The Commerce Shop
CommerceShop is an Atlanta-based eCommerce growth agency founded in 2009 serving 1,000+ brands with multi-platform development (Shopify, Magento, BigCommerce, WooCommerce), ERP integration, digital marketing, CRO, and AI services including GEO/AEO.
- Company typePrivate
- Founded2009
- HeadquartersAtlanta, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What The Commerce Shop does
CommerceShop (legal name CommerceShop, DBA The Commerce Shop) is a privately held, founder-owned eCommerce growth agency headquartered in Atlanta, Georgia, with additional offices in Los Angeles and New York. Founded in 2009, the firm has scaled 1,000+ eCommerce stores across 20+ industries and reports $1B+ in client-attributed revenue. It serves a mix of B2B manufacturers, wholesale distributors, and direct-to-consumer brands, with named customers spanning automotive (Mishimoto, Zink Wheels, Hoosier Racing Tire, BBK Performance, Lund International), retail (Sherwin Williams, Lands End), electronics (Mettler Toledo, i-Blason, MultiTech), and other verticals.
The company's core offering is multi-platform eCommerce development, migration, integration, and digital marketing — anchored by certified developer coverage across Shopify, Magento/Adobe Commerce, BigCommerce, and WooCommerce, plus deep ERP integration capabilities spanning SAP, Oracle NetSuite, Microsoft Dynamics, Infor, Epicor, Odoo, and Acumatica. Productized service lines include Conversion Rate Optimization (CRO), Experience Design, Performance Optimization, Maintenance & Support, PPC, Google Shopping, Social Media Marketing, Email Marketing (Klaviyo), Marketplace Marketing (including Amazon), and ERP consulting/implementation. A 2025 expansion introduced AI services — Conversational AI, AI Automation, AI-Powered CRO, Predictive Analytics, AI Readiness Audits, and GEO/AEO optimization for visibility in ChatGPT, Gemini, Perplexity, and Google AI Overviews. CommerceShop also operates the proprietary TargetBay SaaS platform (launched 2016) for product recommendations and customer engagement.
The business model is a blend of professional services (project-based development, migration, and ERP consulting) and recurring retainer engagements (digital marketing, AI services), supplemented by free audit lead magnets (SEO, UX, CRO, growth), free growth audits, paid one-time audits, and a talent solutions line (Staffing Solutions and Direct Placement). Go-to-market combines consultative enterprise field sales, inside sales for mid-market, event- and webinar-driven demand generation, and self-service audit funnels. Reported pricing signals include developer hourly rates of $70-$200, Magento project budgets of $35,000-$150,000, and WooCommerce project budgets of $500-$3,000. Leadership includes Sathish Kumar Mariappan (Founder/CEO), Nash Ogden (President/Co-Founder), Saravanan Shanmugam (Co-Founder), Karthik Kalimuthu (CTO), Ed Keibler (VP of Ecommerce), Shawn Post (VP of CRO), and Puneet Bhatia (Director of Marketing). The company has no disclosed funding rounds, no parent company, no acquisitions, and operates as a going concern with active client work, webinars, and current job postings.
The Commerce Shop firmographics
Firmographics- Name
- The Commerce Shop
- Legal name
- CommerceShop
- Website
- https://thecommerceshop.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- CommerceShop is an Atlanta-based eCommerce growth agency founded in 2009 serving 1,000+ brands with multi-platform development (Shopify, Magento, BigCommerce, WooCommerce), ERP integration, digital marketing, CRO, and AI services including GEO/AEO.
- Ownership category
- akta.pro rank
The Commerce Shop industry classification
Industry- Product category
- eCommerce Growth Services
- akta.pro primary industry
- Marketplace Enablement, Seller Tools & E-commerce Infrastructure (BPAMAGAK)
Keywords
Where The Commerce Shop is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
The Commerce Shop business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- eCommerce Development Services: Custom eCommerce website development, platform migration, and redesign services across Shopify, Magento, BigCommerce, and WooCommerce. Project-based engagements with pricing varying by complexity and scope.
- Digital Marketing Services: Performance-driven digital marketing including PPC, SEO, Google Shopping, social media marketing, email marketing, and marketplace marketing. Ongoing retainer-based engagements.
- CRO and Optimization Services: Conversion rate optimization, A/B testing, UX/UI improvements, and performance optimization services to maximize revenue from existing traffic.
- AI Services: AI readiness audits, AI-powered automation, conversational AI implementation, predictive analytics, and GEO/AEO optimization for AI search visibility.
- ERP Consulting and Integration: ERP consulting, implementation, and integration services for manufacturing clients including SAP, NetSuite, Microsoft Dynamics, Epicor, Infor, Odoo, and Acumatica.
