Homeserve

What Homeserve does

HomeServe is a subscription-based home repair and protection plan provider serving approximately 4.5 million customers across North America (United States and Canada) with more than 9.6 million protection plans in force. The company offers recurring monthly or annual coverage for plumbing, electrical, HVAC, water heater, water service lines, and sewer/septic systems, priced between $4.99 and $11.99 per month depending on plan and location. Underpinning the offering is a platform-based service model in which HomeServe operates a 24/7 dispatch system, a proprietary contractor network management application (which routes jobs to vetted technicians' mobile devices), and HomeServe ID, a unified single-sign-on account system connecting the website and mobile applications.

HomeServe generates revenue through recurring subscription fees on its protection plans, supplemented by ancillary HVAC installation and repair services delivered through regional service providers. The go-to-market is hybrid: a B2B2C channel in which 1,300+ utilities and municipalities (including Aqua, Dominion Energy, CenterPoint Energy, FirstEnergy, Charleston Water System, and VEOLIA) offer HomeServe plans as optional add-ons to their billing statements, alongside a direct-to-consumer motion through the company website, mobile app, phone enrollment, and a customer referral program offering $25 gift cards for successful referrals. The municipal business is operated under sub-brands Service Line Warranties of America (SLWA) and Service Line Warranties of Canada (SLWC).

HomeServe was previously listed on the London Stock Exchange (LSE: HSV) before being acquired by Brookfield Asset Management in May 2025 for approximately £4.08 billion, taking the company private. The North American business, headquartered in Norwalk, Connecticut, is led by President & CEO Tom Rusin and continues an active M&A program, including the 2025 acquisition of The Manchester Group LLC (adding approximately 113,000 repair plans) and prior acquisitions of CET Structures Ltd and John Wilkinson Heating Services in the UK. A network of 2,600+ licensed contractor firms across North America executes repairs, with HomeServe completing one repair every 43 seconds and having delivered over $2.5 billion in cumulative customer savings.

Name

Homeserve

Legal name

HomeServe USA Corp.

Website

https://homeserve.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

HomeServe is a subscription-based home repair protection plan provider serving 4.5 million customers across North America with monthly coverage for plumbing, electrical, HVAC, and sewer systems, distributed through 1,300+ utility/municipal partnerships and direct-to-consumer channels.

Ownership category

akta.pro rank

Product category

Home Repair Protection Plans

NAICS

Appliance Repair and Maintenance (811412)

SIC

Services-Miscellaneous Repair Services (7600), Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Home Warranty / Residential Service Contracts (Systems & Appliances) (FSAJALAG)

Keywords

• Home warranty plans
• Home repair protection
• Plumbing coverage plans
• HVAC service plans
• Utility partnership programs

Headquarters

HQ city

Walsall

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Protection Plan Subscriptions: HomeServe generates recurring subscription revenue from monthly/annual home repair protection plans. Customers pay a low monthly fee (e.g., $7.95/mo for exterior water service line coverage) in exchange for coverage of repair costs up to a benefit amount. Plans cover plumbing, electrical, HVAC, water heater, and related home systems.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

HomeServe sells subscription-based home repair protection plans that cover plumbing, electrical, HVAC, water service lines, water heaters, sewer/septic, gas lines, and combined home systems for individual homeowners. Subscribers pay a low monthly fee and, when a covered system fails, receive 24/7 access to a vetted licensed contractor dispatched from HomeServe's national network, with HomeServe paying the contractor directly up to a benefit amount. Plans are distributed direct-to-consumer online and through partnerships with over 1,300 utilities and municipalities across the US and Canada.

Product overview

HomeServe is a home repair and protection solutions provider offering a portfolio of protection plans and services. The core offering consists of individual protection plans for Plumbing, Electrical, and Heating/Cooling (HVAC) systems, along with Combo Plans that bundle multiple coverages. The company also operates sub-brands (Service Line Warranties of America and Service Line Warranties of Canada) for municipal partnerships. Supporting the core plans are additional offerings including HVAC installation and repair services through regional service providers, a mobile app for account management, and HomeServe ID as a unified login system. HomeServe serves over 4.5 million customers across North America through partnerships with over 1,300 utilities and municipalities, operating a network of 2,600+ contractor firms.

