MenuMetric

What MenuMetric does

MenuMetric LLC is a private, bootstrapped vertical SaaS company founded in 2011 and headquartered in Eau Claire, Wisconsin, that builds a cloud-based F&I (Finance & Insurance) Management Platform for automotive, powersports, RV, marine, and implement dealerships. The platform centers on digital and printed menu presentations, an AI-assisted smart menu builder (MenuSelect) that uses a proprietary algorithm to auto-select coverages and terms based on manager habits, eRating and eContracting connected to more than 200 aftermarket product providers, real-time reporting/analytics with agent-level views, eSignatures, and a customer profile tool for pre-F&I interviews. The product surface has expanded in 2024-2025 to include MenuConnect (remote selling with video calls and e-signatures), MenuLink (in-dealership real-time mirroring), ProviderLink (standalone eContracting), and MenuTrainer (AI-driven F&I training and real-time coaching delivered through a partnership with AutoTrainer).

The company integrates with 15+ dealer management systems including CDK Global, Tekion, Lizzy, Dominion VUE, AutoSoft, AppOne (with an exclusive 2-way integration for Marine and RV), Dealertrack, Reynolds and Reynolds, DealerBuilt, PBS, Quorum, ZiiDMS, DealersCloud, LightspeedEVO, AutoMate, and DX1. MenuMetric sells through a tiered SaaS subscription (Standard, Pro, Elite) on monthly billing, charges one-time setup and onboarding fees, and distributes via a direct sales team, inside sales, self-serve demo booking, and white-label solutions for F&I agencies such as Ascent Dealer Services and Sattler Dealer Services. Reported customer outcomes include an average of 17 minutes saved per F&I sale and a $400-$500 lift in per-vehicle retail (PVR) for dealerships that use MenuTrainer analytics to address process gaps.

Name

MenuMetric

Legal name

MenuMetric LLC

Website

https://menumetric.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

MenuMetric is a cloud-based F&I management SaaS platform serving automotive, powersports, RV, marine, and implement dealerships with digital menus, AI-assisted menu building, eRating/eContracting across 200+ providers, and integrations with 15+ DMS systems.

Ownership category

akta.pro rank

Headquarters

HQ city

Fall Creek

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription (Package-based): MenuMetric generates revenue through tiered SaaS subscription packages (Standard, Pro, Elite) that provide access to their F&I menu software platform. Each package includes different feature sets with varying levels of technology, from basic printed menus and eRating/eContracting to advanced AI-powered MenuSelect and MenuTrainer features.
2. Setup and Onboarding Services: The company charges a setup fee that includes setup and testing by their support team, full account customization, one-on-one onboarding with training team over multiple sessions, and 24/7 support throughout the MenuMetric experience.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

MenuMetric provides a cloud-based F&I Management Platform for automotive, powersports, RV, marine, and implement dealerships to select, present, and track finance and insurance product sales. The platform combines digital and printed menus, eRating/eContracting integrated with 200+ aftermarket providers, real-time reporting, eSignatures, AI-powered menu automation (MenuSelect), remote selling tools (MenuConnect, MenuLink, MenuMobile), and AI-driven F&I training (MenuTrainer).

Product overview

MenuMetric is a cloud-based F&I Management Platform providing a suite of integrated solutions for automotive, powersports, RV, marine, and implement dealerships. The core platform centers on digital and printed F&I menu presentations powered by MenuSelect's AI-driven Smart Menu Builder, complemented by eRating/eContracting (integrated with 200+ providers), real-time Metrics reporting, eSignatures, and Customer Profiles. Remote selling is enabled through MenuConnect (video calls + dynamic presentations), MenuLink (in-dealership real-time mirroring), and MenuMobile (interactive email/text menus). MenuTrainer adds AI-driven F&I training and coaching via a partnership with AutoTrainer. The platform is offered in three pricing tiers (Standard, Pro, Elite) and integrates with major DMS providers including CDK Global, Tekion, Lizzy, Dominion VUE, AutoSoft, AppOne, DX1, Dealertrack, Reynolds and Reynolds, and others. 24/7 in-house support is included across all packages.

Differentiator

Problem solved

Functional benefit

Brands

• MenuTrainer: A next-generation F&I training solution combining MenuMetric's menu and analytics platform with AutoTrainer's AI-driven coaching system.
• MenuMobile
• MenuSelect
• MenuConnect
• ProviderLink
• MyMenu
• TechClassic

Products and services

• MenuMetric Platform
• Digital Menus
• Printed Menus
• Metrics (Real-Time Reporting)
• eRating & eContracting
• eSignatures
• Smart Menu Builder (MenuSelect)
• Customer Profiles (Profile)
• ProviderLink
• MenuConnect
• MenuTrainer
• MenuLink

Quantifiable outcome

• 17 minutes saved per F&I sale on average
• +1 more outcomes

Named customers2 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration19 records

AI capability10 records

Feature9 records

Partnerships

17 partnerships are on record, tiered core and major.

