NetBarg
NetBarg is Iran's first and largest group buying and discount marketplace, operating a two-sided platform that connects local service merchants with consumers across 30+ cities through discounted vouchers. The company monetizes via transaction commissions across 10 service categories and millions of registered users.
- Company typePrivate
- Founded2010
- HeadquartersIran, Iran
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What NetBarg does
NetBarg (نت برگ) is Iran's first and largest group buying and discount marketplace, founded in 2010 and operated by Arman Fanavariate Hoshmmand Aria Company (شرکت آرمان فناوری هوشمند آریا), a privately held Iranian limited liability company headquartered in Tehran. The company operates a two-sided marketplace connecting local service providers (restaurants, salons, medical clinics, hotels, entertainment venues, educational institutions) with Iranian consumers seeking discounted access to local services, with deal coverage spanning 30+ Iranian cities including Tehran, Isfahan, Mashhad, Karaj, Shiraz, Tabriz, Urmia, and Kish. The platform self-reports a "family of millions" (خانواده میلیونی) of registered users and organizes offerings across 10 main categories (Entertainment & Sports, Restaurants & Fast Food, Art & Theater, Medical & Health, Beauty & Cosmetics, Travel Tours, Education, Discount Codes, Hotels & Accommodation) with discounts ranging from 40% to 99% off original service prices.
The core product consists of a web platform (netbarg.com) and native mobile applications distributed via Google Play, Cafe Bazaar (Iran's dominant local app store), Myket, SibApp, and direct iOS download. Notable platform features include an interactive Deal Map for geographic deal discovery, an online payment system supporting 24/7 transactions, SMS/email voucher delivery, and instant-validity deal types ("نتبرگهای آني"). The technology stack is a standard marketplace and voucher management system without disclosed AI/ML components, APIs, or SDK offerings.
The business model is transaction-based: NetBarg earns a commission on each deal voucher sold through the platform, with merchants setting discounted prices and NetBarg facilitating discovery, payment, and voucher redemption. Pricing is variable per deal (ranging from 1,800 Tomans for basic services to 9,000,000 Tomans for wedding photography packages), and the platform operates exclusively within Iran's domestic market with no international footprint or expansion signals. The company is led by CEO Nazanin Daneshvar and Chief Sales Officer Negin Daneshvar, with no disclosed institutional investors, funding rounds, M&A activity, or partnerships in the source data, indicating an internally funded, founder-controlled operation.
NetBarg firmographics
Firmographics- Name
- NetBarg
- Legal name
- Arman Fanavariate Hoshmmand Aria Company (شرکت آرمان فناوری هوشمند آریا)
- Website
- https://netbarg.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- NetBarg is Iran's first and largest group buying and discount marketplace, operating a two-sided platform that connects local service merchants with consumers across 30+ cities through discounted vouchers. The company monetizes via transaction commissions across 10 service categories and millions of registered users.
- Ownership category
- akta.pro rank
NetBarg industry classification
Industry- Product category
- Group Buying Marketplace
- akta.pro primary industry
- BNPL Aggregators & Comparison Marketplaces (FSAKACAD)
- akta.pro secondary industry
- Buy Now, Pay Later (BNPL) Platforms (BPAMAFAG)
Keywords
Where NetBarg is headquartered
LocationHeadquarters
- HQ city
- Iran
- HQ country
- Iran
- HQ region
- Middle East
Offices1 record
Markets served
NetBarg business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Operations, Marketing or Sales, Personnel
Revenue model
- Transaction Commission: NetBarg earns revenue by taking a commission on each deal voucher sold through the platform. Merchants offer discounted services (40-99% off) and NetBarg facilitates the transaction, earning a percentage of each sale.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Variable pricing per deal - merchants set their own discounted prices |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels3 records
NetBarg product offering
Product offeringCore offering
NetBarg operates Iran's first and largest group buying and discount marketplace, connecting local service providers (restaurants, salons, clinics, hotels, entertainment venues) with consumers through discounted voucher sales. The platform aggregates daily deals across 10 main categories — entertainment & sports, restaurants, art & theater, medical & health, beauty, travel tours, education, discount codes, and hotels — with discounts ranging from 40% to 99% off original prices. NetBarg earns a commission on each deal voucher transacted through the platform and delivers vouchers to buyers via SMS, email, and in-app messaging for redemption at merchant locations.
