Conceivio

What Conceivio does

Conceivio ApS is a Denmark-based, privately held direct-to-consumer fertility support company founded in 2024 and headquartered in Copenhagen. Its core product is a mobile application available on iOS and Android that covers four life stages (Trying to Conceive, Pregnancy, Breastfeeding, and Parenthood) with content that adapts automatically as users transition between stages. The platform combines a personalized 3-minute questionnaire that produces tailored fertility programmes with an educational resources library, an expert-review pipeline overseen by Chief Scientific Officer Dr. Mona Bungum (PhD in Reproductive Biology, 30+ years in fertility science), and a marketplace of 73 vetted expert contributors across 143 specialties (fertility doctors, embryologists, nutritionists, coaches, sexologists, mindfulness practitioners). Beyond the app, Conceivio operates an ecosystem that includes a fertility clinics directory and tiered 1:1 expert coaching packages (Diamond, Gold, Platinum) sold through individual expert profile pages.

Conceivio runs a freemium content-led growth model: a free questionnaire and free app download drive top-of-funnel acquisition, supported by an SEO-optimized blog and multimedia (articles and videos) covering PCOS, male fertility, supplements, sexual health, and emotional wellbeing. Conversion to paid tiers occurs through deeper coaching, personalized programmes, and marketplace expert consultations. The company markets its platform globally, with disclosed presence in at least 13 countries (Denmark, UK, Australia, US, Canada, Ireland, South Africa, Netherlands, Spain, New Zealand, Portugal, Norway, Oman), although pricing is not publicly disclosed. Its go-to-market is product-led growth, with content marketing as the primary acquisition channel and expert profiles acting as a secondary coaching-marketplace conversion layer.

The company is very early-stage: 1-10 employees, no disclosed funding rounds, no disclosed revenue, no patents or formal partnerships on record, and no institutional investors identified. Its principal assets are the editorial content library, the vetted expert network, and a 4.7-star app-store rating. Competitive differentiation rests on depth of expert review, four-stage longitudinal coverage, and integrated expert coaching rather than proprietary AI technology.

Name

Conceivio

Legal name

Conceivio ApS

Website

https://conceivio.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

Conceivio is a Copenhagen-based D2C mobile platform (founded 2024) offering an expert-reviewed, four-stage fertility support app (Trying to Conceive, Pregnancy, Breastfeeding, Parenthood) with personalized questionnaires, an educational resources library, and a vetted expert coaching marketplace for individuals and couples.

Ownership category

akta.pro rank

Product category

Fertility & Reproductive Health Digital Platform

NAICS

Family Planning Centers (621410)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro industry

PRIMARYHLALAHAA

Fertility & Reproductive Endocrinology Telehealth (IVF/IUI, infertility evaluation)

Healthcare & Life Sciences/Telehealth Platforms/Women’s & Family Health Telehealth Platforms (fertility, pregnancy, pediatrics)

SECONDARYHSADAFAK

Prenatal, Postpartum & Fertility Nutrition

Home & Personal Services/Fitness, Wellness & Personal Training/Nutrition Coaching & Weight Management

Keywords

• Fertility support app
• Fertility coaching services
• Pregnancy health platform
• Fertility education content
• PCOS fertility guidance

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. App Subscription / Freemium: Conceivio appears to operate a freemium model where a free questionnaire and initial content drive user acquisition, with paid tiers for deeper coaching, personalized programmes, and expert consultations. The site references a 'Marketplace' and expert coaching sessions (e.g., Diamond, Gold, Platinum 1:1 coaching packages from individual experts) indicating a combination of platform subscription and marketplace/consultation revenue.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Conceivio is a fertility support mobile application (iOS/Android) that delivers evidence-based programmes across four life stages — Trying to Conceive, Pregnancy, Breastfeeding, and Parenthood — with content that automatically adapts to each stage. The offering includes a personalized 3-minute questionnaire, expert-reviewed educational content, and access to a vetted network of 73 expert contributors who provide 1:1 virtual coaching sessions. The platform also operates a marketplace of fertility service providers and a clinic directory to extend discovery beyond its own product.

Product overview

Conceivio is a fertility support platform consisting of a mobile application as the core product, complemented by a questionnaire assessment tool, expert coaching programs, an educational resources library, and a marketplace connecting users with fertility clinics and service providers. The app covers four life stages (Trying to Conceive, Pregnancy, Breastfeeding, Parenthood) with content that auto-updates as users progress. The platform features 73 vetted expert contributors across nutrition, coaching, and medical specialties, and emphasizes evidence-based, scientifically reviewed content.

Differentiator

Problem solved

Functional benefit

Products and services

• Conceivio App

Quantifiable outcome

• Women with 4–5 healthy habits had a 59% lower risk of infertility (BMC Public Health study cited in PCOS guide)
• +5 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Maven Clinic: Maven Clinic is a virtual care platform for women's and family health that includes fertility, pregnancy, postpartum, and pediatrics. Comparable to Conceivio on life-stage coverage and virtual expert access, but operates a B2B2C model serving employers and health plans.

Direct peers

• Flo Health: Flo Health operates Flo, a leading period, ovulation, and pregnancy tracking app with a freemium subscription model and personalized health insights. It is the most direct peer to Conceivio given its similar target user (women planning/monitoring pregnancy) and freemium content-led GTM.
• Premom: Premom is a fertility tracking app integrated with ovulation test strips and pregnancy products. Comparable to Conceivio on the TTC consumer app experience, content library, and commerce-adjacent monetization.
• Natural Cycles: Natural Cycles is an FDA-cleared digital fertility tracking app that combines basal body temperature data with algorithms to identify fertile windows. Comparable to Conceivio as a subscription-based fertility app targeting women trying to conceive, with a stronger clinical/regulated positioning.
• Glow: Glow is a fertility and reproductive health app offering cycle tracking, TTC support, and partner-friendly features. Comparable to Conceivio on direct-to-consumer fertility app model and content-driven engagement for couples trying to conceive.
• Clue: Clue is a period and cycle tracking app that has expanded into fertility and pregnancy planning content. Directly comparable to Conceivio on the consumer app model, content-led SEO acquisition, and freemium conversion for women navigating the TTC journey.
• Fertility Friend: Fertility Friend is a long-standing fertility charting app focused on identifying ovulation and supporting conception. Directly comparable to Conceivio on TTC-focused users, charting, and educational content, with a more clinical-leaning user base.

Regional players

• Ovy: Ovy is a cycle and fertility tracking app primarily marketed in Europe (Germany-headquartered). Comparable to Conceivio on the consumer fertility app model and Europe-based go-to-market, making it a regional peer rather than a direct US/global competitor.

Emerging players

• Oura: Oura's smart ring tracks physiological data including temperature trends used for cycle and fertility insights. Partially comparable to Conceivio as it surfaces fertility-related data to consumers via an app, though as a hardware-first wearable rather than a content/coaching platform.
• Elanza Wellness: Elanza offers personalized virtual fertility care and emotional support programs, including 1:1 coaching and community. Comparable to Conceivio on the coaching/expert support layer of the fertility journey and content-led acquisition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/conceivio

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Conceivio