Motoinsight
Motoinsight builds the MotoCommerce digital retailing platform, used by 1,500+ North American dealerships and OEMs to bridge online and in-store car buying via subscriptions, transaction fees, and lender data APIs.
- Company typePrivate
- Founded2016
- HeadquartersToronto, Canada
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Motoinsight does
Motoinsight is a Toronto-based automotive data and technology company that builds the MotoCommerce digital retailing platform, used by more than 1,500 dealerships and OEMs across North America. The platform bridges online and in-store car buying by allowing shoppers to configure vehicles, calculate payments, value trade-ins, submit credit applications, and place deposits on dealer websites, with activity pushed directly into dealer CRM and DMS systems via integrations with DealerTrack, RouteOne, vAuto, Activix, AutoTrader.ca, and TRFFK. The product is sold in two subscription tiers — MotoEssential and MotoPro — with module-level features such as Build & Price, TradeXpress, TradeFirst, TradePending, DocDrop, EasyLinks, and Showroom, plus a Conversational AI add-on.
The company monetizes through annual SaaS subscriptions to dealers and OEMs, a transaction fee stream on deposits processed via Stripe, and a partner/lender API business anchored on the Payment Calculator API, Incentives API, and Lender Data API. Motoinsight is a Digital Retail Certified Program vendor for GM, Stellantis, JLR, Infiniti, Mitsubishi, Volvo, Honda, Acura, and Mercedes-Benz USA, and operates as a subsidiary of TRADER Corporation within the AutoSync division, which also includes AutoTrader.ca, DealerTrack access, TRFFK digital advertising, and Xtime fixed operations. Headcount is 51–100 employees, with leadership including Chief Strategy Officer Alex Lvovich (ex-Volvo Car Canada MD and Volvo Car USA Deputy CFO) and VP of Customer Success Kevin Smit.
Motoinsight firmographics
Firmographics- Name
- Motoinsight
- Legal name
- Motoinsight Inc.
- Website
- https://motoinsight.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Motoinsight builds the MotoCommerce digital retailing platform, used by 1,500+ North American dealerships and OEMs to bridge online and in-store car buying via subscriptions, transaction fees, and lender data APIs.
- Ownership category
- akta.pro rank
Where Motoinsight is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Motoinsight business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Platform Subscription: Software subscription fees from dealerships and OEMs using MotoCommerce platform. Two tiers: MotoEssential (core digital retailing features) and MotoPro (advanced tools including Build and Price, TradeXpress, DocDrop, EasyLinks).
- Transaction Processing: Revenue from secure deposit payments processed through Stripe payment platform when customers reserve vehicles.
- API/Data Services: Payment Calculator API, Incentives API, and Lender Data provided to automotive partners and lenders for integration into custom systems.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | MotoEssential - Core digital retailing essentials for dealerships |
| Subscription | Annual | MotoPro - Advanced digital retailing tools for elevated experience |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Motoinsight product offering
Product offeringCore offering
Motoinsight provides a cloud-based automotive digital retailing platform (MotoCommerce) that integrates online and in-store car buying experiences for dealerships and OEMs. Its offering includes vehicle configuration and pricing tools, trade-in appraisal, credit application integration, secure deposit payments, and a suite of APIs (Payment Calculator, Incentives, Lender Data) that deliver real-time OEM and lender data for penny-accurate financing calculations.
Product overview
Motoinsight operates as a platform-plus-modules architecture under the MotoCommerce brand, which serves as the core automotive digital retailing platform. The platform integrates the online and in-store car buying experience, allowing customers to complete transactional steps from any device while connecting dealer and OEM systems. The product portfolio includes two pricing tiers (MotoEssential and MotoPro), multiple transactional features (MotoDirect, MotoCart, Showroom, EasyLinks), and specialized tools for trade-ins (TradeXpress, TradeFirst, TradePending). Supporting modules span Dealer Websites, Digital Advertising, Desking, Dealer CRM, Conversational AI, Inventory, and Fixed Operations (Xtime). OEM Solutions include Direct-to-Consumer, Preorders & Virtual Inventory, and Custom Experiences. Partner & Lender Solutions are delivered via Incentives API, Payment Calculator API, and Lender Data API. All products are offered under the AutoSync brand umbrella alongside TRFFK (digital advertising) and are powered by integrations with Stripe, DealerTrack, RouteOne, vAuto, and Activix.
