What Troy-Bilt does

Troy-Bilt LLC, founded in 1937 in Cleveland, Ohio (headquarters in Valley City) and currently operating as a private company, manufactures and sells residential outdoor power equipment (OPE) for lawn, garden, and snow care. The portfolio spans riding mowers (Bronco series with AutoDrive foot-pedal transmissions and Briggs & Stratton engines), zero-turn, self-propelled, push, and wide-area walk-behind mowers; single- and two-stage gas snow blowers; rear-tine tillers and cultivators (anchored by the original 1937 American-made rototiller invention); and yard tools including string trimmers, leaf blowers, edgers, chainsaws, and chipper shredder vacs. Modularity comes via the TrimmerPlus attachment ecosystem plus mower/snow blower attachments, baggers, and mulching kits. Proprietary mechanical/ergonomic features — SpringAssist starting, AutoDrive transmission, Click N Trim bump heads, and Prime, Flip & Go ignition — are trademarked. The product surface also extends into a smart-home voice interface: Ask Troy-Bilt launched on Amazon Alexa in June 2018 and Google Home in April 2019, providing weather- and calendar-aware mowing recommendations.

The business model is hybrid and multi-channel. Hardware unit sales (lawn mowers, snow blowers, tillers, trimmers, etc.) flow through three routes: direct e-commerce at troybilt.com (with virtual shopping assistant, parts diagrams, and customer support), nationwide retail at The Home Depot (partnership launched March 2019), and an independent dealer/service-center network across US home improvement and hardware stores plus authorized online resellers. Revenue mechanics include unit-pricing on equipment, tiered/free-shipping parts and accessories revenue (free shipping at $45+, with 29.99% APR revolving financing offered on equipment purchases generating interest income. Manufacturing is conducted across Ohio, Kentucky, Tennessee, and Mississippi facilities operated by parent MTD Products Inc, which was acquired by Stanley Black & Decker (NYSE: SWK) in 2021.

The customer base is residential — homeowners and DIY enthusiasts seeking durable lawn, garden, and snow equipment for routine property maintenance. Segmentation is horizontal (mass-market residential rather than commercial landscaping). Marketing combines Fence Talks content, the Ask Troy assistant, organic social (Facebook, Instagram, Twitter), email, and a knowledge center of how-to articles. Pricing is consistent MSRP-based unit pricing, with consumer financing as a conversion lever. Geographic scope is limited to the US and Canada, with explicit shipping exclusions for Alaska, Hawaii, Puerto Rico, US territories, and military/APO/FPO addresses.

Name

Troy-Bilt

Legal name

Troy-Bilt LLC

Website

https://troybilt.com

Company type

Private

Founded year

1937

Operating status

Operating

Headcount range

11–50 employees

Short description

Troy-Bilt LLC is a private, Ohio-based manufacturer of residential outdoor power equipment — riding and walk-behind lawn mowers, snow blowers, tillers, trimmers, and yard tools — selling direct via troybilt.com, through The Home Depot, and via an independent dealer network, as a subsidiary of MTD Products Inc (owned by Stanley Black & Decker).

Ownership category

akta.pro rank

Product category

Outdoor Power Equipment

NAICS

Lawn and Garden Tractor and Home Lawn and Garden Equipment Manufacturing (333112), Outdoor Power Equipment Retailers (444230), Lawn and Garden Equipment and Supplies Retailers (4442)

SIC

Lawn & Garden Tractors & Home Lawn & Gardens Equip (3524)

akta.pro primary industry

Lawn & Garden Equipment Retail (Mowers, Trimmers, Snow Blowers) (CRAIADAG)

Keywords

• Lawn mowers
• Outdoor power equipment
• Snow blowers
• Garden tillers
• Yard tools

