ARW Home
ARW Home is a privately held home warranty company serving U.S. homeowners and real estate professionals across all 50 states with tiered appliance and systems protection plans, a 15,000-technician service network, and a dedicated real estate agent channel.
- Company typePrivate
- Founded2009
- HeadquartersBoca Raton, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What ARW Home does
ARW Home is a privately held home warranty company founded in 2009 and headquartered in Boca Raton, Florida, providing protection plans for residential appliances and home systems across all 50 U.S. states. The company is family-owned and operates through a multi-entity structure including Ironwood Warranty, LLC, Ironwood Warranty of Florida, LLC, Northcoast Warranty Services, and AMT Home Protection Company. Its core product portfolio is tiered — Platinum Premier (comprehensive coverage for systems and appliances), Platinum (systems only), and Kitchen Plus (appliances only) — with optional add-on modules covering water lines, sewer lines, pool systems, and consumer electronics.
The company's technical infrastructure consists of a claims management platform connected to a nationwide network of 15,000+ pre-screened, licensed repair technicians that enables 24-48 hour service response times. It operates a dedicated real estate professional portal and mobile app called ARW Home PRO, through which agents order and manage warranty transactions for clients. Strategic partnerships with Asurion, Lowe's for Pros, GE Appliances, Ironwood Warranty Group, SafeStreets (ADT), and Bolttech support outsourced claims administration, electronics protection, appliance replacement sourcing, and smartphone coverage respectively.
ARW Home's business model combines subscription-based home warranty premiums with per-claim service fees, distributed through three channels: direct-to-consumer self-service via arwhome.com and inside sales by phone, a real estate partner channel through ARW Home PRO (with $100 referral fees paid to agents), and adjacent electronics and smartphone protection products. The company serves individual homeowners, real estate agents and brokers, home buyers and sellers during transactions, and landlords/property managers. Customer base signals indicate a distributed, long-tail customer mix with reported 93-97% satisfaction on service call outcomes and 79% renewal intent among surveyed policyholders.
ARW Home firmographics
Firmographics- Name
- ARW Home
- Legal name
- ARW Home (operated by Ironwood Warranty, LLC, Ironwood Warranty of Florida, LLC, Northcoast Warranty Services, and AMT Home Protection Company)
- Website
- https://arwhome.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- ARW Home is a privately held home warranty company serving U.S. homeowners and real estate professionals across all 50 states with tiered appliance and systems protection plans, a 15,000-technician service network, and a dedicated real estate agent channel.
- Ownership category
- akta.pro rank
Where ARW Home is headquartered
LocationHeadquarters
- HQ city
- Boca Raton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ARW Home business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Personnel, Supply Chain, Technology or R&D, Infrastructure
Revenue model
- Home Warranty Plans (Subscription): ARW Home's primary revenue stream comes from recurring home warranty subscription plans (monthly or annual) that cover the repair or replacement of home appliances and systems. Customers pay a service fee per claim plus a recurring premium. Plans include Platinum Premier (most comprehensive), Platinum (systems), and Kitchen Plus (appliances), with optional add-ons for pools, water lines, sewer lines, and electronics.
- Add-On Coverage Plans: Optional add-on coverages for water lines, sewer lines, electronics, and pool protection are sold as supplementary plans alongside base home warranty subscriptions, providing upsell and revenue expansion opportunities.
- Ultimate Electronics Protection Plan: Monthly subscription ($24.99/mo + tax) administered by Asurion covering an unlimited number of home computing and home theater products, with accidental damage from handling for select devices and a $5,000 rolling 12-month claim limit.