- Ecommerce Audits: Free and paid audits including SEO, UX, CRO, marketing, shopping ads, email marketing, PPC, social media, core web vitals, site speed, AI readiness, and platform audits.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Magento Developer Hourly Rates |
| One time/ perpetual license | Multi-year contract | Project-Based Development Services |
| Freemium | One time/ perpetual license | Free Audit Services |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels10 records
The Commerce Shop product offering
Product offeringCore offering
CommerceShop is an eCommerce growth agency founded in 2009 that provides strategy, design, development, digital marketing, conversion rate optimization, ERP integration, and AI services to brands across retail, manufacturing, and wholesale sectors. The firm builds, migrates, and optimizes storefronts on Shopify, Magento/Adobe Commerce, BigCommerce, and WooCommerce, and runs the TargetBay SaaS platform launched in 2016.
Product overview
The Commerce Shop operates as a revenue-first eCommerce growth agency offering a comprehensive suite of services built around five core pillars: eCommerce Development, Digital Marketing, ERP Services, AI Services, and Audit Tools. The core platform encompasses eCommerce development across major platforms (Shopify, Magento, BigCommerce, WooCommerce) combined with Conversion Rate Optimization and Performance Optimization services. Digital marketing capabilities span PPC Management, Marketplace Marketing (including Amazon), Social Media Marketing, Email Marketing, and GEO/AEO optimization for AI search visibility. ERP Services include consulting, implementation, integration, and migration for SAP NetSuite, Microsoft Dynamics, Infor, Odoo, Epicor, Acumatica, and custom systems. AI Services feature Conversational AI, AI Automation, AI-Powered CRO, Predictive Analytics, and AI Readiness Audits. The firm also offers proprietary audit tools (SEO, Marketing, CRO, Growth) and operates the TargetBay SaaS platform launched in 2016. Staffing Solutions and Direct Placement services complete the talent offerings. The portfolio serves 1,000+ brands across 20+ industries with documented results including $1B+ attributed revenue and up to 50x ROAS delivered.
Differentiator
Problem solved
Functional benefit
Brands
- TargetBay: Proprietary SaaS platform for eCommerce growth developed by CommerceShop.
Products and services
- eCommerce Development Building scalable, high-performance digital commerce experiences tailored to business goals across Shopify, Magento, BigCommerce, WooCommerce, and custom solutions.
- Conversion Rate Optimization (CRO) Turning traffic into revenue by improving user experience and maximizing conversion rates through A/B testing, multivariate testing, and data-driven optimization.
- eCommerce Integration Connecting commerce ecosystems with powerful ERP systems including SAP NetSuite, Microsoft Dynamics, Infor, Odoo, Epicor, and Acumatica to drive operational efficiency.
- Migration & Upgrade Seamlessly migrating platforms or upgrading to the latest technology including Magento, Shopify, BigCommerce, and WooCommerce without disrupting operations.
- Experience Design (UX & UI) Creating intuitive, user-friendly interfaces with clean navigation, seamless interactions, and adaptive layouts for mobile, tablet, and desktop.
- Performance Optimization Improving website loading speeds and Core Web Vitals for better user experience, search visibility, and customer trust through site speed audits and optimization.
- Maintenance & Support Ongoing technical support and maintenance services ensuring optimal store performance, security updates, and issue resolution.
- AEO Services (Answer Engine Optimization) Optimizing brand content for AI-powered search engines and answer engines including ChatGPT, Perplexity, and Google AI Overviews for visibility in conversational search.
- GEO Optimization (Generative Engine Optimization) Optimizing brands for AI-driven discovery and visibility across modern generative search platforms to get recommended by AI engines.
- PPC Management Performance-driven pay-per-click advertising campaigns managing Google Ads, search campaigns, and display advertising for targeted traffic and leads.
- Marketplace Marketing Comprehensive marketplace presence management including Amazon Marketplace and other platforms for expanded reach and sales.
- Google Shopping Ads Managing and optimizing Google Shopping campaigns for product visibility in search results and higher ROI.
- Social Media Marketing Strategic social media campaigns across platforms to build brand presence, engage audiences, and drive conversions.
- Email Marketing Services Email campaign creation and automation including smart flows with Klaviyo predictive analytics, abandoned cart recovery, and personalized messaging.
- Amazon Marketplace Services Full-service Amazon marketplace management including product optimization, advertising, and growth strategies for Amazon sellers.
- ERP Consulting Strategic consulting for ERP selection, implementation planning, and AI-readiness assessment for manufacturing and commerce operations.
- ERP Implementation Implementing ERP systems including SAP, NetSuite, Microsoft Dynamics, Infor, Odoo, Epicor, and Acumatica for operational transformation.
- ERP Integration Connecting commerce ecosystems with ERP systems through event-driven synchronization, real-time inventory, and unified data flows.
- ERP Migration Migrating between ERP platforms or upgrading existing ERP systems with minimal disruption to business operations.
- Staffing Solutions Providing skilled eCommerce developers and specialists for project-based staffing needs.
- Direct Placement
Quantifiable outcome
- 300% conversion growth achieved for clients
- +25 more outcomes
Companies that use The Commerce Shop
Customer profileNamed customers24 records
Segments8 records
Ideal customer profiles3 records
The Commerce Shop technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
AI capability10 records
Feature4 records
The Commerce Shop partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and major.
- ShopifycoreCertified Shopify Partner with specialized development capabilities across Shopify and Shopify Plus platforms. Team of certified developers providing theme development, app integration, and platform optimization services.
