What Traffic Technology Services does

Traffic Technology Services, Inc. (TTS) is a privately held Information-as-a-Service (IaaS) provider of predictive traffic signal and dynamic roadway sign data for connected and automated vehicle applications. Founded in 2013 and headquartered in Beaverton, Oregon, with wholly-owned regional subsidiaries in Munich (TTS Europe GmbH) and Beijing (TTS Beijing Co., Ltd.), TTS operates a cloud-based platform that connects vehicles to traffic signal and freeway infrastructure through secure API integrations with municipal traffic management centers. The platform applies data fusion, machine learning, and simulation to predict signal phase and timing up to five minutes in advance, exposing standardized MAP/SPAT messages and a Personal Freeway Assistant data feed to automotive OEMs, fleet operators, and smart city analytics providers.

TTS's commercial portfolio centers on two branded products: Personal Signal Assistant®, which delivers GLOSA (Green Light Optimized Speed Advisory), red-light countdown, and predictive timing data to in-vehicle systems, and Personal Freeway Assistant, which feeds dynamic speed limit, lane closure, and hard shoulder running information (advertised at 99% sign accuracy) to drivers and autonomous vehicle stacks. The underlying technology stack includes 9 patent families (99 patents) and integrates with all major Advanced Traffic Management System (ATMS) vendors — Cubic-Trafficware, Econolite, Kapsch, Kimley-Horn, McCain, PEEK, Q-Free/Intelight, Siemens, TransCore, and Yunex — enabling TTS to ingest data from heterogeneous city and state DOT systems.

The company monetizes via recurring subscription licenses to OEMs and agencies, anchored by a flagship partnership with Audi that powers Audi's Traffic Light Information (TLI) service and currently spans 22,000+ connected intersections across 60+ U.S. agencies. TTS also holds 150+ government data authorization agreements covering 48,000+ signalized intersections globally, which it reports as representing over 10% of all signalized intersections in North America. Go-to-market combines direct enterprise sales to OEMs and DOTs with channel partnerships through ATMS vendors (including Kapsch TrafficCom, which is also a strategic shareholder), Heusch/Boesefeldt for DACH-region freeway data, and Intelematics for Australia. The company is ISO 9001:2015 certified and operates with a team of approximately 40+ engineers, scientists, and managers.

Name

Traffic Technology Services

Legal name

Traffic Technology Services, Inc.

Website

https://traffictechservices.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Traffic Technology Services provides cloud-based predictive traffic signal and dynamic roadway sign data via subscription APIs to automotive OEMs (notably Audi), government transportation agencies, and smart city providers across North America, Europe, and Asia-Pacific.

Ownership category

akta.pro rank

Product category

Connected Vehicle Data Services (V2I / Intelligent Transportation Systems)

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

V2X Message & Data Exchange Platforms (SPaT/MAP, TIM, CAM/DENM Brokers) (TLAJAHAF)

akta.pro secondary industries

Connected Vehicle & V2X Traffic Operations (RSUs, SPaT/MAP, CV Applications) (TLAJACAJ), Mobility Data Exchange & Analytics Platforms (MDM, Data Hubs, Insights) (THADALAJ), Managed Lanes & Dynamic Lane Management (Hard Shoulder Running, Reversible Lanes) (TLAJACAL), Traffic Detection, Sensors & Data Collection (Loops, Radar, Video, Bluetooth/Wi‑Fi) (TLAJACAD)

Keywords

• Vehicle-to-infrastructure data
• Connected vehicle services
• Intelligent transportation systems
• Predictive traffic signal data
• Mobility data services

Headquarters

HQ city

Beaverton

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Personal Signal Assistant® Subscription: Information-as-a-Service (IaaS) subscription model providing predictive traffic signal data to automotive OEMs, fleet operators, and smart city applications. Service spans North America, Europe, and China with expansion plans to 200,000 intersections by 2026.
2. Personal Freeway Assistant Subscription: Subscription service for dynamic freeway sign data delivered to autonomous vehicles and infotainment systems. Initially deployed in Germany, Austria, Netherlands, Belgium with expansion planned to Switzerland, UK, and Spain.
3. Live Signal Status Data: Real-time signal status information service for Smart City technology and analytics providers.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

Traffic Technology Services operates a cloud-based Information-as-a-Service platform that ingests traffic signal and freeway sign data from city traffic management centers and delivers predictive traffic signal information (up to 5 minutes ahead) via APIs to automotive OEMs, government agencies, fleets, and smart city providers. Its flagship offerings are Personal Signal Assistant® (predictive signal data for V2I applications like GLOSA and red-light countdown) and Personal Freeway Assistant (dynamic roadway sign information for autonomous vehicles), standardized MAP/SPAT message delivery, and supporting analytics applications. Revenue is generated through enterprise subscriptions, OEM licensing, and data authorization agreements covering 48,000+ intersections across North America, Europe, China, and Australia.

Product overview

Traffic Technology Services offers a cloud-based platform providing connected vehicle technologies for CV2X and autonomous vehicle applications. The company operates two core products: Personal Signal Assistant® (predictive traffic signal data for V2I applications) and Personal Freeway Assistant (dynamic roadway sign information). Both are delivered as Information-as-a-Service offerings via APIs, connecting vehicles to traffic infrastructure. TTS is the self-described #1 provider of connected vehicle technologies for CV2X and autonomous vehicle applications.