- Real Estate Agent Referral Fees: ARW Home pays real estate agents a $100 service fee per warranty order placed through the ARW Home PRO platform, generating revenue when agents bundle a warranty with a real estate transaction. This is effectively a channel referral cost rather than a separate revenue line.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Platinum Premier (Most Comprehensive) |
| Subscription | Annual | Platinum (Systems Coverage) |
| Subscription | Annual | Kitchen Plus (Appliances Coverage) |
| Subscription | Monthly | Ultimate Electronics Protection |
| Subscription | Annual | Water & Sewer Line Protection (Add-On) |
| Subscription | Annual | Pool Protection (Add-On) |
| Subscription | Annual | Alaska State Plans |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
ARW Home product offering
Product offeringCore offering
ARW Home sells home warranty subscription plans that cover the repair or replacement of major home appliances and systems (HVAC, plumbing, electrical, kitchen, laundry) due to normal wear and tear. Plans are serviced through a nationwide network of pre-screened, licensed technicians available 24/7/365. The company also operates ARW Home PRO, a dedicated portal and mobile app enabling real estate agents to order and manage warranties for buyers and sellers at closing.
Product overview
ARW Home is a home warranty company that offers a tiered portfolio of protection plans for homeowners. The core product lineup consists of three main plans: Platinum Premier (comprehensive coverage for all systems and appliances), Platinum (systems coverage for heating, cooling, electrical, plumbing), and Kitchen Plus (appliance coverage for kitchen and laundry). These plans can be extended with add-on modules for water lines, sewer lines, electronics, and pools. The company also operates ARW Home PRO, a separate platform for real estate agents to manage warranty orders for their clients, which includes specialized real estate plans (Listing Advantage, Home Essential, Home Complete, Home Premier). Additionally, ARW Home offers standalone electronics protection (Ultimate Electronics via Asurion) and smartphone coverage (MobileMAX via Bolttech) as independent product lines.
Differentiator
Problem solved
Functional benefit
Brands
- ARW Home PRO: Platform and mobile app for real estate professionals to order and manage home warranties for their clients
- ARW Ultimate Electronics Plan
- ARW Home MobileMAX
- Listing Advantage
- Home Essential
- Home Complete
- Home Premier
Products and services
- Platinum Premier
Quantifiable outcome
- Claims paid to date exceeding $100 million
- +5 more outcomes
Companies that use ARW Home
Customer profileSegments5 records
Ideal customer profiles4 records
ARW Home technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
ARW Home partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- GE AppliancescoreARW Home's relationship with GE Appliances (a Haier subsidiary) allows the company to source quality replacement appliances for its home warranty program customers. Additionally, ARW offers consumers special discounts on upgrading appliances and systems through this partnership. GE Appliances was created in 2004 and is one of the largest appliance suppliers globally.
- SafeStreets (ADT Authorized Dealer)minorSafeStreets is one of ADT's oldest, largest, and most experienced Authorized Dealers, providing home security services. ARW Home partners with SafeStreets to offer bundled home warranty and home security solutions, addressing complementary homeowner protection needs.
- Ironwood Warranty Group (IWG)coreIronwood Warranty Group provides comprehensive warranty service solutions including insurance services, regulatory and compliance management, and claims administration for ARW Home. Its subsidiary National Service Alliance provides a technology platform for managed in-home service solutions with contracted technicians. IWG's management team offers over 75 years of industry experience. The home warranty coverage is provided by Ironwood Warranty, LLC and its subsidiaries.
- AsurioncoreAsurion provides device protection and support services for smartphones, tablets, consumer electronics, appliances, and more across 14 countries serving 280 million consumers. Through ARW's partnership with Asurion, they created a unique bundled consumer electronics product covering an unlimited number of home computing and home theater products for one low monthly fee — only available through ARW. Asurion also administers the Ultimate Electronics Protection Plan for ARW Home.
- Lowe's (Lowe's for Pros)coreLowe's is a Fortune 500 home improvement retailer operating 2,390+ stores across the U.S., Canada, and Mexico with $68.62 billion in revenue. ARW Home has established a partnership with Lowe's for Pros division, allowing ARW to purchase appliances and other products quickly and easily to assist in the appliance replacement process for warranty claims.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
ARW Home competitors and assessment
Company assessmentBroad incumbents
- American Home Shield: AmTrust-owned, the largest U.S. home warranty provider with national coverage offering tiered appliance and systems plans for homeowners. Directly competing on ARW's core offering but with materially greater scale, marketing budget, and brand recognition.
