SimplesVet
SimplesVet is a Brazilian cloud-based SaaS ERP for veterinary clinics, hospitals, pet shops, and grooming businesses, offering scheduling, digital medical records, inventory, POS, fiscal compliance, and WhatsApp/SMS automation to over 8,200 SMB customers on tiered monthly subscriptions.
- Company typePrivate
- Founded2012
- HeadquartersSalvador, Brazil
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What SimplesVet does
SimplesVet Tecnologia S/A is a Brazilian cloud-based SaaS company that provides an integrated practice-management ERP for veterinary clinics, veterinary hospitals, pet shops, and bath-and-grooming businesses. The platform is delivered 100% online via a web browser and combines scheduling, digital medical records with photo/video/exam attachments, vaccine protocols, internment control, an integrated point-of-sale connected to Stone payment terminals, intelligent inventory control, financial management, customer relationship tools (NPS, customer lifetime / "Ciclo de Vida" analytics, revenue-based ranking), and a Brazilian fiscal module capable of emitting NFC-e, NFS-e, and NF-e with automatic CFOP treatment. Communication is handled through trigger-based automatic messaging on WhatsApp, SMS, and email, plus a WhatsApp Web integration embedded into the customer, agenda, and clinical screens.
The company monetizes through tiered monthly subscriptions — Plano Pet Shop Básico (up to 3 users), Plano Pet Shop Avançado (up to 5 users), and Plano Clínica e Hospital (scalable by user count) — with pricing starting at R$157/month and no fidelity contract or adhesion fee. Revenue is augmented by usage-based fees on messaging (R$0.50/WhatsApp, R$0.25/SMS, R$0.15/email) and by add-on modules such as the fiscal module. Distribution is product-led: customers self-serve through a 7-day free trial on simples.vet with no sales intervention, supported by content marketing, organic social (Instagram, Facebook, YouTube), and a customer referral program ("Indique o SimplesVet"). The customer base exceeds 8,200 veterinary clinics and pet shops in Brazil, with engagement averaging roughly 11 sales and 69 internments per customer per month. In July 2025 SimplesVet was acquired by Petlove, integrating into a pet solutions ecosystem that also includes Vetsmart, Vetus, and Dog Hero, while continuing to operate under its existing brand, product, and LGPD-compliant data practices.
SimplesVet firmographics
Firmographics- Name
- SimplesVet
- Legal name
- SimplesVet Tecnologia S/A
- Website
- https://simples.vet
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- SimplesVet is a Brazilian cloud-based SaaS ERP for veterinary clinics, hospitals, pet shops, and grooming businesses, offering scheduling, digital medical records, inventory, POS, fiscal compliance, and WhatsApp/SMS automation to over 8,200 SMB customers on tiered monthly subscriptions.
- Ownership category
- akta.pro rank
SimplesVet industry classification
Industry- Product category
- Veterinary Practice Management Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Revenue Cycle, Payments & Financing (Payments, Subscriptions, BNPL, Claims Support) (HLAMAGAE)
- akta.pro secondary industries
- Inventory, Procurement & Supplier Connectivity (Stock, Ordering, Price Catalogs) (HLAMAGAG), Veterinary Client Engagement & Marketing (CRM, Reminders, Portals) (HLAMAMAE), Veterinary Billing, Payments & Insurance Claims Software (HLAMAMAD)
Keywords
Where SimplesVet is headquartered
LocationHeadquarters
- HQ city
- Salvador
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
SimplesVet business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Software Subscription (Monthly Plans): Monthly subscription model with tiered plans for different pet business types. Plans include Clínica e Hospital (scalable by users), Pet shop Avançado (up to 5 users), and Pet shop Básico (up to 3 users). No fidelity or adhesion fee required.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Clínica e Hospital Plan - For veterinary clinics, hospitals, and pet shops controlling daily operations from appointments to finances |
| Subscription | Monthly | Pet shop Avançado - Strategic control of pet shop and bath & grooming operations |
| Subscription | Monthly | Pet shop Básico - Basic daily operations control for pet shops and bath & grooming |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
SimplesVet product offering
Product offeringCore offering
SimplesVet sells a cloud-based SaaS management system for veterinary clinics, hospitals, pet shops, and bath-and-grooming businesses. The platform unifies scheduling, digital medical records, intelligent inventory control, point-of-sale with Stone payment integration, fiscal invoice emission (NFC-e, NFS-e, NF-e), financial management, and automated customer messaging via WhatsApp, SMS, and email. The product is delivered via monthly subscription tiers, accessible 100% online from any browser, and currently serves more than 8,200 Brazilian pet businesses.