Differentiator

Problem solved

Functional benefit

Brands

• Personal Signal Assistant®: Predictive traffic signal data service enabling V2X applications such as Green Light Optimized Speed Advisory (GLOSA) and red-light countdown for signalized intersections.
• Personal Freeway Assistant

Products and services

• Personal Signal Assistant® Predictive traffic signal data service (Information-as-a-Service) that provides Vehicle-to-Infrastructure (V2I) data via APIs to automotive OEMs, fleets, and smart city applications. Uses proprietary data fusion, machine learning, and simulation algorithms to predict traffic signal operations up to five minutes ahead, enabling Green Light Optimized Speed Advisory (GLOSA), red-light countdown, and optimal speed advisories for signalized intersections across 40+ metropolitan areas and 48,000+ intersections globally.
• Personal Freeway Assistant Information-as-a-Service data feed that delivers dynamic roadway sign information — including dynamic speed limits, lane closures, lane control, and hard shoulder running — directly to drivers, autonomous vehicles, and infotainment systems. Provides 99% sign information accuracy updated automatically and serves as a fail-safe information stream for AV systems whose camera and lidar perception can be compromised by adverse weather or blocked views. Initially deployed in Germany, Austria, Netherlands, and Belgium with expansion planned to Switzerland, UK, and Spain.
• EcoDrive Application Android application supporting AI-based vehicle energy optimization for drivers, leveraging TTS predictive traffic signal information to reduce fuel consumption and improve powertrain efficiency. Deployed in demonstration contexts such as the City of Ottawa EcoDrive II project and a DOE-funded research program led by Michigan Technological University.

Quantifiable outcome

• 45% of traffic accidents occur at signalized intersections - TTS provides safety-critical information
• +3 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability2 records

Feature4 records

Partnerships

Ten partnerships are on record, tiered minor, major and core.

• Michigan Technological UniversityminorStrategic or Co-development Partner · 1 May 2023TTS part of DOE-funded project team led by Michigan Tech on energy optimization of mixed connectivity vehicles. TTS provided MAP/SPAT services and EcoDrive Android app.
• IntelematicsmajorStrategic or Co-development Partner · 2 March 2023Partnership to bring predictive signaling technology to Australian roads, expanding TTS coverage to a new geographic market.
• AudicoreOEM/ Whitelabel/ Licensing Partner · 6 December 2016Flagship partnership where TTS provides the technology powering Audi's Traffic Light Information (TLI) service, enabling V2I applications in Audi Q7, A4, and other models. Service expanded to 22,000+ intersections across 60+ agencies including New York, Los Angeles, and San Francisco.
• McCain, Inc.majorTechnology or Integration · 22 January 2016Partnership to deliver traffic signal control data to TTS cloud-based Personal Signal Assistant solution for connected vehicle applications.
• TransCoremajorTechnology or Integration · 16 November 2015Partnership to provide V2I applications by delivering traffic signal information into vehicles using TransCore's infrastructure technology.
• TrafficwaremajorTechnology or Integration · 23 June 2015Smart transportation partnership delivering telematics applications for automotive OEM and transportation authorities.
• Heusch/Boesefeldt GmbHmajorTechnology or IntegrationPrimary technology partner for Germany and Austria, providing stable and reliable data access to regional traffic management centers for Personal Freeway Assistant service.
• City of OttawaminorStrategic or Co-development PartnerTTS provided predictive signal information service for Ottawa EcoDrive II project, powering the city's in-house Android app via standardized API.
• City of Walnut Creek, CAminorImplementation/ SI/ Consulting PartnerPublic-private partnership expanding connected vehicle technologies in the city.
• City of Sugar Land, TXminorImplementation/ SI/ Consulting PartnerPublic-private partnership showcasing latest V2I and connected vehicle technologies.

Scale indicators7 records

Recent moves1 record

Expansion highlights6 records

Direct peers

• Kapsch TrafficCom: Vienna-based intelligent transportation systems vendor and TTS shareholder. Provides ATMS, tolling, and connected vehicle solutions globally, making it both a channel partner and a direct competitor in the ITS data and infrastructure layer.
• Iteris: US-based ITS and traffic analytics company offering ClearMobility platform covering intersection management, signal analytics, and connected vehicle data. Directly comparable to TTS's traffic signal and roadway infrastructure analytics focus.
• INRIX: Major traffic and mobility data provider supplying real-time and predictive traffic intelligence to automakers, transportation agencies, and enterprises. Competes with TTS in providing traffic and infrastructure data layers for connected vehicles.

Broad incumbents

• Here Technologies: Global location and traffic data platform serving major OEMs with map, traffic, and route content. Comparable to TTS in delivering vehicle-grade traffic data feeds to automotive customers, with a much broader portfolio.
• TomTom Traffic: Supplier of traffic data and map content to automotive and mobility customers, including historic, real-time, and predictive traffic. Overlaps with TTS's Information-as-a-Service model for connected vehicles.
• Qualcomm Technologies: Supplier of cellular V2X chipsets and platforms aimed at automotive OEMs. As a large ecosystem participant, it shapes the V2X protocol layer that TTS's data services sit alongside.
• Mobileye: Major supplier of ADAS and autonomous driving technology used by global OEMs. As OEMs deepen in-house perception and mapping capabilities through Mobileye-style stacks, TTS competes against and complements these proprietary V2X/infrastructure data approaches.

Emerging players

• Waycare: AI-driven traffic management platform focused on proactive incident and congestion management for DOTs and city agencies. Comparable emerging player in the predictive traffic operations and smart city space.
• Rekor Systems: Provider of roadway intelligence using AI, computer vision, and acoustic sensing. Addresses adjacent intelligent transportation analytics use cases similar to TTS's signal and freeway data services.
• Cohda Wireless: V2X/C-V2X technology specialist providing stack and roadside solutions for connected vehicle communications. Provides complementary technology layer for V2I applications similar to those TTS enables.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/personalsignal

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Traffic Technology Services