Tradiespace

Name

Tradiespace

Legal name

Goodfellow Corporation Pty Ltd

Website

https://tradiespace.com.au

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Trade Services Marketplace

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Travel & Services Membership Clubs (Ancillary Services-Led) (CRAEADAK)

Keywords

• Tradie marketplace platform
• Trade business discounts
• Tradesperson software deals
• Business insurance comparison
• Equipment loan aggregator

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Affiliate/Referral Commissions: Tradiespace earns referral commissions when members purchase products or services through partner links. Commissions are received from LoanOptions.AI when tradies proceed with loans, from BizCover when insurance policies are purchased, and from software partners when discounts are redeemed. Free for tradies to join.
2. Partner Revenue Share: Revenue share arrangements with vetted trade partners including insurance providers, lenders, and software vendors. The platform acts as an aggregator and lead generator for trade-specific service providers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Tradiespace is a free online marketplace that aggregates exclusive tradie-only discounts on business software, loans, insurance, equipment, and tools from vetted trade-specialized partners across Australia. Members access the platform via a free membership program (no ABN required), with dedicated comparison tools for loans (90+ lenders via LoanOptions.AI) and insurance (12+ insurers via BizCover), and a bi-weekly newsletter reaching 10,000+ tradies.

Product overview

Tradiespace is a free membership-based savings platform and deal aggregator for Australian tradies. The platform operates as a hub connecting tradespeople with exclusive discounts on tools, workwear, software (including Xero, MYOB, Fergus, Tradify, ServiceM8, Simpro, Sophiie AI, NextMinute), insurance (via BizCover), and finance (via LoanOptions.AI), along with a bi-weekly newsletter and software finder tool. Tradiespace earns referral commissions from partner brands when members redeem deals. The core platform is free with a premium Trade Business Membership tier offering additional benefits.

Differentiator

Problem solved

Functional benefit

Brands

• Tradie Club: The free membership program for Aussie tradies offering exclusive deals, tools, and savings.
• Tradie Membership
• Trade Business Membership

Products and services

• Tradiespace Platform Australia's #1 free tradie savings platform that aggregates exclusive deals on tools, software, insurance, loans, and business services for tradespeople; operates as a marketplace connecting tradies with vetted trade-specific partner providers.
• Tradie Club Free membership tier offering exclusive trade discounts, instant deal access, weekly tradie news, and community access for apprentices, employees, and solo tradies; no ABN required to join.
• Trade Business Membership Membership tier for sole traders and trade business owners including free business listing, exclusive software/loans/insurance deals, and expert service provider access.
• Tradiespace Newsletter Bi-weekly tradie newsletter delivered Tuesdays and Thursdays featuring trade news, exclusive discounts, and business tips for Australian tradies.
• Tradiespace Loan Comparison Tool AI-powered loan comparison platform powered by LoanOptions.AI that compares 90+ lenders for personal loans, business loans, equipment loans, vehicle loans, and more with 5-minute pre-approval and no credit score impact during comparison.
• Tradiespace Insurance Comparison Insurance comparison service powered by BizCover comparing 12+ Australian trade insurers for public liability, tool cover, personal accident, and business insurance; rated 5.0 stars by 7,500+ Aussie tradespeople.

Quantifiable outcome

• Save close to $1,200 on first partner enquiry
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability2 records

Feature1 record

Partnerships

Twelve partnerships are on record, tiered core and supporting.

