Fanscape
Fanscape LLC is an operating subsidiary of The Marketing Arm Inc., a US-based full-service marketing agency delivering brand activations, celebrity partnerships, and experiential campaigns for enterprise clients across sports, entertainment, and culture.
- Company typePrivate
- Founded1998
- HeadquartersLos Angeles, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Fanscape does
The Marketing Arm Inc. (TMA) is a US-based, full-service marketing agency that delivers brand activations across digital, experiential, social, and print channels for enterprise clients. Fanscape LLC is one of three operating subsidiaries disclosed in TMA's privacy policy alongside Alcone Marketing Group, Inc. and Platinum Rye, LLC; Fanscape itself is not separately described in the source material and appears to operate as a corporate vehicle within the TMA parent structure rather than as an independently branded business. TMA's core service offering spans brand advertising, content creation, celebrity and influencer talent procurement (via sister subsidiary Platinum Rye Entertainment), sports and entertainment partnerships, and proprietary measurement. The agency's flagship proprietary product is the Cultural Resonance Score™, a trademarked 0–100 percentile metric built on four pillars (Recognition, Alliance, Engagement, Advocacy) and jointly developed with BERA.ai, which provides real-time brand-equity data across 4,000+ brands and 200+ sectors globally. Additional proprietary IP includes the Platinum Rye Super Poll, an annual consumer research study on Super Bowl advertising. The agency is headquartered in Irving/Dallas, Texas, with additional offices in Chicago, Irvine, Los Angeles, New York, Stamford, and Manchester, UK. Customers are enterprise brands across insurance, financial services, food and beverage, automotive, delivery, and entertainment — including State Farm, Morgan Stanley, Doritos, Wendy's, Advance Auto Parts, Uber Eats, Six Flags, Community Coffee, and Ocean Spray. Fanscape, as a TMA subsidiary, sits inside this operational and reputational footprint but has no public product or revenue profile of its own in the available data.
Fanscape firmographics
Firmographics- Name
- Fanscape
- Legal name
- Fanscape LLC
- Website
- https://fanscape.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Fanscape LLC is an operating subsidiary of The Marketing Arm Inc., a US-based full-service marketing agency delivering brand activations, celebrity partnerships, and experiential campaigns for enterprise clients across sports, entertainment, and culture.
- Ownership category
- akta.pro rank
Where Fanscape is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices7 records
Markets served
Fanscape business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Marketing Agency Services: TMA operates as a marketing agency providing activations on behalf of clients in digital, experiential, social, and print mediums. Revenue is generated through professional service fees for campaign development, brand partnerships, celebrity talent procurement, and experiential activations.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Fanscape product offering
Product offeringCore offering
Fanscape LLC is an operating subsidiary of The Marketing Arm Inc. (TMA), a marketing agency that delivers activations on behalf of clients across digital, experiential, social, and print channels. TMA's offerings include brand advertising, content creation, celebrity and influencer talent procurement, sports and entertainment partnerships, and physical and digital experiential activations. The agency's standalone proprietary offerings include the Cultural Resonance Score™ metric and the Platinum Rye Super Poll consumer research service.
Product overview
The Marketing Arm Inc. (TMA) is a marketing agency organized as a parent company with operating subsidiaries including Alcone Marketing Group, Fanscape LLC, and Platinum Rye LLC. TMA offers brand marketing services centered on Cultural Resonance — helping brands become part of culture through recognition, alliance, engagement, and advocacy. Key proprietary offerings include the Cultural Resonance Score™ metric for measuring brand cultural impact, and Platinum Rye Super Poll for consumer research on Super Bowl advertising. Services span brand advertising, content creation, celebrity/influencer partnerships, sports and entertainment marketing, physical and digital experiential activations, retail experiences, gaming integrations, community engagement, and social media management. TMA serves clients including State Farm, Doritos, Morgan Stanley, Uber Eats, Advance Auto Parts, and Wendy's across hubs in Chicago, Dallas, Irvine, Los Angeles, Manchester, New York, and Stamford.
Differentiator
Problem solved
Functional benefit
Products and services
- Cultural Resonance Score™ A percentile rank (0-100) metric that measures a brand's impact on culture among aware consumers, ranking brand performance across four pillars: Recognition, Alliance, Engagement, and Advocacy. It is designed to predict future share of customers and is offered to enterprise brands seeking to measure and improve cultural resonance.
- Platinum Rye Super Poll Annual consumer survey conducted by Platinum Rye Entertainment examining viewers' attitudes and preferences towards Super Bowl advertising, covering viewing experience, celebrity impact, and ad effectiveness. The 4th annual edition has been released.
Quantifiable outcome
- Brands with highest Cultural Resonance Score™ grew 25% more than competitors; top 3 culturally resonant brands grew at twice the rate of competition
Companies that use Fanscape
Customer profileNamed customers9 records
Segments1 record
Ideal customer profiles1 record
Fanscape technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Fanscape partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and flagship.
