What ReConvert does

Upsell.com (formerly ReConvert) is a post-purchase conversion optimization SaaS platform purpose-built for e-commerce merchants on Shopify, Shopify Plus, and Wix. Founded in 2018 and headquartered in New York, the company provides a drag-and-drop funnel builder that enables merchants to deploy upsell and cross-sell offers across the full buyer journey: cart, product pages, checkout (Shopify Plus), post-purchase one-click upsells, thank-you pages, and order-status tracking. Its proprietary one-click upsell mechanism removes payment re-entry friction at the post-purchase moment, and built-in A/B testing, behavioral segmentation, and triggers allow merchants to personalize offers without engineering resources. The platform carries a 'Built for Shopify' badge and is distributed via the Shopify App Store and Wix App Market.

The company operates a product-led growth motion with a 14-day free trial, self-serve onboarding, and tiered subscription pricing anchored to store order volume (or revenue generated): a Wix entry tier at $4.99/month, a Shopify Starter tier at $19.99/month for stores with up to 200 orders, and a Shopify Growth tier starting at $49/month for stores with 2,000+ orders, with enterprise custom pricing for Shopify Plus merchants exceeding $2,000 in generated revenue. Automatic tier upgrades occur when revenue or order thresholds are crossed, enabling usage-aligned monetization.

ReConvert reportedly serves 40,000+ active Shopify merchants with 4,300+ 5-star reviews on the Shopify App Store and has helped merchants generate $2.8B+ in incremental revenue, per company disclosures. The customer base skews heavily to SMB and mid-market merchants across verticals such as apparel, supplements, beauty, eyewear, and gourmet food (logos include ThirdLove, Shinesty, ZenB, YuMove, OddBalls, OzHairandBeauty, Opositiv, Lucyd Smart Eyewear, Laumière Gourmet Fruits, Ava Estelle Skincare, Sqairz, and feey.ch). With 19 employees and no disclosed funding rounds, the business appears lean and privately held, monetizing through a high-volume, low-ARPU SMB distribution model supplemented by an emerging enterprise motion.

Name

ReConvert

Legal name

Upsell.com

Website

https://reconvert.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Upsell.com (formerly ReConvert) is a post-purchase upsell and conversion optimization SaaS platform serving 40,000+ SMB and mid-market e-commerce merchants on Shopify, Shopify Plus, and Wix via tiered subscriptions starting at $4.99/month.

Ownership category

akta.pro rank

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Subscription - Shopify Tier: Monthly subscription tiers for Shopify merchants based on store order volume. Stores with up to 200 orders/month pay $19.99/month with potential to generate up to $200 in additional revenue. Higher tiers available for stores with 2,000+ orders/month. Tier upgrades occur automatically when revenue thresholds are exceeded.
2. Subscription - Wix Tier: Entry-level Wix subscription at $4.99/month for stores with up to 200 orders, with potential to generate $200+ in additional revenue. Targets Wix e-commerce merchants seeking checkout upselling capabilities.
3. Revenue-Based Pricing: Pricing also based on revenue generated rather than just order volume, allowing merchants to pay based on value received. Merchants generating significant revenue automatically upgrade tiers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

Upsell.com (formerly ReConvert) is a post-purchase upsell and conversion optimization software platform sold to e-commerce merchants on Shopify, Shopify Plus, and Wix. The product enables merchants to add checkout upsells, one-click post-purchase upsells, customizable thank you pages, order status page upsells, product page upsells, and cart upsells through a drag-and-drop funnel builder with A/B testing and analytics, in order to increase average order value and revenue without additional marketing spend.

Product overview

Upsell.com (formerly ReConvert) is a post-purchase conversion optimization platform consisting of a unified core product with multiple integrated upsell modules. The platform operates across the entire e-commerce customer journey—from cart and product pages through checkout, thank you page, and order status tracking—with features including One-Click Upsells, Checkout Upsells (Shopify Plus), Thank You Page Upsells, Order Status Page Upsells, Product Page Upsells, and Cart Upsells. Additional capabilities include a Drag & Drop Funnel Builder, A/B Testing, Segmentation & Triggers, and Full Reporting & Analytics. The platform is available on Shopify, Shopify Plus, and Wix e-commerce platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Upsell.com (formerly ReConvert) Post-Purchase Upsell Platform

Quantifiable outcome

• Generate $2.8B+ in total merchant revenue
• +4 more outcomes

Named customers13 records

Segments1 record

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature7 records

Partnerships

Two partnerships are on record, tiered core.

• ShopifycoreTechnology or IntegrationPrimary platform integration with Shopify and Shopify Plus. Full checkout upselling capability with drag and drop checkout editor exclusive to Shopify Plus. Post-purchase upsells and thank you page customization integrated into Shopify checkout flow.
• WixcoreTechnology or IntegrationPlatform integration with Wix e-commerce platform. Seamless integration with Wix checkout enabling full checkout upselling capability, drag and drop checkout editor, and complete reporting & analytics for Wix merchants.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• AfterSell: AfterSell is a post-purchase upsell and checkout extension app for Shopify, focused on thank-you-page customization, one-click upsells, and order tracking pages. It is a near-direct competitor to Upsell.com.
• Rebuy Engine: Rebuy is a leading Shopify-focused personalization and upsell/cross-sell engine offering AI-driven product recommendations, smart upsells, and post-purchase offers. It directly competes with Upsell.com across the same merchant base and upsell use cases.
• LimeSpot Personalizer: LimeSpot provides AI-driven personalization and upsell/cross-sell recommendations for e-commerce merchants. Competes with Upsell.com on personalization and product recommendation use cases.
• Recart: Recart is a Shopify-focused app for cart upsells, SMS marketing, and conversion optimization. It overlaps with Upsell.com on cart and post-purchase upsells for the same merchant base.
• Bold Upsell (Bold Commerce): Bold Commerce offers an upsell app suite for Shopify merchants including product page upsells, cart upsells, and post-purchase offers. Directly competes with Upsell.com on Shopify App Store.
• Zipify OCU (OneClickUpsell): Zipify OCU is one-click post-purchase upsell app for Shopify, pioneering frictionless one-click upsells. Closely mirrors Upsell.com's core one-click upsell functionality and targets the same Shopify merchant segment.

Broad incumbents

• Klaviyo: Klaviyo is a much larger, broader marketing automation platform for e-commerce (email, SMS, reviews) that increasingly bundles post-purchase and upsell-style flows. While not a direct upsell-app competitor, it represents a broad incumbent that could absorb Upsell.com's use cases.
• Yotpo: Yotpo is a broader retention and marketing platform (reviews, loyalty, SMS, subscriptions) for Shopify and other e-commerce merchants. It overlaps with Upsell.com on post-purchase and retention monetization.

Emerging players

• Postscript: Postscript is an SMS marketing platform for Shopify merchants that increasingly touches the post-purchase upsell experience. It is adjacent in the post-purchase monetization stack and competes for the same merchant wallet.
• ShopAgain: ShopAgain is an AI-powered retention and upsell platform for Shopify merchants focused on personalized post-purchase offers and win-back flows. Directly comparable to Upsell.com in target segment and use case.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Upsell_com
• YouTubeyoutube.com/@upsell.com_official
• Facebookfacebook.com/upsellcomofficial
• Instagraminstagram.com/upsell.com_official
• TikToktiktok.com/@upsell.com_official
• LinkedInlinkedin.com/company/reconvertupsell

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ReConvert