CGI Digital

What CGI Digital does

CGI Digital (legally CGI Communications, Inc.) is a privately held, Rochester, NY-headquartered digital marketing agency founded in 1989 that serves small-to-medium-sized businesses and municipal governments across all 50 U.S. states. The company operates through three core subsidiaries — ElocalLink (community video marketing for municipalities and SMBs, the original 1989 division), NEXT! Digital Ad Agency (SEO, Google Ads, social media, website design, and video production for businesses nationwide), and ReviewTube (reputation management, video reviews, and Insights recruitment video). It also operates HelloNation, a national content platform that syndicates expert-driven articles through PR Newswire and GlobeNewswire into major financial news sites.

The company sells a bundled stack of marketing services on an annual subscription contract (1-year initial term, auto-renewing month-to-month) with monthly billing at 1/12 of the annual rate. Its proprietary technology suite includes Magellan Voice Search (AI-powered voice assistant for client websites), SeeSaw (TikTok/Instagram-style interactive website layer), ReviewTube reputation management with BirdEye integration, and the Insights employee video tool. Distribution runs primarily through direct sales via account executives and a referral ecosystem anchored by formal partnerships with the National League of Cities, U.S. Conference of Mayors, National Association of Counties, and 10+ state municipal leagues — a network that provides near-unique access to municipal marketing budgets.

The company is founder-led by CEO and Chairman Bob Bartosiewicz, employs 251–500 people across Rochester and Chicago, and reports the operational capacity to shoot up to 50 videos simultaneously across all 50 states while rendering over 1,000 finished videos per day through a data-driven animation pipeline. Revenue streams span video production services, recurring digital marketing retainers, website design and hosting, HelloNation content syndication, and Edvertising authority sponsorships. No revenue figures, institutional funding, or M&A activity are disclosed in available sources.

Name

CGI Digital

Legal name

CGI Communications, Inc.

Website

https://cgidigital.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

251–500 employees

Short description

CGI Digital is a Rochester, NY-based digital marketing agency serving small-to-medium businesses and municipal governments across all 50 U.S. states through three subsidiaries (ElocalLink, NEXT! Digital Ad Agency, ReviewTube) and the HelloNation national content platform, offering video production, SEO, paid media, web design, and AI-powered reputation and voice-search tools on annual subscription contracts.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising, Public Relations, and Related Services (5418), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Public Relations Agencies (54182)

SIC

Services-Advertising Agencies (7311), Services-Motion Picture & Video Tape Production (7812), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Digital PR & Social Media Communications (MPAAADAJ)

akta.pro secondary industries

Syndication & RSS/Feed Publishing Platforms (MPACAIAF), Publishing Networks & Multi-Author Publications (MPACAIAG), Customer Experience (CX) & Digital Experience (BPAHAEAC)

Keywords

• Digital marketing services
• Video production
• Reputation management
• Search engine optimization
• Social media marketing

Headquarters

HQ city

Rochester

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Video Production Services: Professionally-produced video commercial production for small and medium-sized businesses. The cornerstone service of CGI Digital, with an in-house production team that shoots videos across all 50 states.
2. Digital Marketing Services: Ongoing digital marketing retainer services including SEO, social media marketing, Google Ads management, website hosting, and reputation management. Billed on annual contracts with monthly payments (1/12 of annual rate), automatically renewing month-to-month.
3. Website Design & Hosting: Website production, copywriting, and ongoing hosting/maintenance services bundled with digital marketing agreements.
4. HelloNation Content Syndication: Paid content syndication service where local professionals pay to have expert articles published on financial news sites under the HelloNation platform, generating visibility and credibility. Content is distributed through PR Newswire and GlobeNewswire.
5. Edvertising / Authority Sponsorships: Authority sponsorship products including business profile pages, content calendars, social media management, advertisement production and placement, conversion tracking, and reputation monitoring. Terms reference these as 'special order business-to-business contracts.'