Headquarters

HQ city

Cleveland

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Outdoor Power Equipment Sales: Primary revenue from manufacturing and selling outdoor power equipment including lawn mowers, snow blowers, tillers, cultivators, trimmers, leaf blowers, edgers, and chainsaws. Products sold through retail partners, dealers, and direct e-commerce.
2. Parts and Accessories Sales: Replacement parts, attachments, and accessories sold through troybilt.com. Free shipping on orders over $45. Revenue from parts diagrams and diagrams-based parts ordering system.
3. Financing Services: Offering standard revolving financing at 29.99% for equipment purchases, generating revenue from interest on financed transactions.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Troy-Bilt manufactures and sells gas-powered outdoor power equipment for residential lawn, garden, and yard care, including riding and walk-behind lawn mowers, single-stage and two-stage snow blowers, rear-tine tillers and cultivators, string trimmers, leaf blowers, edgers, chainsaws, and chipper shredder vacs. The portfolio is complemented by a modular TrimmerPlus attachment ecosystem, lawn mower and snow blower attachments, baggers, and mulching kits, plus the Ask Troy-Bilt voice assistant platform for Alexa and Google Home.

Product overview

Troy-Bilt is an outdoor power equipment manufacturer offering a comprehensive portfolio of gas-powered lawn and garden tools. The core product line centers on lawn mowers (riding tractors, zero-turn mowers, self-propelled, push, and wide area mowers), snow blowers (single, two, and three-stage), and gardening equipment (tillers and cultivators developed since inventing the first American rototiller in 1937). The portfolio extends to yard maintenance tools including string trimmers, leaf blowers, edgers, chainsaws, and chipper shredder vacs. The company also offers a modular attachment ecosystem through TrimmerPlus for trimmer conversions, plus lawn mower attachments, snow blower attachments, baggers, and mulching kits. A notable technology offering is the Ask Troy-Bilt voice assistant platform (Alexa and Google Home skills) that provides AI-powered mowing schedule optimization based on weather and calendar integration. Products are available through The Home Depot and authorized dealers, with headquarters in Valley City, Ohio.

Differentiator

Problem solved

Functional benefit

Brands

• Bronco: Lawn tractors product line including Bronco 42 and Super Bronco models
• TrimmerPlus
• Ask Troy

Products and services

• Lawn Tractors Riding lawn mowers with auto-drive transmissions for residential lawn care, including the Bronco series.
• Zero-Turn Mowers Zero-turn radius riding mowers for efficient residential lawn mowing with superior maneuverability.
• Self-Propelled Mowers Walk-behind mowers with self-propulsion for ease of use on residential lawns.
• Push Mowers Manual push lawn mowers for basic residential lawn maintenance.
• Wide Area Mowers Wide cutting width mowers for covering larger residential lawn areas efficiently.
• Snow Blowers Gas-powered snow removal equipment available in single-stage, two-stage, and three-stage configurations for residential use.
• Tillers Garden tillers and rototillers, including rear-tine models. Troy-Bilt invented the first American-made rototiller in 1937.
• Cultivators Compact garden cultivators for soil preparation and mixing in nutrients.
• String Trimmers Gas-powered string trimmers for lawn edge trimming and vegetation control.
• Leaf Blowers Gas-powered leaf blowers for yard cleanup and debris removal.
• Edgers Lawn edgers for creating clean edges along sidewalks and driveways.
• Chainsaws Gas-powered chainsaws for tree care and wood cutting.
• Chipper Shredder Vacs Combination chipper shredder and vacuum systems for yard debris processing.
• TrimmerPlus Attachment System Attachment system for Troy-Bilt string trimmers that enables conversion to hedge trimmers, blowers, cultivators, edgers, and other tools.
• Lawn Mower Attachments Attachments and accessories compatible with Troy-Bilt lawn mowers.
• Snow Blower Attachments Attachments compatible with Troy-Bilt snow blowers for enhanced winter functionality.
• Baggers and Grass Collectors Collection bags and grass catchers for Troy-Bilt mowers.
• Mulching Kits Mulching kits for Troy-Bilt mowers to finely cut grass clippings for lawn fertilization.
• TB430 Gas Leaf Blower 25cc 2-cycle gas leaf blower with air stream speeds up to 200 MPH and clearing capacity up to 430 CFM. Features SpringAssist starting technology and Prime, Flip & Go three-step starting system. MSRP $159.00.
• Bronco 42 Riding Lawn Mower 19 HP Intek Series single-cylinder OHV Briggs & Stratton engine riding mower with foot-pedal-controlled AutoDrive transmission, operator-controlled reverse mowing, and 11-inch mid-back seat.
• Storm 2420 Two-Stage Gas Snow Blower Two-stage gas snow blower recommended by Consumer Reports as an affordable high-quality option in the $350 to $1,059 price range.
• TB227 XP Straight Shaft String Trimmer / Brushcutter 27cc full crank 2-cycle gas string trimmer with 17-inch cutting swath and brushcutter attachment. Features SpringAssist starting technology, straight shaft design for reaching under shrubs, and Click N Trim dual-line bump head with 0.095-inch line.
• Ask Troy-Bilt Voice Assistant Smart home voice assistant skill for Amazon Alexa and Google Home that provides optimal mowing-time recommendations based on weather forecasts and Google Calendar integration, with automated scheduling and equipment maintenance reminders.