Product overview
SimplesVet is a comprehensive pet management ERP platform consisting of a core unified system with multiple integrated modules. The core platform (SimplesVet Core) provides scheduling, clinical records, inventory, and financial management, while the Módulo Fiscal enables electronic invoicing (NFC-e, NFS-e, NF-e). The Mensagens Automáticas module powers customer communication via WhatsApp, SMS, and email. Additional modules include PDV integration with Stone payments, veterinary medical records with digital prescription signing, SMS marketing, and data migration tools. Plans are tiered: Clínica e Hospital (scalable by users), Pet Shop Avançado (up to 5 users), and Pet Shop Básico (up to 3 users), with pricing starting at R$157/month.
Differentiator
Problem solved
Functional benefit
Products and services
- SimplesVet Core Platform Complete veterinary and pet shop management system (ERP) for veterinary clinics, hospitals, pet shops, and grooming services, covering scheduling, digital medical records, intelligent inventory management, financial control, point-of-sale (PDV), and customer relationship management. Accessed 100% online via any web browser.
- Módulo Fiscal (Fiscal Module) Fiscal invoice module enabling electronic issuance of NFC-e (consumer electronic invoice), NFS-e (service electronic invoice), and NF-e (electronic invoice) for product sales, e-commerce, and returns, with automatic CFOP handling for interstate and intermunicipal operations.
- Prontuário Veterinário (Veterinary Medical Records) Complete online veterinary medical record system with patient history, vaccination protocols, photo/video/document attachments, exam printing with pre-filled tutor and pet data, digital prescriptions, and digital signature for controlled medications using A1 e-CPF certificates (.p12 and .pfx formats).
- Plano Clínica e Hospital Subscription tier designed for clinics, hospitals, veterinary offices, and pet shops controlling the entire operational routine from attendance to financial management. Pricing scales by number of users (from 3 users to unlimited), starting at R$157/month.
- Plano Pet Shop Avançado Strategic pet shop and bathing/grooming management subscription plan providing single pricing for up to 5 users accessing the system.
- Plano Pet Shop Básico Basic pet shop and bathing/grooming subscription plan for daily operations control with single pricing for up to 3 users accessing the system.
- Migração de Dados (Data Migration Service) Free data migration service providing over 30 converters to import customer data from previous pet management systems into SimplesVet, with support from Vetlovers consultants.
Quantifiable outcome
- More than 8,200 veterinary clinics and pet shops use SimplesVet
- +2 more outcomes
Companies that use SimplesVet
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles4 records
SimplesVet technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability1 record
Feature8 records
SimplesVet partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered flagship, minor and core.
- PetloveflagshipIn July 2025, SimplesVet was acquired by Petlove, integrating into the Petlove pet solutions ecosystem which includes companies like Vetsmart, Vetus, and Dog Hero. The SimplesVet product remains the same along with its data privacy policy.
- Bartel & MachadominorBehavioral analysis service provider that supports SimplesVet during recruitment processes. They analyze candidate profiles including behavioral assessments.
- SEFAZ (State Tax Authorities)coreFiscal integration with Brazilian state tax authorities (SEFAZ) enabling electronic invoice emission (NFC-e, NF-e) and service invoice (NFS-e) through the system.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
SimplesVet competitors and assessment
Company assessmentDirect peers
- Vetsmart: Brazilian cloud veterinary practice management software focused on clinics and hospitals. Now part of the same Petlove ecosystem as SimplesVet, making it the closest direct overlap in product and customer base.