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

CGI Digital is a digital marketing agency that produces professionally-produced video content, designs websites, and delivers SEO, social media marketing, Google Ads, graphic design, and online reputation management services for small-to-medium businesses and municipalities across all 50 U.S. states. The company operates three divisions—ElocalLink, NEXT! Digital Ad Agency, and ReviewTube—and runs HelloNation, a national content syndication platform that distributes expert-driven articles via PR Newswire and GlobeNewswire.

Product overview

CGI Digital operates as a digital marketing agency with three primary divisions (ElocalLink, NEXT! Digital Ad Agency, and ReviewTube) offering a comprehensive portfolio of video production, digital marketing, and reputation management services. The company positions HelloNation as its flagship national good news platform, while the divisional brands handle specialized functions: ElocalLink provides foundational video marketing and community showcase programs for municipalities; NEXT! Digital Ad Agency delivers SEO, social media, Google Ads, website design, and video production for businesses; and ReviewTube focuses on organic video reviews and reputation management including Magellan Voice Search, Insights, and SeeSaw interactive web enhancements. Supporting offerings include Edvertising (educational marketing), Graphic Design, Answer Engine Optimization, Network Communications (real estate folders), and Community Showcase Banners. The company serves small to medium-sized businesses and municipalities across all 50 U.S. states, operating from headquarters in Rochester, NY with satellite offices in Chicago, IL.

Differentiator

Problem solved

Functional benefit

Brands

• ElocalLink: Community video marketing division focused on helping municipalities and small businesses through video content and virtual city tours.
• NEXT! Digital Ad Agency
• ReviewTube
• Network Communications
• SeeSaw
• Magellan Voice Search
• Insights

Products and services

• Video Production
• Website Design
• SEO Services
• Social Media Marketing
• Google Ads
• Graphic Design
• Edvertising
• HelloNation
• ReviewTube Online Reputation Management
• Magellan Voice Search
• SeeSaw
• Insights Video Recruitment
• Community Showcase Video Program
• Community Showcase Banners
• Network Communications Real Estate Marketing

Quantifiable outcome

• Produced over 1,000 finished videos per day through data-driven animation pipeline
• +2 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability5 records

Feature8 records

Partnerships

16 partnerships are on record, tiered core and minor.

• National League of Cities (NLC)coreStrategic or Co-development PartnerFormal partnership with the National League of Cities for the community showcase video program. CGI Digital produces virtual city tours in partnership with member municipalities, promoting community assets and economic development through video content distributed on official city websites and social media.
• United States Conference of Mayors (USCM)coreStrategic or Co-development PartnerFormal partnership for the community video showcase program. The USCM endorsement provides credibility and a referral pipeline to mayors across the country who seek to promote their municipalities through CGI Digital's cost-free video program.
• National Association of Counties (NACo)coreStrategic or Co-development PartnerEndorsement of the community showcase video program by NACo. The endorsement helps CGI Digital access county-level government officials seeking economic development and tourism marketing tools.
• Maryland Municipal League (MML)minorGTM or Marketing PartnerState-level municipal league partnership for community video program referrals in Maryland.
• New York Conference of Mayors (NYCOM)minorGTM or Marketing PartnerState-level partnership with NYCOM for referrals to mayor-led municipalities in New York State seeking community video and digital marketing services.
• League of Wisconsin Municipalities (LWM)minorGTM or Marketing PartnerState-level municipal league partnership in Wisconsin for community showcase video program referrals.
• Accelerated Indiana Municipalities (AIM)minorGTM or Marketing PartnerState-level partnership in Indiana for municipal video program referrals.
• National Civic League (NCL)minorGTM or Marketing PartnerPartnership with the National Civic League for community video program referrals.
• Association of Chamber of Commerce Executives (ACCE)minorGTM or Marketing PartnerPartnership with ACCE for referrals of chamber of commerce members seeking community and business marketing services.
• Western Association of Chamber Executives (WACE)minorGTM or Marketing PartnerWestern regional chamber partnership for referrals across 21 western states and Canada.
• U.S. Chamber of CommerceminorGTM or Marketing PartnerPartnership with the U.S. Chamber of Commerce for business marketing service referrals.
• PR NewswirecoreChannel Partner/ Reseller/ DistributorContent distribution partner for HelloNation article syndication. PR Newswire distributes HelloNation's expert-driven articles featuring local professionals into news networks and financial media platforms.
• GlobeNewswirecoreChannel Partner/ Reseller/ DistributorContent distribution partner for HelloNation article syndication alongside PR Newswire. GlobeNewswire distributes HelloNation's sponsored content into news networks.
• Better Business Bureau (BBB)coreStrategic or Co-development PartnerReviewTube operates in partnership with the BBB to positively impact industries across America through organic video reviews and reputation management. ReviewTube Inc holds BBB accreditation and displays the BBB Business Review badge.
• Google (Premier Partner)coreTechnology or IntegrationCGI Digital is a Google Premier Partner — a status held by only the top 3% of businesses in Google's partner program. This designation provides access to Google Ads tools, expertise, and support resources for managing client campaigns including search, display, remarketing, YouTube, and Local Service Ads.
• Frederick Douglass Family InitiativesminorGTM or Marketing PartnerCommunity involvement partnership. CGI Digital supports charitable initiatives including Frederick Douglass Family Initiatives as part of its corporate social responsibility program.

