VideoMyJob
VideoMyJob is a Melbourne-based enterprise SaaS platform that uses AI scripting and auto-branding to help talent, HR, and employer branding teams create, manage, and distribute employee-generated video content for recruitment and internal communications at scale.
- Company typePrivate
- Founded2016
- HeadquartersMelbourne, Australia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What VideoMyJob does
VideoMyJob (legal entity VideoMy Pty Ltd) is an enterprise SaaS platform that enables talent, HR, and employer branding teams to source, produce, and distribute employee-generated video content for recruitment marketing, employer branding, and internal communications. The company was co-founded in 2016 by David Macciocca and Leanne Macciocca in Melbourne, Australia, and is privately held with no disclosed external funding rounds. The platform combines browser and mobile self-guided recording, an AI Scripts tool, automated branding overlay, multi-format content export (videos to blogs, quote cards, and social posts), a Campaign Manager for scaling filming requests, a Story Feed video library for career site embedding, and enterprise analytics for ROI measurement. A 60-day pilot activation program is the primary enterprise onboarding vehicle, and the platform is sold via annual per-seat subscriptions with a 12-month minimum term and a one-off implementation fee.
The company serves enterprise customers across at least 12 industries, including Heineken, BHP, Siemens, Crunchyroll, Ramsay Health Care, Proofpoint, AMP, MUFG, Deloitte, Medibank, Transurban, Hudson, Compass Group, Haleon, and Babcock, with documented outcomes including 188% application increases at Transurban, 4x conversation lifts at Compass Group, and 102 videos produced in four days for Deloitte's graduate program. Go-to-market is enterprise field sales supported by a content ecosystem (VMJPod podcast, VideoMyBlog, Talking Talent LinkedIn newsletter, comparison pages, and webinars) and a native integration footprint across Workday, PageUp, JobVite, SmartRecruiters, LinkedIn, YouTube, Canva, Vimeo, Facebook, and GradConnection. VideoMyJob operates from headquarters at 696 Bourke St, Melbourne, with team presence in Sydney and New York, and serves customers across APAC, North America, and EMEA.
VideoMyJob firmographics
Firmographics- Name
- VideoMyJob
- Legal name
- VideoMy Pty Ltd
- Website
- https://videomyjob.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- VideoMyJob is a Melbourne-based enterprise SaaS platform that uses AI scripting and auto-branding to help talent, HR, and employer branding teams create, manage, and distribute employee-generated video content for recruitment and internal communications at scale.
- Ownership category
- akta.pro rank
VideoMyJob industry classification
Industry- Product category
- Employer Branding & Recruitment Marketing Video Software
- NAICS
- Software Publishers (513210), Postproduction Services and Other Motion Picture and Video Industries (51219), Motion Picture and Video Production (51211)
- SIC
- Services-Prepackaged Software (7372), Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Employer Brand & Recruitment Video (MPADAEAN)
- akta.pro secondary industries
- Enterprise/Workplace Short-Form Video Platforms (Internal Comms & Training) (MPACAHAL), Short-Form Video Creation, Editing & Templates Apps (MPACAHAE), Interactive Video & Video-Based Learning Authoring (EDAFAHAC)
Keywords
Where VideoMyJob is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices3 records
Markets served
VideoMyJob business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription (Per Seat): Annual subscription model with 12-month minimum term and automatic renewal. Licenses are per-seat (unique login per user). Fair use policy allows up to 60 videos per month per seat.
- Implementation Fee: Once-off setup fee for account configuration including brand colors, logo, and initial onboarding.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise subscription with full platform access |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
VideoMyJob product offering
Product offeringCore offering
VideoMyJob sells an AI-accelerated SaaS platform that enables enterprise HR, talent acquisition, and employer branding teams to plan, record, brand, publish, and measure employee-generated video content at scale without video production expertise. The platform includes AI script generation, automatic brand application, a Campaign Manager for orchestrating video requests, and a Story Feed video library embeddable on career sites. Revenue is generated through per-seat annual subscriptions with a one-off implementation fee, targeted at enterprise customers such as Heineken, Deloitte, Siemens, Haleon, and Compass Group.
Product overview
VideoMyJob is an AI-accelerated employee-generated content platform delivered as a unified SaaS product. The core VideoMyJob Platform serves as the central hub, integrating the AI Scripts Tool for automated script generation, the Campaign Manager for scaling video requests, and the Story Feed (Video Library) for distributing branded video content across career sites and social channels. A 60-day Pilot Program is offered as an add-on activation service. The company also operates VMJPod (a podcast) and VideoMyBlog as complementary content channels. All features share a zero-editing, auto-branding architecture requiring no video production expertise.
Differentiator
Problem solved
Functional benefit
Products and services
- VideoMyJob Platform Unified AI-accelerated SaaS platform that enables enterprise HR, talent acquisition, and employer branding teams to plan, record, brand, publish, and measure employee-generated video content at scale without editing skills. Sold as an annual per-seat subscription with a one-off implementation fee.
- VideoMyJob Mobile App (Android & iOS) Native mobile application (Android and iOS) that lets employees record video content on their phone using the platform's built-in teleprompter and self-guided filming experience, syncing to the central VideoMyJob dashboard.
- 60-Day Activation Pilot Program Paid enterprise activation service delivered alongside the VideoMyJob Platform subscription, providing 60 days of structured onboarding, campaign planning, and video library optimization support to drive measurable business impact.
