BigRoad
- Company typePrivate
- Founded2011
- HeadquartersKitchener, Canada
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
BigRoad firmographics
Firmographics- Name
- BigRoad
- Legal name
- BigRoad Incorporated
- Website
- https://bigroad.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
BigRoad industry classification
Industry- Product category
- Fleet Management Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- akta.pro primary industry
- ELD Software & HOS Logging Apps (Driver Logs, DVIR, IF/PC Modes) (TLAEAEAB)
- akta.pro secondary industries
- Driver Behavior, Safety & Video Telematics (Dashcams/AI) (TLABAJAG), Asset Tracking (Non-Powered: Trailers, Containers, Chassis) (TLABAJAC), Telematics Hardware, Sensors & Installation Services (TLABAJAL)
Keywords
Where BigRoad is headquartered
LocationHeadquarters
- HQ city
- Kitchener
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
BigRoad business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- ELD Subscription (DashLink): Subscription-based electronic logging device solution with zero upfront hardware cost. Includes the DashLink device, mobile app, web app, IFTA mileage reporting, fuel tax reporting, and BigRoad Freight load board. Billed monthly or annually per driver/vehicle.
- Fleet Tracker / Fleet Insights: Advanced fleet management subscription with GPS tracking, driver behavior monitoring, safety dashboards, vehicle health metrics, and LTE connectivity. Offered as a bundle upgrade to ELD subscribers or standalone.
- Insights Solution Suite (Ultimate Bundle): Comprehensive bundle combining Fleet Tracker MGS800 with LTE, Vision AI dash cam with video telematics, DashLink ELD, and Inspect DVIR app. Premium tier with custom pricing. Hardware device included.
- Asset Tracker Hardware and Subscription: GPS asset trackers sold as hardware devices (AT1, AT1000) with solar and hard-wired options. Monthly subscription for tracking service, GPS location data, sensor reports, and environmental monitoring.
- BigRoad Freight (included with ELD): Load matching platform included free with BigRoad ELD subscription. No brokerage fees. Revenue may be derived from preferential load placement or volume-based arrangements with brokerages and 3PLs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | DashLink ELD Bundle — ELD compliance with core features |
| Subscription | Monthly | Fleet Insights Advanced Bundle — GPS tracking and driver safety |
| Subscription | Monthly | Insights Solution Suite (Ultimate Bundle) — Full platform with video telematics |
| Freemium | Annual | BigRoad Freight Load Board — Included with ELD subscription |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels9 records
BigRoad product offering
Product offeringCore offering
BigRoad provides FMCSA-registered and Transport Canada-certified electronic logging device (ELD) solutions and fleet management software for the North American transportation industry. The core offering centers on the DashLink engine-connected ELD hardware paired with the BigRoad Mobile App and Web App, delivering Hours of Service tracking, automatic driver logs, GPS fleet tracking, DVIR inspections, and IFTA fuel tax reporting. Extended offerings include Asset Tracker hardware, Vision AI dashcam video telematics, BigRoad Freight in-app load matching, and FieldWorker field service management.
Product overview
BigRoad is a fleet management and electronic logging compliance platform for the North American transportation industry. The portfolio consists of a core ELD compliance ecosystem centered on the DashLink hardware device and BigRoad Mobile/Web Apps, complemented by modular add-ons including Fleet Tracker for GPS fleet management, Asset Tracker (AT1/AT1000) for equipment tracking, Inspect for DVIR vehicle inspections, Vision for video telematics and driver coaching, BigRoad Freight for load matching, and FieldWorker for field service management. Solutions are available as individual products, bundled packages (DashLink ELD Bundle, Fleet Insights Advanced Bundle, Insights Solution Suite Bundle), or the Ultimate Bundle combining multiple products. The platform is offered as a platform-plus-modules architecture with integrated products that share data across the Fleet Complete Web platform.
Differentiator
Problem solved
Functional benefit
Brands
- DashLink: BigRoad's ELD engine-connected hardware device that plugs into the diagnostic port of trucks to produce ELD logs.
