business connectivity products and physical infrastructure access to other network operators.
Full Fibre firmographics
Firmographics- Name
- Full Fibre
- Legal name
- Full Fibre Limited
- Website
- https://fullfibre.co
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Full Fibre Limited is a UK wholesale-only altnet that builds and operates FTTP (full fibre-to-the-premises) broadband infrastructure across 17 counties and 130+ towns, selling exclusively through ISP partners and generating leads via its Fibre Heroes B2C brand.
- Ownership category
- akta.pro rank
Full Fibre industry classification
Industry- Product category
- Wholesale Fibre Broadband Infrastructure
- NAICS
- Wired Telecommunications Carriers (517111), Wired and Wireless Telecommunications (except Satellite) (5171)
- SIC
- Telephone Communications (No Radiotelephone) (4813)
- akta.pro primary industry
- Open-Access Fiber Network Operators (Wholesale-Only) (HDAIACAF)
- akta.pro secondary industries
- Rural Broadband & Cooperative Fiber Operators (HDAIACAG), Fiber-to-the-Premises (FTTP/FTTH) Broadband Providers (HDAIABAC)
Keywords
Where Full Fibre is headquartered
LocationHeadquarters
- HQ city
- Exeter
- HQ country
- United Kingdom
- HQ region
- Europe
Offices4 records
Markets served
Full Fibre business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Infrastructure, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Wholesale Network Access: FullFibre builds and operates a wholesale-only full fibre network. ISPs pay to access the network to serve end customers. This creates healthy competition amongst ISP partners while providing revenue through network access fees.
- Business Connectivity Products: Direct Internet Access (DIA/leased lines), Ethernet point-to-point services, and Dark Fibre products sold to businesses via ISP partners
- Physical Infrastructure Access: Duct, subduct and cabinet access provided to other network operators across the FullFibre network footprint
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Full Fibre product offering
Product offeringCore offering
Full Fibre is a wholesale-only fibre-to-the-premises (FTTP) network operator that builds, owns and operates gigabit-capable full fibre infrastructure across underserved small and medium-sized towns in the UK. The company does not sell broadband directly to end users; instead, it provides wholesale network access, business connectivity products (DIA, Ethernet, Dark Fibre) and physical infrastructure access to multiple ISP partners who retail services to homes and businesses, while running the consumer-facing Fibre Heroes brand to generate leads for those partners.
Product overview
FullFibre is a wholesale-only full fibre broadband network provider operating a platform model that builds and operates fibre-optic infrastructure across the UK. Its product portfolio consists of wholesale connectivity products — Business FTTP, Residential FTTP, Direct Internet Access (DIA), Ethernet, Dark Fibre, and Physical Infrastructure Access — which are delivered exclusively through a network of ISP partner resellers. Fibre Heroes is FullFibre's consumer-facing B2C marketing and lead generation brand, which drives end-user awareness and passes warm leads to ISP partners at no cost. Together, the wholesale infrastructure products and the Fibre Heroes demand-generation sub-brand form the core of FullFibre's go-to-market model.
Differentiator
Problem solved
Functional benefit
Brands
- BeFibre: In-house retail ISP company that provides full fibre broadband services to consumers using the FullFibre network.
Products and services
- Business FTTP
Quantifiable outcome
- Download speeds 20 times faster than national average
- +2 more outcomes
Companies that use Full Fibre
Customer profileNamed customers10 records
Segments6 records
Ideal customer profiles3 records
Full Fibre technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Full Fibre partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core, flagship and minor.
- KontroncoreStrategic partnership with Slovenia's Kontron, the leading European provider of customised and sustainable fibre solutions. The exclusive partnership equips FullFibre's network with multi-gigabit ONTs capable of providing data rates up to 10 Gbps. Kontron's interoperability and adaptability allows FullFibre to expand with FTTP equipment from various manufacturers, integrating OLTs and ONTs to fit their needs.
- Uptime AlliescoreUptime Allies partners with FullFibre to provide both business and residential customers with faster broadband and better support. Part of The Cent.re Group, Uptime Allies offers customers the best available broadband directly to homes and premises with fast and responsive customer service. This is Uptime Allies' first partnership with an AltNet in the UK.