- BigCommercecoreCertified BigCommerce Partner providing development, migration, and optimization services for BigCommerce storefronts. Active participant in BigCommerce events including eSummit 2020.
- Adobe (Magento)coreCertified Magento Business Solution Partner and Technical Solution Partner. Deep expertise in Magento/Adobe Commerce development, migration, and enterprise implementations.
- GooglecoreOfficial Google Partner providing PPC, Google Shopping, and advertising services. Expertise in Google Ads optimization and AI Overviews integration.
- MetacoreOfficial Meta Business Partner delivering social media marketing, Facebook/Instagram advertising, and Meta Advantage+ campaigns.
- SAPmajorSAP ERP integration specialists providing consulting, implementation, and integration services for SAP systems in manufacturing and enterprise environments.
- NetSuitemajorOracle NetSuite ERP integration specialists offering consulting, implementation, and ecommerce integration for manufacturing and wholesale operations.
- Microsoft DynamicsmajorMicrosoft Dynamics ERP integration capabilities for manufacturing and B2B commerce operations with data synchronization and workflow automation.
- WooCommercecoreWooCommerce development services including theme development, plugin customization, and WooCommerce-to-Shopify migrations.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
The Commerce Shop competitors and assessment
Company assessmentDirect peers
- Bounteous: Digital commerce agency offering strategy, design, development, and marketing across Adobe, Shopify, and Salesforce platforms. Directly comparable to CommerceShop in full-stack eCommerce services for enterprise and mid-market brands.
- Trellis: eCommerce agency specialized in Magento/Adobe Commerce and Shopify implementations, with digital marketing and managed services. Closely aligned with CommerceShop's platform-certified development and migration focus.
- Blue Acorn iCommerce: eCommerce agency focused on Adobe Commerce and Shopify Plus implementations with analytics, CRO, and digital marketing services. A direct competitor for enterprise platform migration and omnichannel engagements.
- Vaimo: Global eCommerce agency delivering Adobe Commerce, PIM, and omnichannel solutions with strong European presence. Comparable to CommerceShop in multi-platform commerce development and ERP integration scope.
- Guidance: Enterprise eCommerce consultancy delivering Magento, Shopify, and BigCommerce implementations plus digital marketing. Directly competes for enterprise platform migration and integration work similar to CommerceShop's offerings.
- Elogic Commerce: eCommerce development agency specializing in Magento and Shopify builds with B2B and B2C focus. Comparable mid-market positioning to CommerceShop's multi-platform development services.
- Absolute Web: Full-service eCommerce agency offering development, design, digital marketing, and CRO across Shopify, Magento, and BigCommerce. Direct overlap with CommerceShop's full-stack service model.
Broad incumbents
- Perficient: Large global digital consultancy covering commerce, ERP, CRM, and AI services. A broader incumbent that competes for the same enterprise transformation deals, especially ERP-integrated commerce programs.
- Wpromote: Large independent digital marketing agency with strong SEO, PPC, and CRO practices. Overlaps with CommerceShop's digital marketing and CRO service lines at the mid-market and enterprise tiers.
- Dept Agency: Global digital agency combining technology, creative, and data services including commerce, content, and AI. Competes with CommerceShop for brand-led commerce and marketing transformation mandates at the enterprise level.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
The Commerce Shop social profiles
Digital presenceThe Commerce Shop financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Commerce Shop leadership team
Management profileNumber of profiles
Profiles10 records
The Commerce Shop subsidiaries and ownership
Company hierarchySubsidiaries1 record
The Commerce Shop funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Commerce Shop M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Commerce Shop
What does The Commerce Shop do?
CommerceShop is an eCommerce growth agency founded in 2009 that provides strategy, design, development, digital marketing, conversion rate optimization, ERP integration, and AI services to brands across retail, manufacturing, and wholesale sectors. The firm builds, migrates, and optimizes storefronts on Shopify, Magento/Adobe Commerce, BigCommerce, and WooCommerce, and runs the TargetBay SaaS platform launched in 2016.
Is The Commerce Shop a public or private company?
The Commerce Shop is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Commerce Shop founded?
The Commerce Shop was founded in 2009. It employs 101 to 250 people.
Where is The Commerce Shop based?
The Commerce Shop is headquartered in Atlanta, United States, in the North America region.
How does The Commerce Shop make money?
Six revenue lines are on record. eCommerce Development Services are the primary driver. The others are digital Marketing Services, CRO and Optimization Services, AI Services, ERP Consulting and Integration and ecommerce Audits.
Who are The Commerce Shop's main competitors?
Direct peers on record are Bounteous, Trellis, Blue Acorn iCommerce, Vaimo, Guidance, Elogic Commerce and Absolute Web. Broad incumbents are Perficient, Wpromote and Dept Agency.
Does The Commerce Shop have an API?
No public API is recorded for The Commerce Shop.
What industry is The Commerce Shop in?
The Commerce Shop's product category is eCommerce Growth Services. Its primary akta.pro industry code is BPAMAGAK, Marketplace Enablement, Seller Tools & E-commerce Infrastructure.