Differentiator
Problem solved
Functional benefit
Brands
- MotoCommerce: Modern connected automotive retailing platform that integrates online and in-store shopping experiences.
- MotoEssential
- MotoPro
- VolksKlick
- Genesis at Home
- myNext Audi
Products and services
- MotoCommerce
- Payment Calculator API
- Incentives API
- Lender Data API
- Custom Experiences
Quantifiable outcome
- 30% prospect close ratios versus 10% industry average
- +5 more outcomes
Companies that use Motoinsight
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Motoinsight technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
AI capability3 records
Feature10 records
Motoinsight partnerships and signals
Strategic signalPartnerships
23 partnerships are on record, tiered core, flagship and minor.
- AutoTrader.cacoreIntegration with AutoTrader.ca marketplace for smooth transition from trade to purchase. Instant trade values displayed. Long-standing integration as part of TRADER Corporation umbrella.
- DealertrackcoreDirect integration with DealerTrack for credit application submission. Part of the TRADER ecosystem bringing Dealertrack lender portal access.
- vAuto by Cox AutomotivecoreTwo-way connection with vAuto for trade-in information. Automatically pushes trade-in submissions to vAuto for review and syncs systems to alert customers of appraised trade value.
- StripecoreSecure payment processing platform powering deposit functionality for vehicle reservations. Customers can place credit card holds on vehicles.
- TRFFKcoreGoogle Shopping Ad integration via TRFFK. Unique integration of digital ads and digital retailing for longer sessions and higher conversions.
- General Motors (GM)flagshipDigital Retail Certified Program vendor for GM dealership network.
- StellantisflagshipDigital Retail Certified Program vendor for Stellantis (including Ram, Dodge, Jeep, Chrysler, Fiat, Alfa Romeo, Maserati) dealership network.
- Jaguar Land Rover (JLR)coreDigital Retail Certified Program vendor for JLR dealership network.
- Volkswagen CanadaflagshipPartner since 2016. Launched VolksKlick tierless retailing solution bridging OEM and dealer websites.
- Genesis MotorsflagshipLaunched world's first end-to-end online sales process (Genesis at Home) in 2016. Ongoing partnership supporting Genesis expansion.
- VolvocoreCustom inventory management solution for deep pipeline planning and central stock management across Volvo dealerships.
- Audi Financial ServicescorePowered myNext Audi lease renewal platform enabling complete online lease transition.
- Mercedes-Benz USAflagshipSelected as certified digital retailing solution for Mercedes-Benz USA dealership network.
- JD PowerminorLender data partner providing automotive industry data and insights.
- DesjardinsminorMajor Canadian financial institution partner providing lender rate data.
- BMOminorMajor Canadian bank partner providing lender rate data for payment calculations.
- RBCminorRoyal Bank of Canada partner providing lender rate data.
- ScotiabankminorPartner bank providing lender rate data for Canadian automotive financing.
- CIBCminorCanadian Imperial Bank of Commerce partner providing lender data.
- Volkswagen CreditminorCaptive finance partner of VW providing rate data for payment calculations.
- RouteOnecoreDirect integration with RouteOne for credit application submission.
- PolestarcoreEV brand under Volvo with centralized omni-channel retailing process engineered by Motoinsight.
- AutoSyncflagshipMotoinsight is part of AutoSync, a division of TRADER Corporation and Canada's #1 provider of dealer and OEM software. Suite of class-leading connected automotive software solutions.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Motoinsight competitors and assessment
Company assessmentBroad incumbents
- Cox Automotive: Cox Automotive owns Dealertrack, vAuto, and AutoTrader — platforms Motoinsight integrates with — and competes broadly across dealer software, digital retailing, and inventory management.