Quantifiable outcome

• 31% of homeowners do not know how to grow and maintain a healthy lawn or when to mow
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability6 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core.

• Google HomecoreTechnology or Integration · 8 April 2019Troy-Bilt extended its Ask Troy voice assistant capabilities to Google Home in April 2019, making lawn scheduling assistance available on Google Assistant compatible devices.
• The Home DepotcoreChannel Partner/ Reseller/ Distributor · 25 March 2019Troy-Bilt announced nationwide availability of its outdoor power equipment at The Home Depot in March 2019. This marked the first time Troy-Bilt products were sold through the major retailer, representing a significant expansion of distribution reach.
• Amazon AlexacoreTechnology or Integration · 4 June 2018Ask Troy-Bilt was launched as the first Amazon Alexa skill in the outdoor power equipment market, helping consumers determine optimal mowing times based on Google calendar integration and weather data. Extended to Google Home in April 2019.
• MTD Products InccoreOthersMTD Products Inc is the parent company of Troy-Bilt LLC. The Terms of Use state these terms apply between users and Stanley Black & Decker, Inc. and MTD Products, Inc. Troy-Bilt is headquartered in Valley City, Ohio with manufacturing across multiple states.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Cub Cadet: Outdoor power equipment brand owned by the same parent (MTD Products Inc) as Troy-Bilt, with overlapping categories of riding mowers, zero-turns, snow blowers, and trimmers. Directly comparable product line, channels, and customer base.
• Husqvarna: Global leader in residential OPE including robotic mowers, chainsaws, and riding mowers. Most direct large-scale competitor to Troy-Bilt in walk-behind and riding mowers, with stronger R&D in robotics and battery.
• Toro: Iconic US OPE brand competing across residential and commercial mowers, snow blowers, and trimmers. Closely comparable in product mix, dealer distribution, and brand heritage to Troy-Bilt.
• Craftsman: Stanley Black & Decker-owned OPE and tool brand with overlapping product categories (mowers, snow blowers, trimmers). Sibling brand within SWK's portfolio with very similar product positioning and retail channels.
• Stihl: Premium OPE brand strong in chainsaws, trimmers, blowers, and cut-off machines with a robust independent dealer network. Competes with Troy-Bilt's tree-care and lawn-cleanup categories.
• Honda Power Equipment: Engine and OPE manufacturer with residential mowers, generators, pumps, and snow blowers. Competes on engine quality and reliability in the same dealer and retail channels as Troy-Bilt.
• Ariens: Family-owned US OPE manufacturer producing Ariens, Gravely, and Briggs & Stratton-branded mowers and snow blowers. Direct mid-market competitor in residential and prosumer segments.

Broad incumbents

• John Deere (Residential): Dominant agricultural and turf-care OEM with a residential line (D100 series riding mowers, ZTrak zero-turns) sold through its dealer network. Premium-positioned competitor in riding mowers where Troy-Bilt competes.

Emerging players

• EGO Power+: Battery-native OPE specialist owned by Chervon, leading the residential cordless transition across mowers, trimmers, blowers, and snow blowers. Primary disruptor of gas OPE incumbents like Troy-Bilt.
• Greenworks: Pure-play battery-powered OPE company offering mowers, snow blowers, trimmers, and chainsaws at value and premium tiers. Direct threat to gas-dominant portfolios including Troy-Bilt's.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/troybilt
• Instagraminstagram.com/troybilt
• Xx.com/TroyBilt

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Troy-Bilt