What HoneyBricks does

HoneyBricks is a technology platform that enables fractional ownership of institutional-quality US multifamily real estate through tokenized securities. Founded in 2022 and headquartered in South San Francisco, the company serves primarily US-based accredited investors along with non-US investors via Regulation S and self-directed IRA holders. As of available data, the platform has supported $180M in cumulative deals across 3,500+ investors spanning 8 countries (US, UK, Australia, France, Germany, India, New Zealand, South Africa, Canada), with a reported 4.6/5 investor rating.

The platform's core technology places each investment in a legally independent LLC whose membership interests are wrapped in ERC-20 digital securities recorded on the Polygon blockchain, providing on-chain verifiable ownership and distribution history. Supporting product modules include a Secondary Market for liquidity, a Platinum Investor Service tier for high-value investors, an educational Learning Center, localized country guides, and SD-IRA integration through partnered custodians (Equity Trust, Wealthfront, Madison Trust Company). Investments are sourced from third-party sponsors and pre-vetted by an internal investment committee, with typical minimums of $5,000 (as low as $1,000 for international investors under Regulation S).

HoneyBricks operates as a marketplace intermediary, charging no fees to investors and instead deriving revenue from sponsor-side platform economics, though specific fee structures are not publicly disclosed. In 2024, the company entered a partnership with EquityMultiple under which EquityMultiple now manages all HoneyBricks investments, with existing investors redirected to the EquityMultiple platform — a significant operational consolidation. The company has raised one disclosed funding round in April 2022 from Evolution Ventures, Fortified Ventures, Pareto Holdings, and UpHonest Capital. Leadership comprises co-founders Andy Crebar (CEO) and Ramesh Doddi (CTO), supported by an advisory bench covering real estate, blockchain, product, and marketing.

Name

HoneyBricks

Legal name

HoneyBricks Inc.

Website

https://honeybricks.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

HoneyBricks is a blockchain-enabled investment platform providing accredited, international (Reg S), and self-directed IRA investors with fractional, tokenized access to pre-vetted US multifamily real estate, typically at $1,000-$5,000 minimums. EquityMultiple manages all investments as of 2024.

Ownership category

akta.pro rank

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Platform Intermediary Model: HoneyBricks operates as a technology platform connecting investors with real estate investment opportunities managed by third-party sponsors. The company earns revenue by facilitating capital raises and providing the technology infrastructure for investments, though specific fee structures are not publicly disclosed. As stated: 'As an investor, there are no fees to invest on the HoneyBricks platform.' Revenue appears to come from sponsors/managers using the platform rather than direct investor charges.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

HoneyBricks operates an online investing platform that connects individual investors with institutional-quality, pre-vetted multifamily real estate opportunities through fractional ownership. Each investment is placed in a legally independent LLC whose membership interests are wrapped as ERC-20 digital securities on the Polygon blockchain, enabling lower investment minimums (typically $5,000, $1,000 for some international investors), on-chain verifiable ownership and distribution records, and a secondary market for liquidity. HoneyBricks has joined forces with EquityMultiple, which now manages all HoneyBricks investments.

Product overview

HoneyBricks is a single unified platform offering tokenized multifamily real estate investing. The core platform provides fractional access to pre-vetted institutional-quality multifamily investments. The product suite includes the main HoneyBricks Platform for deal discovery and investment, the Secondary Market for liquidity, and optional premium tiers like Platinum Investor Service. Supporting modules include the Learning Center for investor education, Country Guides for international investors, and SD-IRA integration for tax-advantaged investing. All investments are represented as digital securities on the Polygon blockchain using ERC-20 smart contracts.

Differentiator

Problem solved

Functional benefit

Products and services

• HoneyBricks Platform An online investing platform providing fractional access to institutional-quality, pre-vetted multifamily real estate investments for individual investors, with reduced minimums and no investor fees.
• Platinum Investor Service A premium investor service tier offering 1.0% cash back bonus, concierge investing with early deal access, monthly deal pipeline insights, and 1:1 portfolio check-up calls with the HoneyBricks team.
• Secondary Market A platform feature that enables investors to buy and sell interests in existing investments, providing exit options beyond traditional real estate hold periods.
• Self-Directed IRA Investing A platform capability allowing investors to fund HoneyBricks investments through self-directed Traditional or Roth IRA accounts via partnered custodians (Equity Trust, Wealthfront, Madison Trust).

Quantifiable outcome

• +15% annual returns (target)
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• EquityMultiplecoreStrategic or Co-development PartnerHoneyBricks has joined forces with EquityMultiple. EquityMultiple now manages all HoneyBricks investments. Existing HoneyBricks investors are redirected to EquityMultiple for viewing current investments and managing their portfolios. This represents a significant business combination where EquityMultiple serves as the underlying investment management platform.
• Equity TrustminorOthersIRA custodian partner that supports private real estate investments, enabling SD-IRA investors to fund their HoneyBricks investments through their self-directed retirement accounts.
• WealthfrontminorOthersIRA custodian partner that supports private real estate investments, enabling SD-IRA investors to fund their HoneyBricks investments through their self-directed retirement accounts.
• Madison Trust CompanyminorOthersIRA custodian partner that supports private real estate investments, enabling SD-IRA investors to fund their HoneyBricks investments through their self-directed retirement accounts.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• EquityMultiple: Commercial real estate investment platform that now manages all HoneyBricks investments. Directly comparable business model focused on curated CRE deals for accredited investors with comparable minimums and sponsor-based deal sourcing.
• Fundrise: Largest real estate crowdfunding platform offering fractional ownership in commercial and residential properties. Directly comparable in target customer (accredited/retail investors) and product (fractional real estate with lower minimums).
• RealtyMogul: Commercial real estate crowdfunding platform offering individual deals and REIT products. Directly comparable in commercial focus, accredited investor base, and curated sponsor-driven deal model.
• CrowdStreet: Online commercial real estate investment marketplace for accredited investors. Closely comparable product offering, deal vetting process, and sponsor-led investment model.
• Cadre: Tech-enabled commercial real estate investment platform serving institutional and individual investors. Comparable in tech-driven approach to CRE investing and curated deal selection.
• Arrived Homes: Fractional single-family rental investing platform with low minimums. Comparable in democratizing real estate access through fractional ownership, though focused on SFR rather than multifamily.

Broad incumbents

• Roofstock: Marketplace for single-family rental investment properties. Comparable in online real estate investing but operates more as a property marketplace than a fractional ownership platform.
• PeerStreet: Real estate crowdfunding platform historically focused on debt investments. Comparable in online real estate investing for individual investors, though focused more on debt than equity.

Emerging players

• AcreTrader: Fractional farmland investing platform using similar tokenization concepts. Comparable in fractional ownership model and use of technology to access alternative real assets.
• Masterworks: Fractional fine art investing platform with secondary market. Comparable in fractional ownership of alternative assets, secondary market liquidity, and accredited investor focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/Honey_Bricks
• YouTubeyoutube.com/@honeybricks
• LinkedInlinkedin.com/company/honeybricks

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds1 record

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HoneyBricks