• LizzycoreTechnology or Integration · 8 December 2025MenuMetric integrated directly with Lizzy DMS, bringing together the presentation, data, and analytics layers of the F&I process into one smooth workflow. The integration provides automated deal-data flow, minimized duplicate data entry, faster presentations and contracting, and better real-time reporting.
• AutoTrainercoreStrategic or Co-development Partner · 1 December 2025MenuMetric and AutoTrainer collaborated to create MenuTrainer, combining MenuMetric's menu and analytics platform with AutoTrainer's intelligent real-time coaching system. The partnership enables AI-driven live prompts, objection-handling support, coaching cues during deals, and advanced analytics for performance tracking.
• TekioncoreTechnology or Integration · 20 November 2024MenuMetric integrated with Tekion's Automotive Partner Cloud (APC) and Automotive Retail Cloud (ARC) to enable real-time data sharing for F&I product menu presentations, eRating, contracting, and reporting. This partnership enhances efficiency and ecosystem support for dealerships by connecting MenuMetric to preferred F&I vendors seamlessly.
• CDK GlobalcoreTechnology or IntegrationMenuMetric is integrated with CDK Global dealer management system, one of the largest DMS providers in the automotive industry, enabling data sharing and workflow automation for CDK-connected dealerships.
• Dominion VUEcoreTechnology or IntegrationMenuMetric is integrated with Dominion VUE DMS, providing connectivity for Dominion dealership customers to use MenuMetric's F&I menu solutions.
• AutoSoftcoreTechnology or IntegrationMenuMetric is integrated with AutoSoft dealer management system, enabling AutoSoft dealership customers to access MenuMetric's F&I menu and eContracting solutions.
• AppOnecoreTechnology or IntegrationMenuMetric is integrated with AppOne and has an exclusive 2-way integration for Marine and RV dealerships, providing seamless data flow between AppOne DMS and MenuMetric's F&I platform.
• Dealertrack DMScoreTechnology or IntegrationMenuMetric is integrated with Dealertrack DMS, enabling Dealertrack-connected dealerships to utilize MenuMetric's F&I menu solutions.
• Reynolds and ReynoldscoreTechnology or IntegrationMenuMetric is integrated with Reynolds and Reynolds dealer management system, providing connectivity for ERA-connected dealerships.
• DealerBuiltmajorTechnology or IntegrationMenuMetric is integrated with DealerBuilt DMS, enabling DealerBuilt dealership customers to access MenuMetric's F&I menu and eContracting solutions.
• PBSmajorTechnology or IntegrationMenuMetric is integrated with PBS dealer management system.
• QuorummajorTechnology or IntegrationMenuMetric is integrated with Quorum dealer management system.
• ZiiDMSmajorTechnology or IntegrationMenuMetric is integrated with ZiiDMS dealer management system.
• DealersCloudmajorTechnology or IntegrationMenuMetric is integrated with DealersCloud dealer management system.
• LightspeedEVOmajorTechnology or IntegrationMenuMetric is integrated with LightspeedEVO dealer management system.
• AutoMatemajorTechnology or IntegrationMenuMetric is integrated with AutoMate dealer management system.
• CDK One-EightycoreTechnology or IntegrationMenuMetric is integrated with CDK One-Eighty dealer management system.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Symbiotic Financial / DealerClick: Symbiotic Financial sells F&I menu and dealer software products to automotive dealerships, including through its DealerClick offering. It targets a similar F&I manager buyer with menu presentation and digital tools, placing it in the same product category as MenuMetric.
• StoneEagle (MaximTrak): StoneEagle's MaximTrak product is a competing F&I menu and reporting platform sold to automotive dealerships and dealer groups. Like MenuMetric, it focuses on menu presentation, rate retrieval, and dealer-level performance analytics.
• F&I Express: F&I Express is one of MenuMetric's most direct competitors in F&I menu, eRating, and electronic contracting for automotive dealerships. It was referenced in MenuMetric's company history as an early integration partner and now competes head-to-head across the same provider network and dealership customer base.
• Assentive: Assentive provides dealer-facing F&I menu and compliance software to automotive dealerships and F&I agencies, competing directly with MenuMetric for menu presentation, training, and reporting contracts.

Broad incumbents

• Tekion: Tekion is a cloud-native automotive retail platform (Automotive Retail Cloud and Automotive Partner Cloud) with which MenuMetric integrated in November 2024. While currently a partner, Tekion's vertical cloud stack positions it as a potential competitor that could absorb F&I menu functionality natively.
• Reynolds and Reynolds: Reynolds and Reynolds is a major DMS provider (ERA) with F&I menu and eContracting capabilities that overlap with MenuMetric. As both a DMS incumbent and an integration partner of MenuMetric, it is a structural threat via bundling while also being a partner.
• Dealertrack (Cox Automotive): Dealertrack is a large, established F&I and dealership technology platform owned by Cox Automotive. It competes with MenuMetric in F&I menu and eContracting while also operating across a much broader portfolio (lending, titling, registration), making it a broad incumbent rather than a direct specialist.
• CDK Global: CDK Global is the largest US DMS provider (including CDK One-Eighty) and offers F&I-adjacent functionality. As an integration partner and the dominant dealership platform, CDK could natively bundle competing F&I menu features, making it the most consequential incumbent peer for MenuMetric.

Others

• AutoTrainer: AutoTrainer is the AI-driven real-time F&I coaching partner that co-developed MenuTrainer with MenuMetric. As an adjacent and ecosystem participant rather than a direct menu-software competitor, it is the most natural 'OTHERS' peer given the joint product.

Regional players

• AutoStar Solutions: AutoStar Solutions provides F&I menu and aftermarket solutions primarily to Canadian dealerships, making it a comparable regional peer. Its product scope and target buyer closely mirror MenuMetric's, but its geographic focus limits head-to-head overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@menumetric9990
• Facebookfacebook.com/Menumetric
• LinkedInlinkedin.com/company/menumetric
• Xx.com/menumetric

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MenuMetric