Synergy Sports

What Synergy Sports does

Synergy Sports, founded in 2004, provides a video-based sports analytics platform used by professional basketball leagues and teams worldwide for coaching, scouting, and player development. Its core technology combines automated live-game video capture with data-driven analytics that produce structured performance insights, including defensive strategies, play locations, and speed dynamics, linked back to video clips. The platform is organized as a Synergy Coaching & Scouting core product plus modular add-ons: Video Capturing Solutions, Coaching Solutions, Scouting Tools, Player Tracking, and a specialized High School Basketball Solution. Synergy is best known for operating what it describes as the world's largest basketball video library, which is the primary asset behind its scouting and recruitment workflows.

The company monetizes via enterprise subscription/licensing on annual contracts, sold through direct enterprise sales rather than self-service. Following its 2020 acquisition by Sportradar Group AG (Switzerland-domiciled), Synergy operates as a wholly-owned product line within Sportradar's Teams, Leagues & Federations division and is distributed via Sportradar's global enterprise sales motion alongside its betting, media, and integrity offerings. Named customers include the NBA, WNBA, NCAA, Euroleague, G League, and top professional basketball leagues in Australia and Japan, with the 2025 launch of the High School Basketball Solution extending the same tools to the education segment. Pricing is quote-based and not publicly disclosed; contact-led sales remain the primary GTM mechanism.

Name

Synergy Sports

Legal name

Sportradar Group AG

Website

https://synergysports.com

Company type

Private

Founded year

2004

Operating status

Acquired

Headcount range

251–500 employees

Short description

Synergy Sports provides video-based coaching, scouting, and player-development analytics for professional basketball leagues and teams worldwide, now operating as a product line within Sportradar's Teams, Leagues & Federations division following its 2020 acquisition.

Ownership category

akta.pro rank

Product category

Sports Video Analytics

NAICS

Sports Teams and Clubs (711211), Sports and Recreation Instruction (611620)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Performance Analysis & Video Coaching (HSADAEAG)

akta.pro secondary industry

Sports Data-Driven/Interactive Streams (Stats Overlays, Alternate Feeds) (MPAKAOAH)

Keywords

• Sports video analytics
• Coaching scouting platform
• Basketball performance analytics
• Player tracking software
• Sports data platform

Headquarters

HQ city

Anacortes

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Platform Licensing/Subscription: Synergy Coaching & Scouting is offered as a platform solution to sports leagues and teams. Revenue is generated through licensing agreements with professional organizations including NBA, NCAA, Euroleague, and other leagues. The platform is now expanding to serve high school markets as well.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

Synergy Sports provides an advanced video and data analytics platform for sports coaching, scouting, and player development. The platform automates the capture and production of live game video and links it with comprehensive performance analytics — including defensive strategies, play locations, and speed dynamics — to support coaching, opponent scouting, and recruitment. Now operated as a product line within Sportradar's Teams, Leagues & Federations division following its 2020 acquisition.

Product overview

Synergy Sports, acquired by Sportradar in 2020, operates as a product line within Sportradar's Teams, Leagues & Federations division. The offering is a platform-plus-modules architecture centered on the Synergy Coaching & Scouting Platform, which integrates Video Capturing Solutions (automated game capture), Coaching Solutions (analytics linked to video), and Scouting Tools (video library for opponent scouting and recruitment). Additional specialized offerings include the High School Basketball Solution (scaling professional tools to high school level) and Player Tracking (performance metrics on defensive strategies, play locations, speed dynamics). The platform serves major professional basketball leagues including the NBA, NCAA, Euroleague, G League, and top leagues in Australia and Japan. It combines video technology with data-driven insights to power coaching, scouting, and player development workflows.

Differentiator

Problem solved

Functional benefit

Brands

• Synergy Coaching & Scouting: Advanced analytics platform combining video technology and data-driven insights for coaching, scouting, and player development. Includes Video Capturing Solutions, Coaching Solutions, and Scouting Tools.
• Synergy Platform

Products and services

• Synergy Coaching & Scouting Platform Unified analytics platform combining video technology with data-driven insights for coaching, scouting, and player development. Sold to professional sports leagues and teams, with extensions to high school programs.
• Video Capturing Solutions Smart technology module that automates the capture and production of live game footage, eliminating manual recording effort for teams.
• Coaching Solutions Analytics and insights linked to video that enable coaches to analyze team performance, track player development, and inform training and game strategy.
• Scouting Tools Video-based scouting offering leveraging a large video library to scout opponents, identify recruitment candidates, and analyze competitive plays.
• Player Tracking Performance tracking module providing comprehensive data on defensive strategies, play locations, speed dynamics, and other player performance metrics linked to video footage.
• High School Basketball Solution Specialized offering bringing the same professional-grade tools used by NBA, WNBA, and NCAA teams to high school basketball programs.

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature6 records

Partnerships

One partnership is on record.

• SportradarcoreStrategic or Co-development Partner · 1 January 2020Sportradar acquired Synergy Sports in 2020, integrating the company's video analytics platform into Sportradar's product portfolio. The Synergy Platform is now a core component of Sportradar's offerings for Teams, Leagues & Federations, providing coaching and scouting tools to major professional basketball leagues worldwide.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Zebra Technologies:
• Genius Sports: Genius Sports is a sports data and technology company providing data feeds, betting technology, and media solutions to leagues, sportsbooks, and media partners. While not a direct competitor to Synergy's coaching platform, it operates in the adjacent sports tech ecosystem and serves similar enterprise customers.

Direct peers

• ShotTracker: ShotTracker provides sensor-based basketball analytics for teams at collegiate and professional levels, capturing shot locations, player movement, and game stats in real time. It competes with Synergy's player tracking and performance analysis modules, particularly in basketball.
• Stats Perform: Stats Perform (formerly STATS LLC and Opta) provides sports data, AI-powered analytics, and content solutions to teams, leagues, media, and betting operators. It competes with Synergy in advanced sports analytics and offers overlapping products around team performance and scouting data.
• Second Spectrum: Second Spectrum provides AI-powered sports tracking and analytics, with deep basketball relationships (notably the NBA) and computer-vision-driven play-by-play analysis. It competes head-to-head with Synergy for professional basketball coaching and scouting contracts.
• Hudl: Hudl is the dominant sports video analysis platform, serving high schools, colleges, and professional teams across multiple sports including basketball. It directly competes with Synergy in the team video/coaching market and was a notable acquisition target in the sports tech space.
• KinaTrax: KinaTrax provides markerless player tracking and biomechanical analysis for professional baseball and other sports, with capabilities comparable to Synergy's player tracking module. It represents a competing approach to high-fidelity sports motion capture and analytics.
• Catapult Sports: Catapult provides wearable athlete tracking and performance analytics used by professional and elite sports teams globally. It competes with Synergy's player tracking module in the broader athlete performance analytics market, though Catapult is more focused on wearable/sensor data.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks4 records

Key highlights6 records

Customer concentration

• Xx.com/SynergySportsHQ
• YouTubeyoutube.com/sportradar
• Facebookfacebook.com/pages/Sportradar/391162040945181
• LinkedInlinkedin.com/company/sportradar
• Instagraminstagram.com/lifeatsportradar/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Synergy Sports