Nutre Meal Plans
Nutre Meal Plans is a privately held subscription-based fresh meal delivery service founded in 2017 by the Perrina Brothers in Peabody, MA, delivering chef-prepared, never-frozen meals weekly to health-conscious consumers, fitness professionals, and healthcare facilities across 25 eastern US states.
- Company typePrivate
- Founded2017
- HeadquartersPeabody, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Nutre Meal Plans does
Nutre Meal Plans, LLC is a privately held, subscription-based fresh meal delivery service headquartered in Peabody, Massachusetts, founded in 2017 by the Perrina Brothers (Angelo, Lucio, and Valentino). The company delivers chef-prepared, never-frozen meals weekly across 25 eastern US states, combining hand-delivery within 60 miles of its Peabody facility (Sunday with a Monday option, using reusable cooler bags) with ZoneJump, UPS, FedEx, and OnTrac shipping for wider regional coverage and pick-up points at $5.99. Its core offering is a weekly rotating menu of more than 50 entrées, breakfast items, snacks, cold-pressed juices, and wellness shots, engineered around dietary categories including high-protein, calorie-smart, gluten-friendly, dairy-free, sodium-friendly, diabetic-friendly, carb-conscious, and GLP-1 friendly. Underlying technology includes a preference learning algorithm that auto-generates weekly orders after the first subscription cycle and modified-atmosphere packaging that extends refrigerated shelf life to 7-12 days, supporting a no-cooking, heat-and-eat consumer proposition.
Nutre's business model is anchored in four revenue streams: (1) weekly meal plan subscriptions priced at $12.09-$14.25 per meal across four volume tiers ranging from 5 to 40 meals per week, billed every Thursday with a Wednesday 11:59 PM order cutoff and flexible pause/skip/cancel mechanics; (2) digital gift cards ($25-$400 denominations with no expiration); (3) B2B corporate and skilled-nursing-facility partnerships offering specialized dietary meals to institutional buyers; and (4) the NutrÉ Elite certified partner program enrolling 500+ fitness coaches, personal trainers, nutrition coaches, and wellness professionals who earn tiered recurring commissions and free meals for client referrals. Go-to-market blends product-led subscription mechanics with community-led affiliate distribution, augmented by a content/blog engine, regional Boston media coverage (Boston Herald, BostonVoyager, Phantom Gourmet, ABC 7), and email/SMS engagement. The 60-day Nu-Start Transformation Challenge, co-marketed with Taste Flavor Co. and launching again in September 2026, functions as a lead-generation and brand event.
The company claims 200,000+ customers served and 3,000,000+ meals delivered to date, with 300,000+ meals donated to Citizens Inn/Haven from Hunger through a per-order giveback program. Headcount is reported at 11-50 employees. The business is founder-controlled with no disclosed institutional investors, funding rounds, or parent entities. Operating quality claims include restaurant-grade preparation (leveraging the Perrina family's operation of Toscana Ristorante since 2009), zero seed oils in cooking, local farm sourcing, and a 110% satisfaction guarantee. Geographic exposure is concentrated in New England with mid-Atlantic, Southeast, and limited Midwest reach.
Nutre Meal Plans firmographics
Firmographics- Name
- Nutre Meal Plans
- Legal name
- Nutre Meal Plans, LLC
- Website
- https://gonutre.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Nutre Meal Plans is a privately held subscription-based fresh meal delivery service founded in 2017 by the Perrina Brothers in Peabody, MA, delivering chef-prepared, never-frozen meals weekly to health-conscious consumers, fitness professionals, and healthcare facilities across 25 eastern US states.
- Ownership category
- akta.pro rank
Nutre Meal Plans industry classification
Industry- Product category
- Meal Delivery Services
- NAICS
- Special Food Services (7223)
- SIC
- Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Prepared Meal Subscriptions (Chef-Prepared, Recurring) (CRAHAJAD)
- akta.pro secondary industries
- Premium Gourmet & Chef-Curated Meal Kits/Prepared Meals (CRAHAJAK), Special-Diet & Functional Prepared Meals (Keto, Vegan, Gluten-Free, Medical) (CRAHAJAG), Cold Prepared Foods & Meal Components (Sides, Proteins, Family Meals) (CRAHAKAC)
Keywords
Where Nutre Meal Plans is headquartered
LocationHeadquarters
- HQ city
- Peabody
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Nutre Meal Plans business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Weekly Meal Plan Subscriptions: Recurring weekly subscription meals delivered fresh (not frozen). Customers choose 5-20 meals/week with tiered pricing per meal. Auto-renews weekly with billing Thursday prior to delivery. Order deadline Wednesday 11:59 PM. Can pause/skip/cancel anytime.
- Gift Cards: One-time purchase gift cards in denominations from $25-$400. Delivered via email with redemption code. Never expire.
