Avaaz.org

What Avaaz.org does

Avaaz.org is a global civic movement platform operated by Avaaz Foundation, a nonprofit incorporated in Delaware, USA with a registered UK branch office in London and a general office in New York. Founded in 2007 by Eli Pariser, Ricken Patel, and Jeremy Heimans, the organization runs a digital petition and campaign platform that enables more than 89 million members worldwide to sign petitions, donate, start community-led petitions, and take collective action on issues including climate change, human rights, migration, corruption, and political accountability. The platform supports multi-channel engagement through email, WhatsApp, SMS, and major social networks, and is supplemented by sub-brands such as the Disinfo Hub for misinformation research.

Name

Avaaz.org

Legal name

Avaaz Foundation

Website

https://avaaz.org

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

51–100 employees

Short description

Avaaz.org is a global nonprofit civic platform that mobilizes over 89 million members worldwide to sign petitions, donate, and take collective action on climate, human rights, and political accountability issues via email, WhatsApp, SMS, and social channels.

Ownership category

akta.pro rank

Product category

Online Civic Activism Platform

NAICS

Social Advocacy Organizations (8133), Human Rights Organizations (813311), Other Social Advocacy Organizations (813319), Civic and Social Organizations (813410), Political Organizations (813940)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Human Rights & Anti-Discrimination Organizations (BPAGAFAB)

akta.pro secondary industries

Democracy, Voting Rights & Civic Participation Advocacy (BPAGAFAJ), Digital Rights, Privacy & Free Expression Advocacy (BPAGAFAL)

Keywords

• Online activism platform
• Civic engagement campaigns
• Global petition platform
• Advocacy mobilization tools
• Digital activism network

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Member Donations: Avaaz is funded exclusively by donations from its members. The organization accepts both one-time and recurring donations. For recurring donations, they offer an EasyDonate option processed through Stripe and PayPal payment processors. Donations are not tax-deductible according to their terms.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Avaaz operates a global civic movement and online petition platform that enables individual members worldwide to sign petitions, create community-driven petitions, donate to advocacy campaigns, and mobilize collective action on issues including climate, human rights, migration, politics, and Palestine. The organization runs its own campaigns while providing self-service petition tools for members, supported by multi-channel engagement infrastructure spanning email, WhatsApp, SMS, and social media.

Product overview

Avaaz.org is a global civic movement platform operated by Avaaz Foundation, a nonprofit organization incorporated in Delaware, US with a UK branch office. The platform operates as a single unified service offering petition signing and creation tools, campaign management capabilities, multi-channel communication (email, WhatsApp, SMS), and fundraising features. Core products include the main Avaaz.org platform, the Community Petitions Platform (for member-created petitions), EasyDonate (quick donation functionality), petition signing tools with one-click email signing, and campaign management tools. The platform also features a Disinfo Hub for tracking misinformation. The ecosystem is supported by third-party integrations for payments (Stripe, PayPal, Global Collect), surveys (SurveyMonkey, Wufoo), analytics (Google Analytics), and social media marketing (Facebook Custom Audiences and Lookalike Audiences).

Differentiator

Problem solved

Functional benefit

Products and services

• Avaaz.org Platform A global civic movement and petition platform that enables members to sign petitions, create campaigns, donate, and take collective action on issues including climate, human rights, migration, and politics. Supports email, WhatsApp, and SMS communication channels.
• Community Petitions Platform

Quantifiable outcome

• Over 40,000 donors crowdfunding-supported lawsuit against East African Crude Oil Pipeline
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature3 records

Partnerships

Four partnerships are on record, tiered minor and core.

• StripeminorOthersPayment processing partner for handling credit card transactions and donations. Avaaz works with Stripe as one of their payment processors alongside PayPal and Global Collect.
• PayPalminorOthersPayment processing partner for handling donations and payment transactions. Avaaz uses PayPal alongside Stripe and Global Collect for payment processing.
• Global CollectminorOthersPayment processing partner for international donations. One of three payment processors (alongside Stripe and PayPal) used by Avaaz for processing member donations.
• Greta ThunbergcoreStrategic or Co-development PartnerClimate activist who participated in Avaaz-organized Brussels rally demanding EU restrict trade with Israeli settlements. Represents high-profile advocacy collaboration for climate and human rights campaigns.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Change.org: Change.org is the global mass-market petition platform, offering member-created petitions, signature collection, and direct-to-decision-maker campaigns. Like Avaaz, it monetizes via reach and provides self-serve campaign tools, making it the closest direct competitor in the petition-platform category.
• Care2: Care2 operates a petition and cause-marketing platform serving individual activists and nonprofit partners — a direct functional peer to Avaaz's Community Petitions Platform with similar cause-marketing and petition-signing user flows.
• MoveOn: MoveOn is a US-based, member-funded progressive civic advocacy organization running petitions, rapid-response campaigns, and electoral mobilization — the same community-led GTM motion Avaaz uses, though concentrated on US progressive causes.
• SumOfUs: SumOfUs is a global, member-funded advocacy organization running corporate-accountability campaigns (similar to Avaaz's corporate-and-trade campaigns, e.g., on EU arms exports), with comparable multi-channel mobilization infrastructure and donor base.

Broad incumbents

• Greenpeace International: Greenpeace is a large, established global environmental and human-rights advocacy NGO with member-funded campaigns. A broader incumbent that overlaps with Avaaz on climate/ocean campaigns but operates across a much wider organizational portfolio (research, ships, legal).
• Amnesty International: Amnesty International is the largest global human-rights advocacy organization with member-funding and signature-driven campaigns. Overlaps significantly with Avaaz on human-rights petitions (e.g., Narges Mohammadi) but operates a much larger institutional research and country-section structure.

Others

• Action Network: Action Network provides advocacy-tech infrastructure (petitions, fundraising, email blasts) to progressive NGOs and campaigns — an enabling/ecosystem peer whose tools many Avaaz-style organizations rely on, and which competes for advocacy-tech mindshare.

Emerging players

• DeSmog: DeSmog is a research-driven organization investigating climate disinformation, comparable to Avaaz's Disinfo Hub sub-brand but operating purely as a journalism/investigation outlet with a focused climate-disinformation mission rather than a membership-mobilization platform.

Regional players

• 38 Degrees: 38 Degrees is a UK-based, member-funded civic advocacy organization running petitions and campaigns on UK-specific policy. Comparable to Avaaz in motion and funding model, but operates primarily within the UK.
• GetUp: GetUp is Australia-based, member-funded progressive advocacy organization running rapid-response digital campaigns — directly analogous to Avaaz in motion and funding model, but anchored to Australian civic and political causes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Avaaz
• Facebookfacebook.com/Avaaz
• Instagraminstagram.com/avaaz_org
• TikToktiktok.com/@avaaz.org
• LinkedInlinkedin.com/company/avaaz-org

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Avaaz.org