- BigRoad Freight
- BigRoad Mobile App
- BigRoad Web App
- Inspect
- Vision
- FieldWorker
- Asset Tracker
Products and services
- BigRoad ELD (Electronic Logging Device) FMCSA-registered and Transport Canada certified electronic logging device for commercial motor vehicles, tracking hours of service (HOS), creating compliant engine-connected logs, and providing DVIR support for trucking companies and owner-operators.
- DashLink ELD Hardware ELD hardware device that plugs into the vehicle's diagnostic port (OBD or ECM) and transmits engine data via Bluetooth to the BigRoad Mobile App, creating accurate and automatic driver logs with zero upfront hardware cost.
- BigRoad Mobile App The #1 electronic logbook app for drivers on Android and iOS, providing clean and inspection-ready logs, automatic HOS countdown, duty status recording, DVIR, fuel tracking, and in-app load matching for commercial truck drivers.
- BigRoad Web App Real-time fleet management web platform for fleet administrators, dispatchers, and safety managers providing vehicle tracking, driver behavior monitoring, violation notifications, Roadside Inspection Risk Dashboard, and IFTA mileage reporting.
- Fleet Tracker All-in-one fleet management system with GPS tracking, vehicle engine health monitoring, real-time vehicle location, driver behavior monitoring, geofencing, historical trip data, and LTE connectivity for fleet operators.
- Asset Tracker AT1 Smallest and most affordable GPS asset tracker for tracking equipment, tools, cargo, and trailers, available in Standard, Solar-powered, and Wired variants with GPS, light, temperature, and humidity sensors.
- Asset Tracker AT1000 Heavy-duty GPS asset tracker designed for construction and oil well sites, capable of withstanding harsh conditions with hard-wiring for in-depth sensor reporting including operational status and fuel levels via LTE-M network connectivity.
- Inspect DVIR App Mobile application enabling drivers to quickly and easily complete Driver Vehicle Inspection Reports (DVIR) with cascading logic for logging minor and major defects, with direct sign-off and Mechanic Portal for managing vehicle maintenance and repairs.
- Vision Video Telematics AI-driven LTE-connected dual-facing dashcam solution for event recording and analytics to promote driver safety and coaching, with driver scorecards, fleet performance tracking, and in-cab live voice notifications of detected violations.
- BigRoad Freight In-app load matching and freight marketplace integrated within the BigRoad Mobile App, providing personalized load recommendations based on GPS coordinates and typical routes, connecting drivers with major brokerages and 3PLs including Shipwell, C.H. Robinson, Schneider National, and Loadsmart with no brokerage fees.
- FieldWorker Field service management application for designing, deploying, and managing mobile forms and applications with Bluetooth connectivity, barcode scanning, e-signatures, image capture, and mobile printing capabilities for mobile workers in the field.
Quantifiable outcome
- Optimized fleet management can reduce business costs by up to 30%
- +4 more outcomes
Companies that use BigRoad
Customer profileNamed customers12 records
Segments6 records
Ideal customer profiles4 records
BigRoad technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature11 records
BigRoad partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- FPInnovationscoreFPInnovations is the third-party certification body with the ISO/IEC 17065 standard required by Transport Canada to test and certify ELDs. FPInnovations certified BigRoad ELD as meeting all requirements of the Canadian ELD Technical Standard, a prerequisite for legal sale and use in Canada under the federal ELD mandate.
- Fleet CompletecoreBigRoad was acquired by Toronto-based Fleet Complete in 2017. Fleet Complete is a leading global provider of mission-critical fleet, asset, and mobile workforce management solutions. BigRoad complements Fleet Complete's comprehensive one-stop-shop fleet management solutions portfolio. BigRoad remains operated under the BigRoad brand as a product within the Fleet Complete ecosystem.
Scale indicators12 records
Recent moves6 records
Expansion highlights5 records
BigRoad competitors and assessment
Company assessmentDirect peers
- Geotab: Geotab is a leading North American fleet telematics and ELD provider serving over 50,000 customers. It directly competes with BigRoad in GPS fleet tracking, HOS compliance, and vehicle data analytics, and is also a Transport Canada-certified ELD provider in the same regulatory environment.
- Samsara: Samsara is a publicly traded connected operations platform with a large fleet telematics business offering ELD compliance, GPS tracking, video-based safety, and equipment monitoring. It competes with BigRoad across SMB and enterprise trucking fleets in North America.