- CDK Global: CDK Global is one of the largest North American dealer software providers with DMS, CRM, websites, and digital retailing capabilities, serving as a broad incumbent competitor to Motoinsight's stack.
- CarGurus: CarGurus operates a major online automotive marketplace and has expanded into dealer digital retailing and lead-conversion tools, making it an adjacent incumbent comparable to Motoinsight on the buyer engagement side.
Direct peers
- Tekion: Tekion provides a cloud-native dealer management system with integrated digital retailing and CRM, targeting the same franchised dealer and OEM buyer base as Motoinsight.
- AutoFi: AutoFi powers online vehicle financing, F&I, and digital checkout flows for dealers and OEMs, closely mirroring Motoinsight's payment calculator, credit application, and deposit capabilities.
- Dealer Inspire: Dealer Inspire offers dealer websites, digital retailing, and inventory solutions for franchised auto dealers, overlapping directly with Motoinsight's digital retailing and website modules.
- Roadster: Roadster is a leading automotive digital retailing platform used by dealers and OEMs to complete online vehicle sales, directly competing with Motoinsight's MotoCommerce in the same dealer and OEM buyer segment.
- Selly Automotive: Selly Automotive sells a digital retailing platform to franchised dealers covering trade-in, financing, and online checkout, directly competitive with MotoCommerce in mid-market dealer accounts.
- Offerlogix: Offerlogix provides digital F&I menu, econtracting, and payment tools for automotive dealers, competing with Motoinsight's desking, DocDrop, and payment calculation modules.
Regional players
- PBS Systems: PBS Systems is a leading Canadian DMS and dealer software provider offering digital retailing and CRM to Canadian franchised dealers, directly overlapping with Motoinsight's core Canadian footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Motoinsight social profiles
Digital presenceMotoinsight compliance and trust
Trust signalCompliance1 record
Motoinsight financial estimates
Financial estimateRevenue estimate
Valuation estimate
Motoinsight leadership team
Management profileNumber of profiles
Profiles2 records
Motoinsight funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Motoinsight M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Motoinsight
What does Motoinsight do?
Motoinsight provides a cloud-based automotive digital retailing platform (MotoCommerce) that integrates online and in-store car buying experiences for dealerships and OEMs. Its offering includes vehicle configuration and pricing tools, trade-in appraisal, credit application integration, secure deposit payments, and a suite of APIs (Payment Calculator, Incentives, Lender Data) that deliver real-time OEM and lender data for penny-accurate financing calculations.
Is Motoinsight a public or private company?
Motoinsight is a private company. It is classified as corporate owned and is currently operating.
When was Motoinsight founded?
Motoinsight was founded in 2016. It employs 51 to 100 people.
Where is Motoinsight based?
Motoinsight is headquartered in Toronto, Canada, in the North America region.
How does Motoinsight make money?
Three revenue lines are on record. SaaS Platform Subscription is the primary driver. The others are transaction Processing and API/Data Services.
Who are Motoinsight's main competitors?
Broad incumbents on record are Cox Automotive, CDK Global and CarGurus. Direct peers are Tekion, AutoFi, Dealer Inspire, Roadster, Selly Automotive and Offerlogix. PBS Systems is listed as a regional player.
Does Motoinsight have an API?
Yes. Motoinsight offers API access for automotive data and calculations. The Payment Calculator API enables penny-accurate calculations for all purchase or lease options, supporting all fee types, applicable incentives, and taxation particularities for both new and used vehicles — the only API of its kind in Canada. The Incentives API provides access to a robust database of all current and historical OEM-published incentive programs including subvented rates, rebates, stackability, captive rates, and special programs (Loyalty, Grad, Conquest, etc.). Lender data including rates, reserves, and marketing commentary is also available via API. Data is sourced directly from OEMs and lenders.