Name

Socium Media

Legal name

Socium Media LLC

Website

https://sociummedia.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (541830), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Digital PR & Social Media Communications (MPAAADAJ)

akta.pro secondary industry

Social Media Management, Scheduling & Community Tools (BPAMALAJ)

Keywords

• Paid media management
• Paid search advertising
• Paid social advertising
• Performance creative services
• Search engine optimization

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Digital Marketing Agency Services: Socium Media generates revenue through professional services fees, likely structured as project-based engagements, monthly retainers, or performance-based arrangements with clients. The agency offers paid search, paid social, SEO, performance creative, and analytics services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Socium Media is a digital marketing agency that plans, launches, and manages paid advertising campaigns across 15+ platforms including Google Ads, Microsoft Ads, Meta, TikTok, Pinterest, LinkedIn, YouTube, Google Shopping, and Connected TV. The agency also produces data-driven creative assets through its Socium Studios division and offers Search Engine Optimization (including on-site, off-site, content marketing, and Generative Engine Optimization), plus Analytics & Reporting services with 24/7 custom dashboards. Services are delivered to e-commerce, DTC, beauty, fashion, health & wellness, CPG, and automotive brands.

Product overview

Socium Media is a digital marketing agency providing an integrated suite of performance-driven marketing services. The core offering consists of Paid Media management (encompassing Paid Search, Paid Social, Shopping & Feeds, and Connected TV) combined with Performance Creative services delivered through Socium Studios (encompassing Creative Strategy and Creative Production). Supporting these are Search Engine Optimization services including On-Site SEO, Off-Site SEO, Content Marketing, and Generative Engine Optimization (GEO), along with Analytics & Reporting. A free Schema Markup Generator tool is also offered. The services work together as a unified performance marketing offering targeting e-commerce and DTC brands across beauty, fashion, health & wellness, CPG, and automotive verticals.

Differentiator

Problem solved

Functional benefit

Products and services

• Paid Media Management Managed paid advertising services encompassing the planning, execution, and optimization of campaigns across multiple channels including Paid Search, Paid Social, Shopping & Feeds, and Connected TV on platforms such as Google Ads, Microsoft Ads, Meta, TikTok, Pinterest, LinkedIn, YouTube, and Google Shopping. Targeted at e-commerce and DTC brands seeking to scale customer acquisition.
• Paid Search Search engine advertising service that positions brands to be discovered when users search online, utilizing Google Ads and Microsoft Ads platforms. Targeted at brands seeking top-of-funnel discovery via paid search results.
• Paid Social Social media advertising service across platforms including Meta (Facebook/Instagram), TikTok, Pinterest, and LinkedIn to drive brand visibility and customer acquisition for e-commerce and DTC brands.
• Shopping & Feeds Product listing advertising service via Google Shopping and Meta that places products directly in front of target audiences at the top of search engine results pages. Targeted at e-commerce brands seeking to maximize product discoverability and purchase conversion.
• Connected TV Connected television advertising service enabling brands to reach audiences through streaming platforms including YouTube, Hulu, and other CTV networks. Designed to complement paid media efforts for maximum engagement.
• Performance Creative (Socium Studios) Data-driven creative services including creative strategy, production, and optimization. Combines performance data insights with creative ideation to produce ad assets tailored for engagement and conversions across social and search platforms. Targeted at brands seeking creative collateral and strategies fueled by performance data.
• Search Engine Optimization (SEO) Organic search visibility service including on-site SEO, off-site SEO, content marketing, and Generative Engine Optimization (GEO) for AI search environments. Aimed at brands seeking to improve search engine visibility and grow organic traffic quality and quantity.
• Analytics & Reporting Custom performance reporting and dashboard service providing 24/7 access to campaign metrics across all platforms with fully responsive reports accessible on any device. Targeted at clients needing centralized visibility into cross-channel performance.
• Schema Markup Generator Free online tool for generating JSON-LD schema markup supporting Article, Organization, Person, Product, and FAQ schema types. Enables users to create structured data for search engine optimization without coding.

Named customers15 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• PMG: Independent digital agency combining media, creative, and technology for global brands — comparable to Socium in performance-led, platform-partnered service delivery, though at materially larger scale.
• SmartSites: Digital marketing agency offering paid search, paid social, SEO, and web design with Google Premier Partner status — comparable to Socium across service lines and SMB/mid-market client profile.
• WebFX: Performance digital marketing agency offering SEO, paid media, content, and web design with proprietary analytics (MarketingCloudFX) — comparable to Socium in mid-market focus, with a more developed technology stack.
• Wpromote: Mid-to-large US performance marketing agency offering paid search, paid social, SEO, and creative services to mid-market and enterprise brands — directly comparable in service mix and client profile to Socium Media.
• Hawke Media: DTC-focused digital marketing agency offering paid media, SEO, creative, and Amazon services — highly comparable to Socium in vertical focus on e-commerce and beauty/wellness brands.
• Disruptive Advertising: Performance marketing agency focused on paid search, paid social, and SEO for e-commerce and B2B — closely aligned with Socium in client mix (mid-market growth brands) and channel specialization.
• LYFE Marketing: Social media and digital marketing agency specializing in paid social, SEO, and content for SMB and mid-market brands — overlapping with Socium's paid social and SEO service lines.
• Tinuiti: Large independent performance marketing agency specializing in paid media, SEO, and commerce across Amazon, Google, Meta, and TikTok — directly comparable to Socium's paid-media-led offering to retail and DTC brands.

Broad incumbents

• GroupM: World's largest media investment group housing WPP's media agencies (Mindshare, Wavemaker, Essence) — a broad incumbent that competes for enterprise paid-media budgets Socium also targets.
• Razorfish: Publicis-owned digital agency offering media, creative, experience, and commerce services — a broad incumbent serving enterprise clients with overlapping capabilities to Socium's paid-media and creative offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Socium Media