NewsCred

What NewsCred does

NewsCred is a content marketing software company founded in 2008 and headquartered in New York. The company's product positioning, as stated in its firmographic description, is to enable marketing teams to plan, execute, and manage content campaigns and elevate marketing performance. NewsCred is co-founded by Asif Rahman and operates as a private, for-profit company with a workforce of 51–100 employees. The firm's funding history captured in the input is limited to a Series 2 round in November 2011 led by FirstMark, with participation from Advancit Capital, Aol Ventures, Floodgate, IA Ventures, and Lerer Hippeau.

Operationally, the newscred.com web property currently surfaces Optimizely's AI digital experience platform — Agentic CMS, Agentic Experimentation, and Agent Platform — rather than a distinct NewsCred product surface, and lists enterprise customer logos (Nike, Salesforce, Visa, L'Oréal, Royal Mint, Cox Automotive, Diligent, Alaska Airlines, Santander, Admiral, Zoom) that are Optimizely's. This indicates NewsCred has been integrated into Optimizely's broader platform; the Optimizely narrative positions a single AI platform across three experience layers (Marketer Experience, Customer Experience, Agent Experience) serving 10,000+ brands globally. The combined business model is subscription-based SaaS with tiered plans for CMS, experimentation, and agent-driven workflow automation, sold via direct enterprise field sales and supplemented by self-serve / product-led growth motions.

Data on NewsCred's current standalone product roadmap, pricing tiers, ARR, customer roster, and go-to-market economics is not present in the input beyond the firmographic baseline. As a result, the investment-relevant characterization of NewsCred is that of a legacy content marketing brand whose technology, customers, and revenue mechanics are now subsumed within the Optimizely platform, and whose standalone identity is being preserved primarily through domain ownership rather than as an independent go-to-market entity.

Name

NewsCred

Website

https://newscred.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

51–100 employees

Short description

NewsCred is a New York-based content marketing platform founded in 2008 that helps marketing teams plan, execute, and manage campaigns. Its product and customer footprint is now served through Optimizely's AI digital experience platform.

Ownership category

akta.pro rank

Product category

Content Marketing Software

NAICS

Software Publishers (513210), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Content Operations & Workflow Management (BPAFAIAI)

akta.pro secondary industries

Content Strategy & Planning (BPAFAIAG), Content Distribution & Syndication Services (BPAFAIAK)

Keywords

• Content marketing platform
• Marketing campaign management
• Content operations software
• Marketing performance management
• Brand content management

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription-based SaaS: AI platform subscription model with tiered plans for the Agentic CMS, Experimentation, and Agent Platform products. The platform integrates with existing tools and offers plans and pricing for different team sizes and needs.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

NewsCred provides a content marketing platform that enables teams to plan, execute, and manage marketing campaigns and content, with the objective of elevating marketing performance. The platform serves marketing organizations seeking to centralize and scale their content operations and campaign execution.

Product overview

Optimizely is an AI platform for creating and optimizing digital experiences, structured as a platform-plus-products architecture. The core portfolio consists of three integrated products: Agentic CMS for AI-powered content publishing and site optimization, Agentic Experimentation for continuous testing and personalization, and Agent Platform for AI agent-driven workflow automation. These are unified by three experience layers—Marketer Experience, Customer Experience, and Agent Experience—designed to serve marketing teams, end customers, and AI/LLM content consumption respectively. The platform integrates with existing tools via a connector ecosystem and serves over 10,000 brands.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 50% conversion lift
• +3 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature3 records

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Contently: Contently operates a content marketing platform that helps enterprises plan, create, and distribute branded content, overlapping directly with NewsCred's planning and execution capabilities for marketing teams.
• Skyword: Skyword provides a content marketing platform with planning, creation, and distribution tools for enterprise marketing teams, making it a direct competitor to NewsCred's workflow offering.
• Curata: Curata offers content curation and content marketing software that helps marketers discover, organize, and publish content, closely aligned with NewsCred's content operations focus.
• GatherContent: GatherContent provides content operations software for planning, producing, and publishing structured content, serving the same enterprise content workflow niche as NewsCred.
• DivvyHQ: DivvyHQ is a content planning and workflow platform for marketing teams, comparable to NewsCred in addressing content calendar, production, and collaboration needs.
• Percolate (Seismic): Percolate was a content marketing platform (now part of Seismic) that served enterprise marketers with planning, production, and distribution tools, directly overlapping NewsCred's category.

Broad incumbents

• Sprinklr: Sprinklr is an enterprise customer experience management platform with content marketing and campaign management capabilities, competing with NewsCred for enterprise marketing budgets at a broader scope.
• HubSpot: HubSpot's marketing hub includes content management, campaign tools, and workflow features that overlap with NewsCred's content operations platform for mid-market and enterprise segments.
• Adobe Experience Manager: Adobe Experience Manager is an enterprise content management and digital experience platform that competes with NewsCred for large brand content operations and personalization budgets.

Emerging players

• CoSchedule: CoSchedule provides content calendar and marketing project management tools aimed at content teams, addressing an overlapping but typically smaller-scale segment than NewsCred's enterprise focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/newscred

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NewsCred