Product overview
NetBarg is Iran's first and largest group buying and discount website operated by Arman Fanavari Hooshmand Aria (آرمان فناوری هوشمند آریا). The platform operates as a unified marketplace offering daily deals across 10 main categories: Entertainment & Sports, Restaurants & Fast Food, Art & Theater, Medical & Health, Beauty & Cosmetics, Travel Tours, Education, Discount Codes, Hotels & Accommodation. The product portfolio consists of the core NetBarg website platform and native mobile applications for Android and iOS. Key platform features include a Deal Map for geographic discovery, an online payment system for 24/7 purchases, SMS/email voucher delivery, and both instant-validity (آنی) and scheduled (غیر آنی) deal types. The service covers 28+ Iranian cities with localized content.
Differentiator
Problem solved
Functional benefit
Products and services
- NetBarg Website (وبسایت نتبرگ)
Quantifiable outcome
- 40% to 99% discount on services
Companies that use NetBarg
Customer profileSegments2 records
Ideal customer profiles2 records
NetBarg technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
NetBarg partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
NetBarg competitors and assessment
Company assessmentBroad incumbents
- Snapp: Iran's leading ride-hailing super-app, increasingly expanding into adjacent on-demand services and merchant offers. Represents a potential super-app competitor that could bundle deals into broader lifestyle services.
- Digikala: Iran's largest e-commerce marketplace with broad consumer reach and national brand recognition. While focused on physical goods rather than services, it competes for the same Iranian digital consumer and merchant relationships.
Direct peers
- Groupon: The original global group-buying marketplace and closest international analog to NetBarg's business model — local merchant vouchers for restaurants, beauty, travel, and activities purchased via a transaction-commission model.
- Cuponomia: Brazilian deals and coupons aggregator combining discount vouchers with cashback. Comparable emerging-market group-buying/deals aggregator with overlapping merchant categories.
- Wowcher: UK-based group-buying and deals marketplace operating a near-identical merchant-voucher business model to NetBarg. Useful international benchmark for unit economics and merchant churn dynamics.
- Takhfifan (تخفیفان): Iran's other major group-buying and discount voucher platform, operating in similar service categories with city-based deal coverage. Most directly comparable business model and target customer as NetBarg within Iran.
- Torob: Iranian price comparison and discovery platform aggregating offers across merchants. Shares the deal-discovery and comparison-shopping use case with NetBarg, though typically price-focused rather than voucher-based.
- Otaghak (اتاقک): Iranian deals and discount platform offering vouchers for restaurants, hotels, entertainment, and travel services. Directly comparable group-buying model in the same domestic market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
NetBarg social profiles
Digital presenceNetBarg financial estimates
Financial estimateRevenue estimate
Valuation estimate
NetBarg leadership team
Management profileNumber of profiles
Profiles2 records
NetBarg funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NetBarg M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NetBarg
What does NetBarg do?
NetBarg operates Iran's first and largest group buying and discount marketplace, connecting local service providers (restaurants, salons, clinics, hotels, entertainment venues) with consumers through discounted voucher sales. The platform aggregates daily deals across 10 main categories — entertainment & sports, restaurants, art & theater, medical & health, beauty, travel tours, education, discount codes, and hotels — with discounts ranging from 40% to 99% off original prices. NetBarg earns a commission on each deal voucher transacted through the platform and delivers vouchers to buyers via SMS, email, and in-app messaging for redemption at merchant locations.
Is NetBarg a public or private company?
NetBarg is a private company. It is classified as unknown and is currently operating.
When was NetBarg founded?
NetBarg was founded in 2010. It employs 51 to 100 people.
Where is NetBarg based?
NetBarg is headquartered in Iran, Iran, in the Middle East region.
How does NetBarg make money?
One revenue line is on record: transaction Commission.
Who are NetBarg's main competitors?
Broad incumbents on record are Snapp and Digikala. Direct peers are Groupon, Cuponomia, Wowcher, Takhfifan (تخفیفان), Torob and Otaghak (اتاقک).
Does NetBarg have an API?
No public API is recorded for NetBarg.
What industry is NetBarg in?
NetBarg's product category is Group Buying Marketplace. Its primary akta.pro industry code is FSAKACAD, BNPL Aggregators & Comparison Marketplaces, with a secondary code of BPAMAFAG, Buy Now, Pay Later (BNPL) Platforms.