- Corporate Sales & Partnerships: B2B partnerships with skilled nursing facilities and corporate clients for meal delivery services. Referenced on partnership page (shopnutre.com/partnerships/).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Weekly | 5-9 meals/week - Small plan |
| Subscription | Weekly | 10-14 meals/week - Most Popular |
| Subscription | Weekly | 15-19 meals/week |
| Subscription | Weekly | 20-40 meals/week - Maximum savings |
| Unit Pricing | Pay-as-you-go | Delivery to home |
| Unit Pricing | Pay-as-you-go | Pick-up location |
| One time/ perpetual license | Pay-as-you-go | Gift cards |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Nutre Meal Plans product offering
Product offeringCore offering
Nutre Meal Plans is a subscription-based fresh meal delivery service that ships chef-prepared, never-frozen meals on a weekly cadence across 25 U.S. states. Customers self-select plans of 5-40 meals per week from a rotating 50+ item menu featuring entrées, breakfasts, snacks, cold-pressed juices, and wellness shots, with dietary filters for high-protein, calorie-smart, gluten-friendly, dairy-free, sodium-friendly, diabetic-friendly, GLP-1 friendly, carb-conscious, and allergen-cautious options. All meals are prepared by restaurant owners using zero seed oils, using advanced cooling and modified air packaging that keeps meals fresh for 7-12 days.
Product overview
Nutre Meal Plans is a subscription-based fresh meal delivery service offering chef-prepared, never-frozen meals delivered weekly to customers across the eastern United States. The core product consists of customizable meal plans (5-40 meals/week at $12.09-$14.25/meal) featuring a weekly rotating menu of 50+ entrées, breakfast items, snacks, cold-pressed juices, and wellness shots. Dietary accommodations include High Protein, Calorie Smart, Gluten Friendly, Dairy Free, Sodium Friendly, Diabetic Friendly, GLP-1 Friendly, Carb Conscious, and various allergen-cautious options. The product portfolio includes the core Nutre Meal Plans subscription, Nutre Gift Cards, the Nu-Start 60-Day Transformation Challenge (in partnership with Taste Flavor Co.), the Nutré Elite affiliate/partner program for fitness professionals, and B2B Corporate Sales partnerships. All meals are prepared by restaurant owners with zero seed oils and feature nutrition labels with macros, sugar, fiber, and sodium information.
Differentiator
Problem solved
Functional benefit
Brands
- Nu-Start Transformation Challenge: A 60-day body transformation competition in partnership with Taste Flavor Co., offering participants discounted meals, free workouts, and cash prizes up to $25,000.
- Nutré Elite
Products and services
- Nutre Meal Plans Subscription Weekly subscription of fresh, never-frozen, chef-prepared meals delivered to consumers' homes. Customers choose 5-40 meals/week from a 50+ rotating menu accommodating virtually every dietary need (high-protein, low-sodium, gluten-friendly, dairy-free, diabetic-friendly, carb-conscious, calorie-smart, GLP-1 friendly, allergen-cautious). Includes a preference-learning algorithm that auto-generates weekly orders after the first week.
- Nutre Gift Cards Digital gift cards available in denominations from $25 to $400, delivered via email with redemption codes. Gift cards never expire and have no processing fees, redeemable toward Nutre meal plan subscriptions.
- Nu-Start Transformation Challenge 60-day body transformation program offering participants discounted weekly meals for 8 weeks, free pre-recorded workouts, community accountability, and a chance to win $25,000+ in cash and prizes including cash, free meals, and premium prize packs.
- Corporate & Healthcare Partnership Meal Service B2B meal delivery partnerships providing nutritious meals for employees or institutional residents with specialized dietary options including low-sodium, diabetic-friendly, gluten-free, and low-carb selections, targeted at skilled nursing facilities and corporate clients.
Quantifiable outcome
- Meals stay fresh for 7-12 days after delivery
- +3 more outcomes
Companies that use Nutre Meal Plans
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles3 records
Nutre Meal Plans technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Nutre Meal Plans partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- 617 SponsorminorSponsor for 2nd place prize in Nu-Start Transformation Challenge. Provides $2,500 cash plus 3 months of FREE Nutre meals to 2nd place winner.
- AudaiminorSponsor for 2nd place prize in Nu-Start Transformation Challenge.
- Taste Flavor Co.coreCo-branded annual 60-day Nu-Start Transformation Challenge. $25,000+ in prizes including cash, free meals, and premium prize packs. Challenge launches September 2026. Includes discounted meals, free workouts, and community accountability for participants.
- Citizens Inn / Haven from HungercoreFor every meal order placed, Nutre donates at least 1 full meal to Citizens Inn/Haven from Hunger. Partnership feeds local children, families, and community members in need. Over 150,000+ meals donated so far. Also supports first responders.