Scale indicators4 records

Recent moves6 records

Direct peers

• HigherVisibility: HigherVisibility is an SEO and digital marketing agency serving SMB and enterprise clients. Comparable in service offering (SEO, PPC, web design, social) and Google Premier Partner positioning to CGI Digital.
• WebFX: WebFX is a leading U.S. digital marketing agency serving SMB and mid-market clients with SEO, PPC, web design, and content marketing. Directly comparable to CGI Digital in target market (SMBs), service breadth (SEO, Google Ads, web, content), and recurring-retainer model.
• M16 Marketing: M16 Marketing is an Atlanta-based digital marketing agency providing SEO, web design, and digital advertising to SMB clients nationwide. Comparable in service mix, SMB focus, and recurring engagement model to CGI Digital.
• LYFE Marketing: LYFE Marketing is a social media marketing and digital advertising agency focused on SMB clients. Direct overlap with CGI Digital's social media marketing and Google Ads services for small and local businesses.
• Lounge Lizard Worldwide: Lounge Lizard is a digital marketing and web design agency known for branding and creative services. Comparable to CGI Digital's graphic design, website design, and digital marketing service bundles for SMB and mid-market clients.
• Blue Fountain Media: Blue Fountain Media is a digital agency offering web design, branding, and digital marketing services to mid-market clients. Overlaps with CGI Digital on web design, branding, and integrated digital marketing engagements.
• Disruptive Advertising: Disruptive Advertising is a digital marketing agency specializing in PPC, SEO, and lifecycle marketing for mid-market and SMB clients. Comparable to CGI Digital on Google Ads specialization, paid-media focus, and SMB client base.
• Ignite Visibility: Ignite Visibility is a digital marketing agency offering SEO, paid media, social media, email marketing, and CRO services. Similar mid-sized agency profile and SMB/mid-market customer base to CGI Digital.
• Thrive Internet Marketing Agency: Thrive is a full-service digital marketing agency offering SEO, web design, social media, video, and reputation management to SMBs and enterprises. Closely mirrors CGI Digital's service portfolio and SMB focus across multiple geographies.
• SmartSites: SmartSites is a Google Premier Partner digital agency providing web design, SEO, PPC, and social media marketing to SMBs nationwide. Same Google Premier Partner status, SMB target customer, and bundled recurring service model as CGI Digital.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@cgidigital9583
• Facebookfacebook.com/CGIcompany
• LinkedInlinkedin.com/company/cgi-digital
• Instagraminstagram.com/cgi_digital
• TikToktiktok.com/@cgi_digital

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CGI Digital