UpsellPlus
- Company typePrivate
- Founded2021
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
UpsellPlus firmographics
Firmographics- Name
- UpsellPlus
- Legal name
- Blueberry, LLC
- Website
- https://upsellplus.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Where UpsellPlus is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
UpsellPlus business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription SaaS (Tiered Plans): UpsellPlus operates on a subscription SaaS model with tiered pricing plans based on the amount of upsell revenue generated per month, not total store sales. No commission or percentage of sales fees. Plans range from $49/month for Launch tier up to $799/month for Unlimited tier.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Launch Plan - $49/month for up to $500 monthly upsell revenue |
| Subscription | Monthly | Pro Plan - $119/month for up to $3,000 monthly upsell revenue |
| Subscription | Monthly | Advanced Plan - $199/month for up to $10,000 monthly upsell revenue |
| Subscription | Monthly | Scale Plan - $299/month for up to $15,000 monthly upsell revenue |
| Subscription | Monthly | Unlimited Plan - $799/month |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
UpsellPlus product offering
Product offeringCore offering
UpsellPlus is a Shopify-native SaaS platform that enables merchants to launch, test, and optimize upsell and cross-sell offers across the cart, checkout, and post-purchase touchpoints of the Shopify buying journey. The software is built on Shopify's Checkout Extensibility API and adds AI-driven product recommendations, A/B testing, and WYSIWYG offer design to increase average order value for Shopify merchants.
Product overview
UpsellPlus is a unified Shopify upsell and cross-sell platform that operates as a single integrated product spanning multiple touchpoints in the customer journey. The core platform enables intelligent upsells across four key locations: cart page, cart drawer, checkout (native Shopify Plus integration), and post-purchase pages. Key modules include ShopBrain (AI-powered recommendation engine), the Visual Builder (WYSIWYG editor with CSS customization), and Penny AI (MCP-based analytics assistant). The platform is priced based on upsell revenue generated (not total store sales) with plans ranging from $49 to $799/month, operated by Blueberry, LLC.
Differentiator
Problem solved
Functional benefit
Products and services
- UpsellPlus Core Platform A unified Shopify upsell and cross-sell platform that enables intelligent upsells across cart, checkout, and post-purchase pages, including AI-powered product recommendations (ShopBrain), a WYSIWYG visual builder, multivariate A/B testing, smart conditional rules, and one-click upsells. It is sold on a tiered subscription basis to Shopify merchants, with the Launch plan at $49/month and the Unlimited plan at $799/month.
Quantifiable outcome
- Increases average order value by 18% on average
- +7 more outcomes
Companies that use UpsellPlus
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles3 records
UpsellPlus technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability2 records
Feature5 records
UpsellPlus partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Shopify PluscoreOfficial Shopify Plus Partner with native integration into Shopify checkout. UpsellPlus is built on Shopify's Checkout Extensibility API and supports both checkout.liquid and Shopify Functions for deep customization.
- Partner Affiliates NetworkcoreUpsellPlus operates a partner program recruiting agencies, developers, and Shopify experts to refer merchants. Partners earn 20% recurring commission on referred clients for twelve months, with access to dedicated support, co-marketing, training resources, and early access to new features.
Scale indicators14 records
Recent moves6 records
Expansion highlights5 records
UpsellPlus competitors and assessment
Company assessmentDirect peers
- Rebuy: Rebuy is a leading AI-powered personalization and upsell/cross-sell engine for Shopify and Shopify Plus. It is one of the most frequently compared competitors to UpsellPlus and competes directly across checkout, post-purchase, and AI product recommendations for the same Shopify Plus merchant base.
- ReConvert: ReConvert is a popular Shopify post-purchase upsell app used by thousands of merchants to drive repeat purchases and AOV. It is named by UpsellPlus as a primary alternative and overlaps closely on post-purchase and one-click upsell flows for the same SMB and mid-market Shopify segment.
- AfterSell: AfterSell is a post-purchase upsell app for Shopify focused on one-click upsells, thank-you page offers, and checkout extensions. It is explicitly listed by UpsellPlus as a competitor and competes for the same Shopify merchants seeking post-purchase revenue optimization.
- Zipify OCU (One Click Upsell): Zipify OCU is a checkout and post-purchase upsell app for Shopify, originally built by Zipify Pages for direct-to-consumer brands. It competes head-to-head with UpsellPlus on Shopify Plus checkout upsells, one-click offers, and funnel-based AOV optimization.
- Bold Upsell: Bold Upsell, part of Bold Commerce, offers product-page, cart, and post-purchase upsell functionality for Shopify. It targets the same Shopify merchants as UpsellPlus and overlaps particularly on cart-page and post-purchase upsells, often appearing side-by-side in App Store comparisons.
- In Cart Upsell: In Cart Upsell is a Shopify app providing in-cart, checkout, and post-purchase upsell offers with smart rules. It is named as a competitor by UpsellPlus and serves the same small and mid-sized Shopify merchants seeking low-friction upsell setup.
Broad incumbents
- Shopify (Shopify Magic / built-in checkout): Shopify is the platform owner and the broadest incumbent in this space. As Shopify continues to expand Checkout Extensibility, Shopify Magic, and built-in merchandising/upsell capabilities, it represents both UpsellPlus' distribution channel and its most significant long-term competitive threat.
- Klaviyo: Klaviyo is a leading email/SMS marketing and customer data platform tightly integrated with Shopify, with growing functionality around segmentation, reviews, and on-site personalization. It is comparable as a broader ecommerce-revenue platform operating in the same Shopify ecosystem where UpsellPlus operates.
Emerging players
- Nosto: Nosto is an AI-driven personalization platform for ecommerce that delivers product recommendations, on-site personalization, and personalized email across Shopify and other platforms. It is comparable to UpsellPlus on AI-driven product recommendations and cross-sell, with broader scope beyond checkout.
- Lootly: Lootly is a Shopify loyalty and rewards platform that has expanded into on-site personalization and upsell-style modules. It is comparable as an emerging Shopify-app vendor monetizing AOV and LTV through complementary, on-site commerce features.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
UpsellPlus social profiles
Digital presenceUpsellPlus financial estimates
Financial estimateRevenue estimate
Valuation estimate
UpsellPlus leadership team
Management profileNumber of profiles
Profiles1 record
UpsellPlus funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
UpsellPlus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about UpsellPlus
What does UpsellPlus do?
UpsellPlus is a Shopify-native SaaS platform that enables merchants to launch, test, and optimize upsell and cross-sell offers across the cart, checkout, and post-purchase touchpoints of the Shopify buying journey. The software is built on Shopify's Checkout Extensibility API and adds AI-driven product recommendations, A/B testing, and WYSIWYG offer design to increase average order value for Shopify merchants.
Is UpsellPlus a public or private company?
UpsellPlus is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was UpsellPlus founded?
UpsellPlus was founded in 2021. It employs 1 to 10 people.
Where is UpsellPlus based?
UpsellPlus is headquartered in New York, United States, in the North America region.
How does UpsellPlus make money?
One revenue line is on record: subscription SaaS (Tiered Plans).
Who are UpsellPlus's main competitors?
Direct peers on record are Rebuy, ReConvert, AfterSell, Zipify OCU (One Click Upsell), Bold Upsell and In Cart Upsell. Broad incumbents are Shopify (Shopify Magic / built-in checkout) and Klaviyo. Emerging players are Nosto and Lootly.
Does UpsellPlus have an API?
No public API is recorded for UpsellPlus.