Differentiator

Problem solved

Functional benefit

Products and services

• Plumbing Protection Plans Monthly subscription protection plans covering repair costs for exterior water service lines, exterior sewer/septic lines, and interior plumbing and drainage, with 24/7 dispatch of licensed local contractors and a one-year repair guarantee.
• Electrical Protection Plans Subscription plans covering interior and exterior electrical systems including breaker panels, wiring, outlets, meter bases, and weatherheads, providing 24/7 emergency access to licensed electricians and cost protection on covered repairs.
• Heating and Cooling (HVAC) Protection Plans Subscription repair plans covering heating systems (gas and electric) and cooling systems including blower motors, circuit boards, condensers, and HVAC components, with 24/7 access to vetted contractors for emergency HVAC repair.
• Combo Plans / Home Warranty Plans Bundled home warranty plans covering multiple home systems in a single subscription, including the Complete Plumbing Repair Plan (5 systems), Interior Protection Plan (5 systems), and Home Comfort Plan (3 systems covering HVAC, gas line, and water heater).
• HVAC Installation and Services Paid HVAC installation, repair, maintenance, and tune-up services delivered by HomeServe's local HVAC experts and regional service providers, including water heater services, available in select US states.
• HomeServe Mobile App iOS and Android application enabling customers to manage plans, view service history, make payments, update payment methods, schedule service, and chat with representatives 24/7/365.
• Service Line Warranties of America (SLWA) Sub-brand under HomeServe providing service line warranty programs for municipal and utility partners across the US, with National League of Cities endorsement.
• Service Line Warranties of Canada (SLWC) Sub-brand under HomeServe providing service line warranty programs to Canadian municipalities through the Association of Municipalities of Ontario's Local Authority Service program and other provincial municipal partners.

Quantifiable outcome

• Saved customers over $2.5 billion in home repair costs
• +1 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

15 partnerships are on record, tiered core, strategic and minor.

• CenterPoint EnergycoreChannel Partner/ Reseller/ DistributorCenterPoint Energy has partnered with HomeServe to provide customers affordable emergency repair plans covering plumbing, HVAC, and electrical systems. HomeServe serves nearly 5 million customers with more than 8.7 million protection plans in North America through such partnerships.
• Dominion EnergycoreChannel Partner/ Reseller/ DistributorDominion Energy has partnered with HomeServe to offer customers emergency repair plans covering plumbing, electrical, sewer/septic, heating, cooling, and restoration services.
• AquacoreChannel Partner/ Reseller/ DistributorAqua partnered with HomeServe in 2003 to offer customers affordable emergency repair plans. Aqua is a water utility providing coverage to their customers through HomeServe's network of licensed contractors.
• Duquesne Light Company (DLC)coreChannel Partner/ Reseller/ DistributorDLC partnered with HomeServe to launch the Advantage Program, an optional lease program enabling homeowners to upgrade to high-efficiency HVAC systems with no upfront costs, including professional installation and annual maintenance through Service Experts.
• Service ExpertscoreImplementation/ SI/ Consulting PartnerService Experts administers the HVAC lease program with DLC, providing professional installation and annual maintenance services for high-efficiency HVAC systems under the partnership.
• FirstEnergycoreChannel Partner/ Reseller/ DistributorFirstEnergy has partnered with HomeServe to provide customers affordable emergency repair plans for plumbing, electrical, and HVAC systems.
• Charleston Water SystemcoreChannel Partner/ Reseller/ DistributorCharleston Water System partnered with HomeServe to offer customers affordable emergency repair plans for home systems.
• Florida Public UtilitiescoreChannel Partner/ Reseller/ DistributorFlorida Public Utilities partnered with HomeServe to offer customers affordable emergency repair plans for home systems.
• Des Moines Water WorkscoreChannel Partner/ Reseller/ DistributorDes Moines Water Works partnered with HomeServe to offer customers affordable emergency repair plans for home systems.
• FPL HomecoreChannel Partner/ Reseller/ DistributorFPL Home partnered with HomeServe to offer customers affordable emergency repair plans for home systems.
• VEOLIAcoreChannel Partner/ Reseller/ DistributorVEOLIA partnered with HomeServe to offer customers affordable emergency repair plans, with a focus on exterior line coverage.
• Independent Electrical Contractors (IEC) and IEC FoundationstrategicStrategic or Co-development PartnerHomeServe announced a strategic partnership with IEC and IEC Foundation, becoming an official IEC Circuit Level Sponsor to support workforce development in electrical trades. This partnership supports HomeServe's commitment to investing in skilled trades professionals.
• The Manchester Group, LLCstrategicStrategic or Co-development PartnerHomeServe acquired The Manchester Group LLC from Interstate Gas Supply LLC for an undisclosed amount, expanding its customer base with about 113,000 additional repair plans across multiple U.S. states. Finalized July 31, 2025.
• CET Structures LtdstrategicStrategic or Co-development PartnerHomeServe acquired CET Structures Ltd, a digital home emergency assistance business in the UK, for approximately £53 million. The acquisition allows the two companies to serve nearly 5 million UK homes and share resources, technology, and expertise.
• John Wilkinson Heating ServicesminorStrategic or Co-development PartnerHomeServe acquired John Wilkinson Heating Services, a Warrington-based heating services company, as part of its expansion into domestic gas boiler services. The acquisition maintains the company's operations and brand with 20 staff members retained.