- BERA.aicoreTMA partnered with BERA.ai, powered by the world's largest syndicated brand equity data stream, to develop the Cultural Resonance Score™. BERA's Brand Intelligence Software provides real-time collection, analysis, and measurement of 130+ consumer-based metrics across 4,000+ brands in 200+ sectors globally.
- Platinum Rye EntertainmentcorePlatinum Rye Entertainment (PRE) is a division of TMA that specializes in procuring talent and IP for brands and agencies. PRE is historically among the biggest buyers of celebrity talent for Super Bowl ads and conducts the annual Super Poll consumer research.
- CHOSEN Event NetworkflagshipCHOSEN is TMA's signature annual event connecting top NFL draft prospects with consumer brands the night before the NFL Draft. The event facilitates endorsement partnership discussions and provides players with brand-building expertise. Brands participating include Pizza Hut, P&G, Mars, Goodyear, DirecTV, Nike, Dunhill, Twitch, and DraftKings.
- Uber EatscoreTMA partnered with Uber Eats and Visa to create video content promoting the 'Grants for Growth' sustainable packaging program. Videos ran in UK, France, Spain, and US on Meta, Snapchat, LinkedIn, and YouTube featuring small business recipients One Love Kitchen (London) and Will's Deli (Paris).
- WTA (Women's Tennis Association)coreMorgan Stanley became official global partner of the WTA. TMA created the first TV spot 'Boundary' featuring Morgan Stanley ambassador Leylah Fernandez highlighting the partnership's vision for fostering inclusivity and expanding access to tennis.
Scale indicators3 records
Expansion highlights4 records
Fanscape competitors and assessment
Company assessmentDirect peers
- Translation LLC: Independent creative and cultural marketing agency focused on brand storytelling, partnerships, and culture-driven campaigns for enterprise brands. Directly comparable to TMA in its emphasis on cultural relevance and integration with sports/entertainment IP.
- 72andSunny: Global creative agency known for bold, culturally resonant brand campaigns across digital, social, and experiential. Comparable to TMA as a full-service creative agency targeting major consumer brands with culture-led work.
- Droga5: Award-winning creative agency within Accenture Song producing brand, digital, and experiential campaigns for global enterprise clients. Closely comparable to TMA in enterprise client mix and creative ambition.
- Cashmere Agency: Cultural marketing agency with strong entertainment, music, and multicultural marketing expertise serving Fortune 500 brands. Comparable to TMA in its use of celebrity and cultural IP to drive brand engagement.
- R/GA: Global advertising and experience agency combining brand, design, and technology services for enterprise clients. Comparable to TMA in offering multi-channel brand activations integrated with digital innovation.
- Anomaly: Independent creative agency with brand strategy, advertising, and content capabilities for large consumer brands. Comparable to TMA in its model of operating as a trusted partner to enterprise brand marketers.
- Octagon: Global sports marketing agency managing sponsorship, experiential, and athlete representation for major brands. Directly comparable to the sports partnership and talent procurement work delivered via TMA's Platinum Rye Entertainment division.
- Mother New York: Independent creative agency with offices in NY, LA, and London producing brand campaigns for global clients. Comparable to TMA in size, multi-office structure, and enterprise client focus.
Broad incumbents
- Wieden+Kennedy: Large independent creative agency network producing iconic campaigns for Nike, Coca-Cola, and others. Comparable to TMA at the campaign-craft level but operates at significantly larger scale and global footprint.
- BBDO Worldwide: Global advertising network within Omnicom (TMA's parent) offering brand strategy, creative, and media at scale. Sister agency under the same holding company; comparable in client overlap and access to enterprise brand budgets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Fanscape social profiles
Digital presenceFanscape financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fanscape leadership team
Management profileNumber of profiles
Profiles3 records
Fanscape funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fanscape M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fanscape
What does Fanscape do?
Fanscape LLC is an operating subsidiary of The Marketing Arm Inc. (TMA), a marketing agency that delivers activations on behalf of clients across digital, experiential, social, and print channels. TMA's offerings include brand advertising, content creation, celebrity and influencer talent procurement, sports and entertainment partnerships, and physical and digital experiential activations. The agency's standalone proprietary offerings include the Cultural Resonance Score™ metric and the Platinum Rye Super Poll consumer research service.
Is Fanscape a public or private company?
Fanscape is a private company. It is classified as corporate owned and is currently operating.
When was Fanscape founded?
Fanscape was founded in 1998. It employs 51 to 100 people.
Where is Fanscape based?
Fanscape is headquartered in Los Angeles, United States, in the North America region.
How does Fanscape make money?
One revenue line is on record: marketing Agency Services.
Who are Fanscape's main competitors?
Direct peers on record are Translation LLC, 72andSunny, Droga5, Cashmere Agency, R/GA, Anomaly, Octagon and Mother New York. Broad incumbents are Wieden+Kennedy and BBDO Worldwide.
Does Fanscape have an API?
No public API is recorded for Fanscape.