• XerocoreGTM or Marketing Partner · 1 January 2024Verified Xero partner since 2024, offering Tradiespace members 100% off any Xero AU plan for 6 months (up to $780 savings). Tradiespace has issued 320+ Xero redemptions in past 12 months.
• LoanOptions.AIcoreGTM or Marketing PartnerLoanOptions.AI powers the loan comparison service on Tradiespace, providing access to 90+ Australian lenders. Tradiespace acts as referral partner, earning commission when tradies proceed with loans. LoanOptions.AI operates under Australian Credit Licence 543631.
• BizCovercoreGTM or Marketing PartnerBizCover powers insurance comparison on Tradiespace, providing access to 12+ Australian trade insurers. Tradiespace earns commission when tradies purchase policies. BizCover operates under AFSL 501769.
• MYOBcoreGTM or Marketing PartnerExclusive discount partnership offering Tradiespace members 80% off MYOB Business Lite/Pro for 12 months and 100% off Solo by MYOB for 12 months. MYOB is a verified Xero partner.
• FergussupportingGTM or Marketing PartnerFergus job management software partnership offering Tradiespace members 50% off first 3 months. Fergus integrates with Xero and QuickBooks.
• TradifysupportingGTM or Marketing PartnerTradify job management software partnership offering Tradiespace members 50% off first 3 months. Trusted by 30,000+ tradies in Australia and NZ. Integrates with Xero and MYOB.
• Sophiie AIsupportingGTM or Marketing PartnerSophiie AI (CRM & AI receptionist) partnership offering $400 off setup fees for Tradiespace members. Exclusive offer not available elsewhere.
• TradeMuttsupportingGTM or Marketing PartnerTradeMutt workwear partnership offering 20% off storewide. TradeMutt is a mental health-focused workwear brand founded by tradies, supporting the TIACS foundation.
• Hard Hat WatchessupportingGTM or Marketing PartnerHard Hat Watches partnership offering 25% off entire order for Tradiespace members. Durable smart watches designed for tradies.
• ServiceM8supportingGTM or Marketing PartnerServiceM8 job management software partnership offering 30% off for 6 months plus $2,000 setup rebate through Exceptional Tradie Solutions.
• simprosupportingGTM or Marketing Partnersimpro job management software partnership with exclusive Tradiespace rate for members.
• NextMinutesupportingGTM or Marketing PartnerNextMinute project management software partnership offering 20% off plus lifetime training for Tradiespace members.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hipages Group: Australia's largest tradie/services marketplace connecting homeowners with tradespeople. Targets the same Australian tradie base as Tradiespace and operates a related ecosystem play, though its monetisation model is lead-generation rather than affiliate/aggregator.
• Airtasker: Australian-founded two-sided marketplace for services including trade work. Overlaps with Tradiespace on serving Australian tradies, though Airtasker monetises task matching while Tradiespace monetises partner referrals.
• Oneflare: Australian services marketplace focused on tradies and home services. Comparable Australian tradie audience to Tradiespace, though operates a customer-acquisition model for tradies rather than a deals/aggregator model.
• ServiceSeeking: Australian marketplace that connects customers with tradies and service providers. Targets the same tradie SMB segment as Tradiespace within Australia with a comparable digital-first model.
• Bark: Global services marketplace with strong Australian presence that helps professionals (including tradies) find customers. Closely comparable audience and digital self-serve onboarding mechanics.

Broad incumbents

• Yellow Pages Australia: Long-established Australian business directory with deep tradie/SMB coverage. Operates a much broader portfolio but historically serves the same tradie discovery and services connection function Tradiespace addresses.
• Honey (PayPal): Affiliate and coupon aggregator that monetises user purchases through partner commissions. Closely comparable revenue mechanics to Tradiespace, though serving a consumer rather than tradie audience.
• Rakuten: Global cashback and rewards platform monetising user purchases through affiliate commissions. Mirrors Tradiespace's core affiliate economics at scale, though it serves a general consumer base.
• RetailMeNot: Coupon and deals aggregator monetising user redemptions via partner commissions. Same aggregator/affiliate model as Tradiespace, though general-retail rather than tradie-vertical focus.
• Groupon: Deals and local services marketplace connecting merchants with consumers. Analogous affiliate/marketplace revenue mechanics to Tradiespace, though at much larger scale and broader vertical scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/tradiespace
• Facebookfacebook.com/Tradiespace
• LinkedInlinkedin.com/company/tradie-space
• Instagraminstagram.com/tradiespace

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tradiespace