What Magnaquest does

Magnaquest Technologies Ltd. is a private Indian enterprise software company founded in 1997 and headquartered in Hyderabad, with 501–1,000 employees. It builds and sells "Sure," a subscription lifecycle management platform that handles subscriber acquisition, billing, revenue management, partner settlements, and churn/retention for Pay TV, OTT, broadband, publishing, multiplay, and cloud communications operators across 50+ countries. The platform supports multi-currency, multi-level taxation, usage-based and recurring billing, SVOD/TVOD/AVOD/hybrid monetization, partner billing with revenue sharing, integration with network elements (AAA/NAS/BRAS) for provisioning, and 360° customer analytics.

Technically, Sure is delivered as a unified platform with vertical-specific modules (Sure for PayTV, OTT, Broadband, Publishing, Multiplay) and is differentiated by pre-integrated middleware with CMS, OVP, and payment gateways, a claimed 4-week OTT go-live timeline, and compliance with PCI DSS and SOC 2. AI/ML features are present but secondary: predictive analytics for churn/MRR/ARPU/LTV, anomaly detection for multi-device and IP-based abuse, and an AI-powered content recommendation engine for OTT customers. Open APIs or a developer portal are not publicly documented; integrations are delivered through an "open integration framework" and partner agreements rather than a published API ecosystem.

Magnaquest sells exclusively through direct enterprise field sales with a "Schedule a Demo" demand capture model, supported by industry events, case studies, and whitepapers. Revenue is generated from software licensing/subscription fees for Sure and from professional services for implementation, consulting, and ongoing support. Public pricing is not disclosed; the consulting-tier prices visible on the website ($1,200–$3,200/month) appear to be generic site content rather than actual product pricing, indicating enterprise quote-based contracts. The company operates as an independent, founder/management-owned entity with no disclosed institutional funding.

Name

Magnaquest

Legal name

Magnaquest Technologies Ltd.

Website

https://magnaquest.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Magnaquest Technologies is a Hyderabad-based enterprise software company that builds "Sure," a subscription lifecycle management platform for Pay TV, OTT, broadband, publishing, and multiplay operators, serving 250+ customers managing 300M+ subscribers across 50+ countries.

Ownership category

akta.pro rank

Headquarters

HQ city

Hyderabad

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Subscription Lifecycle Management Software: Magnaquest's primary revenue stream is from licensing and supporting its flagship SaaS platform, Sure. The platform manages the entire subscriber and subscription lifecycle — from acquisition, billing, and revenue management to retention and churn management. Revenue is generated through software licensing, implementation services, and ongoing support contracts with enterprise customers across Pay TV, OTT, broadband, publishing, and multiplay industries.
2. Professional Services & Implementation: Magnaquest provides implementation, consulting, and support services alongside its software platform, including fast-tracked evaluation, quick launch in six weeks, and ongoing customer success programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Magnaquest builds and licenses Sure, a subscription lifecycle management platform that handles subscriber acquisition, billing, revenue management, retention, and churn management for subscription-based businesses. The platform supports subscription, usage-based, and hybrid monetization models across Pay TV, OTT, broadband, publishing, and multiplay verticals, and is sold as licensed enterprise software with implementation and support services.

Product overview

Magnaquest offers a unified subscription lifecycle management platform called Sure, which serves as the core product with industry-specific modules. The platform enables businesses to manage subscriber acquisition, billing, revenue management, and churn/retention across multiple monetization models including subscription-based, usage-based, and hybrid approaches. Sure is available as a modular platform with specialized solutions for PayTV, OTT, Broadband, Publishing, and Multiplay operators, each tailored to industry-specific requirements such as content monetization, convergent billing, inventory management, and partner revenue sharing. The platform emphasizes quick deployment (4-6 weeks out-of-the-box), scalability to handle 300+ million subscribers, and global reach across 50+ countries.

Differentiator

Problem solved

Functional benefit

Brands

• Sure: Flagship subscription lifecycle management software platform that enables subscription billing, revenue management, customer retention, and churn management for enterprises across PayTV, OTT, Broadband, Publishing, and Multiplay verticals.
• SURE

