myStoria
- Company typePrivate
- Founded2023
- HeadquartersKitchener, Canada
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
myStoria firmographics
Firmographics- Name
- myStoria
- Legal name
- Mystoria Inc.
- Website
- https://mystoria.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
myStoria industry classification
Industry- Product category
- Digital Health / Reproductive Health Software
- NAICS
- Family Planning Centers (621410)
- akta.pro primary industry
- Healthcare & Wellness Personalization (HDAAAGAI)
- akta.pro secondary industry
- Adherence, Reminders & Engagement Automation (Medication/Follow-up) (HLACAEAJ)
Keywords
Where myStoria is headquartered
LocationHeadquarters
- HQ city
- Kitchener
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
myStoria business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- App Subscriptions (Freemium): Mobile app with freemium model. Free tier provides basic access; paid tiers (Basic and Premium) offer additional features including trained professional support. Subscriptions available monthly or annually.
- Premium App Subscriptions: Paid subscription tiers: Basic Monthly ($14.00), Basic Yearly ($150.00), Premium Monthly ($39.00), Premium Yearly ($299.99). Premium includes trained professional concierge support.
- Employer Benefits Solutions: B2B employer benefit solution targeting companies wanting to provide reproductive health support to employees. Offers freemium entry tier at $0 with optional paid professional support tier. PEPM billing and annual subscription options available through benefits advisors and insurers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free tier with basic features |
| Subscription | Monthly | Basic tier - Monthly subscription |
| Subscription | Annual | Basic tier - Annual subscription |
| Subscription | Monthly | Premium tier - Monthly subscription with concierge |
| Subscription | Annual | Premium tier - Annual subscription with concierge |
| Freemium | Pay-as-you-go | Employer Freemium Entry |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels10 records
myStoria product offering
Product offeringCore offering
myStoria is a mobile-first digital health platform that helps individuals manage their reproductive health journey through an AI-powered context engine. The app combines voice-first daily check-ins, a longitudinal health timeline, specialized AI assistants (Luna, Mia, Max, Stella), and on-demand human concierge professionals to organize fragmented health data across appointments, test results, symptoms, and providers. It is offered direct-to-consumer via freemium subscriptions and to employers as a reproductive health benefits solution.
Product overview
myStoria is a mobile-first digital health platform focused on reproductive health, built as a unified app with embedded AI-powered features. The core product is the myStoria App, which combines voice-first daily check-ins, an AI assistant suite (Luna, Mia, Max, Stella), a health timeline feature called Storyline, a document Vault, and human Concierge Services into a single freemium platform. The company also offers employer benefits solutions (myStoria for Employers) and clinic partnership tools (myStoria for Clinics) as add-on modules. The platform is available on iOS and Android with Basic ($14/month or $150/year) and Premium ($39/month or $299.99/year) subscription tiers.
Differentiator
Problem solved
Functional benefit
Products and services
- myStoria App AI-powered mobile health platform for reproductive health management that builds contextual timelines of patients' health journeys, combining voice-first daily check-ins, AI assistants (Luna, Mia, Max, Stella), and human concierge professionals to help users track symptoms, organize health data, and navigate complex reproductive healthcare. Available via freemium and paid subscriptions on iOS and Android.
- myStoria for Employers Employer-facing reproductive health benefits solution offered to companies as an employee benefit, providing AI-powered health navigation and concierge support with PEPM billing options and a zero-cost freemium entry tier.
- myStoria for Clinics Partner offering for fertility clinics that provides patients with coordinated care navigation tools and support infrastructure as part of clinic services.
Quantifiable outcome
- 39% of employees experiencing fertility challenges leave or consider leaving their roles
- +2 more outcomes
Companies that use myStoria
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
myStoria technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature6 records
myStoria partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and supporting.
- OovacoreClinical-grade, at-home hormone tracking technology partner. Provides personalized hormone monitoring using proprietary testing and advanced algorithms to measure LH, estrogen, and progesterone levels. Partnership enables comprehensive reproductive health data integration.
- CryoLogisticscoreHand-carried cryo transport service for reproductive material (eggs, embryos, sperm) between clinics worldwide. Partners to provide comprehensive fertility care support within the ecosystem.
- DNAide Genetic CounsellingsupportingIndependent fertility genetic counselling service providing PGT results interpretation, carrier screening, and genetic counselling support for fertility patients.
- FertilysissupportingPartner in the Clinical & Care Support category of the Fertility & Wellness Collective, providing specialized fertility care services.
- OTO FertilitysupportingWearable fertility technology partner providing devices that measure fertility indicators. Part of the Clinical & Care Support partner category.
- Grief NovasupportingTrauma-informed grief specialist service for infertility, pregnancy loss, and childless-not-by-choice journeys. Provides emotional support services within the care ecosystem.