Quantifiable outcome
- 188% increase in applications and 200% increase in female applications for Transurban
- +4 more outcomes
Companies that use VideoMyJob
Customer profileNamed customers13 records
Segments4 records
Ideal customer profiles1 record
VideoMyJob technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability5 records
Feature7 records
VideoMyJob partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- WorkdaycoreNative integration with Workday ATS/HRIS for seamless workflow between HR systems and video content creation.
- PageUpcoreNative integration with PageUp ATS platform enabling seamless video embedding in recruitment workflows.
- JobVitecoreNative integration with JobVite ATS for embedding video in talent acquisition processes.
- SmartRecruiterscoreNative integration with SmartRecruiters ATS platform for video-enabled recruitment.
- LinkedIncoreIntegration for publishing employee videos to LinkedIn and leveraging LinkedIn newsletter features.
- YouTubecoreYouTube API integration for video hosting and publishing. Videos are linked to YouTube channel for each customer dashboard.
- GradConnectioncoreDeloitte customer reported more than doubled engagement on GradConnection when using VideoMyJob videos for graduate recruitment.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
VideoMyJob competitors and assessment
Company assessmentDirect peers
- Shootsta: Shootsta is a global video production and content platform enabling enterprise teams to produce branded video at scale. It overlaps with VideoMyJob on enterprise video workflows for HR and marketing teams and is listed as a direct comparison on VideoMyJob's website.
- Kununu: Kununu is an employer branding and reviews platform owned by XpertSelect, widely used across EMEA to showcase company culture and attract talent. It overlaps with VideoMyJob on the employer branding use case for HR buyers.
- Outhire: Outhire is an employer branding and recruitment marketing platform focused on helping employers attract talent through branded content. It is named explicitly on VideoMyJob's comparison pages and serves the same primary buyer (HR/talent teams).
- Vocal Video: Vocal Video is a video testimonial and employee story platform with automated branding and collection workflows. It serves a similar buyer in employer branding and recruitment video and is cited in VideoMyJob's competitive set.
- Vouch: Vouch is a video-first employer branding and customer storytelling platform that lets teams capture, brand, and share employee videos. It competes head-to-head with VideoMyJob in the same buyer profile (talent/HR teams) and is explicitly listed on VideoMyJob's comparison pages.
- Seenit: Seenit is a collaborative employee-generated video platform used by enterprises for employer branding, internal comms, and recruitment. It overlaps directly with VideoMyJob on customer, use case, and category, and is named as a competitor on VideoMyJob's comparison pages.
Broad incumbents
- Workable: Workable is a global ATS and recruitment marketing platform used by mid-market and enterprise employers. It overlaps with VideoMyJob's buyer base and competes for talent-acquisition budget, with potential to expand into employer branding video features.
- HireVue: HireVue is an established enterprise hiring platform offering video interviewing, assessments, and talent acquisition workflows. It addresses overlapping buyers (talent teams at large enterprises) with a broader HR-tech portfolio that includes video capture as one component.
- iCIMS: iCIMS is a leading enterprise talent acquisition platform with a broad ATS and candidate experience suite. It is named on VideoMyJob's comparison pages and represents the kind of incumbent that could bundle employer branding video natively into its platform.
Emerging players
- Synthesia: Synthesia is a leading AI video generation platform enabling script-to-video creation with avatars and multilingual output. While not a direct employer branding suite, it overlaps in the video creation layer and could substitute parts of VideoMyJob's scripting/recording workflow over time.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
VideoMyJob social profiles
Digital presenceVideoMyJob financial estimates
Financial estimateRevenue estimate
Valuation estimate
VideoMyJob leadership team
Management profileNumber of profiles
Profiles9 records
VideoMyJob funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VideoMyJob M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VideoMyJob
What does VideoMyJob do?
VideoMyJob sells an AI-accelerated SaaS platform that enables enterprise HR, talent acquisition, and employer branding teams to plan, record, brand, publish, and measure employee-generated video content at scale without video production expertise. The platform includes AI script generation, automatic brand application, a Campaign Manager for orchestrating video requests, and a Story Feed video library embeddable on career sites. Revenue is generated through per-seat annual subscriptions with a one-off implementation fee, targeted at enterprise customers such as Heineken, Deloitte, Siemens, Haleon, and Compass Group.
Is VideoMyJob a public or private company?
VideoMyJob is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was VideoMyJob founded?
VideoMyJob was founded in 2016. It employs 11 to 50 people.
Where is VideoMyJob based?
VideoMyJob is headquartered in Melbourne, Australia, in the Oceania region.
How does VideoMyJob make money?
Two revenue lines are on record. SaaS Subscription (Per Seat) is the primary driver. The others are implementation Fee.
Who are VideoMyJob's main competitors?
Direct peers on record are Shootsta, Kununu, Outhire, Vocal Video, Vouch and Seenit. Broad incumbents are Workable, HireVue and iCIMS. Synthesia is listed as an emerging player.
Does VideoMyJob have an API?
No public API is recorded for VideoMyJob.
What industry is VideoMyJob in?
VideoMyJob's product category is Employer Branding & Recruitment Marketing Video Software. Its primary akta.pro industry code is MPADAEAN, Employer Brand & Recruitment Video, with a secondary code of MPACAHAL, Enterprise/Workplace Short-Form Video Platforms (Internal Comms & Training). Its NAICS code is 513210 and its SIC code is 7372.