Heartful Sprout

What Heartful Sprout does

Heartful Sprout Inc. is a Chicago-based, Delaware-incorporated private company founded in 2022 that operates a dual-sided pediatric nutrition platform. The consumer-facing app serves parents and caregivers of infants and toddlers with AI-generated personalized meal plans, a 4,200+ recipe library, growth and developmental milestone tracking, and structured allergen introduction guidance, while the B2B clinician portal at hcp.heartfulsprout.com lets pediatricians, registered dietitians, and family health centers manage patient panels, generate AI nutrition plans, automate clinical documentation, and coordinate care with families. The underlying AI recommendation engine grounds scoring in USDA food composition data, USDA/USHHS dietary guidelines, AAP/DGA allergen protocols, and WHO/CDC growth standards, with longitudinal feeding and growth data refining recommendations over time.

The technology stack runs on Supabase (database and authentication), Hasura GraphQL (clinician connection), PostHog (analytics), Sentry (error reporting), and RevenueCat (in-app purchases), and the platform is positioned as HIPAA-, GDPR-, COPPA-, and CCPA-compliant with explicit user-controlled data sharing between families and clinicians. The company's business model is a hybrid B2B2C freemium: families receive free consumer access (optionally upgraded via app-store subscription or clinician-granted premium), while healthcare providers pay recurring subscription fees across a four-tier ladder — Free (1 seat, 5 patients), Pro ($99/mo or $990/yr, 1 seat, 50 patients), Practice ($199/mo or $1,990/yr, 3 seats, 200 patients), and Enterprise (contract-based, with optional EHR integration). Distribution combines self-serve clinician registration, enterprise field sales via Calendly demo booking, app-store consumer distribution, and clinician-prescribed family access. The company has 1–10 employees, advisors from NYU and Rutgers, and reports 12,000+ families using the platform.

Name

Heartful Sprout

Legal name

Heartful Sprout Inc.

Website

https://heartfulsprout.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Heartful Sprout is a Chicago-based pediatric nutrition platform that serves two sides: a consumer app for parents of infants and toddlers with AI-generated meal plans, recipes, and growth tracking, and a B2B clinician portal enabling pediatricians and dietitians to deliver, document, and bill for evidence-based pediatric nutrition care.

Ownership category

akta.pro rank

Product category

Pediatric Nutrition Software

NAICS

Educational Support Services (611710)

SIC

Services-Prepackaged Software (7372)

akta.pro industry

PRIMARYHSADAFAL

Pediatric & Family Nutrition

Home & Personal Services/Fitness, Wellness & Personal Training/Nutrition Coaching & Weight Management

SECONDARYEDACAMAC

Infant & Toddler Nutrition Education (Complementary Feeding)

Education/Early Childhood Education/Health and Nutrition Programs for Young Children

Keywords

• Pediatric nutrition software
• AI meal planning
• Clinical decision support
• Infant feeding tracking
• Allergen introduction guidance

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Provider Subscription (B2B): Healthcare providers (pediatricians, dietitians, clinics) pay recurring subscription fees to access the clinical platform. Four tiers: Free (1 seat, 5 patients), Pro ($99/month or $990/year), Practice ($199/month or $1,990/year), and Enterprise (contract-based custom pricing). Clinicians can grant free access to families as a B2B2C feature.
2. Freemium / Tiered Access (B2C): Families receive free tier access to basic meal planning and parent app features. Premium features unlocked via clinician-granted access (no family payment) or direct paid subscriptions purchased through App Store / Google Play. RevenueCat manages in-app purchases.
3. Enterprise Clinical Platform: Contract-based pricing for large healthcare organizations requiring custom flexible capacity, patient data integration, and optional EHR integration. Pricing negotiated individually.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Heartful Sprout provides a dual-sided pediatric nutrition platform consisting of a clinician portal (B2B) and a consumer parent app (B2C). The platform uses USDA nutrition data, WHO/CDC growth standards, and AAP/DGA allergen guidelines to generate AI-powered personalized meal plans for infants and toddlers, tracks growth and developmental milestones, automates allergen introduction scheduling, and enables care coordination between healthcare providers and patient families.

Product overview

Heartful Sprout offers a dual-sided pediatric nutrition platform consisting of a consumer mobile/web app for parents and a B2B clinician portal for healthcare providers. The consumer app provides AI-powered personalized meal planning, a recipe library (4.2K+ recipes), feeding and growth tracking, and allergen introduction guidance. The clinician portal enables healthcare providers to generate AI nutrition plans, automate documentation, and coordinate care with families. Both platforms are HIPAA and GDPR ready, with EHR/billing integration available at paid tiers.

Differentiator

Problem solved

Functional benefit

Products and services

• Heartful Sprout Consumer App Mobile and web application for parents and caregivers to track child nutrition, feeding, growth, and development. Provides AI-powered personalized meal planning, recipe library, allergen introduction tracking, feeding logs, growth and milestone monitoring, and educational resources. Available via direct download and clinician-granted access.
• Clinician Portal (HCP Platform) B2B SaaS platform for healthcare providers (pediatricians, registered dietitians, family health centers) to manage patient rosters, generate AI-powered nutrition plans, automate clinical documentation, support CPT billing, coordinate care with families via data sharing, and integrate with EHR and billing systems at paid tiers. Available in Free, Pro, Practice, and Enterprise tiers.

