Minoan

What Minoan does

Minoan (legal entity Minoan Experience, Inc.) operates a retail and procurement platform purpose-built for the short-term rental and boutique hospitality industry. Headquartered in Jersey City, NJ, the company was founded around 2019-2022 and raised a $5 million seed round led by Accel in February 2022. The platform serves four primary user segments: individual vacation rental hosts and Airbnb owners, property management companies, interior designers specializing in short-term rentals, and small boutique hotel procurement teams.

The core technology consists of two products: a centralized Purchasing Platform that aggregates 150-180+ premium home goods brands (including Article, Wayfair, Crate & Barrel, Parachute, Brooklinen, and Quince) into a single ordering, delivery-tracking, and receipt-management dashboard; and a Showroom feature that transforms property listings into digital storefronts, allowing guests to purchase products they see during their stay via affiliate redirects to brand partner websites. No public API, no native mobile app, and no disclosed AI/ML capabilities are part of the stack.

Minoan's business model is freemium at the user level (no membership or subscription fees) with revenue generated through two streams: affiliate commissions on purchases completed via the Showroom feature, and transaction-linked economics on centralized platform orders. Commercial logic relies on pre-negotiated brand discounts of up to 60% off retail as the value lever for adoption. The go-to-market is product-led growth combined with content marketing through an extensive SEO-targeted blog on Airbnb furnishing best practices, supported by a "Minoan Insider" email newsletter. Enterprise segments (Mint House, Lokal Hotels, Hotel Vermont, Avant Stay) are served via dedicated account management, while the long tail of individual hosts is fully self-serve. Operations span the United States and, as of 2025, Canada.

Name

Minoan

Legal name

Minoan Experience, Inc.

Website

https://minoan.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Minoan is a free procurement and affiliate platform that aggregates 180+ premium home goods brands for short-term rental hosts, property managers, interior designers, and boutique hotels, offering discounts up to 60% off retail and a Showroom feature that lets guests purchase products directly from properties.

Ownership category

akta.pro rank

Headquarters

HQ city

Jersey City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Affiliate Commissions (Showroom): Minoan earns affiliate commissions when guests purchase products through a property's Showroom. The platform redirects guests to brand websites to complete purchases, with Minoan receiving a commission. A portion of this commission is shared with the property partner, creating a passive income stream for hosts.
2. Deep Discounts on Branded Products: While Minoan does not charge membership fees, the platform generates value by offering members-only pricing (up to 60% off retail) on 150+ premium brands. Revenue is driven by transaction volume through the platform rather than explicit fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Minoan operates a centralized procurement and monetization platform that aggregates 150+ premium home goods brands for short-term rental hosts, property managers, interior designers, and boutique hotels. The platform offers members-only discounts of up to 60% off retail pricing, a single dashboard for placing orders and tracking deliveries across multiple brands, and a Showroom feature that makes properties shoppable so hosts earn affiliate commissions when guests purchase products they see in the space.

Product overview

Minoan is a B2B purchasing and monetization platform for the short-term rental and boutique hospitality industry. The platform consists of two core offerings: the Purchasing Platform, a centralized procurement tool enabling hosts, property managers, interior designers, and boutique hotels to buy furnishings and supplies from 150+ premium brands at up to 60% off retail; and Showroom, a digital storefront feature that transforms properties into shoppable spaces, generating passive income through affiliate commissions when guests purchase featured products. The platform is free to use with no membership fees or subscriptions.

Differentiator

Problem solved

Functional benefit

Products and services

• Purchasing Platform A centralized ordering platform that enables vacation rental hosts, property managers, interior designers, and boutique hotel procurement teams to purchase furnishings and supplies from 150+ premium brands at members-only discounts up to 60% off retail, with order tracking, delivery management, and consolidated receipts in a single dashboard.
• Showroom (Shoppable Stays) A digital storefront feature that makes vacation rental properties shoppable, allowing guests to browse and purchase products they encounter in the space. Hosts earn affiliate commissions on purchases that guests make through Showroom links that redirect to brand partner websites.

Quantifiable outcome

• Save up to 60% on furnishings compared to retail pricing
• +2 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Mint HousecoreStrategic or Co-development Partner · 1 May 2024Mint House is a boutique hotel chain operating 12+ properties across 9 markets. They use Minoan for FF&E sourcing, procurement, logistics, and installation support. Minoan's account managers work closely with Mint House's procurement and design teams to scale operations while maintaining quality. The partnership enables rapid growth with consistent property furnishing.
• Somerled DesignscoreStrategic or Co-development Partner · 1 May 2024Somerled Designs is a Phoenix-Scottsdale based interior design firm specializing in short-term rental properties. Founded by Jordan McDonough and Brianna West, they use Minoan's platform to streamline procurement across hundreds of vendors for client projects. The partnership simplifies logistics, enables efficient order tracking, and allows designers to focus on creative work rather than procurement management.
• Lokal HotelsminorStrategic or Co-development PartnerLokal Hotels, a boutique hotel operator in Philadelphia, uses Minoan for procurement and restocking services.
• ArticlecoreTechnology or IntegrationArticle is a premium furniture brand available through Minoan's platform. Minoan members can access Article products at discounted pricing through the platform's centralized ordering system.
• WayfaircoreTechnology or IntegrationWayfair is a major home goods retailer integrated into Minoan's platform, offering furniture and decor at member discounts.
• Crate & BarrelcoreTechnology or IntegrationCrate & Barrel is a premium home furnishings brand available through Minoan with member pricing.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Feather: Feather provides furniture rental subscriptions targeted at short-term rental hosts and corporate housing operators, addressing the same customer need (furnishing STR properties cost-effectively) via a rental rather than discount purchase model.
• Wayfair Professional: Wayfair's B2B trade program offers discounted pricing on home goods to business customers, including property managers, designers, and hospitality operators—directly competing with Minoan's core procurement value proposition across a vastly larger catalog.
• Fernish: Fernish offers subscription-based furniture rental for residential and short-term rental properties, providing an alternative to Minoan's purchase-discount model for hosts seeking flexibility without upfront capex.
• SuiteOp: SuiteOp is a procurement and operations platform built specifically for short-term rental operators, offering supplier consolidation and workflow tools that overlap directly with Minoan's centralized purchasing platform.
• Crate & Barrel Trade Program: Crate & Barrel's B2B trade pricing program offers discounts on premium home furnishings to interior designers, property managers, and hospitality buyers, directly overlapping with Minoan's offering to the same target customers.
• Perigold Trade: Perigold's trade program provides luxury home furnishings at discounted pricing to designers and hospitality buyers, competing with Minoan in the higher-end segment of STR and boutique hotel furnishing.

Broad incumbents

• Guesty: Guesty is a leading short-term rental property management platform serving the same host and property manager customer base as Minoan, with a broader operations focus that could expand into procurement workflows adjacent to Minoan's offering.
• Design Within Reach Trade: Design Within Reach's trade program offers designer-grade furniture at trade pricing to interior designers and hospitality buyers, competing with Minoan in the premium design-focused segment.

Emerging players

• Article: Article is a direct-to-consumer premium furniture brand that also operates as one of Minoan's core brand partners, illustrating the dual role Minoan's suppliers play between partnership and potential disintermediation.

Regional players

• Borro: Borro is a UK-based furniture rental and asset finance provider serving short-term rental and corporate housing operators, applying a rental model analogous to Feather's in a different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/_minoan_
• Facebookfacebook.com/minoanexperience
• LinkedInlinkedin.com/company/minoan

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Minoan