- Oasis Fertility Support NetworksupportingCommunity and advocacy partner providing peer support and resources for people navigating fertility challenges. Part of Community & Advocacy partner category.
- The IVF WarriorsupportingCommunity and advocacy partner providing support and resources for IVF patients. Part of Community & Advocacy partner category.
- Fertility AlbertasupportingCommunity partner focused on building families, based in Alberta. Part of Community & Advocacy partner category.
- Generations CollectivesupportingPartner within the Fertility & Wellness Collective ecosystem focused on reproductive health advocacy and support.
- Future FertilitysupportingClinical & Care Support partner providing fertility-related services within the partner ecosystem.
- BRIA HealthsupportingVirtual care platform providing mental health and hormone services to women across reproductive life stages. Partners to provide integrated whole-person care.
- myHSAsupportingPartner helping Canadian companies support employees with reproductive and extended health benefits. Focuses on financial and access empowerment.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
myStoria competitors and assessment
Company assessmentDirect peers
- Flo Health: Largest consumer period and fertility tracking app globally with hundreds of millions of users. Direct competitor in the same freemium mobile app category, with a similar AI-augmented women's health positioning.
- Clue: Berlin-based period and ovulation tracking app with a strong consumer base. Comparable mobile-first, freemium, AI-augmented reproductive health platform serving similar end users.
- Carrot Fertility: Leading fertility benefits platform sold B2B2C to employers and health plans. The closest direct comparable in the employer benefits motion myStoria is pursuing, addressing the same buyer (HR/benefits) with reproductive health support.
- Maven Clinic: Virtual care platform for women's and family health, sold to employers and health plans. Comparable in combining human clinicians with digital tools to support reproductive, fertility, and postpartum journeys for B2B buyers.
- Natural Cycles: FDA-cleared digital fertility tracking app combining an app with a thermometer-based product. Direct competitor in the consumer fertility category with regulatory clearance and a hardware-plus-app business model.
Broad incumbents
- Progyny: Public, large-scale fertility benefits management company serving major US employers. A broad incumbent in the employer fertility benefits space — overlapping buyer and use case, but with a much wider portfolio including clinical network management.
- Kindbody: Tech-enabled fertility clinic and benefits provider combining brick-and-mortar clinics with employer benefits. Broad incumbent in the same end-to-end reproductive health category with significantly more capital and physical infrastructure.
Emerging players
- Oova: At-home hormone tracking kit and app measuring LH, estrogen, and progesterone — a myStoria partner in the Fertility & Wellness Collective. Adjacent in product (hormone data) but narrower in scope (single biomarker measurement vs. full reproductive health timeline).
- Oura: Smart ring with women's health features including cycle, pregnancy, and perimenopause tracking. An emerging player extending general wellness hardware into reproductive health, partially overlapping with myStoria's consumer health tracking category.
Others
- Elvie: Women's health hardware company (pelvic floor trainer, breast pump). Adjacent rather than directly competitive — shares the women's health consumer brand and audience but does not overlap in software, AI, or employer benefits.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
myStoria social profiles
Digital presencemyStoria financial estimates
Financial estimateRevenue estimate
Valuation estimate
myStoria leadership team
Management profileNumber of profiles
Profiles4 records
myStoria funding detail
Funding detailFunding overview
Funding rounds2 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
myStoria M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about myStoria
What does myStoria do?
myStoria is a mobile-first digital health platform that helps individuals manage their reproductive health journey through an AI-powered context engine. The app combines voice-first daily check-ins, a longitudinal health timeline, specialized AI assistants (Luna, Mia, Max, Stella), and on-demand human concierge professionals to organize fragmented health data across appointments, test results, symptoms, and providers. It is offered direct-to-consumer via freemium subscriptions and to employers as a reproductive health benefits solution.
Is myStoria a public or private company?
myStoria is a private company. It is classified as venture growth investor backed and is currently operating.
When was myStoria founded?
myStoria was founded in 2023. It employs 1 to 10 people.
Where is myStoria based?
myStoria is headquartered in Kitchener, Canada, in the North America region.
How does myStoria make money?
Three revenue lines are on record. App Subscriptions (Freemium) is the primary driver. The others are premium App Subscriptions and employer Benefits Solutions.
Who are myStoria's main competitors?
Direct peers on record are Flo Health, Clue, Carrot Fertility, Maven Clinic and Natural Cycles. Broad incumbents are Progyny and Kindbody. Emerging players are Oova and Oura. Elvie is listed as an others.
Does myStoria have an API?
No public API is recorded for myStoria.
What industry is myStoria in?
myStoria's product category is Digital Health / Reproductive Health Software. Its primary akta.pro industry code is HDAAAGAI, Healthcare & Wellness Personalization, with a secondary code of HLACAEAJ, Adherence, Reminders & Engagement Automation (Medication/Follow-up). Its NAICS code is 621410.