Quantifiable outcome

• 4,200+ personalized recipes and 1,000+ expert contributors supporting the platform's content library
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability4 records

Feature7 records

Partnerships

Six partnerships are on record, tiered core and minor.

• SupabasecoreTechnology or IntegrationSupabase serves as the primary database and authentication backend for Heartful Sprout's platform, receiving all user and child health data. Operates as a data processor on the company's behalf under privacy policy terms. Data is stored in the United States. Supabase is prohibited from using child data for any purpose other than providing database and authentication services.
• Hasura GraphQLcoreTechnology or IntegrationHasura GraphQL powers the clinician connection feature in Heartful Sprout's platform. Receives clinician invite codes and email addresses only. Enables secure, real-time API access for the B2B2C clinician-family data sharing model.
• Beth Conlon (NYU Nutrition Faculty)minorStrategic or Co-development PartnerBeth Conlon is a nutrition professor at New York University (NYU) who serves as a subject matter expert advisor to Heartful Sprout. She contributes to infusing science-backed healthy choices into the app's nutrition guidance and content.
• Mackenzie Ferrante (Rutgers Pediatric Nutrition Researcher)minorStrategic or Co-development PartnerMackenzie Ferrante is a pediatric nutrition researcher at Rutgers University who serves as a subject matter expert advisor to Heartful Sprout. She contributes academic and clinical research expertise to the app's nutrition science approach.
• USDA (U.S. Department of Agriculture)coreOthersHeartful Sprout uses USDA FoodData Central food composition data as the primary source for nutritional calculations. Each recipe ingredient is converted to nutrition data according to USDA data at granular levels including cooking method, frozen vs raw, and more. Also uses USDA and USHHS Dietary Guidelines for Americans (2020-2025) and WIC Infant Nutrition and Feeding Guide for nutritional needs estimation.
• AAP / DGA (American Academy of Pediatrics / Dietary Guidelines for Americans)coreOthersHeartful Sprout's allergen introduction scheduling is based on AAP and DGA recommendations. Specifically, the DGA recommends introducing peanut-containing foods at age 4-6 months for infants at high risk of peanut allergy, and the recommendation engine ensures allergen-including menus appear at least every three days. CDC developmental milestone guidelines are also integrated.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Wildflower Health: Wildflower Health is a direct peer: a family-health digital platform serving health plans, providers, and consumers with B2B2C engagement for maternity and pediatric populations — sharing the same provider-payer-consumer triadic model and pediatric nutrition/wellness adjacency.
• Solid Starts: Solid Starts is a direct peer: a digital platform and app that helps parents introduce solid foods and manage allergens in infants and toddlers, with a recipe library and feeding guidance — directly overlapping Heartful Sprout's baby/toddler meal planning and allergen introduction core.
• EatLove: EatLove is a direct peer: an AI-driven personalized nutrition recommendation and meal planning platform used by health platforms and providers, mirroring Heartful Sprout's AI-powered meal plan engine and clinician-targeted distribution angle.
• PlateJoy: PlateJoy is a direct peer in personalized meal planning with a B2C subscription model, comparable to Heartful Sprout's family-side meal plan subscription and recipe library features (though PlateJoy serves general consumers rather than specifically pediatrics).
• Babyscripts: Babyscripts is a direct peer: a digital maternal and pediatric health platform sold to providers with a B2B2C distribution model that gives expectant and new mothers app-based guidance — same buyer (clinicians), same channel (provider-prescribed consumer), and overlapping pediatric use cases.
• Wholistic: Wholistic is a direct peer offering pediatric and family nutrition coaching and personalized wellness plans to parents, overlapping with Heartful Sprout's family nutrition coaching and meal planning value proposition.

Broad incumbents

• Omada Health: Omada Health is a broad incumbent: an established digital preventive health coaching platform sold to employers and payers that includes nutrition coaching programs for adults — overlapping the AI-coaching-plus-reimbursement model and offering a likely exit/strategic-acquirer lens for Heartful Sprout's pediatric wedge.
• MyFitnessPal: MyFitnessPal is a broad incumbent nutrition tracking platform with a large consumer food database — not a direct pediatrics competitor, but its food composition and tracking infrastructure overlaps with the nutrition data and meal tracking components of Heartful Sprout's platform.
• Vida Health: Vida Health is a broad incumbent in digital chronic and preventive health coaching with nutrition programs, providing a comparable enterprise-led, insurance-paid coaching model that frames Heartful Sprout's pediatric nutrition subscription offering.
• Noom: Noom is a broad incumbent in consumer nutrition and behavior-change coaching via subscription — a comparable nutrition-coaching-as-software business model that demonstrates the consumer willingness-to-pay and LTM-retention benchmarks in this category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/heartful.sprout.babyhealth
• LinkedInlinkedin.com/company/heartful-sprout

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heartful Sprout