- VeloxServcoreStrategic partnership with VeloxServ, one of the UK's fastest growing independent wholesale providers of full-fibre connectivity, server hosting and data centre services. The collaboration significantly expands connectivity options for businesses across 11 counties and up to 160 towns served by FullFibre. VeloxServ offers symmetrical FTTP services with speeds from 150 Mbps to 2.3 Gbps.
- ZzoommflagshipFullFibre and Zzoomm agreed to merge to form one of UK's largest Altnets. The enlarged group has approximately 600,000 properties ready for service and over 65,000 customers. Matthew Hare (Zzoomm CEO) becomes Executive Chairman, James Warner (FullFibre CEO) becomes Group CEO. Subject to regulatory approval expected early 2025.
- IPRivercoreStrategic partnership with IPRiver, a wholesale aggregator with a network of over 150 channel partners. The collaboration expands connectivity options for businesses across 170 towns and 9 counties served by FullFibre. IPRiver now offers symmetrical FTTP services at speeds of 150 Mbps, 500 Mbps, and 1 Gbps across 380,000 premises.
- UK Government (Project Gigabit)flagshipFullFibre Ltd secured over £30 million in Project Gigabit contracts to bring lightning-fast broadband to rural West Herefordshire and Northern Derbyshire. The contracts will deliver FTTP to over 12,000 rural homes and businesses, with access to a further 18,000 deep rural properties. Initial surveying began 1st April 2024.
- Digital InfrastructureflagshipFullFibre and Digital Infrastructure consolidated to form a leading alternative network in the UK fibre market. Basalt Infrastructure Partners brought the two companies together under a single wholesale platform. The combined business has over 250,000 RFS premises with ambition for 1 million live premises.
- Direct SavecoreFullFibre onboarded Direct Save as a new ISP partner. Direct Save is a fully UK-based internet service provider helping customers save money on broadband and home phone packages with competitive deals and award-winning customer support.
- Badsey & Aldington Community Computer ClubminorFirst recipient of FullFibre's Community Investment Fund. The grant enables the club to buy new equipment and increase support for local community members learning to use the internet in the Badsey and wider Evesham area.
- Gigabit NetworkscoreGigabit Networks joined FullFibre's partner programme as the latest ISP to deliver ultrafast broadband. Voted 'Best Internet Service Provider (ISP) in the Midlands', Gigabit Networks aims to empower the region with faster internet connectivity.
- Link BroadbandcoreLink Broadband joined FullFibre's partner programme offering full fibre residential broadband packages to homes and businesses. Link Broadband offers connections up to 1 Gbps for residential and 10 Gbps for businesses.
- OctaPluscoreOctaPlus joined FullFibre as a nationwide ISP aiming to provide outstanding customer support alongside industry leading prices and value for money.
- IDNETcoreFullFibre partnered with IDNET, the UK's first B Corp certified internet service provider. IDNET specialises in business broadband services including leased lines/DIA and offers layer 3 services to local IT businesses. Rated by ThinkBroadband as one of the fastest, most resilient, and best supported networks in the UK.
- BeFibrecoreBeFibre is FullFibre's in-house retail ISP brand that provides services to consumers through the FullFibre network. Following the merger with Digital Infrastructure, BeFibre remains part of the group as a customer of the enhanced wholesale platform.
- SquirrelcoreISP partner selling on the FullFibre network, providing broadband services to end users in FullFibre's build areas.
Scale indicators8 records
Recent moves9 records
Expansion highlights9 records
Full Fibre competitors and assessment
Company assessmentBroad incumbents
- Openreach: BT-owned UK incumbent network operator rolling out FTTP across the country, providing wholesale access to ISPs via PIA and duct-and-pole. The dominant UK broadband infrastructure incumbent and the principal competitive constraint on altnet footprints and pricing.
- Virgin Media O2: Major UK broadband and mobile operator with a hybrid coax/fibre HFC network, expanding FTTP via the nexfibre joint venture. A broad incumbent in the same market as FullFibre, with national reach and bundled retail offerings.