Scale indicators12 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• American Home Shield (Frontdoor): American Home Shield is the largest US home warranty company, offering subscription plans covering HVAC, plumbing, electrical, and appliances. It is the most direct competitor to HomeServe's protection plan business in North America.
• Cinch Home Services: Cinch sells national home warranty plans covering major home systems and appliances with similar monthly subscription pricing. It is a direct competitor in the residential service contract category.
• Choice Home Warranty: Choice Home Warranty offers comparable home protection plans for HVAC, plumbing, electrical, and appliances targeting US homeowners. It competes directly with HomeServe on plan pricing and coverage.
• Liberty Home Guard: Liberty Home Guard sells home warranty service contracts with bundled system/appliance coverage and 24/7 service dispatch. Directly comparable to HomeServe's monthly protection plan offering.
• First American Home Warranty: First American Home Warranty provides home protection plans covering major systems and appliances under the broader First American financial services umbrella. Direct competitor to HomeServe.
• Old Republic Home Protection: Old Republic Home Protection underwrites and administers home warranty service contracts with comparable coverage scope and contractor-dispatch model. Operates as a direct peer in the home warranty category.
• Landmark Home Warranty: Landmark Home Warranty offers residential service contracts for HVAC, plumbing, electrical, and appliances. Smaller direct competitor with similar subscription-based warranty model.

Broad incumbents

• Frontdoor: Frontdoor is the parent company of American Home Shield and a broader home services platform. It overlaps with HomeServe across home warranty plans and on-demand repair dispatch but operates at larger scale as a publicly listed incumbent.

Others

• Service Experts: Service Experts is a national HVAC service, installation, and maintenance provider that already partners with HomeServe (e.g., Duquesne Light's Advantage Program). Adjacent ecosystem participant providing the underlying repair labor.

Emerging players

• Hippo Insurance: Hippo is a digitally-native homeowners insurance provider that bundles coverage with smart-home monitoring and proactive home maintenance. It is an emerging adjacent player addressing similar homeowner pain points through a different (insurance-led) distribution model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/homeserveuk
• YouTubeyoutube.com/@HomeServeUSA
• Facebookfacebook.com/homeserveuk
• LinkedInlinkedin.com/company/homeserve
• Instagraminstagram.com/homeserve_usa
• TikToktiktok.com/@homeserveusa

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A18 records

Investments21 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Homeserve