Products and services

• Sure End-to-end subscription lifecycle management platform covering subscriber acquisition, billing, revenue management, retention, and churn management. Supports subscription-based, usage-based, and hybrid monetization models for enterprises across Pay TV, OTT, broadband, publishing, and multiplay verticals.
• Sure for PayTV Subscription billing and management solution tailored for Pay TV operators, covering simplified billing (flat rate, prepaid, post-paid, usage-based), inventory management for CPE devices, payment management, subscription-led growth, and transparent analytics.
• Sure for OTT Subscription billing platform purpose-built for OTT video streaming operators. Supports SVOD, TVOD, AVOD, and hybrid monetization models; multi-currency payments; multi-level taxation; partner billing and revenue sharing; smart analytics with 360° customer view; and churn management.
• Sure for Broadband ISP billing software for broadband operators with versatile pricing and packaging across regions and currencies, advanced recurring billing (usage-based, flat fee, top-up), auto provisioning control with AAA/NAS/BRAS integration, and product bundling capabilities.
• Sure for Publishing Subscription billing solution for publishing companies managing conventional and digital print media. Supports paywalls, print and digital bundling/unbundling, billing management, customer acquisition and retention optimization, and promotional offers with real-time event-based pricing.
• Sure for Multiplay Multiplay subscription billing platform supporting dual, triple, quad, and bundled services for Pay TV, ISP, and telecom operators. Features convergent charging, digital monetization with coupons and promotions, service orchestration, and analytics for MRR, ARPU, and LTV.

Quantifiable outcome

• Go-live in just 4 weeks for OTT deployments with open integration framework and pre-integrated ecosystem partners
• +2 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability5 records

Feature8 records

Partnerships

Three partnerships are on record, tiered core and minor.

• MediaMeloncoreTechnology or Integration · 1 April 2025MediaMelon, the global leader in video streaming analytics, partnered with Magnaquest to integrate Magnaquest's subscription management (Sure) with MediaMelon's SmartSight® QoE/QoS analytics platform. The partnership targets OTT platforms with combined churn reduction, viewer engagement, NPS improvement, and seamless streaming experience solutions. Key benefits include seamless subscription and billing management, error-free streaming with real-time monitoring, enhanced audience engagement, maximized advertising revenue, and optimized free-to-paid conversion.
• Thu Do MultimediacoreStrategic or Co-development Partner · 1 April 2025Magnaquest and Thu Do Multimedia joined forces to redefine subscription and content management in the OTT and IPTV industries. The partnership integrates Sure (subscription management, billing, revenue management) with Thu Do Multimedia's media and content delivery solutions (video streaming, content security, DRM). The joint value proposition offers end-to-end content monetization, personalized user experiences powered by AI-driven recommendations, scalability, and advanced analytics. The partnership was showcased at Convergence India Expo 2025.
• Ozonetel Communication Pvt. Ltd.minorImplementation/ SI/ Consulting PartnerMagnaquest implemented its Sure platform with Ozonetel's cloud communication solution to transform call centre operations. The solution features a streamlined Order to Cash process flow with minimal manual intervention, comprehensive customer lifecycle management, and detailed operational and MIS reporting. Ozonetel provides AI-engineered Unified CX platform services and Magnaquest provides subscription management technology.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Optiva: Provider of BSS and revenue management solutions for telecom operators worldwide, with strong emerging-market presence. Comparable customer base and overlap in PayTV/broadband billing.
• Amdocs: Global telecom BSS and OSS giant offering billing, CRM, and digital experience platforms for PayTV, broadband, and multiplay operators. Broad incumbent that Magnaquest often competes against in larger operator deals.
• CSG International: Provider of billing, customer engagement, and digital services for telecom, media, and broadband operators. Broad incumbent competing for multiplay and PayTV subscription management contracts.
• Netcracker Technology: Telecom BSS/OSS vendor offering digital BSS, revenue management, and customer engagement for operators. Competes with Magnaquest in larger tier-1 operator transformations.

Direct peers

• Chargebee: India-based subscription billing and revenue management platform serving SaaS, OTT, and digital businesses globally. Closest direct peer given shared India origin, subscription billing focus, and emerging-market traction.
• Zuora: Pioneer in subscription economy platforms offering subscription billing, revenue recognition, and monetization tooling. Direct competitor for enterprise subscription management deals across media and digital businesses.
• Recurly: Subscription management and billing platform targeting digital media, SaaS, and consumer subscription businesses. Direct peer in subscription lifecycle management with overlapping customer profiles.
• Vindicia: Subscription billing and recurring revenue management specialist focused on digital media, OTT, and telecom operators. Direct competitor in OTT/telecom subscription billing with similar customer base.

Emerging players

• Muvi: India-based end-to-end OTT platform offering video streaming, monetization, and subscription management. Direct technology partner of Magnaquest (per partnership data) and adjacent competitor for OTT enablement deals.

Others

• Stibo Systems: Provider of subscription and content management technology for media and publishing businesses. Adjacent ecosystem player for publishing subscription use cases that Magnaquest's Sure-for-Publishing module addresses.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/magnaquest

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Magnaquest