- Vetus: Brazilian veterinary management system covering clinical records, scheduling and inventory for veterinary practices. Co-owned by Petlove alongside SimplesVet, with near-identical SMB clinic target market.
- ezyVet: Cloud-based veterinary practice management platform serving clinics and hospitals globally with patient records, billing, inventory and integrations. Acquired by IDEXX, it competes for the same SMB-to-mid-market veterinary clinic segment as SimplesVet.
- Hippo Manager: Cloud veterinary practice management software for small and mid-sized animal hospitals, offering electronic medical records, scheduling, billing and inventory. Comparable SaaS-based delivery and SMB clinic positioning.
- AVImark: Veterinary practice management system used by thousands of clinics in North America, covering patient records, treatment plans, inventory and accounting. A legacy competitor in the same veterinary clinic management category.
- ProVet: Veterinary practice management solution with patient records, scheduling, billing and inventory used by clinics in multiple regions. Comparable SMB-to-mid-market clinic workflow scope to SimplesVet.
Broad incumbents
- IDEXX Cornerstone: Veterinary practice management software within IDEXX's diagnostics and software portfolio. Targets veterinary clinics with integrated lab diagnostics and practice operations, representing an established incumbent pressure on SimplesVet's clinical workflow wedge.
- Covetrus (Vetsource): Global animal-health technology and distribution company offering practice management software, pharmacy and supply services to veterinary practices. Broad incumbent with overlapping practice management capabilities and much deeper distribution.
Others
- Petlove: Brazil's largest online pet marketplace and parent company of SimplesVet. Owns Vetsmart, Vetus and Dog Hero, and represents the strategic acquirer and ecosystem partner rather than a direct software competitor.
- Dog Hero: Brazilian pet services marketplace for pet sitting, dog walking and boarding, part of the Petlove ecosystem. Not a software competitor but a sister service that channels pet owner demand back into Petlove group products including SimplesVet.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
SimplesVet social profiles
Digital presenceSimplesVet compliance and trust
Trust signalCompliance1 record
SimplesVet financial estimates
Financial estimateRevenue estimate
Valuation estimate
SimplesVet leadership team
Management profileNumber of profiles
Profiles3 records
SimplesVet funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SimplesVet M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SimplesVet
What does SimplesVet do?
SimplesVet sells a cloud-based SaaS management system for veterinary clinics, hospitals, pet shops, and bath-and-grooming businesses. The platform unifies scheduling, digital medical records, intelligent inventory control, point-of-sale with Stone payment integration, fiscal invoice emission (NFC-e, NFS-e, NF-e), financial management, and automated customer messaging via WhatsApp, SMS, and email. The product is delivered via monthly subscription tiers, accessible 100% online from any browser, and currently serves more than 8,200 Brazilian pet businesses.
Is SimplesVet a public or private company?
SimplesVet is a private company. It is classified as corporate owned and is currently operating.
When was SimplesVet founded?
SimplesVet was founded in 2012. It employs 1 to 10 people.
Where is SimplesVet based?
SimplesVet is headquartered in Salvador, Brazil, in the Latin America region.
How does SimplesVet make money?
One revenue line is on record: software Subscription (Monthly Plans).
Who are SimplesVet's main competitors?
Direct peers on record are Vetsmart, Vetus, ezyVet, Hippo Manager, AVImark and ProVet. Broad incumbents are IDEXX Cornerstone and Covetrus (Vetsource). Others are Petlove and Dog Hero.
Does SimplesVet have an API?
No public API is recorded for SimplesVet.
What industry is SimplesVet in?
SimplesVet's product category is Veterinary Practice Management Software. Its primary akta.pro industry code is HLAMAGAE, Revenue Cycle, Payments & Financing (Payments, Subscriptions, BNPL, Claims Support), with a secondary code of HLAMAGAG, Inventory, Procurement & Supplier Connectivity (Stock, Ordering, Price Catalogs). Its NAICS code is 5132 and its SIC code is 7372.