Direct peers
- Gigaclear: UK rural-focused altnet delivering FTTP to underserved villages and hamlets, frequently using Project Gigabit contracts. Closely comparable to FullFibre's rural underserved-towns target market and use of BDUK subsidy programmes.
- Trooli: Kent-origin UK altnet focused on FTTP build in underserved semi-rural towns, using a wholesale-plus-selective-retail model. Comparable to FullFibre in market segment (underserved UK towns) and network architecture (FTTP).
- Lit Fibre: UK altnet building full-fibre networks in smaller towns across the south of England, selling wholesale capacity to ISP partners. Comparable to FullFibre's build-in-smaller-towns wholesale altnet strategy.
- Community Fibre: London-focused altnet deploying FTTP networks with a wholesale-plus-retail model. Comparable to FullFibre in FTTP infrastructure deployment and ISP partnerships, but with a regional London focus rather than the Midlands/northern footprint.
- Hyperoptic: UK altnet specialising in FTTP for residential and business customers in MDU and urban settings. Comparable to FullFibre as a gigabit-capable fibre provider partnering with ISPs and direct customers, though skewed toward urban MDU versus underserved towns.
- CityFibre: UK's largest wholesale-only full-fibre platform, operating FTTP networks sold through ISP partners across more than 60 cities and towns. Closest comparable to FullFibre's wholesale-only altnet model, with materially greater scale and a similar go-to-market approach.
- Zzoomm: UK altnet building FTTP networks in underserved towns on a wholesale model. Now merged with FullFibre but previously a direct competitor for the same underserved-town wholesale segments and a natural consolidation partner.
Others
- Kontron: European provider of fibre-optic customer-premises equipment including multi-gigabit ONTs. Strategic supplier to FullFibre (announced partnership 2025) and an OLT/ONT interoperability partner rather than a network competitor; relevant as a key enabling technology vendor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Full Fibre social profiles
Digital presenceFull Fibre compliance and trust
Trust signalCompliance4 records
Full Fibre financial estimates
Financial estimateRevenue estimate
Valuation estimate
Full Fibre leadership team
Management profileNumber of profiles
Profiles10 records
Full Fibre subsidiaries and ownership
Company hierarchySubsidiaries1 record
Full Fibre funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Full Fibre M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Full Fibre
What does Full Fibre do?
Full Fibre is a wholesale-only fibre-to-the-premises (FTTP) network operator that builds, owns and operates gigabit-capable full fibre infrastructure across underserved small and medium-sized towns in the UK. The company does not sell broadband directly to end users; instead, it provides wholesale network access, business connectivity products (DIA, Ethernet, Dark Fibre) and physical infrastructure access to multiple ISP partners who retail services to homes and businesses, while running the consumer-facing Fibre Heroes brand to generate leads for those partners.
Is Full Fibre a public or private company?
Full Fibre is a private company. It is classified as private equity controlled and is currently operating.
When was Full Fibre founded?
Full Fibre was founded in 2019. It employs 101 to 250 people.
Where is Full Fibre based?
Full Fibre is headquartered in Exeter, United Kingdom, in the Europe region.
How does Full Fibre make money?
Three revenue lines are on record. Wholesale Network Access are the primary driver. The others are business Connectivity Products and physical Infrastructure Access.
Who are Full Fibre's main competitors?
Broad incumbents on record are Openreach and Virgin Media O2. Direct peers are Gigaclear, Trooli, Lit Fibre, Community Fibre, Hyperoptic, CityFibre and Zzoomm. Kontron is listed as an others.
Does Full Fibre have an API?
Yes. FullFibre's APIs enable postcode lookup, RFS download and online purchasing for ease of procurement for ISP partners.
What industry is Full Fibre in?
Full Fibre's product category is Wholesale Fibre Broadband Infrastructure. Its primary akta.pro industry code is HDAIACAF, Open-Access Fiber Network Operators (Wholesale-Only), with a secondary code of HDAIACAG, Rural Broadband & Cooperative Fiber Operators. Its NAICS code is 517111 and its SIC code is 4813.