- HomeServe USA: Public utility-partner-focused home repair and warranty provider (water lines, sewer lines, HVAC, electrical) — overlaps with ARW's water/sewer line and systems add-ons but distributed primarily through utility/municipal channels rather than real estate agents.
- Assurant (Home Protection): Fortune 500 insurance and warranty parent of Cinch and American Bankers home warranty. A scaled platform incumbent across the same home warranty space as ARW with significantly broader portfolio and capital base.
Direct peers
- Choice Home Warranty: Major U.S. home warranty provider offering two-plan structure (Basic/Total) covering appliances and home systems nationwide. Closest direct competitor to ARW in plan structure, distribution channels, and target customer (homeowners seeking breakdown protection).
- First American Home Warranty: Subsidiary of First American Financial offering national home warranty plans with strong real estate channel integration. Directly comparable to ARW's Platinum Premier/Kitchen Plus structure with similar real estate agent referral model.
- Cinch Home Services: Assurant-affiliated national home warranty provider offering bundled appliance, systems, and electronics plans. Highly comparable to ARW's full-stack warranty + electronics + smartphone protection portfolio.
- Liberty Home Guard: National home warranty provider with tiered plans (Basic, Essential, Liberty Shield Ultimate) plus add-ons for electronics, pools, and water lines. Closely mirrors ARW's plan structure and add-on portfolio.
- Landmark Home Warranty: Regional-to-national home warranty provider offering appliance, systems, and optional add-ons (pool, septic, well pump). Comparable mid-market competitor to ARW in plan structure and target customer.
- Select Home Warranty: National home warranty provider offering Bronze Care, Gold Care, and Platinum Care plans covering appliances and home systems. Direct mid-market competitor to ARW with similar tiered structure and add-on module strategy.
Others
- Asurion: Strategic partner that administers ARW's Ultimate Electronics Protection Plan and powers bundled device protection. As a partner/administrator (not direct consumer competitor in home warranty), Asurion is ecosystem-adjacent rather than competing with ARW's core offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
ARW Home social profiles
Digital presenceARW Home financial estimates
Financial estimateRevenue estimate
Valuation estimate
ARW Home leadership team
Management profileNumber of profiles
Profiles1 record
ARW Home subsidiaries and ownership
Company hierarchySubsidiaries5 records
ARW Home funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ARW Home M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ARW Home
What does ARW Home do?
ARW Home sells home warranty subscription plans that cover the repair or replacement of major home appliances and systems (HVAC, plumbing, electrical, kitchen, laundry) due to normal wear and tear. Plans are serviced through a nationwide network of pre-screened, licensed technicians available 24/7/365. The company also operates ARW Home PRO, a dedicated portal and mobile app enabling real estate agents to order and manage warranties for buyers and sellers at closing.
Is ARW Home a public or private company?
ARW Home is a private company. It is classified as family owned and is currently operating.
When was ARW Home founded?
ARW Home was founded in 2009. It employs 51 to 100 people.
Where is ARW Home based?
ARW Home is headquartered in Boca Raton, United States, in the North America region.
How does ARW Home make money?
Four revenue lines are on record. Home Warranty Plans (Subscription) is the primary driver. The others are add-On Coverage Plans, ultimate Electronics Protection Plan and real Estate Agent Referral Fees.
Who are ARW Home's main competitors?
Broad incumbents on record are American Home Shield, HomeServe USA and Assurant (Home Protection). Direct peers are Choice Home Warranty, First American Home Warranty, Cinch Home Services, Liberty Home Guard, Landmark Home Warranty and Select Home Warranty. Asurion is listed as an others.
Does ARW Home have an API?
No public API is recorded for ARW Home.