- Motive: Motive (formerly KeepTruckin) is a major ELD and fleet management platform serving thousands of commercial fleets. It directly competes with BigRoad in ELD hardware, HOS compliance apps, and the broader fleet management software category in North America.
- Lytx: Lytx is a video telematics and fleet safety platform specializing in dashcam-based driver behavior analytics. It is directly comparable to BigRoad's Vision video telematics module and competes in the same fleet safety and driver coaching category.
- Azuga (Bridgestone): Azuga is a fleet telematics and GPS tracking platform owned by Bridgestone, offering ELD, vehicle tracking, and driver behavior scoring. It directly competes with BigRoad in the SMB and mid-market trucking and service fleet segments.
Broad incumbents
- Verizon Connect: Verizon Connect is a large incumbent fleet telematics provider offering ELD, GPS tracking, and fleet management as part of a broader enterprise IoT portfolio. It competes with BigRoad primarily in mid-market and enterprise fleets leveraging Verizon's telecom relationships.
- Omnitracs: Omnitracs is a long-standing fleet management and ELD incumbent serving large enterprise trucking carriers. It overlaps with BigRoad's fleet tracking, HOS compliance, and safety offerings but addresses a more enterprise-skewed customer base.
- Trimble Transportation: Trimble provides enterprise-grade transportation management, ELD, and fleet visibility solutions to large carriers and logistics providers. It is a broad incumbent competing with BigRoad in fleet compliance and telematics for larger North American fleets.
Emerging players
- Platform Science: Platform Science is an IoT platform that integrates ELD, telematics, and third-party apps on in-cab tablet devices for commercial fleets. It competes with BigRoad in fleet compliance and connected-vehicle workflows through partnerships with major carriers.
- Fleetio: Fleetio is a fleet maintenance and management software provider offering DVIR, vehicle inspection, and fleet operations tools. It overlaps with BigRoad's Inspect DVIR and asset management modules, particularly for SMB and mid-market customers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
BigRoad social profiles
Digital presenceBigRoad compliance and trust
Trust signalCompliance3 records
BigRoad financial estimates
Financial estimateRevenue estimate
Valuation estimate
BigRoad leadership team
Management profileNumber of profiles
BigRoad funding detail
Funding detailFunding overview
Funding rounds4 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BigRoad M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BigRoad
What does BigRoad do?
BigRoad provides FMCSA-registered and Transport Canada-certified electronic logging device (ELD) solutions and fleet management software for the North American transportation industry. The core offering centers on the DashLink engine-connected ELD hardware paired with the BigRoad Mobile App and Web App, delivering Hours of Service tracking, automatic driver logs, GPS fleet tracking, DVIR inspections, and IFTA fuel tax reporting. Extended offerings include Asset Tracker hardware, Vision AI dashcam video telematics, BigRoad Freight in-app load matching, and FieldWorker field service management.
Is BigRoad a public or private company?
BigRoad is a private company. It is classified as corporate owned and is currently operating.
When was BigRoad founded?
BigRoad was founded in 2011. It employs 1 to 10 people.
Where is BigRoad based?
BigRoad is headquartered in Kitchener, Canada, in the North America region.
How does BigRoad make money?
Five revenue lines are on record. ELD Subscription (DashLink) is the primary driver. The others are fleet Tracker / Fleet Insights, insights Solution Suite (Ultimate Bundle), asset Tracker Hardware and Subscription and bigRoad Freight (included with ELD).
Who are BigRoad's main competitors?
Direct peers on record are Geotab, Samsara, Motive, Lytx and Azuga (Bridgestone). Broad incumbents are Verizon Connect, Omnitracs and Trimble Transportation. Emerging players are Platform Science and Fleetio.
Does BigRoad have an API?
No public API is recorded for BigRoad.
What industry is BigRoad in?
BigRoad's product category is Fleet Management Software. Its primary akta.pro industry code is TLAEAEAB, ELD Software & HOS Logging Apps (Driver Logs, DVIR, IF/PC Modes), with a secondary code of TLABAJAG, Driver Behavior, Safety & Video Telematics (Dashcams/AI). Its NAICS code is 51821.