- Nutré Elite Certified PartnerscoreNetwork of 500+ fitness coaches, personal trainers, and wellness professionals who earn recurring commissions by referring clients to Nutré. Tiered program from Junior Elite (0-10 conversions) to Expert Elite (40+). Partners receive 10% commission, free meals (20-80/month based on tier), referral codes, tracking dashboard, 1:1 coaching, and marketing support.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
Nutre Meal Plans competitors and assessment
Company assessmentDirect peers
- Daily Harvest: Subscription food delivery service offering prepared smoothies, bowls, and meals with health/wellness positioning. Comparable in DTC subscription model, wellness customer targeting, and dietary-accommodation breadth (vegan, gluten-free).
- CookUnity: Chef-prepared meal delivery subscription service partnering with independent chefs for rotating weekly menus. Direct peer in subscription model, chef-quality positioning, and rotating menu structure; operates at significantly larger scale with venture backing.
- Freshly: Fresh, never-frozen prepared meal subscription service owned by Nestlé. Direct peer in fresh meal delivery model and weekly cadence, though national-scale logistics and corporate parentage contrast with Nutre's bootstrapped structure.
- Splendid Spoon: Plant-based meal delivery subscription service offering ready-to-eat bowls, noodles, and soups. Comparable in weekly subscription cadence, health-conscious positioning, and prepared-meal convenience.
- Trifecta: Organic, fresh meal delivery subscription with macro-focused and dietary-restricted options. Comparable in menu customization, dietary accommodation breadth, and fitness-oriented customer base.
- Territory Foods: Chef-prepared fresh meal delivery service covering multiple U.S. regions with rotating menus. Direct peer in chef-quality positioning, regional hub-and-spoke distribution, and subscription meal model.
- Factor: Fresh, chef-prepared meal delivery subscription service offering heat-and-eat meals with dietary options. Closest direct competitor to Nutre's DTC subscription model, although Factor operates at greater scale and primarily ships frozen/preserved nationwide.
Emerging players
- Methodology: Chef-prepared, clean-ingredient meal delivery service with a focus on performance nutrition and longevity. Comparable in chef-quality positioning, clean ingredients ('no seed oils' messaging), and high-protein/functional dietary focus.
Broad incumbents
- Sunbasket: Meal kit and prepared meal delivery service with broad dietary options including paleo, keto, and Mediterranean. Comparable in subscription meal delivery and dietary customization, but larger scale and broader product portfolio than Nutre.
- HelloFresh: Largest meal kit subscription service globally, also offering prepared meals under sub-brands. Comparable in subscription meal delivery but operates at vastly greater scale with national/international footprint; primary category incumbent.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Nutre Meal Plans social profiles
Digital presenceNutre Meal Plans financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nutre Meal Plans leadership team
Management profileNumber of profiles
Profiles3 records
Nutre Meal Plans funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nutre Meal Plans M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nutre Meal Plans
What does Nutre Meal Plans do?
Nutre Meal Plans is a subscription-based fresh meal delivery service that ships chef-prepared, never-frozen meals on a weekly cadence across 25 U.S. states. Customers self-select plans of 5-40 meals per week from a rotating 50+ item menu featuring entrées, breakfasts, snacks, cold-pressed juices, and wellness shots, with dietary filters for high-protein, calorie-smart, gluten-friendly, dairy-free, sodium-friendly, diabetic-friendly, GLP-1 friendly, carb-conscious, and allergen-cautious options. All meals are prepared by restaurant owners using zero seed oils, using advanced cooling and modified air packaging that keeps meals fresh for 7-12 days.
Is Nutre Meal Plans a public or private company?
Nutre Meal Plans is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Nutre Meal Plans founded?
Nutre Meal Plans was founded in 2017. It employs 11 to 50 people.
Where is Nutre Meal Plans based?
Nutre Meal Plans is headquartered in Peabody, United States, in the North America region.
How does Nutre Meal Plans make money?
Three revenue lines are on record. Weekly Meal Plan Subscriptions are the primary driver. The others are gift Cards and corporate Sales & Partnerships.
Who are Nutre Meal Plans's main competitors?
Direct peers on record are Daily Harvest, CookUnity, Freshly, Splendid Spoon, Trifecta, Territory Foods and Factor. Methodology is listed as an emerging player. Broad incumbents are Sunbasket and HelloFresh.
Does Nutre Meal Plans have an API?
No public API is recorded for Nutre Meal Plans.
What industry is Nutre Meal Plans in?
Nutre Meal Plans's product category is Meal Delivery Services. Its primary akta.pro industry code is CRAHAJAD, Prepared Meal Subscriptions (Chef-Prepared, Recurring), with a secondary code of CRAHAJAK, Premium Gourmet & Chef-Curated Meal Kits/Prepared Meals. Its NAICS code is 7223 and its SIC code is 2090.